Charity Marketing in Winchester

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Winchester are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Winchester?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Winchester is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SO23 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Winchester or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Winchester (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Netley Hill Ashford Hill Shobley Egypt Tangley South Weirs Mullenspond Crux Easton Burley Hill Head Newtown Winklebury Southampton Fulflood Mortimer West End Hurstbourne Priors Little London Racedown Hounsdown Selsmore Rotten Green East End Beaulieu Whitchurch Canada Fareham Cupernham Durrants Hound Netherton Shedfield Stoner Hill Hammer Bottom Eastleigh Calmore Wittensford Hannington Lower Farringdon Waterditch Upper Farringdon Liss Norleywood Ladwell Blissford Wellow Wood North Town Avington St John's Church Ewshot Heckfield Meon Fleetend Avon Highfield Lower Daggons Winslade Clatford Oakcuts Hale Hythe Lee Alton Up Nately Ball Hill Ringwood Upper Slackstead Medstead Vernham Row Anmore Bridgemary Weston Colley Knights Enham Hound Green North Boarhunt Elson Broad Layings Westley Twyford Steep Valley Park Horseport Andover The Common Upper Wield Ann's Hill Rotherwick Harefield Pound Street West Wellow Bulbery Hipley Blackwater Couch Green Hambledon Hatch Warren Hensting The Close Furzedown Chawton Pennington Kingston Court Corner Picket Piece North Camp Frenchmoor Cricket Hill Pamber End Awbridge Allum Green Vernham Bank Hattingley Frostlane Fratton Highcliffe Cottonworth Little Holbury Lane End Linwood South View Ramridge Park Whiteley Sutton Scotney Thedden Highbridge Bentworth Chapel Portsea Poulner Monxton Stonehills Timsbury Abbotstone Stanswood Newton Stacey Ropley Soke Keeping Charlton Winchfield Ashmansworth Laverstoke Bisterne Close Stockbridge Sholing Common Upton Summerlug West Hill New Cheriton Badger Farm North Poulner East End Polygon Fisher's Pond Mapledurwell Gunville Breamore Fryern Hill Brockenhurst Hawley Lane Hawthorn North Kingston Binley South Wonston Walton Heath Petersfield Baughurst Chandlers Green Hatherden Port Solent Leckford The Soke North Fareham Swampton East Oakley West Stratton Foxhills West Meon Townhill Park Segensworth Mill Green Cuckoo's Corner Warren Corner Cadnam Dummer Purbrook Woodlands Kings Worthy Sea View Redenham Moortown Kimbridge Ropley Dean Pikeshill Daneshill Sandy Balls Setley Langley Battramsley Cross Godwinscroft West Meon Woodlands West End Michelmersh St Giles's Hill Milton Peel Common Monk Sherborne Chidden Upper Common Fritham Baughurst Common Heathfield West Dean Shirrell Heath Durns Town Overton Mattingley Camdentown Lovedean Newtown Fair Oak Green Funtley Hoe Gate Heather Row Highways Linford Bedhampton Viables Curbridge Weavers Down Newtown Worting Penton Grafton Winnall Hollywater Lower Green Northfields Cove Otterbourne Fairdown Eversley Centre Dipley Potbridge Bunstead Seafield Upton Enham Alamein Whitenap Brighton Hill St Mary's West Ham Stony Heath South Farnborough Lower Exbury Oakley Bishop's Sutton Row Ash Faccombe Stonymarsh Itchen Houndmills Wolverton Hedge End Pooksgreen Crawley Brook Newtown Kingsmead Privett Knowle Thorney Hill Fleet Anna Valley Warren Corner Lower Bullington Blacknest Broad Oak Wheatley Portchester Flood Street Ashlett Hill Penwood East Martin Braishfield West Common Little London Chilton Candover Woodcot Little Posbrook Boarhunt Sherfield English Wivelrod Charlwood Liphook Standon Vernham Dean Thornhill Park Barford Testwood Hazeley Bishopstoke Peartree Green Fawley Butlocks Heath Ashley Clarken Green South Gorley Brockhurst Winchfield Hurst Droxford Neatham Woolston The Hangers Phoenix Green Applemore Newtown Custards Hyde Harbridge Hangersley Goodworth Clatford Headley Nether Wallop Glebe Chilcomb Darby Green Wishanger Common Wonston Dunley Little Shoddesden Kent's Oak West End Selborne Ellisfield Cufaude Godshill Wood Palestine Bassett Bramshaw Tunworth Salters Heath Aldershot Copnor Tipner Hillyfields Burley Street Dowd's Farm Kingsland Place The Frenches Stoke Bagmore Bucket Corner Heathfield Shirley Warren Langstone Balmerlawn Drayton Stamshaw Malshanger Emery Down Brockhampton Hatch Bottom Portswood Highclere Old Shirley Thorns Beach Baffins Shorley Harefield West Town Harestock Axford Shootash Freefolk East Aston Hundred Acres Silchester Harbridge Green West Worldham Abbotts Barton Rowner Houghton Knapp Buckskin Stubbington Brock's Green Swaythling North Charford Rake Common Grayshott Lordswood Northbrook Ower Bramshill Grateley Woodend Waltham Chase Liss Forest Botley Wilsom Lymington Blackfield Chilworth Old Village Polhampton Netley Hunton Hatch Abbotswood Titchfield Park Ibsley Penton Mewsey Bank London Minstead Pucknall Waterlooville Bitterne Bossington Brown Heath Tiptoe Wootton Pilley Bailey Bowyer's Common Bransbury Stanmore Fair Cross Tadley Hill Rafborough Critchell's Green Blackmoor Redbridge Upper Canterton Whitway Hollington Cross Bramley Green Weston Woodington Wildern Hoe Southwood Nob's Crook Wigley South Baddesley Duck Street Preston Candover Monkwood Eastrop North Oakley Wolverton Common The Hummicks Mount Pleasant Upper Froyle Frogmore Bisterne Farlington New Alresford St Austins Hartley Mauditt Corhampton Wickham Common Clayhall Bramshott Chase Lower Upham Eastland Gate North Waltham Elvetham Ramsdean Freemantle Eversley Cross Kingsclere Woodlands Martin Drove End Newbridge Sholing Furzey Lodge Upper Burgate Popley Foxdown Southwick Milford on Sea Otterwood Newtown Axmansford Chilworth North Ripley Woodcott Coxford Lindford Whitehill Old Netley Greywell Soberton Heath Pamber Heath Crookham Village Wyck Mislingford Kent Locks Heath Rockbourne Kingsley Landport Lower Turmer Shamblehurst Woolton Hill Weston Drayton Swanmore The Holdings East Woodhay Thruxton Bramley Binsted Park Bedford Place Smannell Chilbolton Newtown Forton St Denys Lord's Wood North Houghton Forest Corner Lower Froyle Montgomery Lines Everton Carter's Clay Up Somborne North Hayling High Cross Sleaford Soberton Holt Pound Sydmonton Cold Ash Hill Cosham Yateley Shawford Brambridge Banister's Park Hawkley Damerham North End Vernham Street Fleetlands Ellingham West Heath Old Milton Old Alresford Sherborne St John Owslebury Bar End Stoke Common Hinton Ampner Old Basing Cocksford Down Middle Wallop Townsend Cheriton Upper Pennington Over Wallop Walhampton Hartfordbridge West Leigh Hill Grove Bull Hill Broadmere Martyr Worthy Hillhead Farleigh Wallop Outwick Farnborough Park Mockbeggar Hearn Maybush Morestead Canada Common Midanbury Conford Oakridge Hatt Hill Stratfield Saye Chalton Lyndhurst Hawley Bordon Stone Warborne Lower Slackstead Oliver's Battery Amport Bitterne Park North End Baybridge Wickham Ripley Danebury Turkey Island Warnford Great Shoddesden Sladen Green Anchorage Park Bidden Lopcombe Buckland Turmer Pondtail North Street Newnham Lower Brook Gobley Hole Widley Bitterne Manor Crondall Cole Henley Earlstone Common Mengham Littleton Highbury Itchen Abbas Chandler's Ford Hordle Tidpit Mottisfont Upper Swanmore Empshott Green Little Down Mellishes Bottom Upper Street Hill Park Woodfalls Tote Hill North End Pamber Green Beauworth Abbots Worthy Crow Woodmancott Sopley Basingstoke South Hayling Hatchet Gate Bramley Corner Rushington Nately Scures Ossemsley Oak Hill Farnborough Street Nursling Pardown Quidhampton Nutley Wherwell Four Marks Goose Green Wymering Newgrounds Chineham Hurstbourne Tarrant Coombe Wallington Langrish North Street Shirley Latchmere Green Spanish Green Deane Kitwood Little Ann Wootton St Lawrence Bramdean Durley Pitt Longparish Ropley Burghclere Battramsley Upper Shirley Somers Town Hammond's Green Farnborough Tichborne Spearywell Shalden Green Bagnum Hollington Sandford Warblington Colbury Ashley Lowford Colden Common Picket Hill East Anton Winsor Dibden Purlieu Newtown Ibworth Buttsash Crookhorn Lower Swanwick Abbotts Ann Swarraton Woodgreen Wimble Hill Weston Patrick Anstey Leigh Park Lockerley Upper Ratley Griggs Green Meonstoke Tadley Rowlands Castle Steventon Up Green Catisfield Heath End Newtown Newtown Park Corner Hartley Wespall North End North Gorley Heath End Wadwick Southend Dunbridge Lyde Green Lower Bordean Portsea Island Buddle Street End Popham Blashford Sway Dundridge East Stratton Gilbert Street Woodlands Finchdean Gilbury Hard Eastney Downton Nutburn Tadley Bottom Bishop's Waltham Rockford Farnborough Green Fullerton Shipton Bellinger Stroud Burgates Red Rice Little Basing Lepe Titchfield Common Woodside Hill Brow Standford Marchwood Bevois Mount Bransgore Moulsham Green Calshot Sparsholt Dean Woodside Kilmeston Ocean Village East Worldham Frithend Buckland Beckley Hook Stakes Springvale Crosshouse Redbrook Herriard St Mary Bourne Denvilles Causeway Upper Clatford South Ham The Mint Shortheath Mount Pleasant Andwell Hungerford Beech East Meon Purbrook Heath Ampfield Hillpound Little Somborne Minley Compton Picket Post Foxhall Filmore Hill Millbrook Bedenham Turgis Green Brickhill Woodley Lower Green Browninghill Green East Hill Church Crookham Eling Bowling Alley Barton on Sea Brook Hill Boldre Ashe Crampmoor North Weirs Keyhaven Sheet Dogmersfield West Heath Silkstead Fox Lane Bucks Horn Oak Ashurst Bridge Worlds End Kings Furlong Horndean Dibden Paulsgrove Greatham Powntley Copse Boorley Green Hazeley Lea Fleet Plaitford Green Frogmore Old Portsmouth Park Gate Southington Lynch Crowdhill Tinkers Cross Westfield Mill Lane Chilbolton Down Criddlestyle Longstock Inhurst Litchfield Upper Wootton Brown Candover New Town Lynch Hill Crockerhill Gritnam The Withies Bucklers Hard St Cross Bighton Frogham Little Hoddington Burkham Linkenholt Hatchet Green Wildmoor Ibthorpe Upton Grey East Cholderton Wharf Hill Hilsea Warsash Kingston Regents Park Bevois Valley Kempshott Ratlake Adbury Tye Headley Blendworth Broughton Lower Buckland Furzeley Corner Forton Lower Wield Totton Clanville Egbury Sleepers' Hill Southsea North Stoneham Burridge Winchester Brockbridge Soldridge Andover Down Pilley The Butts Godshill Upham Beech Hill Hinton Passfield Newtown Ower Church End Barton Stacey Stoke Neacroft Wildhern Lord's Hill Lee Ground Stoney Cross Micheldever Odiham Burley Beacon Swanwick Easton Lee-on-the-Solent Hook Park Hyde Ashe Warren Hillstreet Dilton Murrell Green Catherington North Baddesley Kingsclere Furze Hill Hampton Park Shirley Park Ramsdell Portsmouth Hiltingbury Allbrook Compton Bashley Park Horsebridge Exbury Hightown Warnborough Green Wintershill Newtown Lower Pennington Whitsbury Cowplain Boyatt Wood Foxcotte Shalden West Tytherley Anthill Common Gosport Hursley Furzley Prince's Marsh Redlands Holt End Stratfield Turgis Bashley Cuckoo Bushes Oakshott Ridge Common Stuckton Brook Newtown Common Holbury Ashton New Milton Hook Church Oakley Oakhanger Halterworth Fordingbridge Hartley Wintney Belbins Gable Head Ashurst Ovington Holybourne Eastoke Hamble-le-Rice Tapnage Roughdown Clanfield Kimpton Ashfield South Warnborough East Wellow Frost Hill Stony Batter Birchy Hill Fyfield East Liss Gundleton Copythorne West Liss Worthy Down Colt Hill Blounce East Dean Denmead Martin Hardley New Brighton Pound Green South Town Netley Marsh Froxfield Green West Green Isington Sprat's Down Sherfield on Loddon Dora's Green Headbourne Worthy Colemore Penton Corner Three Ashes Holt Water End Tot Hill King's Somborne Minstead Sandy Down Blackhill Bassett Green Wheat Hold Bartley Bellevue Romsey Shirley holms Northington Bramshott Leagreen Buriton Totford Ragged Appleshaw Dean Lasham Empshott Plastow Green Northbrook Swelling Hill Mead End Horton Heath Hazeley Heath Ridgeway Parade Arford Gore End Westwood Park Wecock Upper Bullington Goose Hill Ashford Wimpson Bursledon Upper Enham Downend Aldermoor Quarley Elvetham Heath Rownhams Kentsboro North Sydmonton Merry Oak Hocombe West End Green Spitalhatch Burghclere Common Hightown Fair Oak Bleak Hill Exton Toothill Burley Lawn Stockheath Lower Burgate Pheonix Green Hill Top Upper Kingston Bradley Itchen Stoke Hazeley Bottom Weeke Bevois Town Bailey Green Tilly Down Long Sutton Privett Cliddesden Broadgate Whale Island Ecchinswell Havant Appleshaw Tufton East Boldre East Tytherley Deadwater Weston Corbett Titchfield Headley Down Lower Canterton Bickton Northney Golden Pot West Tisted Bentley West End South Down Abshot Steep Marsh Stonyford Alverstoke Bishop's Green Lymore Soake Stoke Charity Emsworth Ogdens East Tisted Portmore Well Lower Common Bailey's Hard Charter Alley Northam Nichols Town Black Dam Durley Street Curdridge Brokenford Hook Park Estate Sarisbury Sandleheath Foulford Compton End Old Burghclere Newton Valence Newfound Nashes Green Lower Ratley Southrope Lower Common Rye Common Horris Hill North Warnborough Weyhill Fair Oak Middleton Thornhill