Charity Marketing in Robinhood End

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Robinhood End are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Robinhood End?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Robinhood End is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in CO9 4

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Robinhood End or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Robinhood End (Essex)

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Hardy's Green Coggeshall Hamlet Lower Bobbingworth Green Tolleshunt D'Arcy Wesley End Rickling Littlebury Great Hallingbury Cornish Hall End Pigstye Green Upper Dovercourt Lane End Mundon Battlesbridge Chigwell Row East Tilbury Purton End Elsenham Sta Thorpe Green Twinstead Green Elmdon Newman's End Cobbs Fenn Duckend Green Cobbler's Green West Bergholt Perry Green High Park Corner Tumbler's Green Thorpe Cross Cripplegate Fobbing Netteswell Cross Harwich West Horndon Galleyend Woodham Mortimer Loves Green The Common Brightlingsea Cherry Green Little Oakley Stones Green Chalkwell Stroud Green Cobler's Green Breach Barns Wormingford Mark Hall North Olmstead Green Little Warley Lindsell Cowey Green Claverhambury Fordham Heath Katherines Tilbury Juxta Clare Chafford Hundred Great Maplestead Pedlars End Hatfield Peverel Nevendon Bedlar's Green Feering Winter Gardens Foxash Estate Middleton Coopersale Common Shotgate Daws Heath Wivenhoe Sabine's Green Whiteash Green Margaretting Mowden 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Great Chesterford High Ongar Old Harlow Latton Bush Brookend Lawford Housham Tye Sheering Tolleshunt Major Rettendon Blake End Abridge Gainsford End Wicken Bonhunt Little Tey Bicknacre Abbess End Cock Green Mayland Felmore Cripple Corner Great Braxted Moreton Mill End Gaunt's End South Hanningfield Frating Green Montsale Keelars Tye South Benfleet Hutton Gallows Green Brock Hill Copthall Green Fryerning Porters Town Stebbing Hullbridge Baythorne End Campions High Houses Cold Norton Grays Great Saling Man's Cross Wix Green Manwood Green Threshers Bush Langham Wick Little Laver Great Berry Coopersale Street Dewes Green Theydon Bois Boxted Cross Hornells Corner Messing Aingers Green Cambridge Town Stambourne Osea Island Lower Green Church End Fox Street Long Green Margaretting Tye Sunnymede Goose Green Maggots End Blackmore Stickling Green Weeley Ramsden Bellhouse Skye Green Gubbion's Green Braintree Corner Countess Cross Hartford End Little Bentley Kingsmoor Roundbush Wendens Ambo Great Baddow Thaxted Belchamp Walter Roast Green Crockleford Hill Forrey Green Clatterford End Broadley Common Great Wigborough Black Horse Corner Dedham Heath Goldhanger Wrabness Bradwell Wick Gosfield Padham's Green Molehill Green Braiswick Breeds Stisted Theydon Mount Park Green Great Sampford Clacton-on-Sea Ashingdon Shrub End Holyfield Long Gardens Chatham Green Flack's Green Great Yeldham Bigods Biggin Bradwell on Sea Greenstead Green Sewards End Bocking's Elm Daw's Cross Eight Ash Green Terling Stockstreet Meadowend Newlands Ingatestone Great Holland Earls Colne Watch House Green High Beach Heckfordbridge Theydon Garnon Pitsea Great Canfield Tilbury Green Hallingbury Street Monkey Street Eastwood Gransmore Green West Mersea Hallsford Bridge Rose Green The High Totham Hill Ingrave Hatfield Heath Bulmer Young's End Tillingham Stebbing Green Boreham Rowney Corner Orsett Wakes Colne Green Great Notley Beggar Hill Kingswood Little Chesterford Pig Street Great Henny Garnetts Building End Tip's Cross Gay Bowers Mile End Mistley Heath Birdbrook Vange Harrowcross Hellman's Cross Bardfield Saling Ashdon Great Tey Great Easton Tendring Runsell Green Fuller Street Westley Heights Burnham-on-Crouch Gaston Green Barrow Hill Debden Green Horseman Side New Thundersley Welshwood Park Ramsey Island Chignall Smealy Purfleet Latchmore Bank Stewards Salcott-cum-Virley Almshouse Green Ridgewell Janke's Green Lee-over-Sands Needham Green Little Bromley Church End Low Street Saffron Walden Chrishall South Stifford Waterhales Fingringhoe Southchurch Mill End Prittlewell Elder Street Littlebury Green Puttock End Pilgrims' Hatch Mill Green Courtsend South Fambridge Rook End Norton End Pleshey Fairstead Steeple Finkle Green Epping Green Great Parndon Carter's Green Great Burstead Coxtie Green Lower Nazeing Maldon Bulphan Passingford Bridge Rivenhall Armigers Heybridge Tye Common Tiptree Heath Rivenhall End Shellow Bowells Horne Row Coryton Felsted Fuller's End Sand Hill Newney Green Baconend Green Stow Maries Roundbush Green Borley Green Clapdog Green Chipping Hill Kelvedon Greensted Mulberry Green Ardleigh Heath Paslow Wood Common Maple End Berechurch Lee Chapel North Cupid's Corner Radley Green Robinhood End Hatfield Broad Oak Bowers Gifford Woodham Walter Lee Chapel South Bentfield Bury Steeple Bumpstead Foster Street Broad Street Green Swallows Cross Horkesley Heath Jaywick Chapel End Kirby Cross Elkins Green Old Mead Gilwell Park Chalvedon Birch Stapleford Tawney Friars Mead Althorne Stoneyhills Alphamstone Great Warley Galleywood Lower Green Downham Steventon End Pentlow Tollesbury Ramsey Steeple View Crawley End Matching Tye Piercing Hill Blackheath Radwinter End Rudley Green Curling Tye Green High Street Green Tyler's Green Heybridge Basin Bumble's Green Tendring Green Barling Sunken Marsh Gernon Bushes Thorrington Gooseberry Green Great Waltham Little Maplestead Fanner's Green Ardley End The Hythe Rotchfords Chitts Hills Langford Little Waltham Chignall St James Linford North Benfleet Keeres Green Barstable Colliers Hatch Chadwell St Mary Tye Green Church End Nether Street Henny Street Bacon End Liston Long Green King Street Nazeing Long Green High Garrett Windmill Hill Silver End Beaumont Woodside Green Little Yeldham Richmond's Green Puttock's End Bradwell Waterside Little Braxted Wimbish Aveley South Ockendon Outer Part of Town Eastward Tye Green Bardfield End Green Wix Aythorpe Roding St Osyth Heath Craig's End Little Mascalls Little Dunmow Lamb Corner Swan Street Little Horkesley Orsett Heath Pond Street Bell Common Taverners Green Bournes Green Walton-on-the-Naze Childerditch Toot Hill Chickney Upper Green Parkeston Nuper's Hatch New Mistley Broxted Sumners Bobbingworth Ghyllgrove Little Cambridge Pinnacles Seawick Hempstead Clay Hills Good Easter Quendon Cooper's End Reader's Corner Butt's Green Thorpe-le-Soken Pledgdon Green Stocking Green Curtismill Green Cressing Duck End Frinton-on-Sea Howe Green