Charity Marketing in Castle Acre

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Castle Acre are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Castle Acre?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Castle Acre is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in PE32 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Castle Acre or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Castle Acre (Norfolk)

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Garvestone Titchwell Dunton Patch Pockthorpe Eaton Rise Oulton Street Workhouse Common Ragmere Browick Keswick Cess Blofield Corner Guilt Cross Dickleburgh Larling Stockton Wilby Mill Common Melton Constable Flordon Broomholm Framingham Earl Waterden Ringland Gressenhall Mill Green Aldeby Nethergate Happisburgh Kerdiston Earlham Alderford Wiggenhall St Mary the Virgin The Close Coltishall Sprowston Great Fransham Waxham Puddledock Sandringham Swanton Morley Whimpwell Green Costessey Leziate Gasthorpe Drury Square Hockering Southery Lower Gresham Terrington St Clement Cake Street Panxworth Ingworth Morningthorpe Saddle Bow Saxlingham Green Tunstall Crimplesham Hockwold cum Wilton Caston Tottenhill Bradwell Repps Little Ryburgh Newgate Corner Hevingham Lower Bodham Fersfield Common Foundry Corner Mill Hill Castle Rising West Earlham Antingham Tyegate Green Heggatt Street Catfield Wendling Cliftonville Great Green Brundish Cawston Bushy Common Copy's Green Frenze King Row Sustead Moorgate Alpington Harpley Dilham Holt Feltwell Tasburgh Bridge Green Heacham East Winch Great Barwick New Rackheath Fiddlers' Green South Green Thurton Bengate Upwell Brancaster Staithe Plumstead Green Stanfield Caister-on-Sea Nogdam End East Ruston Burnham Market Upton Green Bridgham Stacksford Necton Cangate East Wretham Bunwell Edingthorpe Green Little Cressingham Brandon Creek Horstead Brandon Bank Caudlesprings Little London Fodderstone Gap Great Hockham Stow Bardolph Thetford Upper Street Podmore Fundenhall Street Skeyton Corner Foundry Hill Colegate End East Runton Wymondham Old Lakenham Wramplingham Earlham Rise Brisley Holly End Bird's Corner Godwick Syderstone Maypole Green Filby Swanton Hill Houghton St Giles Ridlington Little Fransham Tilney High End South Wootton Scottow Woodgate Great Cressingham East Somerton West Newton Long John's Hill Langmere Snetterton Easton Bedingham Green Eccles Road Thorpe Row Marshland St James Emneth Hungate St James' End Short Green Worstead St John's Fen End Weybourne Kirstead Green Anchor Street Bintree Cringleford Wolterton Lordsbridge Lower Thurlton Heckingham Worthing Westgate Street Nordelph East Barsham Thorpe St Andrew Illington Scoulton Stiffkey Marsham Raveningham Walcot Green Sutton Bressingham Common Wiggenhall St Peter Sidestrand Orange Row Wacton Little London Cantley Corner Felmingham Weasenham All Saints Kettlestone Framingham Pigot Little Hautbois North Creake Sharp Street Muckleton Eccles on Sea Docking Wash Dyke Cat's Common Drayton Deopham Stalland Threehammer Common Hardingham Three Holes Salhouse Thorpe Marriott Norton Hill Edgefield Weeting Suffield Winterton-on-Sea Beetley Filby Heath Mattishall Walcott The Drove Itteringham Common Chedgrave North Lopham Tottenhill Row Little Marsh Swanton Abbott Bellmount Dowe Hill Hanworth Clint Green Lingwood George Hill Spa Common West Somerton Hempnall Green Bodney Brandon Parva Runham Vauxhall Hengrave Upgate Street Methwold Hythe Burgh next Aylsham Shepherds' 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Common Anchor Corner Pockthorpe Shepherd's Port Manson Green Horningtoft Goose Green Silvergate Drabblegate Great Bircham Hethel Little Plumstead Morton Warham Lessingham Quidenham Swannington Morston South End The Grove Aylmerton Woodbastwick North Lynn St John's Highway Ashill West Caister Hyltons Crossways Wheatacre Crabgate Whinburgh Westwick Little London Lushbush Besthorpe Hindringham Butcher's Common Sheringwood Surlingham Shropham Billingford Wolferd Green Metton Upper Street Pound Corner Wortwell Morley St Peter Salthouse North Barsham Watton Roughton Hilgay Haddiscoe Tilney Fen End Hamrow Little Green Thurlton Mundesley Lower Street Brancaster Beeston St Lawrence Gooderstone Toft Monks Burnham Norton Dunston Rackheath Wiggenhall St Mary Magdalen Ovington Brock's Watering Etling Green Wroxham Gissing Garboldisham Belton Greensgate Temple Bar Horning Emorsgate Thorpland Stoke Holy Cross Burgh Castle Clippings Green Rougham Thursford Green How Hill Cobbler's Green Horsey West End Little Dunham Southgate Frettenham Burnham Overy Staithe Shammer Sporle Toprow Lamas Winfarthing Mileham Thornham Gateley Deopham Green Dam Brigg Longham Queen's Hills Little London Kirby Row Itteringham Wood Street Threxton Hill New Sprowston Craymere Beck Billockby Weston Longville East Tuddenham Griston Buckenham Kenninghall Heath Hemblington Whissonsett Oxnead North Earlham Tattersett Scratby Low Common Workhouse Common Barton Turf North Denes Cley next the Sea Thurlton Links Bircham Newton Mautby Hempnall Harper's Green Terrington St John West Bilney Gorleston-on-Sea Cockthorpe Runham Holme next the Sea Barford West Runton Foulsham Kidd's Moor Gunthorpe North End Stalham Frans Green Letton Green Bodham Foxhole Buxton Shouldham Sneath Common Sculthorpe Thuxton Sparhamhill Broome Street Colby Howe Swainsthorpe Boughton Thurgarton Bramerton Salle Chequers Corner Thorpe Hamlet North Green Whitwell Street Stibbard Sidestock East Harling Castle Acre Great Plumstead California The Lings Old Catton Beckhithe Glandford Blackwater Little Snoring Babingley South Walsham Neatishead Baynard's Green Old Beetley Tower End Florence Walk Little Ellingham Ashwicken East Walton Bergh Apton Harleston Trimingham Watlington Gaywood Diss Barton Bendish Binham Ormesby St Margaret Kimberley Ingleborough Bircham Tofts New Holkham Reedham North Walsham Old Buckenham Guestwick Green Wickmere Corpusty The Common Billingford Aylsham Oulton Shelfanger Thurning Needham Downham Nordelph Corner Seething High Street Ringstead Gillingham West Beckham Old Hunstanton Broome Walton Highway Walcott Green Brandiston Field Dalling Meeting House Hill Park Common Ingoldisthorpe Coslany Pudding Norton Reepham Snetterton Heath Bedingham Corner Southwood Alby Hill Dersingham Burgh St Margaret Haverscroft Street Litcham Westbrook Green Crossdale Street Primrose Green Upgate Church Field Ashwellthorpe East Rudham Edgefield Street Burlingham Green South Green Northrepps Tibenham Saham Waite Topcroft Earsham Great Ryburgh Cockley Cley Alburgh New Costessey Bradenham Pulham St Mary Baconsthorpe Bawdeswell Geldeston Morley St Botolph Thorpe Abbotts Dam Green Westfield Blackwater Salters Lode Yelverton Brampton Ellingham Brakefield Green North End Hales Broadmoor Sloley Pilson Green Trowse Newton Scarning St James Hungry Hill New Hainford Paradise Happisburgh Common Blofield Heath Wacton Common Cranwich Wattlefield Collett's Br New Catton Snow Street Pennygate Bracon Ash Deopham Little London South Pickenham Hoe Irstead Street Wiggenhall St Germans Horsford Bastwick Mustard Hyrn Tungate West Harling Fersfield Moulton St Mary Walpole St Peter Hilborough Saxlingham Nethergate Beckett End Fring Thursford Holkham Rollesby Hickling Silfield South Runcton Hapton South Green Lyng West End Flitcham Newton Pott Row Hoveton South Creake West Walton Lower Stow Bedon Fritton Coston Roydon Runcton Bottom Fincham West Poringland Waterloo Hunstanton Wicken Green Village Upper Guist Mulbarton The 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Corner Wood Norton Fiddler's Green Frogshall Setchey Brookville Carleton Rode Outwell Langham Norton Subcourse Merton Larlingford Great Massingham Twyford Bush Estate Gaultree Broadflash Lower Street Low Tharston Cat's Corner Lower Street Hempstead Fritton Cucumber Corner Pooley Street Ashmanhaugh Black Carr Drymere Daffy Green Fakenham Pedham Scole Common Carleton St Peter Neaton Lower East Carleton Newton Flotman Tilney St Lawrence Rushford Heartsease East Lexham Crane's Corner Trunch South Acre Alburgh Street Stalham Green Paston Green Skeyton Guist Crostwick West Lexham Grimston Newport Houghton Lynford Breckles Taverham Lyngate Bexwell Forncett St Mary Whitlingham Boyces Bridge Aldborough Cantley Great Ellingham Balsam Field Wighton Burston Thorpe Market Bustard's Green Shouldham Thorpe Hedenham Lakes End Darrow Green Hardwick Blackmoor Row Welborne Aslacton The Arms Cobholm Island Great Walsingham Johnson Street The Ling Fritton The Heath Hellesdon Wereham Row Burnham Deepdale Bexfield West End Silver Green Lakenham West Raynham New Buckenham Pulham Market Tatterford Stokesby Little Barwick Boyland Common Newton St Faith Colney North Elmham Crowgate Street Blickling Walpole Marsh Oby Postwick Plumstead Costessey Park Downham Market Westgate Weasenham St Peter Marham Bale Thwaite St Mary Walton Warren Norwich Carbrooke Middleton Shereford Town Green Walpole St Andrew Old Hall Street Gimingham Norton Corner Wellingham Hargate Badersfield Guestwick Weston Green Baconsthorpe Low Common Crownthorpe Broomhill Ormesby St Michael Mount Pleasant Damgate Brewers Green Egmere Witton Beachamwell Shotesham Burnham Overy Town Damgate Sisland Saham Toney Tharston Grub Street Newtown Denver Hardwick Stanford Stonebridge Denton Shernborne Kelling Irstead Hethersett Little Melton Stow Bridge Frankfort East Raynham Kirby Bedon Saham Hills Intwood Burnham Thorpe Matlaske Stubbs Green Hempton Stratton St Michael Thorpe End Ludham Clippesby Emneth Bawsey Pristow Green South Denes Toftrees Upgate Street Sharrington Upton Suspension Bridge Roudham RAF Coltishall Lyngate Halvergate East Bilney Booton Tottington Congham Garlic Street Dereham Pollard Street Swanton Novers Hopton on Sea North Tuddenham Gresham West Winch Burgh St Peter Forncett St Peter Southburgh Pottergate Street Walpole Cross Keys Upper Stoke Beeston Regis Broomsthorpe Wolferton Reymerston Ketteringham Rush Green South Lopham Croxton Great Witchingham Great Dunham Narrowgate Corner Potthorpe Tilney cum Islington North Burlingham Catton Grove Paston West Acre West Tofts Sco Ruston Eastgate Whitwell Limpenhoe Hill Wells-next-the-Sea Redenhall Hindolveston Little Barningham Haveringland Blofield Spixworth Northwold Chapelfield Grove Southrepps Bressingham Burgh Common Scole Fair Green Low Street Roydon Potter Heigham Wretton Witton Bridge Hempstead Tuckswood Wormegay Ivy Todd North Wootton Plaw Field Rushall Low Street North Runcton Redcastle Furze Wimbotsham Shadwell Carleton Forehoe Woodrising Withergate Waterloo Colby Corner Great Moulton Low Common High Common Little Massingham Helhoughton North Pickenham Oxborough Northacre Marlingford Barningham Green Mount Pleasant Ridlington Street Forncett End Primrose Corner Blackborough End Fen Street North Green Sea Palling Hales Street Arminghall Narborough Tacolneston South Raynham Hall Green Rockland St Mary Hainford Honingham Tuttington Hemblington Corner Hackford Anmer Hassingham Swardeston Alby Hawes' Green Sheringham Strumpshaw West Rudham Hemsby Newgate Bradfield Kirby Cane Welney Barney Richmond Hill Thompson Tivetshall St Margaret Hickling Green Thorpe Bowthorpe Mundford Felthorpe Horsey Corner Upper Sheringham Edingthorpe Shelton Mile Cross Thurne Lyng Easthaugh Bessingham Hickling Heath Upper Hellesdon Barnham Broom Brooke Lundy Green Cordwell West End Middle Harling Rockland All Saints Harling Road Kenninghall Acle Swaffham Ingham Heydon Horsham St Faith Peaseland Green Fulmodeston Briningham Old Brigg Holme Hale Poringland Misery Corner Beighton Brumstead Crostwight Hillington Great Yarmouth Hellington Fen Street White Horse Common Great Hautbois Lot's Bridge Foulden Suton The Street Keswick Thelveton Great Melton Trowse Millgate Little Thornage Welborne Common Calthorpe Northall Green Colkirk Toftwood Low Common Didlington Colton Shipdham Wilney Green Jordan Green Shimpling Tittleshall West Dereham Brundall Hingham Limpenhoe Attlebridge West Barsham Fundenhall Brinton Stoke Ferry Ditchingham Snettisham Freethorpe Watton Green South Burlingham King's Lynn Dunton Wood Dalling Little Witchingham Little London Bagthorpe