Charity Marketing in Buckland

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Buckland are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Buckland?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Buckland is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in CT16 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Buckland or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Buckland (Kent)

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Eynsford Hollow Street Tower Hamlets Wilmington Napchester Hall's Green Noke Street Hartlip Hill Oare Hoppers Corner Wrotham Brasted Chart Bax Old Tree Ramslye Kent Street Shelvin Bogden Istead Rise Lower Cox Street Cooling Street Postling Swalecliffe Linton Wormshill Shirkoak South Tankerton Brandfold Little Mongeham Upstreet Orchard Valley Yewtree Cross Poulders Gardens Warmlake East Langdon Harbledown Mill Hill Westwood Leigh Densole Calcott Chiddingstone Causeway Burmarsh Cliffe Woods Ham Green Shorne West Isle of Wight Leybourne Well Hill The Park Park Wood St Peter's Golden Green Great Stonar Biddenden Knockholt Ridley Nash Street Hadlow Lamberhurst Breach Otham Hole Radfield Livesey Street Sandgate Cooper's Corner Halfway Street Upton Teynham Chainhurst Ringwould Cop Street South Street Aylesford Petham Hearnden Green Yew Tree Green Rolvenden Sepham Heath Burham Kingsnorth Gosmere Speed Gate Sheerness Benover Mystole Paddock Wood Childsbridge Colt's Hill Knox Bridge Milton Regis 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Park Waltham Bladbean Leeds Broad Ford Hawthorn Corner Upper Upnor Church Street Wouldham Barrow Green Scarborough Iden Green Upper Eythorne Shorne Meopham Green Plaxtol The Crook Folkestone Ottinge Stowting Court Five Oak Green Lower Goldstone Henhurst Labour-in-vain West End Seabrook Kingsdown Bullockstone Manston Wanshurst Green Brabourne Lees Ansdore Whetsted Westerham Underriver Ho Sutton at Hone Silver Street Hearts Delight West Farleigh Pittswood Horsmonden Kennington Orlestone Great Chart Barming Sevenscore Winchet Hill Burmarsh Worten Barrow Hill Bedmonton Camer Swingfield Street Wheelbarrow Town Hartley Warehorne Chalk Wrotham Heath Three Tees Wallend Northwood Burrswood Greenhithe How Green Lower Fant Woodlands Canterbury Molash Swift's Green Haviker Street Millbank Dane Street Branbridges Hickmans Green Timbold Hill Hale Peters Village Birchington Colliers' Green Stocks Green Chiddingstone High Knocke White Oak Reculver Chalksole Rooting Street Womenswold Styants Bottom 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Upper Hayesden Copton Broadwater Down Harrietsham Twitham Brookland Henley Street Hextable Church Whitfield Marley Nonington Stone Hill Wickhambreaux Romney Street Snodland Margate Chislet Way Murston Exted Larkfield Park Wood St Nicholas at Wade Sandhurst Cross Mundy Bois Sandwich Cooling Faversham Lakes Bowmans Christian Fields Swattenden North Street Broad Street Sly Corner West Minster Halstead West Street Four Throws North Elham Wetham Green Slutshole Rowling Hill Street Satmar Lydden Tilmanstone Hythe Littlestone-on-Sea Knowles Hill Hartley Egerton Shepway Shadoxhurst Dartford Marshes Bexon Walmer Coppins Corner Goodnestone Teynham Street Darenth Valley Fenn Street High Brooms Rooks Hill Queen Street Donkey Street Kilndown Biddenden Green Horseshoe Green Frinsted Studd Hill Hulberry Singleton Loose Godden Green Lower Herne Paramour Street Cheriton Rodmersham Hungershall Park Elms Vale St Mary's Bay Timberden Bottom Kings Farm Sibertswold Petteridge Stone in Oxney Snipeshill 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Willesborough Lees Luddesdown Comp Culverstone Green Ham Upper Hardres Court Thanington Little Chart Tutt Hill Newland Green Doddington Ramsgate West Dumpton Hartley Hill Betsham Borough Green Sherwood Park Offham Liverton Street Lymbridge Green South Alkham New Town Crouch Twenties Charing Caring Bagham Leaveland Lower Rainham South Stour Moor Street Higham London Beach New Pound Chartham Hatch Moon's Green Keycol St Margarets Glassenbury Stowting Common Kettle Corner Godmersham Camden Hill Bottom Pond Shorne Ridgeway Harbourland Hinxhill Fig Street Sinkhurst Green Leysdown-on-Sea Bullingstone Rodmersham Green Northgate Oakhurst West Kingsdown Hever Kennington Lees Hill Hoath West Street Goudhurst East Malling Heath Yorkletts Hersden Snave Hollingbourne Ware Street Chambers' Green Langton Green Eastling Barden Park Upper Deal Stone Cross Wierton Tylden East Street Fletcher's Green East Hill Grain North Street Hoo Capstone Smeeth Tenterden Bishopstone East End Marden Beech Ashford Newnham Cage Green Perry Street Seaton Ulcombe Wayfield Acol Blue Town Coxheath Westgate-on-Sea Beltring St Dunstan's New House Hilden Park Paddlesworth Warren Street Staplehurst Riseden Lenham Moorstock Cherry Orchard Buckland Tankerton Lower Luddesdown West Hougham Smarden Bell Shatterling Southfleet Badlesmere Wootton Speldhurst Woodchurch Farningham Yelsted Pennypot Swanton Street Platt's Heath South Street Henwood Green Crundale Pipsden Brookfield Ridge Row Botolph's Bridge Gore Street End Bekesbourne Ruckinge Yalding Deans Hill Otford Parker's Green Roseacre Crabble Derringstone Edenbridge Bilsington South Willesborough Bramling East Malling Gibraltar Garlinge Knockmill Pegwell Great Job's Cross Rushenden Sellindge Great Buckland Halling Chestfield Longfield Painter's Forstal Chilmington Green Goodnestone Woolage Green Cobham Chart Hill New Ash Green Horsalls Lunsford Bloodden Aldington Frith Oversland Swingfield Minnis Queenborough Medhurst Row Eythorne Howt Green Smart's Hill Tubslake Aldington Shorncliffe Camp Ratling Stowting The Quarter Mabledon Durlock Pepper Hill Hartlip The Stocks Sarre Eastwell Park Wissenden Hildenborough Brook Hook Green Clapham Hill The Valley Sheldwich Pluckley Ide Hill Milstead Swanley Village Thurston Park Hazel Street Gun Green Crockham Hill Barfrestone Whitley Row Lade Flete Friningham St Michaels Shottenden Staplestreet Perry Bitchet Green Bluewater Hothfield Lenham Forstal Kenardington Newchurch Newbarn Stalisfield Green Ivy Hatch Wilgate Green Ripple Mockbeggar Herne Common Teston Whitehill Sandling Plumtree Green Longfield Hill Westwood Denny Bottom Darenth Benenden West Court Ryarsh Ringlestone Wigmore Crit Hall Chart Sutton Potter's Forstal Sandwich Bay Estate Hacklinge Gold Street Hook Green Dartford Lower Hartlip Loyterton Sandling Otterden Place Stocker's Head New Barn Seal Studdal Stodmarsh Kingsnorth Dumpton Frindsbury Waterham Hempstead Beaver Dunn Street Grubb Street Chillenden Merryman's Hill Brenchley Church Street Kipping's Cross Highstead Throwley Forstal Bethersden New Town West Stourmouth Tudeley Hale Martin Mill New Hythe Stick Hill Summerfield Lamberden Marden Toy's Hill Elmstone Hook Green Wingham Green Eastwood Hicks Forstal Pineham Tickenhurst Frittenden Appledore Crossways Brook Street Tanden The Quarter The Harbour Sandhurst Southernden Great Cheveney Platt Strood Starvecrow Ham Hill Sandway Cooper Street West Langdon Coldharbour Luton Kippington Maypole Pettings Priestwood Green Claygate Cross Gushmere Maplescombe Durlock Upper Fant Round Green Longford Tunbridge Hill Mersham Great Bower Clapper Hill Hook Green Lower Hardres Breach Newtown St Margaret's at Cliffe Pizien Well South Darenth Hastingleigh Neames Forstal Daniel's Water Farleigh Green St John's Palmarsh Kit's Coty Betteshanger Maypole Watt's Cross Bobbing Holborough Lenham Heath Higham Wood Woolage Village Iden Green Fosten Green Selgrove Upper Goldstone Rolvenden Layne The Brents Flishinghurst Darland New Town 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