Charity Marketing in Cooper's Green

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Cooper's Green are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Cooper's Green?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Cooper's Green is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in AL4 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Cooper's Green or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Cooper's Green (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Hay Green Babbs Green Digswell Wareside Wigginton Bottom Clothall Swanley Bar Maple Cross Counters End Park Street Wilstone Puttock's End Latchford Digswell Water Turnford Watford Newhall Green Bulstrode Tringford Burn's Green Potters Crouch Aldenham Little Tring The Folly Berkhamsted Reed End Adeyfield Fiddler's Hill Wood End West Leith Upper Dunsley Pouchen End Water End Astrope St Stephens Appspond Great Wymondley North Watford Paradise Sergehill Bengeo Hartham Kimpton Slip End Sarratt Bottom Standon Batchworth Heath St Ippolyts Colney Street Mill End Amwell Meriden Snailswell West Watford Westland Green Townsend Roestock Washall Green Shephall Hitchin Hunsdon Ansells End Rosedale Oxhey New Greens Chapmore End Waterford Nash Mills Welwyn Loudwater Redbournbury Ardeley Redcoats Green Hogpits Bottom Handside Bayford Nobland Green Cokenach Bull's Green Pimlico Symonds Green Willian Woodcock Hill Much Hadham West Hyde Lower Green Barwick Ford Wormleybury Ley Green Rucklers Lane Long Marston Bishop's Stortford Cow Roast Mardleybury Elstree Round Bush Norton Whitwell Leasey Bridge Gubblecote Cheapside Gilston Park Northchurch Sarratt Spellbrook Holywell Pine Hurst Wormley West End Smallford Hadham Ford Hoo End Perry Green Albury End Ballingdon Bottom Tring Essendon Bury End Tyttenhanger Langley Broken Green Kingswood Caldecote Hemel Hempstead Gosmore Stanborough Bamville Wood Hailey Kemprow Croxley Green South Oxhey Two Waters Grovehill Bernards Heath Gustard Wood Batchworth Brent Pelham Rye Park Letchmore Heath Winkwell Great Offley Holwell Kelshall Pottersheath Wildhill Moor Green Bramfield Ringshall Church End Spitalbrook The Willows Cromer Hyde Bragbury End Westwick Row Northaw Bedmond Chandler's Cross Micklefield Green Cradle End Ashbrook Clay End Sandridge Clothall Common Danesbury Old Knebworth Monks Green Charlton New Ground Redhill Brickendon Lucas End Fishers Green Anstey Caldecote Hill Fields End Cockernhoe Tolmers Marshalswick Trims Green Shilley Green The Folly Stevenage Puckeridge Cottered Driver's End The Flints Peartree Todd's Green Marshalls Heath Bendish Great Amwell Jockey End Rickmansworth Whippendell Bottom Patmore Heath Sherrardspark Hudnall Corner Felden Cuffley Holdbrook Venus Hill Kings Langley New Mill Royston Bassus Green Great Gaddesden Flaunden Kettle Green Boxmoor Warren's Green Fleetville Radwell Hertingfordbury Hastoe Ayot Green Eastbury Nast Hyde Leavesden Green Pirton Peters Green Woollensbrook Bovingdon The Frythe Moneyhill Lower Green Moor Park Howe Green The Rookery Northaw Valley Hitchin Hill Hook's Cross Frogmore Woolmer Green Cherry Green Gilston Helham Green Hare Street Cold Christmas Benington Chorleywood West Commonwood Bell Bar Shenleybury St Julians Well End Oaklands Lower Titmore Green East End Langleybury Nasty Bucks Hill Dassels Weston Napsbury Park Hammond Street Rusling End Codicote Bottom Bulbourne Wyddial Frogmore Newgate Street Green End Hertford Newtown Sacombe Green King's Walden Ridge Allen's Green Park Corner Thorley Wash Old Hatfield Barkway Pin Green Paynes End Dudswell Lemsford Apsley Braughing Rush Green Woodside High Leigh Little Hormead Graveley Batlers Green Waterdale Deacons Hill Thorley Wallington Bromley Little Heath Church End Datchworth Green Haldens Bushey Thundridge Haultwick Chorleywood Bottom The Camp Rossway Park Hudnall Belsize Frithsden Corner Hall Highfield The Node Hunton Bridge Churchgate Hay Street Flamstead Marshmoor Tonwell Mill Green Shootersway Abbots Langley Purwell Wandon End Green Street Hatching Green Little Wymondley Epping Green Wadesmill The Ryde Hatfield Garden Village Datchworth Easthall St Paul's Walden Poplars London Colney Hexton Stocking Pelham Levens Green Green Street Furneux Pelham Newnham Hadham Cross Throcking Hunsdonbury Poynders End The Swillett Aspenden Cheshunt Hare Street Cole Green South-end Shaw Green Hockerill Hebing End Wymondley Bury Ayot St Lawrence Bury Green Braughing Friars Garston Nomansland Breachwood Green Oxlease Mackerye End Roe Green Digswell Park Norcott Hill Tring Wharf Munden Hall's Green South Mimms Welwyn Garden City Panshanger Shenley Hatfield Stanstead Abbotts Green End Childwick Green Radlett Sunnyside Blackmore End Ashwell End St Albans Roe Green Walnuttree Green Bushey Heath Nup End Green Burge End Potters Bar Langley End Broadoak End Bozen Green Napsbury Wilstone Green Hammerfield Codicote Westmill Wellpond Green Thorley Houses Harpenden Common Barley Preston Albury Colney Heath Kinsbourne Green Goff's Oak Smith's End Staines Green Bentley Heath Presdales Nettleden Porter's End Youngsbury Rooks Nest High Cross Bower Heath New Town Luffenhall Tea Green Painter's Green Little Berkhamsted Great Munden Cheverell's Green Chorleywood Harmer Green Coleman Green Brookmans Park Upwick Green Wakeley Friar's Wash Bourne End Tewin Sandon Sopwell North Mymms Hinxworth Patient End Ware Oakfield Labby Green Letchworth Puttenham Bricket Wood Borehamwood How Wood Hertford Heath Tewin Wood Hickman's Hill Sleapshyde Meesden Church End Nuthampstead Tower Hill Potten End Cooper's Green Great Hormead Southern Green Batford Childwick Bury Ayres End Piper's End Gravesend Crabbs Green Buntingford Harpenden St Margarets Westbrook Hay Colliers End Patchetts Green Shaftenhoe End Chipping Titmore Green Markyate Ellenbrook Kitts End Clapgate Bygrave Chapel Croft Standon Green End Bennetts End Lea Valley Welham Green Hoddesdon Therfield Flamstead End Jersey Farm Watford Heath Walsworth Baker's End Daw's End Rushden Chells Manor Broad Colney Langley Bottom Knebworth Heronsgate Barwick Whempstead Broadgreen Wood Little Gaddesden Sacombe Hall Grove Carpenders Park Black Green Smug Oak High Wych Watton at Stone Newsells Hatfield Hyde Bedwell Dane End Brook End Broadwater Woodhall Bury Green Redbourn Old Bricket Wood Stapleford Piccotts End Darley Hall Gorhambury Water End Green End Sawbridgeworth Chells Wormley Ickleford Ganwick Corner Roe End Warners End Lilley Little Almshoe Buckland Ashwell West End Eastwick Bullen's Green Thorley Street Widford Little Offley Lower Woodside Lincoln Hill Cadwell Ayot St Peter Wheathampstead Baldock Gadebridge Aldbury Walkern The Heath Birch Green Chipperfield Wigginton Rableyheath Aston Church End Temple End Letty Green East End Green Green End Dancers Hill Green Tye Barleycroft End Tylers Causeway Rush Green Westmill Mill End Mangrove Green Leverstock Green Frogmore End South Hatfield Green End High Cross Reed Aston End Trowley Bottom Waltham Cross Nether Street Perry Green Old Town Little Hadham Birchwood Damask Green Woodside Old Hall Green Cumberlow Green Chiswell Green Cupid Green Broxbourne Cromer Chaulden Burnham Green St Ibbs Snow End Temple Dinsley