Charity Marketing in East Dulwich

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in East Dulwich are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in East Dulwich?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in East Dulwich is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SE22 0

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in East Dulwich or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover East Dulwich (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
East Sheen Hayes Royal Arsenal West Soho Castelnau Castle Green Greenwich Beddington Upper Tooting Walham Green West Norwood Brimsdown Southborough The Mews Woodcote Green Notting Hill Catford Cranham Bexleyheath Harefield Tokyngton West Kilburn North Ockendon Old Bexley Hazelwood Craven Walk Wallington New Southgate Bushey Mead Queen's Park North Cheam Herne Hill Cranbrook King's Cross Hockenden Harold Hill North Cray Forestdale North Kensington Denham Finsbury Osterley Hounslow West Carshalton Copse Hill Balham Penge Holloway Colham Green Wanstead Strand Blackheath Royal Standard Hayes End The Wrythe Charing Cross Chessington Benhilton Coldharbour Wimbledon Earl's Court Central Parade Downe Battersea Kensal Town Grove Park Old Oak Common Keston Mark Bostall Woods Brondesbury Park St Helier Lewisham West Heath Hillingdon Heath Coney Hall London Chislehurst Hackney Wick Hampton Court Ruislip Seven Sisters Stanmore Twickenham Brownswood Park Norwood New Town Ramsden Downham Barking Wharf Square Yiewsley Hanworth Chingford Green North End Strand on the Green Harmondsworth Collier Row Higham Hill Norbiton Beckton Cowley Peachy The Hale Dudden Hill Docklands Brentford Hither Green Upper Walthamstow Lessness Heath Wood Green Blendon Childs Hill Northumberland Heath Wanstead Flats Dagenham Bow Cheam Norwood Green Upper Belvedere Hampton Goodmayes South Norwood Snaresbrook Streatham Park Plaistow Harrow Kensal Green Wandsworth Welsh Harp Broad Green Homerton Tooting Graveney Rosehill Golders Green Upper Clapton West Ealing Clayhall Harlington Arnos Grove Bexley Yeading Teddington Cricklewood Cyprus Plashet Bopeep Ilford Chalk Farm Enfield Town Cowley Peachey Wimbledon Common Newbury Park Horn Park Rowley Green Hackbridge Dalston Harold Wood West Harrow Edgware Mitcham Highwood Hill Leamouth Walthamstow Forest Aldborough Hatch Staples Corner Kilburn Cottenham Park Marylebone Keston Maryland Roundshaw Plaistow Hoxton Surrey Quays Freezy Water Silvertown Little Ilford Preston Crouch End North Woolwich Lower Holloway Temple Mills Hatton Vale of Health Bullsmoor Dollis Hill New Malden South Woodford Lea Bridge Bandonhill Feltham Hacton Lamorbey Chinbrook Belmont New Charlton Woodford Green Thornton Heath South Kensington East Ham Surbiton Heston Little Venice Mile End Crooked Billet Nine Elms Wormwood Scrubs West Hackney East Dulwich Summerstown Elmstead Coombe Southend Whitehall Leaves Green Covent Garden Clapham Common Fullwell Cross Marks Gate Crofton Park Sipson Colney Hatch Thamesmead Aldgate Blackheath Park Gipsy Hill Primrose Hill Brondesbury Streatham North Harrow Gospel Oak Tufnell Park South Hornchurch Chadwell Heath Foots Cray Hook Willesden Tooting Bec Common Riddlesdown Park Langley West Hampstead East Wickham Ducks Island Ardleigh Green Pinnerwood Park Sydenham Crayford Chelsfield Enfield Wash St Luke's Bowes Park Gants Hill Sutton Barbican Wennington Shadwell Clapton Park Blackfriars Barnet Gate Ruxley Totteridge South Bromley Wallington Square Alperton Barnes Clock House Little Woodcote Roxeth Northwood Hills Colindale Finsbury Park Collier's Wood Bloomsbury Wealdstone West Drayton Bush Hill Park Poplar Oval Grove Park Old Malden Canary Wharf Westcombe Park Tottenham Hale Creekmouth Carshalton on the Hill Friern Barnet Hounslow Heath Harringay Bow Common Leytonstone South Hackney Chelsea Blackfen Cubitt Town Harrow Weald Furzedown Cockfosters Maypole Crofton South Hampstead Little Heath Horns Green World's End Upper Elmers End Selsdon Wandle Park Fairlop Mortlake Muswell Hill Orpington Bayswater North Acton Upper Edmonton Highlands Village Forest Gate South Lambeth Colyers Dulwich Village Stratford Ponders End East Bedfont Willesden Green Oakwood Bromley Chelsfield Enfield Island Village St Paul's Cray Lambeth Woodlands Mayfair Upminster Friday Hill North Hyde Streatham Hill Deptford Wembley Brent Cross Tolworth Monken Hadley East Finchley Ruislip Common Barking Riverside Eden Park Earlsfield West Ham Tooting Bec College Park North End Plumstead Uxbridge Moor Haggerston Shortlands Westminster New Eltham Walthamstow North Finchley Upper Norwood Manor House Brompton Kennington Church End Blackheath Hampstead Gunnersbury Arpley Square Hampstead Garden Suburb Woodside Park Monks Orchard Brixton Stockwell West Brompton Fitzrovia Northwood Brentford End Crook Log Barking Hatch End Southgate Blackwall Derry Downs Tottenham Green New Cross Gate Hampton Wick Whitechapel Newyears Green Corbets Tey Pinner Woodford Bridge Aldwych Malden Rushett Tower Hill Tower Gardens Lower Clapton Poynders Parade Ham Farringdon Angel Isleworth Belgravia Southbury Southwark Dartmouth Park Sidcup Poverest Brockley Temple Wembley Park Hanwell Hillingdon Hornsey Aldersbrook Denmark Hill Stroud Green Kensal Rise Paddington Clapham Junction West Wickham Lower Belvedere Spitalfields Hackney Central Crossness Frognal Belvedere Millbank Woodside Berry's Green Plumstead Common Kingsbury Barnehurst Bedford Park Croydon Little Britain Rushmore Hill Chinatown White City Camberwell Archway Noel Park South Wimbledon Alexandra Park Peckham Elmers End South Croydon Lower Sydenham Somers Town Wapping Sanderstead Broom Hill Berrylands Parsons Green Tulse Hill Brook Green New Beckenham Goddington Stratford Marsh Chingford Highgate Palmers Green Fulham Kingston Vale Coulsdon Rayners Lane Bickley Middle Park Hammersmith North Southwark St Giles Church End Single Street New Addington Slade Green Cowley Underhill Streatham Vale Kingsland Hainault Maze Hill Clapham Whetstone Botany Bay Isle of Dogs Fairlawn Cottage Headstone Wallend Hackney Chase Cross Cranley Gardens Chislehurst West Eastcote Village Becontree Lower Place Kew Pentonville Islington St Pancras Westbourne Green West Dulwich Fulwell Shooters Hill Osidge Upton New Cross Woolwich The Burroughs Fortis Green Upper Sydenham Ealing St James's Ruislip Manor North Hillingdon Putney Heath Greenhill Beckenham Southfields Kingston upon Thames Cole Park Stoke Newington Seething Wells South Ruislip Strawberry Hill Leyton Marshes Coalmakers Wharf Kenley Addington Selhurst Barkingside Stratford New Town Widmore Southborough Honor Oak Avery Hill Morden Park The Hyde Mill Meads Luxted Enfield Victoria Enfield Highway Whitton The Borough Grange Park Walthamstow Village Longlands Neasden Union Mews Unity Place Newington Holland Park Cambridge Heath Stepney Upper Holloway Wimbledon Park Woodford Wandsworth Common Manor Park Edgware Bury Knight's Hill Beddington Corner South Harrow Purley Park Royal Repton Park Hackney Marsh Bulls Cross Shepherd's Bush Upper Shirley South Acton Lee North Feltham Rise Park Havering-atte-Bower Foxbury Farthing Street Pinner Green Parliament Hill Greenford Lower Feltham Stamford Hill Dulwich Bermondsey Dormer's Wells Acton Hale End Forest Hill Sudbury Putney South Harefield Charlton Ickenham Limehouse Lisson Grove Shirley Clapham Park Harrow on the Hill Kevingtown Upton Park Woodford Wells Queensbury Ruislip Gardens Belmont Becontree Heath Elm Park Canons Park Acton Green Bromley Common Holborn South Street Eel Pie Island Coldblow Bounds Green Woodcote Tavern Quay Cudham Harefield Grove Chase Village Brunswick Park Aperfield Nunhead Locksbottom Hornchurch South Beddington Maida Vale West Ruislip Arkley Welling Holders Hill Highbury Motspur Park Hayes Waddon Kidbrooke Hill End Albany Park Biggin Hill Risley Close Kensington Cranford Hadley Wood West Hendon Gidea Park St John's Wood Barnet Highams Park Swiss Cottage Lower Edmonton Seven Kings Rainham Crews Hill Hayes Town East Acton Belsize Park Millwall Mill Hill Chingford Hatch Worcester Park St Mary Cray Lower Morden Honor Oak Park Chiswick Old Ford Noak Hill Harold Park Sands End Shoreditch Loxford Lesnes Abbey Upminster Bridge New Barnet Enfield Lock Bell Green Gallows Corner Pimlico Vauxhall Hitchin Square Hyde Park Corner Globe Town Brent Park Bellingham Merton Park Anerley Spring Park Knightsbridge Roehampton Frank Whipple Estate Spring Grove Camden Town Coldfall Hounslow Kentish Town Kingston Hill Walworth Richmond Rush Green Erith Hampstead Heath Carshalton Beeches Farnborough West Barnes West Kensington Grahame Park Hadley Ladywell De Beauvoir Town Emerson Park North Greenwich Shacklewell Regent's Park Custom House Harlesden North Sheen Stonebridge Bostall Heath Tooting Chipping Barnet Sydenham Hill Forty Hill Raynes Park Festubert Place Pratt's Bottom Merton St George in the East Trinity Buoy Wharf Temple Fortune Burnt Oak Putney Vale Rotherhithe Redbridge Norbury Hampton Hill St Margarets Elstree Park Uxbridge Hallsville Quarter Eltham Bethnal Green Barnes Cray Canonbury St Johns Turnpike Lane West Green Eastcote West Acton Well Hall Bromley Park Oakleigh Park Alderwood Terrace Petts Wood Addiscombe Nash Mottingham Romford Clerkenwell Finchley South Tottenham Perivale Kenton Brockwell Park Ratcliff Hendon Petersham St John's North Wembley Hornsey Vale Maitland Park Leyton Little Stanmore Russell Hill Elephant and Castle East Barnet Winchmore Hill Edmonton Lampton West Thamesmead Bromley Crystal Palace Longford Abbey Wood Old Coulsdon Canning Town Green Street Green Barnsbury Tottenham Bankside Cann Hall Southall Northolt Falconwood Morden Upper Ruxley Sundridge