Charity Marketing in Rotten End

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Rotten End are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Rotten End?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Rotten End is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in CM7 4

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Rotten End or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

Other locations available for charity marketing
Chatter End Mundon Burrsville Park Farther Howegreen Tindon End Wicken Bonhunt Needham Green Chatham Green Miller's Green Pharisee Green Debden Green School Green Latton Bush Pentlow Street Kelvedon Hatch Paglesham Eastend Southchurch Little Horkesley Gaston Green Pitsea North Weald Bassett Manuden Tillingham Quendon Tiptree Heath Parkeston Holland-on-Sea Cowey Green Little Henny Burton End Shrub End Clifftown Bournes Green Thorpe Cross Smith's Green Abridge Maple End Stebbing Clatterford End Chalvedon Temple End Wickford Aldham Little Bromley Ramsden Bellhouse Mount Bures Lee Chapel South Lanham Green Beaumont Bradfield Heath Tendring Frinton-on-Sea Hawkspur Green Silver End Mile End Cross End Willingale Writtle Stoneyhills Windmill Hill Upshire Coggeshall Hamlet Crow Green Thorpe Green Ford End Fuller Street Horkesley Heath The Birches Further Ford End Outer Part of Town Westward Suttons Eversley Stow Maries Kirby-le-Soken Newport Mistley Great Tey Powers Hall End Howegreen North Benfleet Tilbury Mowden Waterhales Fordstreet Dedham Linford Galley's Corner Bocking's Elm Ramsey Island Tarpots Kingsmoor Clapgate Shotgate Belchamp St Paul Brickkiln Green Barstable Pigstye Green Almshouse Green Boxted Gestingthorpe Delvin End Foxash Estate Cobler's Green Hickford Hill Howe Street Rotchfords Langford Purfleet-on-Thames New England Stagden Cross Coryton Grange Hill Breeds Great Canney Stanford-le-Hope Ulting Hill Green Sabine's Green Braintree Corner Fryerning Bamber's Green Weeley Great Waltham Pebmarsh Chignall St James Beacon Hill Hutton Cock Clarks Crow's Green Burton's Green Churchgate Street High Easter Holyfield Baker Street Puttock End Chapel End Clavering Fyfield Bromley Cross West Mersea St Osyth Dyer's End Great Horkesley Terling West Bergholt Middleton Malting Green Downhall Beach Estate Blasford Hill Great Easton Prittlewell Paternoster Heath Colliers Hatch Tiptree Vange Nine Ashes Coopersale Street Farnham Green Mill End Toppesfield Tumbler's Green Copthall Green Moreton Totham Hill Aimes Green West Hanningfield Water End Asheldham Blackcat Pledgdon Green Outer Part of Town Eastward Bacon End Bowers Gifford Nevendon West Thurrock Roxwell Lawford Rank's Green Cranes Beazley End Janke's Green Little Waltham Fordham Heath Chalkwell Shalford Green Runsell Green Wickham Bishops Little Canfield Wimbish Dutch Village Southey Green Courtsend Thorpe-le-Soken Great Saling Battlesbridge Great Chesterford South Fambridge Breach Barns Waltham Abbey Pepper's Green Cold Norton Doddinghurst Common Stanbrook Church End Keysers Estate Bishop's Green Coggeshall Ardleigh Heath Fanner's Green Lucking Street Frating Green Matching Crays Hill Sewardstone Nuper's Hatch Thurrock Park Rayne Birch Green South Ockendon Tye Common Gernon Bushes Hockley Woodham Ferrers Great Oakley Burnt Heath Skye Green Fryerns Shalford Carter's Green Stafford's Corner Stondon Massey Norton Mandeville Orsett Heath Elkins Green Bustard Green Dengie Hazeleigh Great Warley 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Brandy Hole Purton End Mark Hall North Great Clacton North End Pilgrims' Hatch Chigwell Chalk End Bartholomew Green St Lawrence Lippitts Hill Hawbush Green Olmstead Green Broad Green Rotten End Parney Heath Daws Heath Langenhoe Frenches Green Broad Green Steeple View Hornells Corner Grass Green Chapelend Knowl Green Chitts Hills Raven's Green Little Sampford Hatfield Peverel Hardy's Green Young's End High Ongar Arkesden Norton End Newman's End Braintree Epping Green West Horndon Duddenhoe End Springfield Abbey Field Little Bentley Dry Street Lower Sheering High Garrett Ashdon Colchester Brick End Goose Green Chappel Harlow Common Tollesbury Little London Cherry Green Layer-de-la-Haye Beauchamp Roding Stock Woodhill South Green Oxley Green Howe Street Herongate White Colne Ingatestone Gooseberry Green Fox Street Little Tey Mill End Tye Green Mill End Green Liston Gardens Thorpe Bay Billericay Langdon Hills Boose's Green Rowney Corner Tilbury Green South Woodham Ferrers Galleywood 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Pleshey Tinkers Green Paglesham Churchend Littlebury Great Canfield Eastend Aythorpe Roding Bumble's Green Danbury Common Faulkbourne Easthorpe Church End Theydon Garnon Wickham St Paul Shoeburyness Gilwell Park Theydon Bois Twinstead Clacton-on-Sea Ovington Monkey Street Netteswell Leigh Beck Woodend Blake End Lower Bobbingworth Green Ashen Great Wigborough Forrey Green Epping Upland Keeres Green Castle Hedingham Great Parndon Curtismill Green Ghyllgrove Lower Nazeing Downham Oxen End Bardfield Saling Manwood Green Sumners Little Wigborough Brick House End Westley Heights Waltham's Cross Paslow Wood Common Tylerscross Lower Pond Street Curling Tye Green Audley End Foster Street Bicknacre Epping Woodend Green Stondon Green Osea Island Temple Fields Felsted Pinnacles Earls Colne Strethall Layer Breton Basildon Barling Tolleshunt Major Saffron Walden Mulberry Green Kirby Cross Level's Green Rickling Brookstreet Whiteash Green Stambourne Ardley End Woodham Mortimer Wethersfield Dewes Green Brightlingsea Seven Star Green Little Parndon Minnow End Rochford Ballards Gore Samuel's Corner Mott's Green Tye Green Garnetts Watton's Green Sunnymede Willows Green Layer Marney Roundbush Tye Green Long Green Little Warley Old Mead Hemp's Green Great Bardfield Low Street Tye Green Mashbury Berden Loughton Fairstead White Notley Little Oxney Green Bradfield Duck End Stewards Clay Hills Colne Engaine Little Leighs Elsenham Sible Hedingham Hullbridge Roost End Steeple Bumpstead Lee Chapel Galleyend Bulmer Tye Salcott-cum-Virley Old Harlow Little Mascalls Heckfordbridge Tip's Cross Shellow Bowells Woodside Green Blackmore Althorne Ivy Chimneys Magdalen Laver Salmon's Corner Baythorne End Moulsham Lindsell Great Stambridge Old Heath Maldon Hobbs Cross Passmores Liston Baddow Park Netteswell Cross Mark Hall South Perry Green Burnham-on-Crouch Keelars Tye Upper Dovercourt The Green Felmore Childerditch High Laver Good Easter Ost End Stickling Green Maggots End Ridgewell Katherines Chelmsford Tilekiln Green Hutton Mount Killem's Green Little End Rivenhall Lamb Corner Chipping Ongar Smith's Green Fobbing Duton Hill Laindon Balstonia Hamperden End Tyler's Green Cole End Boxted Cross Stambourne Green Rose Green The Hythe Mount Bovers Mill Green Cannon's Green Ford End Littley Green Bridge End Biggin Black Notley Borley Green Horndon on the Hill Stanford Rivers Bocking Belchamp Otten Pattiswick Beacon End Padham's Green Brentwood Great Henny Sewardstonebury Flack's Green Finkle Green Elmstead Market Hellman's Cross Cornish Hall End Mount Pleasant Chafford Hundred Takeley Street Seawick High Beech Crockleford Heath Weeley Heath Housham Tye Debden Hare Street Purleigh Cooksmill Green Bulmer Richmond's Green Little Laver Little Maplestead Chignall Smealy Wesley End Chelmer Village High Houses Hallingbury Street Debden Green Greenwoods Bradwell Waterside Newlands Gransmore Green Bocking Churchstreet Elmstead Heath Thundersley Margaretting Stroud Green Little Dunmow