Charity Marketing in Chawton

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Chawton are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Chawton?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Chawton is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in GU34 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Chawton or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Chawton (Hampshire)

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Hollington Barton Stacey North Weirs Waterditch Winchfield Bassett Swelling Hill Newtown Warblington Woodfalls Shortheath Marchwood Gritnam Hearn Mount Pleasant Bramshott Chase Chilworth Old Village Sholing Plaitford Green North Fareham Houndmills Salters Heath Enham Alamein Eversley Centre Shamblehurst Newton Stacey Leckford Wimpson Sea View Bishop's Green Segensworth Lower Brook South Farnborough South View West Green Little Posbrook Oakley Upper Swanmore Heathfield Seafield West Worldham The Close Hill Grove North Camp Golden Pot Crookhorn Cowplain Polhampton Eversley Cross Boarhunt Headbourne Worthy West Meon Langstone Monk Sherborne Park Applemore Upper Shirley Sarisbury Hawkley Lower Slackstead Monxton Little Basing Northam Pamber End Clanfield Pardown Selborne Chilbolton Down Swanwick Swampton St Cross Park Corner Kimbridge Totton Northington Ashmansworth Sandy Down Critchell's Green Hatch Water End Danebury Baughurst Newton Valence Harbridge Kilmeston Stonehills Forton Ecchinswell Lower Farringdon Dean Oakridge Froxfield Green South Baddesley Pamber Heath Woodcot Shirley Soake Weston Bitterne Fleet Portsmouth Custards Ibthorpe Hill Park Drayton Lee Ground Pikeshill Itchen Abbas Upper Farringdon East Worldham Leagreen Whitchurch Hurstbourne Tarrant Kimpton Upton Grey Farnborough Street Broadmere Ramsdean Dilton Southington Ashe West Heath Bleak Hill Wharf Hill Brockhurst Woodside Ripley Egbury Heath End Hook Isington Merry Oak Linwood Furzeley Corner Hillhead Bucket Corner Thorns Beach Michelmersh Sherfield English Chandlers Green Highcliffe Monkwood Headley Hill Top Black Dam Newtown Abshot Burley Wildmoor Steventon Whitenap Beaulieu Crookham Village Beech Hill Andwell Horndean Lower Green Filmore Hill East Meon Hedge End Mortimer West End Duck Street Lower Burgate Warborne Lower Pennington Langley Stonyford Everton Viables Empshott Green North Sydmonton Lower Froyle Laverstoke Alverstoke Fryern Hill Winsor Redbridge Pitt Cufaude Fullerton Potbridge Port Solent Nob's Crook Brighton Hill Boorley Green Upper Street Old Netley Netley Hill New Cheriton Stratfield Saye Chilworth Clarken Green Tiptoe Stoner Hill Smannell Kingsclere Woodlands Rotten Green Park Gate Wolverton Roughdown Arford Chawton Lopcombe Thedden Stonymarsh Bramley Green Lower Bordean Hartley Mauditt Rockford North Houghton Bevois Mount Hollington Cross Netley Bentworth Burghclere Hound Green Westwood Park South Hayling Pennington Widley Thruxton Church Oakley Lordswood Whitehill Upper Burgate Totford Portchester Ashurst Bridge Kempshott Poulner South Gorley Chalton Mellishes Bottom Ashurst Fritham Selsmore Funtley Winchester Shootash Southwood Buddle Woolton Hill Wonston Kingsley Worting Picket Hill Weston Colley Newtown Netley Marsh Vernham Row Hatt Hill Farlington North Street Ashley Wyck Harefield Spitalhatch Brambridge Ashford Fair Oak The Butts Nutburn Bransgore Crampmoor Havant Breamore Wheat Hold Longstock Picket Post High Cross Headley Durley The Hummicks Downend East Boldre Hunton Pilley Bailey Mapledurwell Burghclere Common Romsey Silkstead Over Wallop The Hangers Middle Wallop Birchy Hill Upper Slackstead Old Shirley Ashford Hill Appleshaw Mislingford Farnborough Stratfield Turgis Fleet Stockbridge Wilsom Battramsley Cross Heather Row Upper Wootton Nether Wallop Cricket Hill Hartley Wintney Pound Street Lane End Wootton St Lawrence Pucknall Ocean Village London Minstead Ashton Exton Stakes Eling Blacknest Fawley Murrell Green Curbridge Eastrop Middleton Bassett Green Mattingley Binley Micheldever Kingsclere Dogmersfield Martin Lower Ratley Lymington Northfields Thornhill Park Farleigh Wallop Steep Soberton Heath Dora's Green North Hayling Worthy Down Anchorage Park Andover Walton Heath Oakshott Westley Warren Corner Buttsash Hurstbourne Priors West Tisted Newtown Little Down Upper Pennington Lovedean Highbridge Wigley Southend Glebe North Charford Southsea Townhill Park Woodmancott Newtown Rowlands Castle Eastleigh North End Bishop's 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Winchfield Hurst King's Somborne Stoke Spanish Green Little London Rafborough Whitsbury Frogmore Cocksford Down Amport Stone Farnborough Park Burridge Steep Marsh East Wellow Fordingbridge Godwinscroft Dummer Browninghill Green Brockbridge Lower Exbury Avington Landport Stroud Hardley Frostlane Anstey Knowle Crockerhill Couch Green Malshanger West End Catherington Fareham Portsea Island Southwick Liss Forest Binsted Worlds End Shirley Warren Battramsley Heath End Racedown Cheriton Newtown Milford on Sea Droxford Penton Grafton Catisfield Furzey Lodge St Giles's Hill Woodlands Purbrook Rownhams Keyhaven Bramley Dean North Gorley Kingsland Place Martin Drove End Crux Easton Spearywell Avon The Mint Woodend Nashes Green Bailey's Hard Tilly Down Brook Hill Denvilles Nursling Hatchet Gate Pamber Green Otterwood Sholing Common Neatham Hook Park Lymore Outwick North End Rye Common Weston Corbett The Common West Dean East Woodhay Denmead The Soke Ellingham East Cholderton Turkey Island Charlton Ellisfield Coxford West Tytherley North Ripley Rowner Gilbert Street Bucklers Hard North Poulner Kingston Bailey Green Hungerford Sutton Scotney Brook Stuckton Montgomery Lines Harestock Wymering Burley Street Hounsdown Maybush Hill Head Brickhill Sheet Milton Peartree Green Camdentown West End Green Odiham Turgis Green Waltham Chase Durley Street Westfield Shalden Green Greatham South Down Neacroft Lower Upham Leigh Park Hocombe Hawley Lane Ossemsley Gobley Hole Hyde Upper Kingston Foxcotte Lower Green Bitterne Manor Litchfield Buckland Ovington Fulflood Lower Common East Tytherley Portswood East End Bashley Park Eastoke Beckley Hatch Bottom Kingston Hawley Herriard Tinkers Cross Lasham St Austins Newtown Lower Common Old Burghclere Abbots Worthy Shobley Stanswood Axford Tadley Hill Stubbington Weavers Down Faccombe Cold Ash Hill Calshot Hannington Ringwood Ropley Soke Hightown Thorney Hill Old Portsmouth Bedhampton Latchmere Green Lynch Hill Woodington Owslebury Baughurst Common Hangersley Tye Privett Hoe Gate Baybridge Hyde Inhurst Bursledon Winnall North Baddesley The Frenches Ibworth Shirrell Heath Rotherwick Pheonix Green Griggs Green Upper Enham Boyatt Wood Chapel New Milton Tote Hill Bickton Chineham Mead End Springvale Lockerley Lower Buckland Ampfield Wickham Common Grayshott Weyhill Upton Easton Hill Hinton Ampner Pound Green Shawford Sopley Four Marks Northney Dunley Northbrook Phoenix Green Vernham Bank East Dean Bisterne Broad Layings Redlands East Liss Oakhanger Curdridge Newbridge Sandleheath Houghton Hatherden Upper Canterton Pondtail North End Balmerlawn Vernham Dean Weston Patrick Locks Heath Butlocks Heath Mill Green Otterbourne Bentley Bellevue Brown Candover Fair Oak Green Stony Batter Brokenford Ashlett The Holdings Furzedown Hambledon Chilton Candover Sway Andover Down Titchfield Park Hillstreet Greywell Blendworth Broadgate Woodside Ower Ewshot West Heath Abbotts Barton Chidden Well Lyndhurst Darby Green Plastow Green Whitway Longparish Woodlands Freefolk West Stratton Hale Hoe Fleetend Shirley holms Stoney Cross Ramsdell Dunbridge Banister's Park Exbury Hilsea Hordle Nichols Town Blackfield West Common Aldermoor Foxhall Dowd's Farm Hazeley Heath Ramridge Park Burkham Wadwick Kitwood Heckfield Hightown West Ham Powntley Copse North Town St Mary Bourne Farnborough Green Blashford Ashfield Brown Heath Horsebridge Godshill Foxhills Liphook North Oakley Linkenholt Charlwood Abbotts Ann Hipley Hatchet Green Little London North Boarhunt New Alresford Bransbury Boldre Brook Ogdens Anthill Common Oliver's Battery Portmore Frithend Newtown Mullenspond Damerham Godshill Wood Clanville Frost Hill Copnor Bramshill New Town Wecock Upper Wield Bishopstoke Lyde Green Canada Common Frogham West Town Bull Hill Tunworth Clayhall Buriton Wittensford Warnborough Green Portsea Colden Common Passfield Abbotswood Emsworth Bossington St Denys Standford Ropley Barton on Sea Lepe Bramley Corner Blackwater Pilley Linford Bedenham Tangley Goose Hill Stamshaw Woolston Ragged Appleshaw Three Ashes Tadley Woodgreen Sladen Green Knights Enham West End East Stratton Dipley Keeping Goose Green Fratton Hammond's Green Hazeley Bottom Knapp Corhampton Hiltingbury Bridgemary Weeke Netherton Stanmore Walhampton Harbridge Green Little Somborne Lower Turmer Alton Sandford Ropley Dean Hartfordbridge Midanbury Shorley Cadnam Yateley Gunville Blissford Peel Common Wallington East Tisted Penton Mewsey Woodcott Aldershot Broad Oak South Weirs Hampton Park Burley Beacon Buckskin Petersfield Sydmonton Calmore Lord's Hill West Hill Whiteley Hinton Littleton Rushington Fisher's Pond North Waltham Cottonworth Eastney Fyfield Swarraton Old Milton North Kingston Wherwell Hook Upper Froyle Blackhill Bar End Meonstoke Whale Island Swaythling South Warnborough Sandy Balls Durns Town Hartley Wespall Lower Bullington Conford Timsbury Valley Park Soldridge Cole Henley Fairdown Titchfield Holt End Bowling Alley Chilbolton Horseport Compton Cosham Lord's Wood Brock's Green Braishfield Crowdhill Grateley Gosport Summerlug Ball Hill Crosshouse Broughton St John's Church Bunstead Thornhill Hensting West Liss Highclere Old Alresford East Hill Wildhern South Town Popley Axmansford Itchen Stoke Coombe Foulford Hillyfields Mount Pleasant Belbins Crawley Frenchmoor East Anton Adbury Bramshott Ratlake Forton Kentsboro Church Crookham Penton Corner Ann's Hill Allbrook Bidden Horris Hill Furzley Hursley Sleaford Kingsmead Upper Bullington Moortown Kings Worthy Twyford Tidpit Barford Charter Alley Bagmore Great Shoddesden Bramdean Crow Brockenhurst Lee Allum Green Canada Court Corner Newgrounds Bartley Stoke Charity Finchdean Bordon Ower Foxdown Clatford Oakcuts Bucks Horn Oak Colemore Stockheath St Mary's Shalden West Meon Woodlands Wivelrod Street End Turmer Highways Shedfield Bramshaw Warren Corner Swanmore Blounce Fleetlands North Warnborough Wishanger Common Cuckoo Bushes Holt Pound Dibden Sprat's Down Anmore Mill Lane Silchester Shirley Park Forest Corner Colt Hill Sherfield on Loddon Wintershill Nutley Fair Oak Newfound Bulbery Emery Down Newtown Liss East End Anna Valley Highfield Crondall Headley Down Toothill Ridgeway Parade Fair Cross Wickham Itchen Kent Tichborne Cliddesden Carter's Clay Dundridge Halterworth Minley Wellow Wood Meon Harefield Setley Weston Langrish Wheatley Bradley South Wonston Hythe Causeway Tapnage Rockbourne Norleywood Mengham Bashley Cove Hatch Warren Soberton Paulsgrove West Leigh Blackmoor Burgates Upper Common Morestead Basingstoke Quidhampton Sherborne St John Brockhampton Popham Sleepers' Hill Upton Overton Stony Heath Southrope East Aston Freemantle North Stoneham Shipton Bellinger Ladwell Prince's Marsh Bedford Place Dibden Purlieu Holybourne Holbury Pooksgreen Cuckoo's Corner Red Rice Highbury Palestine Copythorne Wildern Winklebury Ridge Common Mottisfont Cupernham Deane Little Holbury Regents Park Lee-on-the-Solent Chilcomb Elson Up Nately Beech Hammer Bottom Northbrook Ibsley Lindford Little Shoddesden Tufton Abbotstone Southampton South Ham Goodworth Clatford Wimble Hill Winslade Bisterne Close Botley Frogmore Awbridge Hillpound Hawthorn Warnford Criddlestyle Stoke Common East Martin Bowyer's Common Somers Town Old Basing Warsash Deadwater Beauworth Hazeley Lea New Brighton Horton Heath The Withies Hollywater Minstead Wootton Upham Bagnum Privett Ashe Warren Kings Furlong Hound Upper Ratley Lower Daggons Hook Park Estate Elvetham Heath