Charity Marketing in Icomb

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Icomb are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Icomb?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Icomb is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in GL54 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Icomb or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Icomb (Gloucestershire)

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Hunt's Grave Lower Berry Hill Brockweir Cambridge Foss Cross Quedgeley Newport Charlton Kings Upper Hill Cribbs Causeway Prior's Park Filton Todenham Prestbury Almondsbury Tidenham Duckhole Woodfield Hewelsfield Common Dorn Middle Street Ampney St Mary Boxwell Upper Lydbrook Aust Gretton Highfield Pullens Green Huntley Rockhampton Upper Up Burleigh Little Badminton Golden Valley Culkerton Deerhurst Walton Ayleford Fairford Frenchay Stowe Green Berkeley Road Little London Long Newnton Newland Churchend Little Barrington Poolway Oakley Highnam Blackhorse Aylworth Brockhollands Aylburton Common Itchington Leonard Stanley Awkley Ganders Green Chipping Sodbury Broadrock Weston-sub-Edge Upper Cam Bream's Meend Wick Rocks Hinton Uplands Totteroak Natton Lower Hazel Grange Village Little Haresfield Theescombe Netherend Flaxley Summerhayes Stratton Wibdon Great Stoke Sezincote Worley Matson Frampton End Littleford Rowanfield Knockdown Brockhampton Great Washbourne Lower Slaughter Leckhampton Hill Bamfurlong Bubblewell Calmsden The Pound Woodbridge Chesterton Frogland Cross Cromhall Common Damery Morton Great Rissington Upleadon Little Herbert's Bournside The Park Box Bilson Green Horton Playley Green Lassington Oldbury Naite Little Bristol Shapridge Boulsdon Nibley Green Littleton-upon-Severn Chatterley Lynch Little Washbourne Elmstone Hardwicke Badbrook St Briavels Common Birdwood Stanley Pontlarge Upthorpe Netherhope Double View Springbank Coldharbour Puckshole Elmore Back Overton Four Mile Elm Hawkesbury Twyning Green Mile End Condicote Tarlton Shepherd's Patch Brookend Alderton Fields Shorncote Arlebrook Frampton Court Whitecliff Hardwicke Stonehouse Compton Abdale Ewen Cross Hill Rooksmoor Woolaston Slade Clifford's Mesne Woodmancote Barnsley Sapperton Newnham Shortwood Randwick Stidcot Severn Beach Eastcombe Nailsworth Hill End Bream Hampen Woodhouse Down Duntisbourne Leer Cobb's Cross Elmore St Mark's Barton Ham Piff's Elm Great Witcombe Pennsylvania New Town Littleworth Wortley Aston Subedge Joyford Benhall Dursley Cross Winstone Coln St Aldwyns Highleadon Foxcote Kineton Silver Street Pilley Cleevemount Laverton Abwell Rockness Down Ampney Newton Fiddler's Green Siston Common Apperley Lower Redbrook Elton Dunfield Rudgeway Rendcomb Naunton Amberley Park Hill Over Oldend Eggs Tump Wallow Green Newent Frampton Cotterell Salperton Pinfarthings Hidcote Bartrim Clapton-on-the-Hill Coltham Fields Rodmarton Kingswood Neds Top Oridge Street Town Street Uckington Hallen Egypt Ellwood Shepperdine Lower Chedworth Cutsdean Longford Leathern Bottle Alderton Bledington Barrow Wake Whittington Pittville Kilcot Upper Common Little Witcombe Woodcroft Oldland Common Bencombe Draycott Horsley Kingscote Brownshill Wickridge Street Swineford Maugersbury Ganborough Talbot's End Sandhurst Withington Chaceley Bread Street Woolaston Common Oldbury-on-Severn Tredworth Cadbury Heath Falfield Upton Cheyney Sunhill Bishop's Norton Lower Lydbrook Iron Acton Edge End 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Leigh Shakesfield Paradise Northville Sibland Overton Park Poolhill Lydney Icomb Eastington Whiteway Beeches Green Rodborough Homedowns Middle Duntisbourne Hamwell Leaze Postlip Clanna Littledean Hill Green Bottom Marsh Common Butterrow Sandy Lane Colethrop Cold Elm Shipton Oliffe Edgeworth Kingscourt Whaddon Daneway Wotton-under-Edge Lower Wick The Quarry Shortwood High Woolaston Kemble Poulton Upper Framilode Upper Soudley Castletump Oldcroft Staverton Marsh Lane Cold Aston Petty France St Paul's Emerson's Green Leddington Hatherop Saintbridge Allaston Watermead Charfield Green Aston on Carrant Highfields Norton Heath End Boughspring Avening Claypits Deerhurst Coalway Abbotside Wicks Green Gotherington Stanton Charingworth Hinchwick Broadwell Lower Ley Brimps Hill Longwell Green Bays Hill Bradley Stoke Cowhorn Hill The Fence Eastleach Martin Wood Stanway Arlingham Haresfield Wyegate Green Brookend Cerney Wick Betty's Grave Frocester Westonbirt Preston Cross Mount Hill Twyning Central Lydbrook Tunley Stockend Willersey Putloe Notgrove Whelford Shaw Common Chipping Campden Elcombe Oxenton Poole Keynes Brimscombe Calcott's Green Hartpury Stanley Downton Tickmorend Botloe's Green Upper Dowdeswell North Nibley The Rangers Stratfordbridge Wallsworth Lowbands Crossways Evenlode Southend Hanham Sherborne Shipton Cranham Corner Ebley Earthcott Green Gaunt's Earthcott Donnington Guiting Power Etloe Chase Hill Thames Head Chalford Hill Whitminster Kingshill Horsepools Steam Mills Coaley Minsterworth Cherington Gatwick Walton Cardiff Lower Stone Chaceley Stock Woolaston Windrush Turkdean Daylesford Stoke Gifford Marle Hill Wheatenhurst Oxlynch Stroud Brown's End Hystfield Maisemore Bournes Green Nailbridge Cannop Kempsford Wick Woodmancote Pancakehill Tewkesbury Kempley Hempsted Slad Coalpit Heath Wymans Brook Gorsley Highnam Green Woodchester Ruddle West Littleton Knave-in-hole Kemble Wick Hasfield Quenington Badminton Nastend Buckland Chedworth Laines Stanley Shortstanding 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Campden Quarhouse Abbeydale Sedbury Clapton Sharpness Warden Hill Purton Tickshill Parkend Cranham Duntisbourne Abbots Blackwells End Green Paxford Kenton Green Church Westcote Montpellier Middleyard Codrington Cold Ashton Naas Lynworth Winchcombe Northwood Green Ryeworth New Mills Little Sodbury End Alvington Ashley Thrupp Barton Sheepscombe Lower Soudley Nupend Bullo Longney Horwood Riding Ashchurch Tibberton Winson Colesbourne Wotton Old Passage Lower Lode Lower Soundwell Elkstone Bridgend Compton Green Rockstowes Tumpy Green Dixton Hucclecote Shuthonger Batsford Upton St Leonards Knightsbridge Farmington Coleford Inchbrook Oxenhall Plump Hill Hudnalls Hawling Northwick Caudle Green Stanway Ham Lower Cam Hazleton The Moat Bibstone Charfield Hill Ashleworth Puckrup Blaisdon Rudford Upper Oddington Far Oakridge Southam Oldbury on the Hill Drybrook Murrell's End Alveston Park End Anthony's Cross Coombe Lasborough Blakeney Staunton Temple Guiting Ruardean Woodside Potterswood Forwood Marshfield Uley Milbury Heath Redwick Edge The Pludds Podsmead Hagloe Kent's Green Picklenash Hook Street Hayden Boddington Kitlye Swindon Townsend Mount Pleasant Sladbrook Birdlip Broadoak Newleaze Plusterrwine Beachley Newtown Adlestrop Trow Green Lower Common Newtown Brockworth Northleach Kings Hill Seven Springs Shab Hill Doynton Kington Lower Swell Mayshill Latteridge Tormarton Wickwar Westerleigh Hill Upper Slaughter Little Shurdington Plusterwine Crawley Bevington Hidcote Boyce Hester's Way Redinhorne Gretton Fields Northway May Hill Village Bishop's Cleeve The Camp Pitchcombe Lower Morton Hallwood Green Henfield Tetbury Upton Chedworth Preston Leckhampton The Flat Milton End Far Green Broadwell Barrow Lower Dowdeswell Lightpill Primrose Hill Mangotsfield Selsley The Tynings Moreton-in-Marsh Warmley Cashes Green The Hacket Moor End Hyde Hethelpit Cross Longridge Coaley Peak Aston Cross Smallbrook Framilode Sudgrove Taynton Daglingworth Colt's Green Smart's Green France Lynch Milbury Heath Bridge Yate Somerford Keynes Saul High Brotheridge Beach Ruardean Pamington Mickleton Pool Meadow Berkeley Heath Frampton Mansell Nibley Green Three Ashes Battledown Salperton Park Upper Siddington Ketford Woolaston Woodside Windsoredge Hewelsfield Lower Hamswell Coombe Hill Churchend Alderley Shipton Solers Avening Green Triangle Norman Hill Hinton Sling Halmore Upper Morton Yate Pitt Court Preston Malswick Staple Hill Aldsworth Bromley Heath Coates The Island Breadstone Wapley Saintbury Ryton The Butts