Charity Marketing in Blackness

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Blackness are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Blackness?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Blackness is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in BN24 5

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Blackness or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Blackness (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Winton Pett Jevington Framfield Belmont Bexhill Jumper's Town Grove Hill Steel Cross Burgh Hill Newhaven Blacklands Cock Marling East Moulsecoomb Dodd's Hill Mount Pleasant Sharp's Corner Firle Muddles Green Withdean Frant Mark Cross Brighton Godleys Green Mott's Mill Pestalozzi International Village Whatlington Chilley Green Lions Green Durgates Chelwood Common Friday Street Streat Westdene Birchden Seaford Cousley Wood Green Street Ely Grange Highgate Broad Oak Cackle Street Ridgewood Lewes Brownbread Street Alfriston Cackle Street Mutton Hall Hurst Green Rocks Park Piltdown Hollington Wilmington Horney Common Foulride Green Falmer Davis's Town St Helen's Maresfield Park Town Row Bodle Street Green Rose Hill Upper Dicker Trolliloes Jarvis Brook Friston Ashburnham Forge Blackboys Chuck Hatch The Platt Langney Village Glynde Five Ashes Catsfield Stream Pett Level Iford Cross in Hand Eridge Green Little London Crowlink Beacon Down Magham Down Burlow Whitesmith Little Norlington Lunsford's Cross Friar's Gate Salehurst Cowbeech Witherenden Hill Whydown Rushlake Green Golden Cross Goatham Green Camber Bells Yew Green Winchelsea Ashton Green Polegate New Town Rockrobin Forest Row Fairwarp Hadlow Down Etchingwood Wivelsfield Burwash Crowborough Bexhill-on-Sea Cackle Street Hellingly Three Oaks Battle Cooksbridge Houghton Green Little Bayham East Dean Poundford Hankham St Helen's Wood Mount Ephraim Berwick Kemp Town Silverhill Park Fairlight Broadstreet Green Danehill Hall's Close Dale Hill Spithurst Honey's Green Ponts Green Lidham Hill Jury's Gap Trull's Hatch Chailey Dodd's Bottom Heighton Street Mark Street Blackness Cornwell's Bank Blackness Dallington Peacehaven Heights Harbour Heights Stanmer Baldslow Ginger's Green Bevendean Blackham Broad Oak East Hoathly Hangleton Round Hill Mayfield East Saltdean Chitcombe Brightling Telham Old Town Kingston near Lewes Canadia Landport Horam Chiddingly Stone Cross Henley's Down Rickney Mile Oak North Moulsecoomb Tarring Neville Saltdean Wartling Robertsbridge Brighton and Hove Broyle Side Nash Street Normans' Bay Chilsham Ore Winchelsea Beach Netherfield Meads Duddleswell Lyewood Common Vines Cross Warbleton Buckham Hill Bohemia Northbridge Street Boreham Street Sedlescombe Stone Cross Upper Horsebridge Downside Hove Flackley Ash Broomsgrove Waldron Church Wood Darwell Hole Folkington St Anne's Barcombe Fletching Potter's Green Cottenden Lower Cousley Wood Cooden Mount Pleasant Lower Dicker Wickstreet Icklesham Quabrook Guestling Thorn Eckington Corner Shover's Green Kent Street Whitehawk Willard's Hill Hamsey Sparrow's Green Castle Hill Cogger's Cross Silverhill Newbury's Hazard's Green Rusher's Cross Herstmonceux Buxted Earl's Down Denton Steven's Crouch Holtye Ringles Cross Balls Green St Leonards Green Maynard's Green Broadland Row Northease Punnett's Town Old Heathfield Alderbrook Barcombe Mills Chiltington Hawkhurst Common Berner's Hill Tilsmore Furner's Green Portslade Village High Cross West Blatchington Palehouse Common Hollingdean Poundfield Arlington Catsfield Jenkins' Green Ninfield Ewhurst Green Litlington Gun Hill Shortgate Brede Guestling Green Broad Street Westdean Peasmarsh Chelwood Gate Silver Hill Lunce's Common Woolbridge Woodingdean Maresfield Wood's Green Coldean Rye Harbour Barcombe Cross Thunder's Hill Oxley's Green Terrible Down Sidley Etchingham Groombridge High Wickham Three Leg Cross Black Rock Hale Green Flowers Green Ripe Preston Caldbec Hill Grisling Common Union Street Starr's Green Upper Wellingham South Malling West Marina Selmeston East Blatchington Waterhall Millbrook Clayhill Piddinghoe Norton Swiftsden Fisher's Gate Horns Cross Clive Vale Plumpton Hartfield Chapman's Town Plumpton Green Horsted Green South Street Glenleigh Park Holmes's Hill Ratton Village Patcham John's Cross Wellbrook Dukes Green Langney Danegate West Hill Mountfield Primmers Green Hastings Peacehaven Roser's Cross Birchett's Green Crowhurst Peter's Green Hailsham Bulverhythe Portslade-by-Sea Holton Hill Tompset's Bank Pebsham Balcombe Green Burwash Weald Bachelor's Bump Crowborough Warren Founthill Iden Rushy Green Northiam Golden Cross Pevensey Cowbeech Hill Shortbridge Wadhurst South Chailey Butcher's Cross Marsh Green Newbridge Down Street Coleman's Hatch Harley Shute Rottingdean Ovingdean Marle Green Pounsley Skippers Hill Heathfield Bowlers Town Isfield Laughton Common Little Common Rotherfield Friar's Hill Bardown Hammerwood Broomgrove St Leonards-on-Sea Old Town Cliffe Budlett's Common Exceat Poundgate Chapel Cross Burnt Oak Sharpsbridge Milton Street North Corner Argos Hill Bodiam Withyham Norlington Churches Green North Chailey Russell's Green Pell Green Dittons Lower Willingdon Halland Southern Cross Flimwell Five Ash Down Playden Fletching Common Hollington Park Sleeches Cross East Chiltington Bishopstone Lower Horsebridge Alciston Wannock Waldron Down Riseden Rye Foreign East Guldeford Roselands Marden's Hill Best Beech Hill Park Corner Westfield Snagshall Stunts Green Hooe Common Tolhurst Town Littleworth Three Cups Corner Hollingbury Rye Laughton Stonegate Red House Common St John's Ditchling Wivelsfield Green Cripp's Corner Westham Tile Hurst Offham The Pound Cade Street Rodmell Moulsecoomb Wallands Park Sweethaws Teasley Mead West Firle Ditchling Common Southover Newick Carter's Corner Little Horsted Watermill Burwash Common Sutton Willingdon Wallcrouch Heron's Ghyll Penhurst Filching Boarshead Glyndebourne Hartwell Whitehill Udimore Telscombe Cliffs Mark Cross Beckley Collier's Green Aldrington Swaile's Green Ticehurst Mill Corner Halton Crumbles Eastbourne Tidebrook Wilmington Green Hollingrove Chalvington Broomham Hooe Nutley Hampden Park Staplecross Pevensey Bay Upperton Great Maxfield Beckley Furnace Birling Gap Roedean Gallypot Street The America Ground Upper Hartfield Uckfield Westmeston Coggins Mill Foul Mile Twelve Oaks High Hurstwood Caneheath Cliff End Telscombe Sheffield Green Chapel Row Southease Glyne Gap Beachlands Eason's Green Ringmer South Heighton Pound Green Cuilfail Wych Cross Fairlight Cove Cooper's Corner Windmill Hill Four Oaks Moulsecomb Beddingham Wood's Corner Vinehall Street Foxhunt Green North End Splayne's Green St Anthony's Hill