Charity Marketing in Northgate

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Northgate are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Northgate?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Northgate is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in CT1 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

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If you are looking to advertise your charity on either a local scale in Northgate or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

Other locations available for charity marketing
Chipstead Seal Etchinghill Swanton Summerfield Rainham Selson Golford Temple Hill Beltring Upper Goldstone Stonewood Fletcher's Green Bridge Lewson Street Littlebourne Denny Bottom Worth Hucking Meopham Station Yalding Shoreham Martin Culmers Maypole Broad Ford Stocker's Head Gushmere Hook Green Lydd-on-Sea Dargate Kempe's Corner Newtown New Barn Peters Village The Leacon Woolage Green Coldharbour Bircholt Forstal Harman's Corner Camden Park West Hythe Broomhill Bank Gillingham Gosmere Hogben's Hill Smarden Westerham Lower Cox Street Chestfield Mockbeggar Aylesham Halling Elham Patrixbourne Priestwood Hastingleigh Horsmonden Maidstone Henhurst Willesborough Lees Luddesdown Stalisfield Green Upstreet Round Green Kettle Corner Shatterling The Freehold Snowdown South Street Higham Wood Westmarsh Fenn Street Sissinghurst Pittswood Lower Walmer Key Street Three Chimneys Snave Cowden Boughton Aluph Bromley Green Brandfold West Langdon Silver Street North Street Potten Street Chilton Staple Yelsted Boughton Street Challock Woodnesborough Hilden Park Culverstone Green Breach Ramslye Broadstairs Rolvenden Ivychurch Gold Street Reading Street Hartley Tong Green Key's Green Ham Green Postling Green Twenties Eastwell Park Northdown Erriottwood Ospringe Stone Corner Leadingcross Green Kilndown Four Wents Finberry St Nicholas at Wade North Eastling Lower Higham Leysdown-on-Sea Royal Tunbridge Wells Goathurst Common Fostall Chegworth Larkfield Hungershall Park Bidborough Printstile Bishopsbourne Oakhurst Upper Eythorne Kipping's Cross Walmer West End Styants Bottom Tovil Clapper Hill Addlestead Watt's Cross Walderslade Doddington Little Mongeham Wickhambreaux Ightham West Street St Mary in the Marsh Whitehall Bilsington Withersdane Tonge Corner Beltinge Middle Deal Wolverton East Malling Hawkenbury East Stourmouth Faversham Flishinghurst Hoo St Werburgh Little Chart Forstal Thong Broad Street Sharnal Street Coppins Corner Lower Hardres Bredgar Poundsbridge Murston Wingham Well Lydd East Street Nethercourt Woodside Green Old Wives Lees Mereworth Friningham Lydden Stone Hill Chatham Peene Chalksole Clapham Hill St Ann's Green Chart Hill Stoke Gain Hill Golden Green Folly Town Palmarsh Lower Twydall Denton Pipsden Wootton Kingsnorth Sandwich Newnham London Beach Elvington Hubbard's Hill Millhall Greet Caring Stodmarsh Womenswold Langley Tonbridge Hartlip Bekesbourne Kippington Troy Town Forstal Windmill Hill Fant Holborough Seasalter Hale Westwood Eythorne Bilting Detling Studdal Little Frith Cliffe Upper Hayesden Lower Hartlip Bramling Stone Cross Hildenborough Swanscombe Brompton Church Hougham East Barming The Valley West Hougham Cellarhill Marden Beech Hoath Corner Roseacre Hassell Street Clement Street St Stephen's Shelvingford Lamberhurst Quarter Kearsney Danaway Penshurst Iden Green Chestnut Street Petham Coolinge Rosherville Knockhall West Stourmouth Copton Smeeth Yew Tree Green Stonestreet Green Lamberhurst Tubslake Bredhurst North Elham Brook Street Dartford South Street Hocker Edge St Michaels New Ash Green Davington Hoo Sandwich Bay Estate Blacketts Hawkhurst West Dumpton Great Job's Cross Preston Speed Gate Sevenoaks Common East Farleigh Betteshanger Chiddingstone Hoath Eastling Bearsted Lyminge Cold Harbour Comp Nash Elvington Park Wood Conyer Pineham Ware Deal Street End Upper Postern Crowdleham White Oak Bluewater Bean Burlings Sepham Heath Hill Hoath Coursehorn Moorstock Whiteacre Teynham Shelvin Chambers' Green Brooks End Dunkirk Barnes Street Marlpit Durlock Stone Whitfield West Yoke Meresborough Powder Mills Gun Green Shepway Chalk Coldred Kingsdown Howt Green Lower Bush Mystole Seabrook Tower Hamlets Sandhurst Cross Wilsley Pound Claygate Cross Slutshole The Quarter Postling Lymbridge Green Nash Street Upper Halling Boyden Gate Haffenden Quarter Upper Fant Bladbean Lade David Street Stowting Common River Upper Harbledown Langton Green Broadoak Ratling Westenhanger Maxted Street Stonecrouch The Park Upper Rodmersham Standen Street Durrant Green Small Hythe Tanden Woodchurch Colliers' Green Childsbridge Nonington Windmill Hill Barnsole South Alkham Broad Oak Royal British Legion Village Wierton Bluetown Ram Lane Stanford New Hythe Acrise Aldington Kent Street Goose Green Westgate-on-Sea Lydden Camer Queenborough Cobham Harvel Dane Street Lower Goldstone Cliffe Woods Bicknor Satmar Hinxhill St George's Square Rodmersham Green Millbank Markbeech Dingleden East Studdal Chart Corner Lympne Fleeden Willesborough Ripple Bethersden Scragged Oak Shottenden Chartham Staplestreet Shorne Ridgeway Mile Oak Queen Street Radfall Lynsted Grove Dover Singlewell St Mary's Bay Barming Hadlow Lullingstone Chillmill Little Conghurst Ashford Greenhill Eyhorne Street Baker's Cross North Lyminge Northgate Horns Cross Maltman's Hill Brattle Dunton Green St John's Borough Green Leigh Green Four Oaks Pettings East Langdon Hicks Forstal Old Romney Adisham Wickhurst Crabble Marlpit Hill Bedgebury Cross Badgers Mount Donkey 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Pembles Cross Snoll Hatch Noke Street Sandling Bulleign Hoppers Corner Labour-in-vain Pullington Five Oak Green Boxley Speldhurst Warden Frogham The Pinnock Upper Bush Finglesham Ickham Kenardington Drellingore Swingfield Street Stocks Green Newchurch Rolvenden Layne Court-at-Street Cuxton Sixmile Twitham Thurnham Ansdore Upper Hardres Teston Timbold Hill Eastwood Herne Rochester Sutton Crockham Hill Kemsing The Quarter Highstead Sutton Valence Hall's Green Frindsbury Halfway Street Underriver Elmsted Winkhurst Green Sheldwich Wrotham Hoath Bybrook Bax Barrowhill Shuttlesfield Ringlestone Laddingford Westwell Leacon Seed Upchurch Fairbourne Heath Brookland Broad Street Bishopstone Sarre Buckhurst Radfield Stone Cross Broad Oak Bitchet Green Calcott The Stocks Snoadhill Halfway Houses Cranbrooke Common Brooklands Northwood Ham Hill Garlinge Green Stanhope Longford Capel-le-Ferne Lamberden St James Hunters Forstal Bossington North Street Perry Street Higham Southborough Tilmanstone 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Sandling Coombe Newenden Hickmans Green Cage Green Istead Rise Matfield Botolph's Bridge Halstead Church Whitfield Blue Bell Hill Troy Town Gore Winterbourne Honey Hill Lilyvale Orlestone Elmstone Potman's Heath Ashbank Farleigh Green Boughton Malherbe Broomfield Knockholt Broadstone Further Quarter Lashenden Pegwell Great Bower Wayfield Hawkinge Lenham Heath Barrow Green Wrotham Heath Wormshill Wallend Woolpack Corner Hodsoll Street Wetham Green Thanington Brabourne Meopham High Halstow Ridgeway Bliby Ash How Green The Crook Hook Green Scotland Hills Sandown Park Upper Upnor Pedlinge Wittersham Hollingbourne Claygate Standen Crossways Wye Buckland Blean Otterden Place Folkestone Knox Bridge Ulcombe Clap Hill Benenden Strood Hollybushes Barden Park Bogden Skeete Hunton Coxheath Exted Monk's Hill Ringwould Whatsole Street Northfleet Staplehurst Paddlesworth Tunbridge Hill Sevenoaks Weald Scarborough Hamlet of Shellness Milstead Woodland Cheeseman's Green Sundridge Richborough Port Westwood Plumford Greatness Oversland Aycliff Goddard's Green Wouldham Bockhanger Church Street Buckland Valley Lower Bitchet Toy's Hill Kemsley Herne Common Borden Tyler Hill Haviker Street Charing Hill Norton Ash Mount Pleasant Broadwater Down Potter's Forstal Buttsole Addington Tankerton Hythe Wichling Dunk's Green Saint's Hill Broom Street St Augustine's New Town Sole Street Loose Hill Ewell Minnis Christian Fields West End Market Heath Hernhill Brook Upper Deal Crit Hall Langley Heath Throwley Chilham Hampton East End Hartlip Hill Green Hill Littlestone-on-Sea Woolage Village Nettlestead Green Throwley Forstal Mowshurst Stonebridge Green Brookfield South Tankerton Tudeley Hale Gibraltar Rhode Common Rowling Street Chislet Peckham Bush Southfleet Tickenhurst Hever St Dunstan's Cooling Grain Heronden Hawley Burham Court Congelow St John's Sevenoaks Goodley Stock Hazel Street Great Stonar Hammill Worten Romney Street Ware Street Northbourne Fordcombe Bexon Kingsnorth Goudhurst Yopps Green Petteridge Kennington Lees Haine East Hill Linton Lords Wood Milton Regis Biddenden Green Hale Street Cooper's Corner Noah's Ark Rodmersham Carter's Hill Mundy Bois New Street Gover Hill Capel Chilmington Green Crouch St Radigund's Studd Hill Knockholt Pound The Lees Flemings Burmarsh Gore Street Dryhill Well Head Pratling Street Hearts Delight Chevening South Street Dungeness Broomhill Barrow Hill Seaton Swingfield Minnis Boughton Corner Lower Halstow Shadoxhurst Paddock Wood Hawthorn Corner Eastry New Pound Cliftonville Underriver Ho Boughton Monchelsea Westbrook Appledore Hamstreet Deans Hill Derringstone Chattenden Leybourne Twydall Yardhurst Brasted Chart Chislet Forstal Wilmington Riseden Charing Headcorn Longfield Hill Riverhead Highsted Hadlow Stair Stelling Minnis Salmans Edenbridge Marden Marley Harbourland Luton Troy Town Lynsore Bottom Waterman Quarter Greenhithe Temple Ewell Moon's Green Sandway Swift's Green Woodlands Naccolt Chitty Well Street Newington Fawkham Green The Quarter Leeds Boughton Lees Broomfield Froghole Heaverham Whitstable Longfield Broad Tenterden Whitehill Horsalls Oad Street Park Side Snodland Boughton Green Mill Street Selling Stockbury Strood Goodnestone Hearnden Green Mill Hill Warren Street Westwood Sandhurst Stonehill Green New Town Swalecliffe Rushenden Great Mongeham Reculver Pett Bottom Bullockstone Hanging Bank Bayley's Hill Westbere Darland Godmersham Timberden Bottom Chart Sutton Daniel's Water Slade Lower Heppington Woodsden Little Betteshanger Oldbury Burham Borstal Bobbing Densole Herne Bay Smart's Hill Kennington Lower Luddesdown Ripper's Cross Ringlestone Cross-at-Hand Farningham Eccles South Ashford Hoaden Harbledown Stiff Street Plucks Gutter French Street Pluckley Gill's Green Hillborough The Pound Marshborough Anvil Green Hacklinge Platt's Heath Cherry Orchard Borden Hill Eddington Stansted Egerton Forstal Cooper Street Lower Upnor Townland Green Fordwich Grubb Street Newington Hempstead Charcott Pizien Well Rooting Street Woodchurch Bonnington Darenth Valley Marine Town Trench Wood Chillenden Plumtree Green Great Chart Crockhurst Street Cop Street Otterham Quay Pluckley Thorne Marshside Stone in Oxney Branbridges Ash Parrock Farm Painter's Forstal Horton Kirby Little Mill Chiddingstone Causeway Kings Hill Crouch Oare High Street St Peter's Greatstone-on-Sea Yewhedges Tower Hill West Farleigh Sevenscore Green Street Green East Malling Heath Kings Farm Shorncliffe Camp St Leonard's Street South Green The Bridge The Moor Medhurst Row Cliffs End St Margaret's at Cliffe Lower Stoke Round Street Napchester Weddington Kemsley Street Stowting Court Lower Herne Boughton under Blean Kingsgate Upper Ifield Iden Green Paramour Street Marley Wilsley Green Grange Seacox Heath Barfrestone Grigg Chartway Street Sheerness Northfleet Green West Street Ightham Common Hemsted Stick Hill Hollow Street Modest Corner Perrywood Sibertswold Whitehill Horn Street Crockenhill Palmer's Green Camden Hill Mountain Street Merryman's Hill Chalksole Green West Minster Worms Hill Upper Hardres Court Shirkoak Southernden Henwood Green Dunn Street Waltham Newland Green Leigh Statenborough Saltwood Goodnestone Otham Bodsham Cold Harbour Cock Street West Court Wingham Pested Knatts Valley Vigo Village Frinsted Herne Pound Lower Green Knockmill Milton Great Pattenden Sheldwich Lees Fosten Green Capstone Lidsing Stone Street Waterham Allhallows Three Tees Mabledon Hextable Monkton Sinkhurst Green Livesey Street Luddenham Minster Way The Brents Iwade Capel Cross Maypole Maplescombe