Charity Marketing in Clovullin / Clo Mhuillin

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Advertising Charities in Clovullin / Clo Mhuillin

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Clovullin / Clo Mhuillin are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Clovullin / Clo Mhuillin?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Clovullin / Clo Mhuillin is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in PH33 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Clovullin / Clo Mhuillin or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Clovullin / Clo Mhuillin (Inverness)

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Clune Achnaconeran Carr Roybridge Glebe Easter Boleskine Lochend Aryhoulan Fasgadal / Fascadale East Laroch Buntait Newtown Blaich / Blathaich Glencoe Bunchrew Tulloch New Cannich South Clunes Inchmore Kilmonivaig Dalness Lettermorar Camus Inas Wester Mandally Back of Keppoch / Cùl na Ceapaich Drimnin / Na Druimeanan Scamodale Glensanda Baramore Achosnich Newton Woodside of Culloden Westerton Balmore Crown Insh Alturlie Lentran Scotstown Teavarran Purlie Lodge Dulnain Bridge Camault Muir Fort Augustus Hilton Wester Aberchalder Mallaig / Malaig Strone Dalneigh Croftjames Caolasnacon Duror Port Mòr Raigmore Dalelia / Dail an Leigh Balchraggan Shenval Easter Mandally Dochgarroch Feshiebridge Rychraggan Ardtoe / Àird Tobha Achaphubuil Grotaig Bunree Ach'an Tobhair Branault South Garvan Inverdruie Fort George Strontian / Sron an t-Sithein Newton of Ardtoe / An Fhadail Dubh Lewiston Erchless Castle Glenancross Bridgend Aberarder Culcabock Tulloch Torcastle Lonbuie Bunavullin / Bun a' Mhuilinn Drumnadrochit Lynwilg Ardery Cullachie Kinloch Gortenfern Duackbridge Ardnastang Invergarry Farraline Dunlichity Portuairk Inchlaggan Galmisdale Croy Dalfaber Balchraggan Crofts of Sallachan Torlundy Breakachy Aonachan Culburnie Kingairloch / Ceann Gheàrr Loch Tormore Loaneckheim Westhill Bunloit Millburn Easter Clunes Fanellan Newlands of Culloden Lochindorb Milton of Leys Gergask Beoraidbeg Newtonmore Killianan Kincraig Aultvoulin Cantraywood Roshven Onich Acharacle / Àth-Tharracail Moy Hall Lochgarthside Feagour Anagach Dores Fiunary Trislaig / Trioslaig Craggan Ruthven Upper Drummond Citadel Glenfinnan / Gleann Fhionnainn Blackpark Ruilick Dundreggan Cannich Broomhill Kilchoan Milton Glenborrodale / Gleann Borrodail Bunacaimb / Bun na Caim Avielochan Portnaluchaig Cuil Deishar Bohuntine Alltsigh Glenhurich Easter Muckovie Nethy Bridge Farr Muirshearlich Blain Glenuig / Gleann Ùig Achnahannet Auchteraw Mallaigmore Inversanda Inverailort Wester Balblair Ardmolich Kinlochleven Clovullin / Clo Mhuillin South Ballachulish Polmaily Lagganlia Langal Kentallen Kingussie Corran Tolvah Eskadale Fersit / Fersaid Claggan Drumindorsair Speybridge Lower Drummond Viewhill Lynne Mhor Croft Meikle Phoineas Kentra / Ceann Tragha Stronaba Sandamhor Achranich Claggan Kinloch Laggan Scaniport Cullochy Lock Haugh Lynchat Wester Laggan Resaurie Ruisaurie Cantray Grantown-on-Spey Druim an Teampuill Gorteneorn Lochside Culreach Inverie Crathie Struy Ormsaigmore Bothan Nan Creag Kinlochmore Stronchreggan Dava Fort William / An Gearasdan Kinveachy Lethendry Inveruglass Speybank Ockle Bohuntinville Tornagrain Kinlochmoidart / Ceann Loch Muideart Hughton Lochyside / Taobh Lochaidh Skye of Curr Alvie Braefield Stratherrick Ballachulish Coylumbridge Achluachrach Inshes Blarmachfoldach Inchmore Tomich Achadh nan Darach Findhornbridge Daviot Culloden Camaghael / Cam Dhàil Camasnacroise Slochd Fassfern / An Fasadh Feàrna Druimindarroch Kinmylies Laga / Lag Ath Polnish Cradlehall Balavil Moss / A' Mhointeach Kinloch Hourn Lochanhully East Croachy Smithton Drumguish Etteridge Banavie / Banbhaidh Tomacharich Beauly Sliemore Bunarkaig Torgulbin Merkinch South Kessock Brecknish Dalchreichart Torgormack Kirkhill A' Chill Tomdoun Brunery Feabuie Inchree Invermoidart Gorthleck Lochaline / Loch Alainn Ault-na-goire Airor Sanna Brecklet Feabuie Boat of Garten Spean Bridge Leanach Bunkegivie Carnachuin Highbridge Granish Ballifeary Courteachan Kiltarlity Auchnahillin Upper Auchintore Ariundle Englishton Muir Glen Moriston Dalnabreck / Dail nam Breac Camusnagaul Newtonhill Ardendrain Tarbet / An Tairbeart Bohenie Achnacarry Cragganvallie Crask of Aigas North Ballachulish Kilmory Cabrich Malaig Bheag Inverfarigaig Coille Mhorgil Duisky / Dubh Uisge Mingarrypark / Min Ghearraidh Bogroy Polloch Inverroy Drumuillie Glasnacardoch / las na Cardaich Torness Invermoriston Whitebridge Cromdale Glenmore Leachkin Ellan Tomnacross Gairlochy / Gearr Lochaidh Kilmichael Portclair Advie Garrygualach Kirkton Errogie Sandaig Kinloid / Ceann an Leothaid Glenmore Foregin Cruach nam Meann Dhuhallow Inverness / Inbhir Nis Easterton Aviemore Faichem Bracorina Dalcross Anaheilt Blackfold Inverguseran Farley Laggan Swordland Arivegaig / Airigh Bheagaig Belladrum Balloch Kinlocheil Inverlochy Milton Bracora / Bracara Kilfinnan Ceann Loch Aileart / Lochailort Corarnstilbeg Inverlair Dalnavert Salen / An Saìlean Alltour Clachnaharry Glebe Acarsaid Ormsaigbeg Foyers Drumchardine Smirisary Ardersier Gaich Ardverikie Ness-side Levishie Achnaha Arisaig / Àrasaig Scorguie Camerory Aberchalder Achduchil Scottas Raigbeg West Laroch Arean Tomatin Abriachan Sluggan Kerrow Laggan Glaschoil Cleadale Dalwhinnie Lyne of Gorthleck Glaichbea Clachaig Easter Milton Clunes Dell Ardshealach Easter Aberchalder Lochardil Bailetonach Ranochan Morar Alisary Broallan Catlodge Corrimony Meoble Balnain Druimarbin Kilmorack Corpach / A'Chorpaich Shielfoot / Bun Abhainn Seileach Caol Knockbain Dreggie Balgowan Delfour Balbeg Duthil Carrbridge / Drochaid Chàrr Moy

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