Charity Marketing in Swanwick

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Swanwick are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Swanwick?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Swanwick is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SO31 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Swanwick or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Swanwick (Hampshire)

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Picket Post North Waltham Meon Lane End Spanish Green Chawton North End Ashford West Town Twyford Woodley Lower Slackstead Up Green Shirley Park Privett Bisterne Close Hale Penton Mewsey East Tisted Fryern Hill Ann's Hill Sutton Scotney Enham Alamein Crampmoor Walton Heath Knights Enham North Stoneham Lee-on-the-Solent Lower Canterton Ocean Village Kingston Titchfield Park Westfield Pamber End Crondall Linwood Lordswood Colden Common Upper Pennington Church Crookham Chilworth Old Village Curbridge South Weirs Beauworth Catherington Mockbeggar Worlds End Ragged Appleshaw Wootton St Lawrence Pamber Green Hartfordbridge Eastrop Southwood Lowford Netherton Hillhead Amport St Denys Peartree Green Little Posbrook Woodcot Lower Turmer Weston Colley Brockhampton Westwood Park Forton Minley Sandford West Meon Headbourne Worthy Hillstreet Steep Marsh Hollywater Avington Hatherden Nichols Town Otterbourne Warnford Tipner Highways Stoke Shirley Warren Fox Lane South Wonston Gritnam Worthy Down Westley Brockbridge Alton Calmore Mottisfont Balmerlawn Titchfield Common Downton Hiltingbury Upper Swanmore East Hill North Town Crookhorn Racedown Thedden Langrish Bassett Fleetlands Drayton Baughurst Common Swelling Hill Lymore Lyndhurst Bucket Corner Netley Abbots Worthy Pooksgreen Red Rice Rockbourne Goodworth Clatford Ellingham Upton Grey Tidpit Micheldever Ewshot Shirley Goose Green Wheat Hold Ashurst Bridge Stoke Ladwell Potbridge Odiham Frogham Brook West Tisted Dibden Crosshouse Warren Corner Water End Holybourne Medstead Pamber Heath Bramshott Chase Heath End Newtown Hill Park Ringwood The Butts Camdentown Widley Plaitford Green Wymering North Street Bagnum West Hill Abshot Redbrook Hazeley Bottom Whiteley Valley Park Turmer Kempshott Lower Ratley Furzedown Fleetend Sway Bitterne Park Cole Henley Roughdown Winnall Highclere Blackwater Clanfield Upper Bullington Townhill Park Grateley Dora's Green Hensting Bagmore Cupernham Harefield West End Tadley Hill Anstey Burridge Ashurst Langstone Port Solent Wolverton Bartley Upper Wootton Itchen Stoke Hinton Farleigh Wallop West Common Up Nately Park Chilton Candover Blashford Beckley Vernham Row Hannington Warblington Middleton Woolston Totford Burgates Upper Kingston Dogmersfield Newtown East End Mill Green Pound Street Hill Brow Godshill Wood Charter Alley East Meon Prince's Marsh Copnor Basingstoke Selsmore Peel Common Street End Cottonworth Milford on Sea East Anton Hattingley Kingsley Hythe Fawley Hill Top Drayton Woodend Couch Green Bailey Green Fair Oak Empshott Green Thornhill Rotherwick Lymington Rake Common The Holdings Hunton Kentsboro Bar End Gilbury Hard Butlocks Heath Passfield Baffins Newtown Stoney Cross Chineham Sherfield on Loddon North Charford Alverstoke Fyfield Knowle Woodington Bull Hill Woodlands Worting Newtown Three Ashes Elvetham Heath Pheonix Green Townsend Mount Pleasant Great Shoddesden Petersfield Turgis Green Plastow Green Little London Upham Damerham Woodfalls Burley Goose Hill Sherborne St John Ashton Farnborough Street Old Alresford East Liss Dowd's Farm Thornhill Park Everton Chidden Custards Griggs Green Fritham Shalden Green Pilley Broughton Quidhampton Dipley Tichborne Newtown Highcliffe Owslebury Park Gate Ramsdean Lower Farringdon Corhampton Ridge Common Lower Common Bishop's Sutton South Farnborough Sleepers' Hill Binley Hartley Wespall Allbrook Upper Burgate Fair Oak Green Lord's Hill Calshot Fisher's Pond Horsebridge Woodcott Burkham Browninghill Green Martin Drove End Polygon Sarisbury South Hayling Hazeley Heath Furzey Lodge Newton Valence Redenham South View Ovington Bevois Mount Hounsdown Filmore Hill St John's Church Shobley Moulsham Green Forton Wildern Old Milton Ripley Brockhurst Freemantle Shirrell Heath Bramshott New Alresford Hartley Wintney Battramsley Cross Leigh Park Compton End Wolverton Common Bransgore Popley Upper Street Rushington West End Hangersley Sopley The Mint St Austins Ower Dummer Chilworth Cocksford Down Horton Heath Pilley Bailey Stonyford Breamore North Ripley Linford Harbridge Green Liss Forest Heath End Foxhills Badger Farm Church Oakley Bashley Catisfield Bordon Barton Stacey Headley Bramshaw Stonehills Lindford Mount Pleasant Brock's Green Mattingley Lord's Wood Over Wallop Keeping Burley Lawn Duck Street Chandler's Ford Hightown Kingsclere Woodlands Paulsgrove Highbridge North End Ramsdell Crow East Boldre Liphook Bradley Hawkley Hook Park Estate Woodmancott Bitterne Manor Park Corner Northbrook Mortimer West End Newbridge Kitwood Hamble-le-Rice Palestine Rotten Green Shawford Fairdown Newnham Highfield Andwell Tadley Barford Longparish Wittensford Tote Hill Mengham Ashe Warren Wildmoor Allum Green Malshanger Foulford The Soke Bunstead Froxfield Green Fratton Netley Marsh Kings Furlong North Camp Eversley Cross Nutburn Headley Down Anchorage Park Hook Bridgemary Selborne Woodlands East Martin Dunley Durrants Thruxton Sherfield English The Hummicks Winchfield Greywell Weston Fareham Sandleheath Crowdhill Wimpson Ashley Weston Patrick Little Hoddington Pucknall Lower Upham South Baddesley West Green Criddlestyle Poulner Godwinscroft Silchester Dibden Purlieu Kingsmead The Close Holt Pound Brambridge Burley Beacon Foxdown Whitehill Burghclere Common Monkwood Timsbury Langley Hawthorn Boyatt Wood Wimble Hill Bleak Hill Ashfield West Wellow Sprat's Down Newtown Vernham Bank Up Somborne Frenchmoor East Oakley New Cheriton The Frenches Elvetham Crookham Village Southwick North Oakley Northington Ower Burley Street Compton Faccombe Steep Harefield Lopcombe Clayhall Old Portsmouth Warren Corner Shorley Bedford Place Lepe New Milton Newfound King's Somborne Titchfield Cheriton Hollington Bramshill Easton Hampton Park Court Corner West End Overton Portsea Island Old Netley Golden Pot Lower Common Purbrook Heath Standon Southampton Durley Street Danebury Forest Corner Phoenix Green Headley Upper Clatford Buttsash Buddle Hatt Hill Wickham Newton Stacey Applemore Hill Hundred Acres Buckskin Hazeley Cuckoo Bushes Upper Wield Church End Grayshott Hollington Cross Whitenap Standford Bellevue Ossemsley Little Holbury Whitway Privett Latchmere Green Southsea Stuckton Glebe Hearn Braishfield Ecchinswell Broadgate Isington Soberton Spearywell West Leigh Southrope Newtown Northfields Brown Candover Moortown Blackmoor Monk Sherborne Harestock Causeway Denmead Regents Park Hursley Pardown Foxhall West Heath Itchen Abbas Kimpton Popham Godshill Ogdens Totton Foxcotte Compton Hill Grove North Poulner North Hayling Sleaford Neatham Heckfield Durley Cliddesden Winsor Swanwick Netley Hill Hungerford Purbrook Furzeley Corner Seafield Blacknest Fair Cross Blounce Stratfield Saye Awbridge Rowner Bishop's Waltham St Mary Bourne Bursledon Upper Farringdon Shalden Wadwick Northney Dunbridge Exton Hook Hound Sholing Fleet Aldermoor Ropley Dean Bevois Town Abbotswood Inhurst North End Banister's Park Arford Broad Oak Copythorne Botley Merry Oak Chalton Morestead Turkey Island Rye Common Ropley Soke South Warnborough Litchfield Segensworth Martin South Ham Bank Montgomery Lines Blendworth Lovedean Ellisfield Bramdean Upper Enham Havant Gundleton Nashes Green Woodgreen Stakes Deadwater Linkenholt St Cross Cosham Hatch Bottom Norleywood Thorns Beach Adbury Baughurst Cufaude Stony Batter Littleton East Tytherley Mapledurwell Rockford Lasham Hook Park Wherwell South Down Hatch Warren Upper Ratley Ball Hill Belbins North Gorley Viables Hocombe Tye Cuckoo's Corner Thorney Hill Sheet Anmore Upton Bentley Lower Swanwick Hightown Knapp Daneshill Nutley Shamblehurst Frostlane Horseport Bentworth Wellow Wood Martyr Worthy Bashley Park St Giles's Hill North Fareham Boorley Green Picket Hill Elson Bucks Horn Oak Soberton Heath Laverstoke Whitchurch North Street Nether Wallop Newtown Hinton Ampner Bailey's Hard Funtley Wintershill Monxton Buckland Wildhern Pikeshill Newtown Brockenhurst Hill Head Charlwood Baybridge Tadley Bottom Hatchet Green Stamshaw Houndmills Penwood Rafborough Blissford Hammond's Green Hound Green Wishanger Common The Common Blackhill Brickhill Bishopstoke Cove Frogmore Shirley holms Old Burghclere Colemore Southington Lyde Green Curdridge Newtown Locks Heath Heather Row Row Ash Penton Corner Earlstone Common Ibsley Liss London Minstead Farnborough Park Hartley Mauditt Clarken Green Mill Lane Black Dam Weavers Down Murrell Green Hardley Broad Layings Pound Green Old Basing Stockbridge Freefolk Woodside Hillpound Ashmansworth Fordingbridge Charlton West Tytherley Darby Green Vernham Dean Lynch Hill Lower Green Somers Town Dilton Lower Buckland Summerlug Cadnam Hatch Farlington Houghton Fullerton Little Somborne Stroud Buriton Chilbolton Down Romsey Abbotts Barton Bramley Bossington Weston Corbett Hipley West Meon Woodlands Portsmouth Farnborough Green Gable Head Boarhunt Winchester Birchy Hill Midanbury Tufton Wootton North End Kilmeston New Town Northam Warnborough Green Soldridge Bowling Alley Portswood Sydmonton Kings Worthy Bramley Green Tiptoe Dean Denvilles Four Marks Quarley Bisterne Kent Hoe Gate Emsworth Ropley Cricket Hill West Heath Bransbury Hilsea Andover Down Tilly Down Smannell Middle Wallop Shortheath Eastoke Leagreen Testwood Woodside Nob's Crook Little London Brown Heath Weyhill Crawley Ibthorpe Millbrook Gunville Durns Town Kingston Horndean Nursling North Warnborough Stratfield Turgis Downend Ibworth Ashford Hill Ashley Barton on Sea Bramley Corner North Kingston Exbury Gosport Springvale Weeke Coxford Andover Brokenford Kingsclere Maybush Empshott East Cholderton Ridgeway Parade Picket Piece Spitalhatch Hyde Stony Heath Stoke Common Sladen Green Wheatley Upton Yateley Oliver's Battery Lynch Burghclere Axmansford Droxford Lower Bullington Furze Hill Anthill Common Bedenham Abbotts Ann Halterworth Gobley Hole Itchen Lower Green North Houghton Polhampton Upper Common Eastney Lower Exbury North Sydmonton Silkstead Coombe Michelmersh Penton Grafton Bighton Dundridge Minstead North Weirs Waterlooville Ashe Redbridge Ashlett Southend Tot Hill Upper Slackstead Furzley Pitt Milton Longstock Winchfield Hurst Critchell's Green Old Shirley East Stratton Finchdean Leckford Shootash North Baddesley Setley High Cross Sandy Balls Holt Vernham Street Clanville Otterwood Stockheath Little Down Sea View Eastland Gate Whale Island Highbury Bedhampton Stoner Hill Newtown Common Bassett Green Beech Hill Weston Lower Wield West Liss Pennington Warborne Woolton Hill Upper Canterton Warsash Wivelrod Chilcomb East Dean Neacroft Canada West Stratton East Worldham St Mary's Tinkers Cross Portsea Kingsland Place Landport Hillyfields Gilbert Street Fleet South Gorley Beech Tangley Tapnage Marchwood Newtown Hawley Lane Stanmore Bitterne Tunworth Egbury Lower Burgate Lee Bishop's Green Axford Eversley Centre Toothill Colt Hill Hatchet Gate Hurstbourne Priors Brook Keyhaven Chilbolton Northbrook Mead End Mislingford Lockerley Heathfield Clatford Oakcuts Lower Froyle Sholing Common Lower Brook Crockerhill Abbotstone Swanmore Emery Down New Brighton Gore End Binsted The Hangers Dean Sparsholt West End Green Hyde Canada Common Wilsom Swaythling Lower Pennington Horris Hill Kent's Oak Hoe Wickham Common Powntley Copse Bucklers Hard Rowlands Castle Hurstbourne Tarrant Frost Hill Walhampton Meonstoke Lower Daggons Bowyer's Common Stubbington Bevois Valley Brook Hill Broadmere Egypt Winklebury Bidden Upper Shirley Wharf Hill Little Basing Nately Scures Brighton Hill Holbury Bulbery Lower Bordean Little Ann Chapel Lee Ground Mullenspond Crux Easton Kimbridge Bickton Waterditch Stone Greatham Deane Blackfield Wigley Shedfield East Woodhay Conford Avon West Ham Wallington Swarraton East Wellow Hedge End Ampfield Hammer Bottom Soake The Withies Mellishes Bottom Fulflood South Town Carter's Clay Hambledon Sandy Down Eastleigh East End Cowplain Boldre Salters Heath Shipton Bellinger Portmore Steventon Newgrounds Farnborough Wecock Hordle Upper Froyle Herriard Battramsley Little Shoddesden North Boarhunt Wyck Oakhanger Waltham Chase Anna Valley Harbridge Buckland Ratlake Eling Frithend Portchester Long Sutton Oak Hill Stonymarsh Holt End Hazeley Lea West Worldham Heathfield Fair Oak Frogmore Ramridge Park Oakley Pondtail Preston Candover Aldershot Hawley Colbury Whitsbury Rownhams Stanswood Redlands Swampton Flood Street Oakridge Well Wonston Chandlers Green East Aston Outwick Newtown Winslade Stoke Charity West Dean Beaulieu Cold Ash Hill Oakshott Appleshaw