Charity Marketing in Bitterne

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Bitterne are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Bitterne?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Bitterne is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SO18 6

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Bitterne or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

Other locations available for charity marketing
Bentley Sholing Linwood Froxfield Green West Heath Purbrook West Tisted Custards Duck Street Hillhead East Aston Stony Batter Fryern Hill Hurstbourne Tarrant Worthy Down Hawley Houghton Bagmore Whitehill Farnborough Green Woodington Overton Shirley holms Paulsgrove Northfields Eastrop Ashford Catisfield Lower Upham Crosshouse Rushington Newtown The Withies Langstone Hattingley Hammer Bottom Smannell Denmead Cosham Ashe North Street Upper Burgate New Alresford Woodcott Tinkers Cross Fareham Stony Heath Beaulieu Shobley Fulflood Brook Fair Oak Nether Wallop Exton Stubbington The Butts Milford on Sea Bramshott Chase Enham Alamein Cuckoo's Corner Well Baughurst Hartley Mauditt Frogmore The Hummicks Maybush Colt Hill Burghclere Common Itchen Abbas Winnall Bighton Lower Green North Baddesley Eversley Cross Keeping Adbury Southsea Oak Hill Grayshott Abbotstone Bull Hill Blounce Upper Ratley Woodfalls Westwood Park East Stratton Wolverton The Soke Hatchet Green Baybridge Popham West Leigh St Denys Dilton Waltham Chase Gosport Lymington Highbury Ratlake Brook Hill Eastleigh Townhill Park Mount Pleasant Nutburn Charlton Headley Herriard Hatch Holt Pound Bramley Green Bitterne Manor Gilbury Hard Faccombe Pamber Heath Egypt Hardley Baffins Battramsley Wildmoor Mullenspond Little Shoddesden Cuckoo Bushes Conford Hangersley Minstead Hythe Litchfield Black Dam North Camp Totton Broughton West End Townsend Woodcot Pucknall Braishfield Mount Pleasant Wharf Hill Harefield Lower Pennington Eastoke Old Burghclere Tunworth Picket Post Flood Street Church Oakley Harestock Hampton Park Cole Henley Swaythling Sherfield English Kingsclere Woodlands Axmansford Beech Hill Fritham Crookham Village Headley East Worldham Wickham Newtown North Ripley Wimpson Westley Foxcotte Mapledurwell Freemantle Otterbourne Abbotswood Wolverton Common Hatchet Gate Durley Street Hannington East Hill Pennington Brown Heath Wintershill Walhampton Bramshill Ashfield East Dean Ashlett Boldre Crux Easton Upper Wield Sparsholt Heath End Ropley Soke Moulsham Green Lane End Fullerton Chalton Lower Common Vernham Bank Hazeley Bottom Cowplain Wimble Hill Privett Lower Buckland Tadley Blackwater South Farnborough Hook Park Damerham Hilsea Eling Montgomery Lines Church Crookham Meonstoke Rake Common Blashford Knapp Hazeley Warblington Hound Denvilles Chilton Candover Gore End Broad Layings Newtown Lower Wield Bashley Park Chilbolton Furzeley Corner Whitsbury Weeke Swarraton St Mary's Valley Park Coombe Brockbridge Hungerford Wootton Thorns Beach St John's Church Canada Common Locks Heath Somers Town Abbotts Ann Pilley Bailey Winchester Little Somborne Segensworth St Cross Warsash Northney Horndean Lower Ratley Westfield Sea View Sherfield on Loddon Canada Upper Kingston St Giles's Hill Kingsley Balmerlawn Mill Green Old Basing Stonyford Kitwood Inhurst Buttsash Blacknest Foxhills Waterlooville Fisher's Pond Blackhill Catherington Lymore Ripley Broadmere Pound Green Warren Corner Crowdhill Pooksgreen Newtown Bank Bar End Upper Enham Upper Froyle Portsmouth Stamshaw Upper Clatford Vernham Dean Southrope Shalden Green Pardown South Baddesley Thruxton The Common Sleepers' Hill Brockenhurst Knights Enham Murrell Green Bevois Mount Gable Head Cricket Hill Dogmersfield Frogham Lindford Ashe Warren Bentworth Pitt Weyhill Sladen Green Phoenix Green Mill Lane Deadwater Durns Town North Hayling Langrish Forton Hounsdown Critchell's Green North Gorley Upper Canterton Millbrook Wherwell Bursledon Pound Street The Frenches Upper Street Battramsley Cross Kingston Clarken Green West Common Stoney Cross Highfield East End Bitterne Park Ramsdell Steventon Little Hoddington Toothill Rowlands Castle Itchen Hazeley Heath Lower Froyle Waterditch Bowyer's Common Hartfordbridge Portchester Farleigh Wallop Farnborough Street Fyfield Holbury Tufton West Worldham Owslebury Hightown Woodside Brown Candover Kings Worthy Newtown Hedge End Titchfield Common West Green Bramshott Longstock Bisterne Close Arford Turkey Island East Oakley Rye Common Ower Kilmeston Winchfield Hurst East Tisted Empshott Green St Austins Dummer South Down Lower Common Frenchmoor Bucklers Hard Middle Wallop Burley Beacon Ellisfield Shirley Park Bransbury West Dean East Tytherley Spanish Green Burley Street Turmer Fox Lane Highways Romsey Portmore Church End Little Basing Lee-on-the-Solent Little Ann Upper Shirley Downend Netley Farlington Newtown Mislingford Upper Pennington Swanwick Ogdens Whitway Old Portsmouth Street End Breamore Selsmore East Martin Rockford Ashmansworth Blendworth Mockbeggar Odiham Sandford Brickhill Fordingbridge Birchy Hill Woodside West Wellow Penton Grafton Hursley St Mary Bourne Colbury Bordon North Town Filmore Hill Ball Hill Weston Carter's Clay Fair Cross Boorley Green North Sydmonton Gilbert Street Bisterne Ecchinswell Southwick Kings Furlong Woolton Hill Whale Island Ossemsley Up Nately Bleak Hill North Warnborough Lasham South Gorley Winsor Glebe South Ham Whiteley West Town Earlstone Common Little London Axford Tipner Stoke Common Old Shirley Swampton Upper Common Forest Corner Selborne Quarley Over Wallop Rafborough Botley Lower Brook Andover Down Sandleheath Drayton Sleaford Bitterne Headley Down Minley Marchwood North Boarhunt Hartley Wespall Liss Forest Butlocks Heath Bramley Wivelrod Hill Park Ashton Corhampton Wigley Penwood Four Marks Abbotts Barton Ower Bassett Green Soake Stroud West Hill Wildern London Minstead Bishop's Sutton Binsted Kingston Hawkley Harbridge Portswood Avon Heather Row Fleetlands Port Solent Clayhall Ibworth Mattingley Greywell East Anton Racedown Hordle Hamble-le-Rice East Woodhay Morestead Chilcomb Newton Valence Malshanger Stratfield Turgis Gritnam Brook Stakes Mortimer West End Egbury Hinton Old Netley Fawley Causeway Little Holbury Baughurst Common Frost Hill The Mint Soldridge Itchen Stoke Elvetham Upper Slackstead Salters Heath Up Green Wheat Hold Gunville Bramdean West Liss Stoner Hill Pikeshill Hatherden Furzey Lodge Abshot Finchdean Bransgore Shootash Lower Green Oakhanger Barford Shawford Chilworth Old Village Kingsland Place Alverstoke Lower Canterton Weston Patrick South Warnborough Upton Foxdown Chandler's Ford Bashley Boarhunt Highbridge Wyck Hatt Hill Sutton Scotney Sandy Down North Houghton Harefield Weston Corbett Crookhorn Lee Bevois Town Hill Head Bramshaw Linford North Street Penton Mewsey Picket Hill Bishop's Green Thornhill Badger Farm Swanmore Dibden Purlieu Crockerhill Tote Hill Tye Chawton North Oakley Basingstoke Burgates Wonston Longparish Chineham Hill Grove Brockhurst Burkham North End Fair Oak Frogmore Fairdown Privett Hill Brow Plastow Green Amport Abbots Worthy Hook Dunbridge Bailey's Hard West Heath Stanmore Great Shoddesden Shirley Warren Buriton Redenham Couch Green Aldershot Bunstead Ridgeway Parade Stonymarsh Brighton Hill Woodlands Griggs Green Lovedean Crawley Netley Hill Oakridge Cupernham Dora's Green The Hangers Kentsboro Palestine Gundleton Rowner Preston Candover Bedenham Nob's Crook Holybourne Outwick Kimbridge Broadgate Petersfield Whitchurch Setley Godwinscroft Ellingham Newnham East Meon Andwell Hoe Gate Broad Oak Droxford Warren Corner Martin Newtown Neatham Moortown Cliddesden Up Somborne Winchfield Redbridge Brokenford Anna Valley Ampfield South Wonston Colden Common Little London Hillpound Shirley Newtown Pheonix Green Ibsley Ropley Newfound Timsbury Hearn Bulbery Otterwood Upton Grey Beech Upton Criddlestyle Thedden Chilworth Hyde Gobley Hole Lower Bordean Seafield Peartree Green Goose Hill South Town Camdentown Sarisbury Stratfield Saye Hale Tapnage Row Ash Cocksford Down Compton Bartley Wishanger Common Bishopstoke Elvetham Heath Blissford Shorley Brock's Green Horton Heath Standon Newton Stacey Charlwood Fair Oak Green Upper Bullington Milton Wecock Lower Bullington Midanbury Titchfield Park Southampton Foulford Liss Shipton Bellinger Ibthorpe Lower Turmer Hightown Ashford Hill Clanfield Heathfield Old Alresford Sopley Neacroft Burridge Sheet Tadley Bottom King's Somborne Godshill Wood Tilly Down Copnor Brockhampton Burley Lawn Merry Oak Wittensford Little Down Springvale Lynch Hill Stoke Charity Plaitford Green Kingsmead Wickham Common Redbrook Northington Deane North End Anmore Keyhaven Crow Weavers Down Kent's Oak Polhampton Bramley Corner Totford Fleetend Farnborough Park Lower Slackstead Frostlane Ragged Appleshaw Stonehills Summerlug Copythorne Daneshill Powntley Copse Lower Burgate East Cholderton Easton Harbridge Green Warnborough Green Woodlands East Wellow Downton Lyndhurst Soberton Heath Purbrook Heath Monkwood Wymering Walton Heath Bevois Valley Wellow Wood Martin Drove End Pondtail Landport Rotten Green Beckley Buckland Spitalhatch North Waltham Littleton Hillyfields Funtley Linkenholt Bossington Twyford Kent Martyr Worthy High Cross Knowle Hill Exbury Vernham Row Havant Allum Green Park Gate Dean Hillstreet Popley Newgrounds Lord's Wood Woodmancott Horseport Southington Blackfield Halterworth Calmore Hambledon Horris Hill Dundridge Barton on Sea Worlds End Stoke Bridgemary Redlands Goodworth Clatford Picket Piece East Liss Barton Stacey Bedford Place Fleet Sydmonton Crondall Shirrell Heath Lower Swanwick Frithend Avington Lyde Green New Brighton Steep Marsh Furzley Turgis Green Polygon Netley Marsh New Milton Thornhill Park Hollington Highcliffe East Boldre Meon Shortheath Ashurst Bridge Newtown Common Tadley Hill Boyatt Wood Nutley Monk Sherborne Greatham Upham Woodley Micheldever Langley East End Pamber Green Dean South Weirs Medstead Ladwell Emery Down Lord's Hill New Cheriton Buckskin Kingsclere Hill Top Bagnum Penton Corner Bailey Green Three Ashes Prince's Marsh West End Tangley Houndmills South Hayling Ramsdean Ringwood Little Posbrook Headbourne Worthy Michelmersh Compton End Testwood Ashley Portsea Stanswood Leigh Park Isington Lower Farringdon Shalden Hawley Lane Heath End Regents Park Hiltingbury Emsworth Bidden Vernham Street Steep Latchmere Green Winklebury North Charford Freefolk Eastney Everton Farnborough Ocean Village Rockbourne North Weirs Andover Shedfield Dibden Upper Wootton Weston Newtown Sherborne St John Water End Southwood Hurstbourne Priors Hollington Cross Southend Monxton Mellishes Bottom Tot Hill Tiptoe Ewshot Swelling Hill Leckford Passfield Northbrook Furze Hill Appleshaw Durley Crampmoor Durrants Heckfield Spearywell Rotherwick North Kingston Woodend Silchester Shamblehurst Danebury Eversley Centre Mengham Clanville Warborne Hammond's Green Middleton Hinton Ampner Potbridge Woodgreen Bishop's Waltham Ashley Clatford Oakcuts Warnford Laverstoke Lockerley Bucket Corner Darby Green Hoe Lowford Ramridge Park South View Wootton St Lawrence Browninghill Green Hartley Wintney Hound Green Grateley Belbins Coxford Lynch Allbrook Viables Whitenap Standford Bradley Chandlers Green Wildhern Cadnam Lower Daggons West Meon The Close Hollywater Buckland Widley Leagreen Anchorage Park Stockheath Charter Alley Elson West Stratton Lower Exbury Pamber End West End Tidpit Nately Scures Golden Pot Forton Hatch Bottom West Ham Woolston Hipley North Stoneham Colemore Oakshott Kimpton Stockbridge Sholing Common Godshill Bowling Alley Wilsom Park Corner Mottisfont Dipley North End Cheriton North End West Tytherley Nursling Worting Hocombe Eastland Gate Wallington Oliver's Battery West End Green Hawthorn Winslade Alton Pilley Portsea Island Empshott Thorney Hill Burghclere Northbrook Bellevue New Town Ovington Holt Curbridge Lepe Binley Court Corner Quidhampton Tichborne Hazeley Lea Nashes Green Foxhall Park Wheatley Cottonworth Compton Liphook Norleywood Cold Ash Hill Awbridge Lopcombe North Poulner Sandy Balls Roughdown Hatch Warren Rownhams Bucks Horn Oak Cufaude Chapel Sway The Holdings Ann's Hill Newtown Applemore North Fareham Sprat's Down Aldermoor Newtown Oakley Hook Wadwick Calshot Silkstead Poulner Curdridge Titchfield Fratton Heathfield Drayton Goose Green Netherton Bedhampton Lee Ground Nichols Town Anstey Stuckton Beauworth Brambridge Old Milton Stoke Anthill Common Stone Long Sutton Newbridge Fleet Bickton Holt End Northam Horsebridge Banister's Park Burley Buddle Blackmoor Chidden Kempshott Yateley Furzedown Hyde Mead End Ridge Common Upper Farringdon Weston Colley Soberton Cove Hook Park Estate Bassett Hunton Ropley Dean Red Rice Ashurst Upper Swanmore Dunley Hundred Acres Peel Common Dowd's Farm Lordswood West Meon Woodlands Highclere Hensting Chilbolton Down Newtown