Charity Marketing in Southern Green

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Southern Green are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Southern Green?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Southern Green is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SG9 0

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Southern Green or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Southern Green (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
The Folly St Albans Bedmond Upper Dunsley Whippendell Bottom Black Green Deacons Hill Little Almshoe Puttenham Norton Hartham Borehamwood Wallington Walkern Puttock's End Barwick Ford Clothall Lucas End Water End Bernards Heath Wakeley Old Knebworth Handside Green End Clapgate North Mymms Hebing End Two Waters Croxley Green Walnuttree Green Poplars St Stephens Benington Carpenders Park Trims Green Caldecote Great Offley Hunsdon Little Tring How Wood Aldenham Napsbury Colney Heath Fishers Green Wymondley Bury Perry Green Cottered Tonwell Daw's End Holdbrook Ickleford Langley Bottom Whitwell Monks Green Sacombe Green Cole Green Baldock Graveley Preston Dane End Ayres End Ayot St Lawrence Hertford Heath Tea Green Tring Newgate Street Baker's End Southern Green Wormleybury Wigginton Northaw Valley Langley Wormley Chorleywood Bottom Ringshall Pirton Braughing Friars St Ippolyts Cherry Green Sleapshyde Kingswood West Watford Langleybury Wigginton Bottom Westbrook Hay Hudnall Corner Frithsden Ridge Bishop's Stortford Rableyheath Harpenden Bozen Green Chaulden Hexton Lilley Newhall Green Letty Green Watton at Stone Hockerill Patchetts Green Burn's Green Gilston Datchworth Green Cokenach Micklefield Green Patmore Heath High Cross Youngsbury Barwick Piccotts End Rossway Park Old Hall Green Cadwell East End Green Oxlease Green End Albury Watford Heath Ballingdon Bottom Meesden Cumberlow Green Darley Hall Cheverell's Green Nup End Green Piper's End Hammond Street Church End The Ryde New Town Swanley Bar Park Corner Jockey End Bull's Green Pimlico Shenley Hay Green Walsworth Eastwick Mardleybury Welham Green Venus Hill Dancers Hill Corner Hall Bulbourne Wormley West End Roe End Royston Dassels Heronsgate Rooks Nest Shaftenhoe End King's Walden Birchwood Thorley Paynes End Welwyn Hatfield Flamstead End Hickman's Hill Presdales Hatching Green Much Hadham Rusling End Little Offley Brickendon Fiddler's Hill Hemel Hempstead Sherrardspark Potters Crouch Willian Bushey Heath Cockernhoe Westwick Row Thorley Houses Rucklers Lane Driver's End Great Munden New Mill Bury End Broxbourne Redhill Nash Mills Loudwater Hare Street Flamstead Gosmore Chorleywood Stanborough Cradle End Felden Napsbury Park Sacombe Batford High Wych South Mimms Bell Bar Woodcock Hill Wilstone Hitchin Hill Old Hatfield Old Town St Margarets Cold Christmas Bourne End Stanstead Abbotts Holwell Hadham Ford Holywell Flaunden Codicote Chapmore End Nomansland Adeyfield Wildhill Tewin Kings Langley Hailey Symonds Green Tower Hill Frogmore End The Node South-end Tringford Batchworth The Folly Stocking Pelham Hertford Furneux Pelham Commonwood Munden Smallford Hook's Cross Fields End Boxmoor Tolmers Langley End Roestock Childwick Bury Amwell Temple End Ansells End Little Hormead Tring Wharf Childwick Green Bentley Heath Bromley Harmer Green Westmill Grovehill Ashwell End Wellpond Green Maple Cross Townsend West Hyde Green Street Oxhey Leavesden Green Charlton Hadham Cross Gubblecote Great Hormead Mill End Mill Green Bucks Hill Upwick Green Burge End Cheapside Church End Woollensbrook Frogmore Marshalls Heath Sergehill Elstree Eastbury Chiswell Green Gorhambury Potten End Snailswell Leasey Bridge Weston Hitchin The Camp Ashwell Hatfield Garden Village Churchgate Widford Rush Green Barkway Babbs Green New Ground Harpenden Common Highfield Lincoln Hill Standon Woolmer Green Tewin Wood Hertingfordbury Woodside Burnham Green Aston End Bovingdon Spitalbrook Digswell Water Pine Hurst Panshanger Cheshunt Green End Brent Pelham Radwell Rickmansworth Tyttenhanger Allen's Green Patient End Latchford Green Street Sarratt Kitts End Batlers Green Potters Bar South Hatfield Thorley Wash Hay Street Green Tye Crabbs Green Reed Tylers Causeway Sopwell Titmore Green Cromer Hyde Nast Hyde Bengeo Temple Dinsley Bramfield Great Wymondley Lower Green Standon Green End Colliers End Brook End Therfield Hall Grove Datchworth Mackerye End Northaw Friar's Wash Coleman Green Bower Heath Nobland Green Bushey Mill End Little Berkhamsted Turnford Radlett Woodside Church End Smith's End Sandon Brookmans Park Long Marston Bygrave Bragbury End Hunton Bridge Barleycroft End Todd's Green Nettleden Bamville Wood Painter's Green Blackmore End Well End Barley Aspenden Mangrove Green Little Wymondley Gilston Park Redbournbury The Willows Nether Street Shootersway Redcoats Green St Ibbs Great Gaddesden Hammerfield North Watford The Swillett Gravesend Hatfield Hyde Sarratt Bottom Ashbrook Buckland Cooper's Green Sandridge Throcking Hall's Green Hastoe Goff's Oak Wandon End Hoo End Thorley Street Batchworth Heath Birch Green Cuffley Apsley Clothall Common Hinxworth Shilley Green Sawbridgeworth Knebworth Purwell Stevenage Helham Green Lower Green Ayot St Peter Hare Street Oaklands Bassus Green Lower Titmore Green Shenleybury Jersey Farm Bulstrode Thundridge East End Pottersheath Poynders End Rushden Chorleywood West Bricket Wood Roe Green Peartree Chells Manor Haldens Bayford Garston Little Hadham Washall Green Colney Street Hogpits Bottom The Heath Rush Green Bennetts End Marshmoor Westmill Green End Wadesmill Luffenhall St Julians Chapel Croft Meriden Easthall Wyddial Paradise Park Street Ley Green Slip End Essendon The Frythe Digswell Park Digswell West Leith Lea Valley West End New Greens Pouchen End Ware Bullen's Green Wilstone Green The Rookery Shaw Green Gadebridge High Cross Wood End Breachwood Green Snow End Chandler's Cross Cow Roast Newtown Broad Colney Anstey Puckeridge Water End Westland Green Ganwick Corner Waterford Chells Rye Park Counters End Appspond Ellenbrook Marshalswick Markyate Kimpton Broken Green Epping Green Lower Woodside St Paul's Walden Reed End Abbots Langley Codicote Bottom Haultwick Church End Labby Green Lemsford Wareside Howe Green Hoddesdon Redbourn Chipperfield Clay End Perry Green Smug Oak Old Bricket Wood Berkhamsted Moor Green Nasty Dudswell Broadgreen Wood Waltham Cross Caldecote Hill Bedwell Levens Green Warren's Green Leverstock Green Shephall Oakfield Aston Hudnall Warners End Spellbrook Sunnyside Northchurch Peters Green Moneyhill Bury Green The Flints Bendish Nuthampstead Cromer Astrope London Colney Letchmore Heath Broadoak End Little Gaddesden Albury End Broadwater Danesbury Roe Green Staines Green Kelshall Cupid Green Little Heath Buntingford Fleetville Norcott Hill Great Amwell Kettle Green Watford Winkwell Kemprow Stapleford Porter's End Newsells Ardeley Pin Green Bury Green Green End Gustard Wood Round Bush Aldbury Newnham Braughing High Leigh Trowley Bottom Ayot Green Wheathampstead Moor Park South Oxhey Belsize Hunsdonbury Letchworth Woodhall Rosedale Welwyn Garden City Frogmore Whempstead Kinsbourne Green Damask Green Waterdale Chipping