Charity Marketing in Wellow Wood

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Wellow Wood are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Wellow Wood?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Wellow Wood is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SO51 6

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Wellow Wood or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Wellow Wood (Hampshire)

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Newtown Hardley West Stratton Bailey's Hard Godshill Wood Petersfield South Hayling Kentsboro St Mary Bourne Sutton Scotney Anstey Cove Soldridge Mill Green Owslebury Polhampton Knights Enham Chawton Smannell Meonstoke Bridgemary Bitterne Park Beech Appleshaw Kingsclere Woodlands Bevois Valley Stubbington Hollington Northam Bitterne Crookham Village Hampton Park Newton Valence Pennington North Street Street End Bossington Bedford Place North Poulner Gosport Old Portsmouth Kingston Pilley Bailey Oliver's Battery Bagnum Wymering Furzeley Corner Boorley Green Enham Alamein Turgis Green East Martin Lower Wield Spanish Green Conford Cuckoo Bushes Broughton Thornhill Stoke Headley Highclere Tidpit Burkham Wootton St Lawrence Alton Redbridge Lee Peel Common Itchen Stoke Nursling North End Chilcomb Charter Alley Itchen Soberton Murrell Green Littleton Lynch Hill Mattingley Woolton Hill Spitalhatch Clanville Battramsley Hedge End Catherington Blackmoor Old Basing Setley West End Kingsmead Three 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East End Sheet Brambridge Old Netley The Hangers Andover Fritham Sleaford Netley Marsh Lord's Hill Foxhills Horris Hill Church Crookham Fleetlands Shirley holms Over Wallop Frogham Brock's Green West Meon Durrants Empshott Green Swelling Hill Finchdean Fox Lane Bramshott Chase Upper Farringdon Sydmonton Wilsom Well Hambledon Penwood Lasham Laverstoke Tipner Swampton Hightown Furzley South Warnborough Medstead Woodlands South Wonston Hazeley Lea Clatford Oakcuts Hatchet Gate Deane Hundred Acres Keyhaven Selborne Canada Whale Island East Meon Stratfield Saye Shootash Pitt North Gorley Winnall Eastoke Hythe Bassett Old Milton Bitterne Manor Allbrook Newgrounds Hazeley Heath Stroud Bedhampton Hound Hursley Hillstreet Woodgreen Lower Common Gilbury Hard Hazeley Chandlers Green Newtown Fareham Hartfordbridge Park Corner Shorley Blashford Coxford Flood Street Calshot Soberton Heath Ovington Linwood Warren Corner Wharf Hill Sandy Balls Greywell Newtown Houndmills Stone Sladen Green Foulford 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Park Gate Passfield Golden Pot West Green West Common Wecock Bellevue Moulsham Green Tilly Down Wittensford Critchell's Green Stony Heath Hill Head Lower Burgate Hoe Gate Canada Common Heckfield Winchester Ellisfield Boarhunt Frenchmoor Bramley Green Duck Street Netley Hill Millbrook Southwick Aldermoor Sarisbury Cufaude St John's Church Little Hoddington Woodley East Tytherley Liphook Little Basing Hatherden Hyde Shawford Moortown Hunton West Leigh Testwood Avington Bulbery Danebury Broadgate Titchfield Common Ecchinswell Causeway Privett Potbridge Monk Sherborne Charlwood Overton Bentworth Hollington Cross Southwood Bunstead East Dean Sherborne St John Aldershot Ibworth Foxhall Chandler's Ford Hollywater Balmerlawn Cliddesden Tunworth Viables Fisher's Pond Ashford Highbury Allum Green Hatch Warren Denmead Penton Grafton Upper Street Burghclere Farnborough Green Downton West Meon Woodlands North Waltham Hillyfields St Mary's Deadwater Horndean Wolverton Common Kingsclere Martin Catisfield Norleywood Barford Newfound Upper Pennington Banister's Park Binley Up Green Houghton Ashley Little Somborne Winslade Abbotts Barton Weyhill Wildmoor Sholing Common Baybridge Middle Wallop Mockbeggar Bighton Hamble-le-Rice Baughurst Bashley Abbotstone Faccombe Ibsley Crockerhill Wildhern Curbridge Mill Lane Steventon Nashes Green Woolston Chapel Bordon New Brighton Lower Pennington Hook Park Estate Wishanger Common Langstone Avon Row Ash Dowd's Farm Ocean Village East Wellow Frost Hill Upper Shirley Bramley Corner Great Shoddesden Liss Newtown Hattingley Stoke Common Wootton Westwood Park Bucklers Hard Hurstbourne Priors Pilley Hillhead Turkey Island Shirley Warren Boyatt Wood Bishop's Sutton Picket Piece Greatham Carter's Clay Church Oakley Newtown Buddle Upper Slackstead Funtley Eastleigh Chineham Wimpson Northfields Long Sutton Forton Heathfield Southampton Heathfield Lower Green Woodside Weston Colley Highcliffe Farnborough Street Awbridge Blackhill Marchwood Cheriton West End Lockerley East Oakley Ossemsley Harbridge Green Headley Sparsholt Buttsash Alverstoke Crondall Upham Ropley Soke Cole Henley Custards Anchorage Park Kings Worthy Shirrell Heath Portsmouth Ashmansworth North Stoneham Waterlooville Chilworth Old Village Lyndhurst Clayhall Ramsdell Stockbridge Pardown Exton East Woodhay Langley Stanswood Axford Kent's Oak Totton West Hill Exbury St Cross East Hill Gobley Hole Tapnage Eastland Gate Frogmore Wallington Hill Top Keeping Southington Wheatley Nichols Town Leckford Bramshott Frogmore Minley Upton Lower Exbury Bransgore Brokenford Ashurst Eastney Nately Scures Abshot Crawley North Warnborough Couch Green Tufton Sleepers' Hill Horseport Earlstone Common Mellishes Bottom Lymington North Street Fullerton Drayton Roughdown Hannington Rye Common East Cholderton Swanmore West Heath Havant Ratlake Emsworth Warnford Steep Marsh Brook Weston Corbett Liss Forest Stonymarsh Bar End Little London Hinton Ampner Plaitford Green Tangley Whiteley Coombe Whitchurch Buriton Fulflood Mengham Lower Bordean Shalden Green Fair Oak Axmansford Penton Corner Bradley Shobley East Tisted Dilton Hammond's Green Bramdean Brook East End Ogdens Wonston Goodworth Clatford Plastow Green Amport Meon Walhampton Little Shoddesden Penton Mewsey North End Pucknall Lower Common The Butts Upton Portsea Island Brown Heath Brook Hill Westley Hook Swanwick Rowner East Anton Cosham Hartley Wespall Hale Bevois Town Bishopstoke Gable Head