Charity Marketing in Lidham Hill

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Lidham Hill are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Lidham Hill?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Lidham Hill is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in TN35 4

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Lidham Hill or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Lidham Hill (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Hartfield Northiam Brighton Chiltington Moulsecoomb Catsfield Sheffield Green Cogger's Cross Saltdean Telscombe Riseden Cowbeech Hill Terrible Down Wivelsfield Green Churches Green Bardown Eastbourne Golden Cross Peasmarsh Preston Meads Brightling Goatham Green Pell Green Chalvington Steven's Crouch Spithurst Heron's Ghyll Witherenden Hill Hazard's Green Butcher's Cross Potter's Green Ridgewood Rushy Green Framfield Cackle Street Horns Cross Moulsecomb Palehouse Common Pett Flowers Green Glyndebourne Groombridge Southover Rusher's Cross Gallypot Street Broadstreet Green Steel Cross Houghton Green Landport Upperton Barcombe Mills Best Beech Hill Burwash Langney Village The Pound Bishopstone Westham Budlett's Common Ripe Hammerwood Collier's Green Gun Hill Hooe Common Ashburnham Forge Horam Chuck Hatch Burwash Weald West Hill Etchingham Herstmonceux Telham Clive Vale Lower Dicker West Firle Barcombe Skippers Hill Starr's Green Bodiam Etchingwood Hove Burgh Hill Nutley Northbridge Street Dallington Pevensey Belmont Alderbrook Sleeches Cross Winchelsea Red House Common St Leonards-on-Sea Portslade Village Union Street Hollingrove Round Hill Guestling Green Falmer Lower Willingdon East Guldeford St Anne's Beacon Down Castle Hill Dodd's Hill Silverhill Park Mount Pleasant Netherfield Chitcombe Whatlington Icklesham Upper Wellingham Camber Newbridge Forest Row Burnt Oak Filching St Anthony's Hill Marden's Hill Plumpton Green Lunce's Common Blackness Polegate Cross in Hand West Blatchington Teasley Mead Hollingbury Glyne Gap Jenkins' Green Foxhunt Green Fletching Common Hastings Holton Hill Hamsey Great Maxfield North Moulsecoomb Swaile's Green Green Street Wellbrook Duddleswell Three Oaks South Malling Maresfield Broadland Row Selmeston Shortgate Winton Foul Mile Crowborough Kingston near Lewes Folkington The America Ground Mayfield Woolbridge Horney Common Golden Cross Roedean Upper Dicker East Chiltington High Hurstwood Millbrook Thunder's Hill Fletching Southern Cross Laughton Common Magham Down Whydown Willingdon Fisher's Gate Chilley Green Bohemia Beckley Ninfield Plumpton Boreham Street Hampden Park Alfriston Ratton Village Piltdown Coleman's Hatch Rotherfield Broomsgrove Sweethaws Friday Street Balcombe Green Hangleton Ditchling Pound Green Roser's Cross Burlow Sutton Wadhurst Vines Cross Chelwood Gate Boarshead Wickstreet Carter's Corner Catsfield Stream Mark Street Primmers Green Rockrobin Flimwell Rye Southease Aldrington Henley's Down Tarring Neville Harley Shute Poundgate Chapman's Town West Marina Denton Hale Green Sharp's Corner Hollingdean Tompset's Bank Marle Green The Platt Norton Milton Street Whitesmith Wallands Park East Moulsecoomb Three Cups Corner Snagshall Four Oaks Brede Mount Pleasant Ewhurst Green East Dean Danehill Ashton Green Little Common John's Cross Pebsham Downside Flackley Ash Cade Street Wannock Jevington Westdean South Heighton Westdene Little London Canadia Cuilfail Lyewood Common Broomgrove Cliffe Broad Oak Pevensey Bay Mott's Mill Blackness Horsted Green Playden Little Bayham Hollington Park Roselands Old Town Westmeston Broyle Side Pett Level Town Row Godleys Green Berner's Hill Durgates Quabrook Winchelsea Beach Iden Sidley Newbury's Waldron Down Bulverhythe Hooe Down Street Poundford Friar's Gate Holtye Barcombe Cross Clayhill South Chailey Ovingdean Wivelsfield Davis's Town Wallcrouch Laughton St Helen's Wood Withyham Caneheath Frant Ponts Green Ringles Cross Black Rock Hurst Green Argos Hill Ringmer Udimore Woodingdean Dodd's Bottom Baldslow Mark Cross North End Ditchling Common Staplecross Cornwell's Bank Withdean Peacehaven Heights Grisling Common Twelve Oaks Chilsham Park Corner Blackham Rye Harbour Exceat Tidebrook Crowhurst Warbleton Blacklands South Street Birling Gap Firle Telscombe Cliffs Stonegate Stanmer Isfield Halland Pounsley High Cross Jarvis Brook Newick Northease Lower Cousley Wood Trolliloes Nash Street East Saltdean Highgate High Wickham Harbour Heights Litlington New Town Mutton Hall Peter's Green Lunsford's Cross Rottingdean Birchett's Green Sharpsbridge Stone Cross Old Town Cripp's Corner Cooden Tilsmore Normans' Bay Rose Hill Cooper's Corner Chiddingly Bowlers Town Tolhurst Robertsbridge Maresfield Park Offham Langney Broad Street Trull's Hatch Grove Hill Crowborough Warren Cousley Wood Cock Marling Chelwood Common Cliff End Three Leg Cross Dale Hill Ticehurst Wood's Corner Pestalozzi International Village Russell's Green Waldron Stone Cross Buckham Hill Glynde Wartling Whitehawk Watermill Church Wood Punnett's Town Fairlight Bachelor's Bump Ely Grange Norlington Piddinghoe Poundfield Rye Foreign Chapel Row Little Horsted Patcham Arlington Salehurst St Leonards Green Cackle Street Darwell Hole Foulride Green Bodle Street Green Balls Green Hawkhurst Common Waterhall Sparrow's Green Hailsham Chapel Cross Heighton Street Halton Friston Five Ash Down Upper Horsebridge Maynard's Green Kent Street Cackle Street Danegate Mount Ephraim Blackboys Seaford Battle Bells Yew Green Wilmington Green Vinehall Street Rocks Park East Hoathly Hollington Honey's Green Mark Cross Fairlight Cove Cowbeech Iford Ginger's Green Newhaven Stunts Green Chailey Jumper's Town Wych Cross Hadlow Down Glenleigh Park Crumbles Alciston Buxted Bevendean North Corner Hartwell Coldean Brighton and Hove Dittons Shortbridge Muddles Green Broad Oak Uckfield Mill Corner Eridge Green Dukes Green Rushlake Green Birchden St John's Shover's Green Jury's Gap North Chailey Earl's Down Swiftsden Kemp Town Willard's Hill Wood's Green Cottenden Furner's Green Mile Oak Bexhill Tile Hurst Silverhill Marsh Green Westfield Brownbread Street Burwash Common Ore Old Heathfield Bexhill-on-Sea Caldbec Hill Lions Green Whitehill Berwick Eason's Green Rickney Eckington Corner Beachlands Hall's Close Crowlink Oxley's Green Fairwarp Town Littleworth Sedlescombe Streat Hankham Cooksbridge Holmes's Hill Broomham Upper Hartfield St Helen's Founthill Lower Horsebridge Hellingly Rodmell Guestling Thorn Wilmington Beddingham Splayne's Green Five Ashes East Blatchington Windmill Hill Mountfield Portslade-by-Sea Peacehaven Lidham Hill Penhurst Coggins Mill Friar's Hill Silver Hill Lewes Beckley Furnace Heathfield Little Norlington