Charity Marketing in Shepway

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Shepway are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Shepway?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Shepway is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in ME15 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Shepway or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

Other locations available for charity marketing
Upper Harbledown West End Rowling Street Hinxhill Southernden East Street Cliftonville Shepway Camden Hill Kilndown Priestwood Green Tovil Five Wents Chestfield Bramling Chart Corner Sutton Pedlinge Parkgate Godden Green Chillenden South Darenth Lyminge Hawkenbury Sheldwich Harvel Broad Oak Tilmanstone Bladbean Warden Paddock Wood Chitty Goddard's Green Worth Caring Yardhurst West Street Clapper Hill Pennypot Stick Hill Lower Twydall Grigg Sibertswold Orchard Valley Westenhanger Postling High Knocke Bliby Childsbridge Silver Street Chart Hill Ansdore Wilsley Pound Kingsdown Lenham Heath Wootton Gover Hill Highsted Whitley Row Chesley Well Head Whitstable Tickham Boyden Gate Dane Street St Dunstan's Ashley Woodside Green Grain Thanington Stone Hill Longfield Chalkwell Egerton Shuttlesfield Bodsham Bredhurst New Town Eastling Breach Ashford Isle of Wight Old Romney Whitfield Derringstone Frinsted Egerton Forstal Camden Park Radfall Dunk's Green Lower Haysden Tickenhurst Ashurst Mill Hill New Pound New Street Nonington Pested Stoke South Street Radfield Hodsoll Street Ashbank Shorncliffe Camp Wolverton Lodge Lees Snargate Beaver Coomb Hill Boughton Malherbe Gosmere Peckham Bush Hawkenbury Singleton Davington Tuesnoad North Halling Hanging Bank Loose Challock Bedgebury Cross Pizien Well Wingham Lenham Hoaden Lynsted Knockmill Pullington Brook Froghole Hemsted Chiddingstone Deans Hill Wichling Hadlow Oakhurst Lilyvale Speldhurst Eyhorne Street Erriottwood Lunsford Cliffe Woods Red Hill David Street Chartham Bearsted Cooling Street Blue Town Slutshole Deal Lower Goldstone Marley Brookland Barfrestone Borden Hill St Augustine's Horton Kirby Well Hill Broomhill Bank Cellarhill Preston St Stephen's Elms Vale Upper Hardres Court Elvington Lower Higham Honey Hill Hastingleigh Roseacre Poundsbridge Charcott North Elham Henhurst West Kingsdown Paramour Street Istead Rise Fenn Street Greatstone-on-Sea Hale Watt's Cross Rhode Common Pearson's Green Peening Quarter Perry Street 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Hythe Park Wood Lower Hartlip Upton Westfield Sole Aycliff Field Green Four Wents Dungeness Stonewood Brabourne Lees Seasalter Stockland Green Great Bower Brooks End Tower Hill Wormshill Barming Seal Hunton Waterham Horsmonden Key's Green Hulberry Saltwood Cliffe Mockbeggar Nash Sissinghurst Sinkhurst Green Broad Street Harbledown Smarden Kingswood Newington Yorkletts New Barn Stone Cross Pembury Buckhurst Rodmersham Green St Ann's Green Sherwood Park Tonbridge Hamlet of Shellness Four Throws The Moor Canterbury Stowting Tunstall Moorstock Brandfold Longford Park Wood Rowling Biddenden Gadshill St George's Square The Lees Baker's Cross Hales Place Burlings Tower Hamlets Margate Underriver Ho Hungershall Park Stone Cross Basted Westwood Sherwood Thurnham Park Side Beltinge West Yoke Folkestone Fordwich Ulcombe West Cliffe Crit Hall Lenham Forstal Westwell Leacon Sandown Park Twydall West Street Stanford Heaverham Pettings South Ashford Newchurch North Eastling Labour-in-vain Rolvenden 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Street Sly Corner Thong Meopham Oldbury Weavering Street Newland Green Middle Quarter Millhall Romford Mabledon Benenden Snoll Hatch Smallbridge Hunters Forstal Mill Street Burham Lower Green Kennington Lees Acton Hareplain Woodlands Scarborough Ash Bethersden Potter's Forstal Tong Green Mersham Parrock Farm Winkhurst Green Broadwater Down Pepper Hill Selgrove Littlebourne Burham Court Stanhope Coppins Corner Painter's Forstal Payden Street Lidsing Lower Luddesdown Conyer Church Hougham Eythorne Buckland Chillmill Ramslye Knockholt Rooting Street Dean Street Whetsted Newbarn Eastchurch Northfleet Green Woodsden Carter's Hill Lynsore Bottom Cuxton Sholden Fig Street Sevenoaks Weald Out Elmstead Leigh Borden Culmers The Freehold Maxton The Quarter Greet Greenhithe Highstead Potman's Heath Kemsing Durlock Northgate Hassell Street Copton Further Quarter Fawkham Green Cold Harbour East Barming Sandhurst Cross Leaveland Bridge Bredgar Queenborough Court-at-Street Great Stonar Gold Street 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Street Green Barham Way Speed Gate Shalmsford Street Greenhill Fairbourne Heath Fairseat Broomfield Ramsgate Marden Beech Eastwell Park Goat Lees Riverhead Little Chart Forstal Offham Ileden Boughton Monchelsea Fostall Flemings Swanley Village Bluetown Gravesend Bilsington Chalksole Green Gore Mile Town Dunn Street Sepham Heath Lashenden Hook Green Hersden Lower Upnor Edenbridge Sutton Valence Broad Street Round Street Lower Heppington Garlinge Crundale Foord Bilting Haffenden Quarter Swanley Grange Chequertree Maypole Riverview Park Capel-le-Ferne Lade The Quarter Christian Fields Acrise Penshurst Hartley Hill High Halden Milstead Woodchurch Chiddingstone Causeway Sandwich Bay Estate White Oak Langley Heath Bossington Rosherville Addington Snodland Postling Green Westbere Curteis' Corner Gibraltar St Nicholas at Wade Allhallows-on-Sea Salmans Sevington New Town Ickham St Mary Hoo South Green Manston Kingston Halfway Street Little Mill Old Cryals Broomfield Woolage Village Beal's Green Selsted Thurston Park Cooper's Corner Leadingcross Green West Street Allhallows Woodland Twenties Chatham Upper Deal Ospringe Yewhedges Bax Ash Broadstairs Faversham Orlestone Hempstead Herne Pound Barrow Hill Charing Palmstead Guston Eynsford Ware Whatsole Street Wanshurst Green Ridley Swanton Street West Court Aldington Plumtree Green Farthing Corner Perry Denton Chart Sutton Garlinge Green Five Oak Green Swanton Ringlestone Starvecrow Aylesford Faversham Lakes Northfleet Medhurst Row The Valley Nettlestead Deerton Street Tankerton Kingsgate Claygate Cross Naccolt Chislet Forstal Maypole Tyler Hill The Stocks Old Wives Lees Minster Hockley Wissenden Stone Street Felderland Dartford Marshes Noke Street Three Tees Sandgate Broadstone Ware Street Troy Town Tudeley Uplees Tenterden Nash Street Hampton Western Heights Luddesdown Pluckley Lydden Sandling Cranbrooke Common Anvil Green Meopham Station Brasted St Margaret's at Cliffe Chilham Dryhill Wingmore Chartway Street Hazel Street 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