Charity Marketing in Penge

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Penge are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Penge?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Penge is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SE20 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Penge or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Penge (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Hanworth Charlton Pinner Green Globe Town Berry's Green Bullsmoor Cudham Mitcham North Feltham Blackfen Bulls Cross Unity Place Catford Kingsland Barnes Cray Hampton Hill Lower Holloway Winchmore Hill West Ruislip Whetstone Denmark Hill Summerstown Hayes Town Barkingside Oval Barbican Dagenham Richmond Morden Park Beckton Hyde Park Corner Lower Sydenham Ladywell South Acton Notting Hill South Harrow Bermondsey Stratford Marsh Snaresbrook Plashet Lee Preston Clerkenwell Childs Hill Bromley South Bromley Harrow on the Hill Kilburn Covent Garden Lea Bridge Harold Hill Seething Wells Widmore Walthamstow Lower Place Hither Green Addington Wapping North Cheam Frognal South Croydon Kennington St John's East Ham Ratcliff Highams Park Chelsea East Dulwich The Mews St Mary Cray Upton Park Hatch End Woodford Bridge East Bedfont Brent Park Finsbury Park Upper Ruxley East Barnet Blackheath West Hampstead Kidbrooke Chingford Hatch Alexandra Park Longlands Stroud Green Hanwell Kenton Hayes Leyton Marshes North Finchley Locksbottom Kensal Town Crofton Park Ruxley Barnehurst Avery Hill Sanderstead Farringdon Roxeth Upper Belvedere Little Ilford Central Parade Ickenham Dulwich Stockwell Hammersmith Blackwall Edmonton Colindale Crooked Billet Eastcote Russell Hill Leytonstone Cowley Holders Hill Royal Arsenal West Newington Enfield Island Village Knightsbridge Chase Cross Hackney Putney Marylebone Upper Sydenham Belsize Park Grahame Park Kensington Forest Gate Woolwich West Brompton Primrose Hill Lamorbey Monken Hadley Upper Norwood Acton Belgravia Belmont South Hackney Forest Hill North End Woodford Green Upper Tooting Downe Dormer's Wells World's End Foots Cray Merton Soho Tottenham Green Battersea Rushmore Hill Creekmouth Willesden Green The Hale London Tavern Quay Yeading Ruislip Gardens Hounslow West Noak Hill Lower Belvedere Oakleigh Park Berrylands Eel Pie Island Botany Bay Coombe Barnet Gate Fairlawn Cottage Poynders Parade Tokyngton North Harrow Sydenham Bromley Park Chelsfield West Heath Feltham Corbets Tey Becontree Heath Hounslow Heath Barnet Pinnerwood Park Docklands Brondesbury Sudbury Hackney Marsh Nunhead Friday Hill Hayes End Becontree Stepney Plaistow West Norwood West Hackney Highlands Village Thamesmead Hampstead Heath Barnes Totteridge Holloway Clayhall Northwood Foxbury Manor Park Arkley Rotherhithe West Thamesmead Mayfair Sands End Bowes Park Millwall Hadley Tufnell Park Belvedere Norwood New Town Rayners Lane West Harrow Hornsey Vale Regent's Park Bounds Green Shacklewell Colham Green Malden Rushett Ducks Island Raynes Park Harold Park Oakwood North End Little Britain Uxbridge Canons Park Clapham Park Hazelwood Bandonhill Lessness Heath Sundridge Vauxhall Brent Cross Kingston upon Thames South Norwood The Borough Edgware West Hendon Roundshaw Hoxton Muswell Hill Temple Mills Ramsden Hainault Wealdstone Pratt's Bottom Old Ford Keston Mark Tower Hill Goddington Bethnal Green Newyears Green Rosehill Southall Riddlesdown Bedford Park Uxbridge Moor Farnborough Enfield Bow Common West Drayton West Wickham Coldblow Downham Grove Park Plumstead Common Barnsbury West Ham Haggerston Hampstead Earl's Court Harold Wood Clapham Junction Ruislip Shoreditch Sydenham Hill Croydon Mottingham Ponders End Clock House Southend Little Stanmore Bankside Crystal Palace Woodford South Kensington Castelnau Streatham Vale Wanstead Dudden Hill Hornchurch Fortis Green Crook Log Hayes St Margarets Little Heath Chiswick Sipson Grove Park Lower Morden Enfield Lock Selhurst Dulwich Village Clapham Limehouse Barking Wharf Square Stoke Newington Leaves Green Hill End Westminster Fulwell Southwark Norbury Spitalfields Clapton Park Cann Hall East Acton Upper Walthamstow Lambeth Crews Hill Enfield Highway Turnpike Lane Canning Town Walham Green Abbey Wood Wandsworth Common Carshalton on the Hill Kensal Rise Nine Elms Beddington Cole Park Bellingham Hackney Wick Emerson Park Old Oak Common Marks Gate Isle of Dogs Lower Edmonton Ruislip Common Willesden Biggin Hill Bromley Common Seven Kings South Tottenham North Acton Hampstead Garden Suburb Stratford Chislehurst Walthamstow Village Sutton Bostall Heath Archway Fitzrovia Cottenham Park Cheam Elmstead South Harefield Aldborough Hatch Elstree Park Thornton Heath Strand Highgate Plumstead Forty Hill Shepherd's Bush Eastcote Village Custom House Camberwell Cyprus New Addington North Greenwich Maryland Lampton Coney Hall Acton Green Spring Park Brockley Kentish Town Wimbledon Common Denham Deptford Farthing Street St Giles St John's Wood Cowley Peachy Nash Putney Vale New Charlton Pimlico Southborough Clapham Common Headstone Hacton Church End The Hyde Southborough St Johns Albany Park Park Royal Wembley Homerton Seven Sisters Beddington Corner Silvertown Chipping Barnet Well Hall South Woodford Staples Corner Chessington Forestdale Chinatown Paddington West Ealing Barking Riverside Arnos Grove Surbiton Cranley Gardens Shortlands Northolt Bloomsbury Blackheath Park Harefield Grove Derry Downs Horn Park Blackheath Royal Standard North Hyde Plaistow Middle Park Friern Barnet Spring Grove Ilford East Wickham Green Street Green New Cross Gate Tottenham Hale Freezy Water Chingford Copse Hill Strawberry Hill Bromley Hale End Repton Park Brixton Little Venice St James's Dollis Hill Canary Wharf Cowley Peachey Finchley Hornsey Dalston Whitton Holborn Putney Heath Fulham Eden Park Charing Cross Crossness Chadwell Heath Hackbridge Old Coulsdon Neasden Blackfriars Upper Clapton Westbourne Green Kingston Vale Brockwell Park Orpington Wimbledon Cricklewood Isleworth North Ockendon St Helier New Cross Rush Green Tower Gardens Collier Row Risley Close Merton Park Manor House Southbury Enfield Town Woodcote Green Castle Green West Kilburn Cranford Alderwood Terrace Redbridge Sidcup Walworth Chinbrook Furzedown South Street Hillingdon St Pancras Wanstead Flats North Hillingdon Ruislip Manor West Barnes Harmondsworth Broad Green Slade Green Twickenham St George in the East Wallend Coldharbour Festubert Place Upminster Bridge Kingston Hill Tooting Bec Common Newbury Park Hounslow Peckham Brunswick Park Petersham Upton Greenhill Harlesden Brook Green Queen's Park Grange Park Chalk Farm Tolworth New Barnet Elephant and Castle Cranham South Hornchurch Southgate Coulsdon Woodside Park Woodford Wells Craven Walk Morden Harefield Noel Park Wimbledon Park Streatham Hendon Horns Green Earlsfield Gospel Oak Welling Leamouth Fairlop Gants Hill Palmers Green Lisson Grove South Beddington Kensal Green Ealing Purley Balham Stratford New Town Woodlands Upper Edmonton Upminster Worcester Park The Wrythe Collier's Wood Highbury Harlington Addiscombe Rise Park Longford Luxted Osidge Hampton Court Islington East Sheen Church End Wormwood Scrubs Aldgate Heston Brimsdown Ham Brentford Union Mews Broom Hill Chislehurst West Penge Golders Green Southfields White City South Wimbledon Little Woodcote Tooting Bexley Hitchin Square Wandle Park New Southgate Carshalton Colyers Wallington Square Woodside Bickley Strand on the Green Leyton Stonebridge Shooters Hill Chase Village Yiewsley King's Cross Brompton Bell Green Maze Hill Kew Brownswood Park Crofton Tooting Bec Colney Hatch Harrow South Hampstead Goodmayes North Wembley Gidea Park Temple Fortune Single Street College Park Mill Meads Elmers End Erith Greenwich Norwood Green Poplar Tottenham Aldersbrook Streatham Hill Bexleyheath Rowley Green Lower Clapton Edgware Bury Hampton Wick Hook Alperton Coalmakers Wharf Upper Elmers End Pentonville Aperfield Surrey Quays Perivale Bopeep Stanmore The Burroughs Cubitt Town Maida Vale Camden Town Romford Hatton Cranbrook Harrow Weald Monks Orchard Crouch End Highwood Hill New Malden Hadley Wood Fullwell Cross Osterley East Finchley Bow Queensbury Shirley Kenley De Beauvoir Town North Kensington Crayford Tulse Hill Motspur Park Cambridge Heath Waddon Higham Hill Trinity Buoy Wharf North Cray Aldwych Anerley Parsons Green Stamford Hill Brentford End Upper Shirley Frank Whipple Estate Rainham Shadwell Vale of Health West Acton Bush Hill Park Lower Feltham Gipsy Hill Lesnes Abbey St Paul's Cray Angel Brondesbury Park Chelsfield Knight's Hill Parliament Hill Old Malden Falconwood South Lambeth Hallsville Quarter Temple Teddington Honor Oak Old Bexley Honor Oak Park Hampton Wembley Park Belmont Bayswater Petts Wood Norbiton Pinner Wennington Barking Northumberland Heath North Sheen South Ruislip Mill Hill Keston Mile End West Kensington Maypole Somers Town Walthamstow Forest Upper Holloway Dartmouth Park West Dulwich Gallows Corner North Woolwich Canonbury Bostall Woods Woodcote Poverest Welsh Harp North Southwark Swiss Cottage Millbank Park Langley Holland Park Hackney Central Hillingdon Heath Enfield Wash Selsdon Ardleigh Green Roehampton Underhill Greenford Lewisham Northwood Hills New Beckenham Beckenham Wallington Hockenden Coldfall Wandsworth Carshalton Beeches Arpley Square Whitechapel Loxford Maitland Park Chingford Green Tooting Graveney Victoria Kevingtown Wood Green Cockfosters Finsbury Gunnersbury Streatham Park Bushey Mead New Eltham Westcombe Park Herne Hill Benhilton Whitehall Elm Park Eltham Havering-atte-Bower West Green Mortlake Kingsbury Harringay Blendon St Luke's Burnt Oak