Charity Marketing in Weston

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Weston are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Weston?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Weston is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in HR6 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Weston or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Weston (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Tumpy Lakes Trolway Bowley Lane Hill Hole Newlands Stanford Bishop White Stone Stockingfield Moorcot Upper Colwall Totnor Cold Green Snodhill Ashley Moor Elton Stoke Lacy Marlas Little Marcle Ballsgate Common Grafton Much Marcle Whitton Little London Kivernoll Howle Hill Westbrook Rodd Leysters Crossway Nunnington Strangford Little Merthyr Kymin Lower Breinton Abbey Dore Breinton Common Turnastone Hildersley Newton Newton Munsley Michaelchurch Red Hill Ganarew Pencraig Upper Wootton Venn's Green Bicton King's Acre Bolstone Ailscroft Ruxton Green Gorsley Common Green Lane Callow Letton Preston Marsh Overross Foy Symonds Yat West Dilwyn Felton Phocle Green Byford Common Hampton Bishop Wellington Heath Llangarron Sellack Boat Winnal Woonton Brimfield Trumpet Ruckhall Litmarsh Shawl Ladyridge Upper Hill Marston Stannett Crozen Ballingham Hill Upper Grove Common Nextend Allensmore Burrington Common Bach Newton Brookfield The Marsh Stanley Hill Ridgeway Cross Wolferlow Trereece Ruxton Bishops Frome Fine Street Burmarsh Moor Park Dulas Lulham Storridge Leinthall Earls Lyne Down Leys Hill Little Tarrington Almeley Batchfields Archenfield The Hundred Greytree Weston under Penyard Lingen Lucton Shenmore Carey Mansel Lacy Ongar Street West Hill Bowley Town Thruxton Rowland's Green The Fording Bridstow Upper Town Netherton Bush Bank Bishopstone West Town Woodbrook Stowfield The Bage Kimbolton Stony Cross Moccas Llanwarne Callowside Tedstone Delamere Headland Leintwardine Brinsop Cock Gate Edvin Loach Elms Green Chance's Pitch Cophill Moreton Three Crosses Docklow The Wymm Hopley's Green Weston Beggard Urishay Common Birchend Maund Bryan Pentre-Jack Turkey Tump Bromyard Downs Fawley Chapel Clock Mills Welshman's Lane Hawkersland Cross Eign Hill Penrhos Tyberton Barrelhill Green Hegdon Hill Perton Sutton Marsh Ledbury Parkway Shelwick Upper Marston Hope under Dinmore Welsh Newton Common Hartleton Combe Moor Birley Ludstock Norton Wood Howton Arrow Green Tidnor Much Dewchurch Lower Bullingham Little Birch Dorstone Kenchester Madley Aston Weobley Marsh Peterchurch Staunton on Wye Pool Head Marston Crowmoor Eastwood Pembridge Kynaston Three Ashes Kilpeck Upper Buckenhill Hunderton Perrystone Hill Netherton Weston Hill of Eaton Aulden Monmarsh Old Forge Didley Lower Welson Coldharbour The Riddle Risbury Wootton Burcher Bagwyllydiart Upper Dormington Putson Treaddow Hamnish Clifford Brelston Green Dodmarsh Aconbury Adley Moor Bredward Brick End Falcon Munderfield Stocks Bleak Acre Ashperton Llanrothal Brinsop Common Fromes Hill Floodgates Easthampton Holywell Wilson Franklands Gate Cholstrey Acton Beauchamp Horseway Head College Hill Upper Hardwick Hinton Titley Weirend Portway Moreton on Lugg Leominster Hatfield Credenhill Upper Hamnish Bobblestock Halmond's Frome Staplow Amberley Veldo Whyle Wayend Street Cobnash Rudhall Lower Rabber Grendon Bishop Kingsland Putley Common Bailey Lane End Holmer Kinnersley Hungerstone Brilley Edwyn Ralph Greenhill Vowchurch Llandinabo Pontshill Comberton Stocking Durlow Common Norton Canon Bradnor Green Bacton Thornbury Byton Hand Great Doward Bosbury Poolpardon Rushall Pen-y-Park Mahollam Wormsley Bringsty Common Moreton Jeffries Weobley Clouds Hurstley Goodrich Cross Westmoor Rodd Hurst Little Hill Almeley Wootton Wetmore Portfields Upcott Lawton Ledicot Stoke Prior Munsley Green Hales Wood Upper Egleton Newton Eardisland Llangrove Stapleton Upperton Cornett Brampton Bryan Clifford Trelough Tretire Putley Lower Broxwood Beggars Ash Llanveynoe The Heath Withington Marsh Orcop Dorstone Calver Hill Swinmore Common Deerfold Letton Wharton Hill-field Ashton Much Birch Grendon Green Birtley Coughton Eyton Garway Hill Beavan's Hill Ridge Hill Red Rail Sutton St Nicholas Cusop Bartestree Pipe and Lyde Stony Cross Preston on Wye Goose Pool Grittlesend Blackmarstone Staunton on Arrow Colwall Stone Westfields Ham Green Tudorville Pontshill Marsh Putley Green Eau Withington Alder's End Fownhope The Knapp Lower Wootton Adforton Wormbridge Common Stoneyard Green Burghill Lower Burton The Vauld Wood End Wynn's Green Wofferwood Common Sugwas Pool Bearwood Old Country Bycross Mortimer's Cross Lea Line Munderfield Row Callow Marsh Bishon Common Cross Llyde Meadow Green Jug's Green Park Gate Middleton on the Hill Shirl Heath Pixley Lower Lye Cobhall Common Mathon Crizeley Brampton Abbotts Stoke Lane Lower Hardwick Pencoyd Altbough Shucknall Lower Kinsham Lower Harpton Bredenbury Yatton Merrivale Little Cowarne Hendre Stretford Shutton Common Hill Aymestrey Burley Gate Pen-allt Hom Green Loxter Woonton Ash Walterstone Common Mordiford Upper Breinton Ebnall Westfield Leinthall Starkes Prior's Frome The Weaven Bromsash Garway Widemarsh Walker's Green Hales Bank Stretford Pikestye Stoke Edith Orleton Common Flintsham Vowchurch Common Stansbatch Holme Lacy Linton Coxall Whitchurch Newman's Place Llancloudy Headbrook Evesbatch Winforton Longtown Peterstow Bircher Welsh Newton Buckcastle Hill Pipe Aston Nupton Golder Field Newtown Hardwicke Craswall Middleton Parkway Bartonsham Barton Court Upper Welson Little Gorsley Upton Bishop Hillhampton Harewood End Lyde Cross Yazor St Margarets Canon Bridge St Owen's Cross Wylde Todding Gilfach Elton's Marsh Fromington Dinedor Luston Stowe Biddlestone Ledgemoor The Cleaver Upper Sapey Sollers Dilwyn Ryelands Wellington Upper Hergest Bridge Sollers Upper Wellington Whitney-on-Wye Wellington Marsh Logaston Little Common Newton Ewyas Harold Bowley Hope's Rough The Broad Lugwardine Dormington Little Hereford Orcop Hill Hope Mansell Bodenham Bank Cabal Kington Nokelane Head Huntington Canon Pyon Trewen Tupsley Great Brampton Sapey Bridge Yarkhill Winter's Cross Bull's Hill Pow Green Little Dewchurch Bullinghope Mansell Gamage Upper Kinsham Lugg Green Lower Grove Common Knill Tillington Common Westhope Bringewood Forge Glewstone Lower Egleton Tillington Twyford Common Monkhide Nutfield Evendine Acton Green Canon Frome Checkley White Cross Richards Castle Kingstone Kentchurch Priory Wood Sallys Stony Cross Rotherwas Wacton Foxley Llanrosser Wigmore Westhide Much Cowarne Ocle Pychard Aston Ingham Marlow Kerry's Gate Aylestone Hill Moorhampton Tarrington Common Waller's Green Crow Hill Ryelands Rowlestone Even Pits Nash Portway Bodenham Aylton Byton Upton Crews Blakemere Lea Millhalf Isle of Rhea Archenfield Dinedor Camp Eaton Larport Ivington Streamford Tedstone Wafer Catley Southfield Sutton Lakes Little Doward Becknell Sandyway New Street Panks Bridge Newtown Crumpton Hill Swainshill Clehonger Linton Hill Collington Kerne Bridge Wormelow Tump Shelwick Green Knapton Green Marstow / Llanmartin Marlbrook Upper Broxwood Dukes Little Garway Pict's Cross Monnington on Wye Pontrilas Bradlow King's Pyon Ross-on-Wye Moorend Cross Lower Southfield Crossway Colwall Green Waterloo Hagley Munstone Yarpole Old Wharf Winnal Common Sellack Hoarwithy Tarrington Middle Maes-coed Clodock Crocker's Ash Michaelchurch Escley Marden Holme Marsh Birchall Luntley Moorfields Pencombe Colwall Welsh Bicknor Leysters Pole Flaggoners Green Sutton St Michael White Rocks Haven Wyson Merbach Kinton Upper Maes-coed Goodrich Walford Poolmill Ballingham Portway Penguithal Brilley Mountain King's Thorn Bellamore Eastnor Sunset Kingstone King's Caple Five Bridges Fiddler's Green Castle Frome Rushock Cradley St Weonards Norbridge Wynds Point Meer Common Lower Todding Monkland Brinkley Hill Baron's Cross Steen's Bridge Wormbridge Little Brampton The Moors Woods Eaves Buckton Whitechurch Maund Symonds Yat Withington Chickward Urdimarsh Ford Auberrow Dinedor Cross West Lydiatt Aston Crews Willersley Lewis Wych Stretford Court Orleton Green Crize Brockmanton Hereford Lower Buckenhill Downton on the Rock Crick's Green Enmore Field Cockyard Pudleston Wilton Eardisley Donnington Stoke Cross The Leys Saffron's Cross Byford Woolhope Combe Belmont Stretton Grandison Limebrook Old Gore Stretton Sugwas Newton Farm Field's Place Clencher's Mill Walterstone Lyonshall Huntington Eaton Bishop Lower Green Uphampton Pen-pwll-sond Claytons Kingswood Coddington Ashfield Woolhope Cockshoot Scotland Bank High Lane Lower Bearwood Dancing Green Grantsfield Bromyard Upper Lye Haven Elmdale Portway Sollers Hope Lower Maes-coed Newtown New Town Brierley Whitbourne Kingsfield Yarsop Preston Wynne Lower Town Covender Brockhampton Hyde Ash Hill Gate The Parks Sarnesfield Stagbatch Broad Green The Forge Baysham Broomy Hill Sapey Common Hole-in-the Wall Woonton Upper Lyde Ryeford Broadmoor Common Humber Stockton Bredwardine Broad Oak Brobury Brimfieldcross Broadway Lands Bodenham Moor Shobdon How Caple Walford Lower Hergest Rhydspence Ullingswick Linley Green