Charity Marketing in Butcher's Common

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Butcher's Common are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Butcher's Common?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Butcher's Common is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR12 8

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Butcher's Common or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Butcher's Common (Norfolk)

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Foxley Honing Tunstead Morston Thurne Hedenham Watlington Saxlingham Green Crossdale Street Stratton Strawless King Row Lenwade Walcott Overstrand Flitcham Billingford Norwich Bintree RAF Coltishall Guilt Cross Balsam Field Watton Guestwick Lower Stow Bedon Stanfield Sharp Street Woodrising Castle Acre Low Common Howe Hickling Lyng Sheringham Southgate Mundford Matlaske Eaton Great Green Arminghall Butcher's Common Little Plumstead Hickling Heath Lakes End Whitwell Caudlesprings Bressingham Common Hassingham Carbrooke Harris' Green Stanhoe North Burlingham Sparham Lundy Green Cringleford Tittleshall Cordwell Freeland Corner Little Snoring Lyngate Little Marsh Broomhill Hackford Reymerston Bexfield Edgefield Street Stalham Green Brandon Parva Bastwick Silfield Binham Colney Framingham Earl Clenchwarton Kirby Row Larling Mill Green Silvergate Outwell The Green Kirby Green Holt Norton Subcourse Wellingham Pockthorpe Letton Green Gas Hill Forncett End Baconsthorpe Baynard's Green Weston 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Hungry Hill Stratton St Michael Shotesham Wicken Green Village Fritton Crane's Corner Sidestock Oxborough Ingoldisthorpe Titchwell Swainsthorpe Wickhampton Anchor Street Chedgrave Southrepps Bush Green South Creake Blofield Corner North Wootton Tacolneston Highgate Bawdeswell Manson Green Mill Common Queen's Hills Harleston Suton Street Little London Repps Low Common Woodton Thunder Hill Coston Maypole Green Tottenhill Row Plumstead Green Roydon Rackheath St James North Lynn Bustard's Green Filby South Green Mundham Common Wendling Barnham Broom Old Lakenham Spooner Row Tivetshall St Mary Wolferton Yaxham Antingham Barford Brockdish Great Ryburgh Rougham Wilby Barney Shepherds' Gate Croxton Norton Corner Gresham Plumstead Hoe Tatterford North Barsham Aylsham Shipdham West End Frogshall Newton Tilney High End Oxnead Freethorpe Toftrees Penny's Green Hales Street Ditchingham Dam Sco Ruston Egmere Cantley Ashby St Mary Winfarthing Babingley The Heath Burgh Common Marsham Orange Row Lower 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Winch Attlebridge Filby Heath Frans Green Little Green Burgh next Aylsham West End Scole Fiddlers' Green King's Lynn Deopham Green Low Street Walpole Highway Brisley Erpingham Grimston Little Witchingham Bircham Tofts Felbrigg Kidd's Moor Dilham Waterden Harling Road Mustard Hyrn North Denes East Harling East Raynham Swanton Hill Blo' Norton Swannington Smallburgh West Tofts Bawburgh Cangate Ashwellthorpe St James' End Denver Mattishall Morley St Botolph Wattlefield Great Hockham Sustead Suffield Feltwell Walpole Marsh Hevingham Twyford Guestwick Green Mill Street Sparrow Green Thrigby Alburgh Street Hickling Green Little Massingham Newgate Breckles Lyngate North Pickenham Hemblington Easton Rollesby Thompson Ten Mile Bank Harper's Green Hemsby Yelverton Thurlton Shernborne Stalland Common St John's Fen End Hethersett Potthorpe South Acre Langham Wolterton Threehammer Common Brookville East Wretham Saxlingham Nethergate Foxhole Gimingham Aylmerton East Tuddenham Gayton West Acre Westwick Scole Common Cawston Gaultree Little Walsingham Suton Craymere Beck Darrow Green Little Barwick Carleton St Peter Burnham Norton Alpington Glandford Tilney cum Islington Old Buckenham Upper Hellesdon Shelfanger Cley next the Sea Westgate Street Hyltons Crossways Broome Street New Rackheath Greensgate Dickleburgh Moor Fodderstone Gap Fritton Swanton Abbott Bawsey Earlham Rise Earlham Anchor Corner High Street Drymere Barton Bendish Tunstall Edingthorpe Wacton Tilney Fen End Ketteringham Shelton Hockwold cum Wilton Geldeston Dunston Bunwell Hill Gillingham New Buckenham Fakenham Cantley Corner Downham Market Wereham Nordelph Corner Lyon's Green Upgate Stradsett Denton Westbrook Green Briston Ragmere East Runton Little Hautbois Griston Beeston St Lawrence Walton Highway Runcton Holme Rockland St Mary Colkirk Suffield Park Itteringham Meeting House Hill Furze Green South Runcton East Winch Heigham Grove Northall Green Kerdiston Stow Bedon Docking Blackwater Walpole St Peter Long Stratton Bunwell Bottom Eccles on Sea Dunton Aslacton Fair Green Hindringham Bull's Green Gooderstone Toftwood Dereham North Creake Caston Horsham St Faith Coltishall Letheringsett Wells-next-the-Sea North Earlham Tyegate Green Roydon Clippesby Kirby Cane Tattersett Stokesby Bushy Common Attleborough Scratby Toprow Burnham Westgate Quidenham Scarning Crostwight Strumpshaw Walcott Green Pockthorpe Northrepps Oulton Street Hardwick Saham Hills Aldborough South Denes Hilgay Bridge Green Cucumber Corner Newtown Chapelfield Grove Walpole Cross Keys Town Green Wiggenhall St Mary the Virgin Upper Stoke Stubbs Green Weeting Hellington Damgate Witton Runham Vauxhall Crabgate Hempnall Green Beckhithe West Barsham Cobbler's Green Bradenham Ingleborough East Barsham Thetford Buxton Upgate Surlingham Mulbarton Nordelph Banningham Honingham Fengate Setchey Suspension Bridge Little Dunham Haddiscoe Intwood Corpusty Brumstead West Newton Burlingham Green Crimplesham Foundry Corner Hales Helhoughton Shouldham Thorpe Upper Street Woodbastwick Hardingham Dersingham Bexwell Happisburgh Wimbotsham Puddledock Snetterton Broom Green South Burlingham Costessey Park Broomholm Thurton Langmere Lordsbridge Bush Estate Dickleburgh Fordham South Green Highoak Beighton Great Plumstead Ingworth Stody Johnson Street Upgate Street Shingham Cranwich Cranworth Pockthorpe Baconsthorpe South Raynham Broadflash Coxford Cromer Three Holes Fring West End Horstead Calthorpe Street The Banks Grub Street Larlingford Wacton Common West Dereham Hellesdon Hainford Felmingham Bodham Thorpe Hamlet Hunstanton Lynford Damgate Cat's Corner Croxton Collett's Br Tottington Dockeney Brampton Mount Pleasant Wilney Green Bawburgh Hill Mautby Eastmoor Itteringham Common East Beckham Martham Lower Street Clint Green North Green Coslany Blackwater South Lopham Caister-on-Sea Great Melton Edgefield Danemoor Green Hethel Neatishead Calthorpe West End Tower End Emneth Dumpling Green Eastgate Horsey Foulsham Alderford Hempton Postwick Tilney All Saints Claxton Costessey Goose Green Thornham Great Moulton Dam Green White Horse Common Upwell Deopham Brandon Creek South Green Lower East Carleton Snow Street Topcroft Street Sloley Chequers Corner Burgh Stubbs Garboldisham Forncett St Mary Billingford Stacksford Arlington West Walton Tuckswood Seething Oby East Bilney Jordan Green Fritton South Lynn Barningham Green Blackborough End Ovington Lot's Bridge Hanworth Bedingham Corner Redenhall Warham Etling Green Colby South Pickenham Hardley Street Kirby Bedon Buckenham North End Cat's Common Needham Wormegay Wicklewood East Carleton Caistor St Edmund Whitwell Street Great Snoring Mundham Richmond Hill Great Fransham Horningtoft Oulton Tivetshall St Margaret Hunt's Corner Flaxlands Tuttington Didlington The Drove Pooley Street Bircham Newton Briningham Poringland Pound Corner Heartsease Mattishall Burgh Broomsthorpe Little Ellingham Hempnall The Ling Sculthorpe Bacton North Runcton Kettlestone Great Witchingham Thelveton Godwick Saham Toney Ludham Neaton Heggatt Street Houghton The Arms Sparhamhill Lamas Thornage Longham Swanton Morley Mill Hill Boyland Common North Elmham Metton Runham George Hill Saddle Bow Withergate Hemblington Corner Hilborough West Head Weybourne Halvergate Pennygate Hillington Great Hautbois Old Hall Street Sneath Common Cake Street West Beckham Trowse Newton Little Barningham Barmer Short Green Thurlton Links Fairstead Little Melton Primrose Green Thorpe Abbotts Bressingham Beeston Bunwell Loddon Broadmoor Stockton Plaw Field Hopton on Sea Wretton Kelling Swanton Novers Beetley West Caister