Charity Marketing in Houghton Bank

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Houghton Bank are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Houghton Bank?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Houghton Bank is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DL2 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Houghton Bank or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Houghton Bank (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Tursdale Startforth Old Town Belmont Town Kelloe Snaisgill Hett Carlton White Kirkley South Church Pittington Redworth West Rainton Mowden Hamsterley Plawsworth Gate The Grove Lintzgarth Evenwood Gate New Ho Lartington Lumley Thicks Spennymoor Oak Tree Houghton-le-Side Greencroft Waldridge Middleton Craigside Old Thornley Hartlepool Pity Me Evenwood Ramshaw Whitehill Blackhill St John's Chapel Byers Green New Kyo Garmondsway Tudhoe Village Stanley Crook Woodhouses Egglestone Abbey Tudhoe Briscoe Harrowgate Hill Bridgehill South Side Coal Bank Brignall Firth Moor Brancepeth Haverton Hill Old Durham Langdon Beck Newtown Sedgefield School Aycliffe Page Bank Deneside Middle Side Oxbridge Leadgate Mount Pleasant New Coundon Killhope Gilesgate Lane Head Broom Hill Sheraton Windlestone Woodstone Village Holwick Hawthorn Bowburn Drinkfield Eastgate Lintz Dent Bank Billingham Delves Sandy Carrs Satley Roseworth Pelton Hunderthwaite Stainton Grove East Blackdene Sherburn Hill Chilton Pickering Nook Bowbank High Dyke Fleming Field Holmside Tantobie Elton Little Thorpe Sheep Hill Running Waters Sunnybrow Westlea Sherburn House Ludworth Little Newsham Church Kelloe Tow Law Kip Hill Inkerman Coatham Mundeville Cotherstone Flint Hill Wolsingham West Pasture Thringarth Sherburn Helmington Row South Hetton Templetown Woodham Village Eldon Sockburn Sadberge Hope Town Langley Park Fishburn Murton Barningham Low Lands Middleton-in-Teesdale No Place Stonebridge North Close Metal Bridge Lane Head High Urpeth Coundon Bournmoor Bowes South Wingate Littletown Black Banks Crookgate Bank Roddymoor Plawsworth Craghead Whitesmocks Newbiggin Old Eldon St Ann's Hill Shotton Colliery Eden Vale Muggleswick Hart East Butsfield Grassholme Barmpton Hunstanworth Ovington Stillington Leeholme Great Stainton Elm Tree Summerhouse Esh Winning Lime Terrace Howden-le-Wear Rift House Mountsett Station Town Bishopton Stranton New Shildon Cleatlam Davy Lamp Blackhall Colliery Howlish Sacriston Hedley Hill Copthill Killerby Oxhill Northgrain Barley Mow Fir Tree Coundon Grange Great Chilton Middleton St George Egglescliffe Butterwick High Etherley Scargill Neasham Hutton Magna Stainton Elm Terrace Middlestone Moor Langton Great Burdon Branksome Northlea Bridge End Fulthorpe West Park Pierremont Thorpe Larches Browney Dalton Piercy Newfield East Hope Hummerbeck Durham West Blackdene Bollihope West Sherburn Carlbury Mickleton Heatherycleugh Dyke House Brafferton Ruffside Dalton-le-Dale High Stoop Deaf Hill Annfield Plain Allensford Denton Newfield Kirk Merrington Headlam Hamsterley Cornsay Shield Row Knitsley Green Head Stony Heap Morton Tinmouth North End Albert Hill Witton-le-Wear Elstob Barnard Castle Pontop Burtree Ford Eggleston Bishopsgarth Ferryhill Station Rise Carr Heighington Lendings Gainford Phoenix Row Throston Hurworth Burn Shildon St Helen Auckland Ettersgill Ingleton Broompark Frosterley California Foggy Furze Whessoe Merrington Lane Meadowfield Ornsby Hill Eastbourne Old Cassop Thwaite South Cleatlam Wingate Littleburn Dawdon Gilesgate Moor Ragworth Brandon Primrose Hill Newton Hall Red Hall Graythorp East Stanley Dipton Castleside Westgate Mount Pleasant Binchester Beaumont Hill Tudhoe Grange High Shincliffe High Throston Ramshaw Haughton le Skerne Redmarshall Wackerfield Bellevue Brierton Castle Eden Crimdon Park Town Head Thornley Staindrop Aykley Heads High Haswell Portrack Cockfield Butterknowle Bishop Auckland Healeyfield Harelaw Kinninvie Newsham West Kyo Lowe's Barn Western Hill Sunderland Bridge East Kyo Ouston New Town Harperley Tanfield Lea Quarrington Hill Ebchester Crawleyside Lane Head The Dene Shotley Bridge Waterhouses Chilton Lane Dean Bank Aislaby Greatham Little Stainton Middlestone High Clarence Cornforth The Middles Throston Grange Estate Whorlton Thinford Cornsay Colliery Tan Hills Iveston Sherburn Grange Copley Leasingthorne Grange Villa Deanery View Royal Oak Lane Side Stockton Grange Hartburn Coronation Seaton Carew Aycliffe Village High Friarside Piercebridge Hart Station Horsleyhope Middridge Quaking Houses Longnewton Merrybent North Bitchburn Stockton-on-Tees Bishop Middleham Eastlea Leamside Merryoaks Trimdon Hurworth-on-Tees Bryan's Leap Coundongate Westerton Easington South Pelaw Benfieldside Lynesack Walworth Gate Forest-in-Teesdale Cockerton Tindale Crescent Wycliffe Westwick Ireshopeburn Whinfield Low Westwood Escomb New Hunwick The Sands Medomsley Wynyard Village South Moor Low Spennymoor Sunnydale Horden Gray Street Peterlee Ferryhill Elvet Hill Hudegate Wearhead Castle Dene Seaham Longhill Whitton High Pittington Boltshope Park West Auckland Regent Street Hardwick Waskerley Darlington Witton Park Preston-le-Skerne Etherley Dene Pelton Fell Cold Hesledon High Hesleden Tanfield Etherley Moor Haswell Newton Ketton Toronto Woodside Alum Waters High Forge Parkside Edmondbyers South Stanley Hurworth Place Boldron East Briscoe Bowlees Hesleden Stanley Lanehead Coxhoe Todhills Egglesburn High Grange Hutton Henry Low Coniscliffe Brotherlee High Westwood Bolam Eaglescliffe West View Cowpen Bewley Sunniside Elwick Old Stillington Crook Low Etherley Foxton Willington Haswell Plough Bank Top Urlay Nook Rushyford Chester Moor Rainton Gate Haswell Moor Shotton Edmondsley Norton Embleton Toft Hill Hury Witton Gilbert New Brancepeth Hilton Great Lumley Clough Dene Aukside Archdeacon Newton Kimblesworth Billy Row Ushaw Moor Wall Nook Whinny Hill Owton Manor Cowshill Woodland Eldon Lane Kelton Walworth Easington Colliery Blackhall Rocks Laithkirk Beech Terrace Cornriggs Townfield Rowley West Butsfield Urpeth Lanchester Thornley Neville's Cross Winston East Law Greta Bridge Raby Bearpark Esh Newham Grange Daddry Shield Grangefield Burnopfield Bedburn Croft on Heugh Morley Stanhope Hunwick Thorpe Thewles Oakenshaw Gilmonby Hummersknott Malton Catchgate Wheatley Hill White-le-Head Newton Bewley Low Pittington Medomsley Edge Brasside Gilpin Brown Chester-le-Street Kelloe Causey Old Wingate Lintzford Quebec Preston-on-Tees Beamish Old Quarrington Hobson Low Beechburn Queen's Park Bradbury Esperley Lane Ends Seaton Shadforth Harrowgate Village Wolviston Langley Moor Oak Street High Beechburn West Pelton East Howle Consett Burnhope Cassop Lonton Crookhall Canada Close House Redford Croxdale Monk Hesleden High Handenhold Mordon Houghall Framwellgate Moor Brandon Village Perkinsville Low Dinsdale Port Clarence Mainsforth Romaldkirk High Lands Crossgate Moor Faverdale Newton Aycliffe Hamsterley Mill Moorside Maiden Law Skerne Park Trimdon Colliery Nettlesworth High Coniscliffe East Hedleyhope Thorpe Shincliffe High Escomb Houghton Bank Grindon Binchester Blocks Leazes Woodham Coppy Trimdon Grange West Cornforth Blackwell Bildershaw Carrville Rookhope Hill End Middleton One Row