Charity Marketing in Chillmill

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Chillmill are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Chillmill?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Chillmill is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in TN12 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Chillmill or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

Other locations available for charity marketing
Appledore Egerton Painter's Forstal Linton Tilmanstone Edenbridge Bockhanger Goodley Stock Eddington Biddenden Green Lidsing Lower Cox Street Kingsnorth Eccles Willington Market Heath Maxton Barham Hook Green Lewson Street Matfield Sandhurst Noke Street Farleigh Green Brissenden Green Shoreham Stalisfield Green Cheeseman's Green New Town Stoke Marden Beech Boughton Malherbe The Leacon Lyminge Branbridges Buckhurst Wye Yardhurst Walderslade Brabourne Lees Gravesend Temple Hill Newington Strood Wingmore Palmer's Green Labour-in-vain Borden Fosten Green Westfield Sole Brook Lamb's Cross Charcott Whitley Row Hoppers Corner Farthingloe Eastchurch Four Elms Kenardington Cellarhill Thurnham Betteshanger East Studdal Bogle Birling Heronden Fostall Stubb's Cross Wainscott Brasted Chart Langton Green Kettle Corner Allhallows Breach Hill Street East Peckham Platt Maplescombe Waterham Detling Bromley Green Broadoak Charing Heath Broad Street Ringwould High Halden Lade Whitehall Windmill Hill Forstal Chesley Maypole Trench Wood Daniel's Water Chipstead Foord Lower Hartlip Hever Scrapsgate Challock Peters Village Hartley Hill Harbourland Thanington Swanton Robhurst London Beach Herne Bay Wormshill Coombe Bidborough The Stocks Gosmere Slade Timbold Hill Bladbean Napchester Selling Little Mongeham Teynham Ivychurch Rodmersham Bessels Green Seal Wickhurst Pepper Hill Crockhurst Street Crouch Highstead Highstreet Hale Brooks End Little Betteshanger Golford Summerfield Buttsole Westenhanger Dargate Windmill Hill Henley Street New Town Four Oaks West Cross Hicks Forstal Meopham Wilsley Green Canterbury Park Wood Lower Twydall Leysdown-on-Sea Addington Burrswood Chilham Sherwood Twydall Monkton St Nicholas at Wade Pluckley Grafty Green Ridgeway Goose Green Dungeness Sissinghurst Kent Street Worms Hill Aldington Halstead Shatterling Hollow Street Thurston Park Snipeshill Derringstone Hollingbourne Bayley's Hill Swalecliffe Birchington Blue Town Bedgebury Cross Broomhill Gore Stonewood Kennington Hernhill Staplestreet Eastwood Little Conghurst Cliffe Woods Starvecrow Lympne The Quarter Swanton Street Beltring Selgrove Godden Green Red Hill Northbourne Shorncliffe Camp Small Hythe Bax Tonbridge Brook Street Mile Oak Burmarsh Hothfield Hook Green South Alkham Upper Eythorne Boughton Corner Manston Field Green Upper Rodmersham Grove Park Five Oak Green Tower Hamlets Penshurst Sutton Kilndown Finglesham Horsalls Ashurst Priestwood Green Yewhedges Farthing Green Wingham Green Seaton Stansted Bekesbourne Peene Longford Queenborough Swingfield Street Ham Ringlestone Fleet-Downs Burlings South Street Stone Cross Ash Friningham Rushenden Hillborough Scarborough Stiff Street Istead Rise West End Woodchurch Stone Studd Hill Bromstone Chalkwell Bybrook Wigmore Hilden Park East Hill St James Mud Row St Mary's Bay Silver Street Hunters Forstal Scragged Oak Coomb Hill Ashley Ramsgate Wickhambreaux Stocks Green Payden Street Donkey Street Plaxtol Bateman Corner Tankerton Winterbourne Benenden Haine East Stourmouth Wildernesse Upper Hardres Flishinghurst Marley Bay View Withersdane Fairbourne Heath Hale Street Bogden Marshborough Rainham Herne Pound Pye Corner Queen Street Iden Green Kippington Pittswood Great Buckland Bowmans Chestnut Street Sinkhurst Green Blue Bell Hill Chattenden Brasted Wilsley Pound Hythe Southborough Radfield Weddington Street End Otham Erriottwood Eynsford Hartlip Hill Lower Herne Gushmere Hollybushes Twitton Aycliff Pennypot Etchinghill Roughway Yewtree Cross Otford Pipsden Oversland Great Chart West Kingsdown Broad Ford West Street Pean Hill Woolpack Corner Knowles Hill Moor Street Clapham Hill Grubb Street Ditton Iden Green Capel Kingsdown Riverview Park White Oak Stone in Oxney Bearsted Marlpit Hill Snowdown Fordcombe Meopham Station Chiddingstone Longfield St Mary Hoo Stonecrouch Royal British Legion Village Durlock Borough Green Rolvenden Layne Greet Isle of Wight West Cliffe Tudeley Hale Preston Walter's Green North Foreland The Quarter West Yoke Carter's Hill Loyterton Great Bower West Street Gillingham Barrow Hill Statenborough Lower Heppington Cock Street North Halling Marsh Green Cooling Otterham Quay Oad Street East Malling Heath Shorne West Chartham Minster Brompton Crouch Calcott Platt's Heath Hawthorn Corner Fairseat Parkgate Borden Hill Finberry Peckham Bush St Martin's Lower Higham Chilmington Green Bircholt Forstal Brook Street Otterden Place Tower Hill Herne Common Chiddingstone Causeway Broadstairs Sundridge Reculver Brookland Ightham Wingham Halfway Houses Kings Hill Gore Street Green Hill Markbeech Bossington Kit's Coty Hadlow Stair French Street Bridge Monk's Hill West Peckham Bredgar Satmar Ridley Ulcombe Colt's Hill Fletcher's Green Chartham Hatch Worth Upper Hayesden Langley Heath Singlewell Bossingham Lower Green Standen The Pound Wittersham Boxley Sevenscore Bicknor Bapchild Hill Hoath Colliers' Green Watt's Cross Perrywood Horseshoe Green Stodmarsh Uplees Pettings St John's 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Romford Hodsoll Street Claygate Cross Great Cheveney Lydd Garlinge Rabbit's Cross Pratling Street Cold Harbour Knox Bridge Goudhurst Reading Street Wouldham Church Hougham Haviker Street Heaverham East Street Out Elmstead Kemsing Barrow Green Hucking Bliby Strood St Stephen's Troy Town Cowden South Ashford Aylesham Danaway Burmarsh Yopps Green Pett Bottom Frogham Benover St George's Square Capstone Stone Street Orlestone Well Hill Paddlesworth Knockholt Pound Cop Street Botolph's Bridge Green Street Green Newchurch Lower Green Willesborough Lees Kingswood Claygate Grain David Street Speed Gate Bulleign Cherry Orchard Blacketts West Hythe Comp Modest Corner Plucks Gutter Lower Bush Petham Wissenden Lower Hardres Darenth Valley Stick Hill Wateringbury Harman's Corner Bitchet Green Darenth Hammill Stowting Common Camden Park Cheriton Cage Green Shuttlesfield Flemings Paramour Street Conyer Milstead Henhurst Upper Walmer Ripper's Cross The Park Underling Green Postling Willesborough Kipping's Cross Eythorne Barrowhill Curteis' Corner Hemsted Rooting Street Dean Street Lashenden Sly Corner Goddard's Green Lynsore Bottom Goat Lees West Dumpton Western Heights Newtown Upper Ifield Lower Bitchet Potter's Forstal Horton Kirby Faversham Lakes West End Chart Sutton Troy Town Chillenden Park Side Chilton Upper Bush Leigh Hamlet of Shellness Kemsley Nelson Park Parker's Green Brenzett High Knocke Hacklinge Frittenden Basted Pearson's Green Chislet Waterman Quarter Frinsted Broad Oak Beal's Green Horn Street Pedlinge Shelvin Marden Thorn South Willesborough Whitehill Felderland Hook Green Ratling Tutt Hill South Street Shalmsford Street The Bridge The Freehold Pested Wichling Tudeley Shorne Force Green Chillmill Pullington Sheerness East Barming Haffenden Quarter Rhodes Minnis West Minster Hadlow Printstile Smart's Hill Sandling The Valley Shorne Ridgeway Grigg Snoadhill Allhallows-on-Sea Graveney Capel-le-Ferne Moon's Green Brattle Sevenoaks West Stourmouth Ripple Dartford Saltwood Laddingford Pineham Charing Bonnington Mabledon Potman's Heath Crowdleham Aylesford Hoath Yew Tree Green Coolinge Nonington Mereworth Childsbridge Linkhill Exted Bodsham Hanging Bank Lower Walmer Penenden Heath Collier Street Culmers South Stour Old Wives Lees Richborough Port Eastwell Park Perry Street Greenhill Cooper's Corner Brandfold Oakhurst Lullingstone Bekesbourne Hill Twitham Upchurch Davington Rochester Under the Wood Denstroude Southernden Studdal Lymbridge Green West Malling Broadwater Down Deal Fawkham Green Hogben's Hill St Radigund's Wrotham North Street Highsted Camden Hill Shadoxhurst Lenham Forstal Chart Corner Arpinge Ebbsfleet Valley Chestfield Morehall Deerton Street Brookfield North Street Seasalter Hartlip Dartford Marshes Lenham Heath Harrietsham Dene Park Nethercourt South Green Roseacre Twenties Frogholt Bilsington Herne Lower Haysden Nettlestead Woodland Chart Hill Stelling Minnis Riverhead Rough Common Rowling Chiddingstone Hoath Mystole Christian Fields Wyebanks Horsmonden Adisham Bedmonton Mountain Street Hastingleigh Hungershall Park Coxheath Brenchley The Crook Badgers Mount Woodchurch Guilton Yorkletts St Margaret's at Cliffe East End Kingston Sheldwich Honey Hill Kings Farm Seed Hubbard's Hill Marshside Sole Street Broomfield Deans Hill High Brooms Stone Hill Hazel Street St Michaels Styants Bottom The Quarter Shelvingford Palmstead Ware Street Lilyvale Sandhurst Cross Waltham Littlestone-on-Sea Bishopstone Higham Winchet Hill Swanley Appledore Heath Hamstreet Hawkenbury Barnes Street St Dunstan's Fig Street Faversham Cranbrooke Common Cooper Street Cranbrook Park Wood Cliffs End Newingreen Goodnestone Hunton The Forstal Church Whitfield Whitfield Northdown Hocker Edge Sheldwich Lees Old Romney Wootton Snodland Blean Upper Fant Camer East Malling Coppins Corner Goodnestone Chislet Forstal Swift's Green Rosherville Fordwich Smarden Tong Green Barden Park Westbrook Anvil Green Lower Island Maidstone New Hythe Boughton Street Burham Court Lydd-on-Sea The Brents Goathurst Common Bluewater Singleton Reading Street Fant The Harbour Knockmill Stonebridge Green Tunstall Caring Brabourne Hosey Hill Woodnesborough Bagham Merryman's Hill Kingsnorth Sandway Way Lords Wood Potten Street Romney Street Old Tree Pootings Sandgate Newington Newnham Stowting Mockbeggar Molash Ickham Ham Hill Ash Millhall Salmans Hartley Farningham Staple Cranbrook Common Henwood Green The Pinnock Upper Upnor Loose Addlestead Dryhill Rhode Common Weller's Town Milton Northgate Hearts Delight Ryarsh Whitehill Hazel Street Skeete Wrotham Heath Palmarsh New Street Martin Ford Royal Tunbridge Wells Marine Town Brenzett Green Leadingcross Green Westwood Whetsted Great Mongeham The Lees Chartway Street Broad Oak Dunn Street Noah's Ark Flete Bottom Pond Gold Street Durrant Green Plumford Darland Warmlake Beltinge Maypole Bramling Lamberhurst Dargate Common Moorstock Clapper Hill Snargate New Romney Holborough Broomfield Seabrook Hextable Millbank Ramslye Eyhorne Street Newland Green Wetham Green Leybourne Grove Green Crockham Hill Bethersden Elvington Eastling Marden Church Street Knowlton South Street Congelow Walmer Hersden Denton Ightham Common Westbere Yelsted Sturry Thong Teston Chambers' Green Knatts Valley Froghole Long Reach Halfway Street Tylden Stone Cross Barfrestone Medhurst Row Shepway Cold Harbour Headcorn Rusthall Stockland Green Powder Mills Shirkoak Elmsted Sandling Teynham Street Capel Cross South Street Tickham Great Job's Cross Murston Wombwell Park Gun Green Sevenoaks Weald Hawley Joyden's Wood Broom Street Alkham Hearnden Green Great Pattenden Mundy Bois Bullockstone Burham Sutton at Hone Underriver Ho Stonehill Green Maltman's Hill Norton Ash Wierton Hook Green Kingsgate Little Mill Naccolt Martin Mill Hartley North Lyminge Lower Halstow Patrixbourne Lenham Hales Place Hildenborough Orchard Valley Boughton under Blean Clement Street Cuxton Further Quarter Wingham Well Acton Snoll Hatch New Barn Whiteacre Lamberhurst Quarter Warren Street Clap Hill St Augustine's Meopham Green Farthing Corner Ringlestone Betsham Nevill Park Rolvenden Ashford Wanshurst Green Durlock Devil's Den Crundale Folly Town Seacox Heath Boughton Aluph Underriver Marley Ivy Hatch Hickmans Green Temple Ewell Selson Fir Toll Sevington Keycol Tubslake Margate Chalksole Green Westmarsh Westwell Throwley Sherwood Park Sepham Heath Baker's Cross Lower Fant Ansdore Coldharbour Dane Street Sittingbourne Leigh Green Speldhurst Livesey Street Hoath Corner Poundsbridge Poulders Gardens Smeeth Scotland Hills Cross-at-Hand Southfleet Westwood Luddesdown Boyden Gate Elvington Stonestreet Green Horns Cross Whitstable Warehorne Little Chart Bluetown Godmersham Westwell Leacon Radfall Gibraltar Lower Luddesdown Wayfield Hoo Hockley Horselees Sutton Valence West Farleigh High Halstow Woodsden Preston Westwood Oldbury Wolverton Allington Mersham Slutshole Boughton Green Dumpton Castle Hill Ospringe Sandwich Bay Estate Cliffe Boughton 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