Charity Marketing in Ketteringham

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Ketteringham are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Ketteringham?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Ketteringham is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR18 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Ketteringham or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Ketteringham (Norfolk)

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Shepherds' Gate New Buckenham Heartsease Sutton Thorpe Abbotts The Ling Waterloo Fen Street North Elmham Etling Green Irstead Street Snettisham Little London Calthorpe Broadmoor Broom Green Wellingham Hardwick Silfield Boyces Bridge Brookville Little Walsingham Needham Red Pits Forncett St Peter Bressingham Common Sedgeford Denton Hindolveston Kenninghall Heath Goose Green Flaxlands Blackborough End Congham Kirby Cane Kelling Brancaster Staithe Wiveton Bunwell Hill Lynford Orange Row Brampton Crabgate Puddledock Tyby Mundford Ashwicken Coston Misery Corner Framingham Pigot Clint Green Bunwell Stiffkey Hunt's Corner North Earlham Earlham Terrington St John Stratton St Michael Barroway Drove Brooke Lyngate Nordelph Colby Corner Low Common Wiggenhall St Peter Thorpe Marriott Bacton St James Richmond Hill Low Common Barmer Emneth Ridlington West End Craymere Beck Crostwight Tottington Rackheath Filby Bressingham Holly End Thetford The Drove Bedingham Green Weybourne Aylmerton Narborough Metton Thrigby Manson Green Cat's Common Cucumber Corner Swanton Novers Costessey Great Green Colton Burgh St Peter Pudding Norton Salters Lode Stanfield Barningham Green Mustard Hyrn Hickling Green West Lexham Hales Oby Pockthorpe Newtown Thickthorn Hall Shouldham Lingwood Cat's Corner Saxlingham Hoe Burgh St Margaret Kirby Row Worstead Mill Street Lower Easton Horning Gillingham Catfield North Runcton Whittington Great Ryburgh Bagthorpe New Rackheath Toft Monks Aslacton Breckles Guist West Beckham Tharston Suton Weston Green Cantley Grimston Watton Green Grub Street Guestwick Green Sloley Cockley Cley Pennygate Burnham Westgate Hickling Heath Morton Binham Cringleford Narrowgate Corner Sco Ruston North Lynn Scole Common Shelfanger Pristow Green Martham Glandford Burgh Stubbs Burgh next Aylsham Quidenham Ridlington Street Pockthorpe Little Cressingham Keswick Low Common Dowe Hill Keswick Tungate Stokesby Dockeney Cantley Corner Bale South Lopham Fengate Swafield Florence Walk Lower 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Castle Acre Dunton Patch North Barsham Bawburgh Hill North Walsham South End Sharp Street Wash Dyke Filby Heath Rushall Neatishead East Lexham Cobbler's Green Balsam Field Gooderstone The Arms Great Yarmouth Plaw Field Burlingham Green Southwood Hevingham New Catton Corpusty Great Witchingham Letheringsett Bessingham East Raynham Fakenham Runhall Burnham Thorpe Upper Sheringham Hedenham Great Fransham Sparham Swainsthorpe Stibbard Shepherd's Port Hemsby Johnson Street Attleborough Sporle Long Stratton Hamrow Bird's Corner Rockland All Saints Broomhill Loddon Ingloss Marshland St James Lower East Carleton Three Cocked Hat Oxborough Felthorpe Ormesby St Margaret The Lings Lot's Bridge Burnham Market Brewers Green Saham Hills South Denes Hapton Wretton Black Carr Kimberley Foundry Hill Edingthorpe Green Eastmoor Shouldham Thorpe Aylsham Little Thornage Saddle Bow Honing Cawston High Green Tilney St Lawrence Burston Threehammer Common The Street Croxton Deopham Green Oxnead Matlaske 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Fransham Peaseland Green Greensgate Bergh Apton Browick Clippings Green Reymerston Westgate Alburgh Street Lower Street Walpole Marsh Thorpe Brock's Watering North Denes Silvergate Garvestone St Olaves Tittleshall Hellesdon Wereham Row Tasburgh Houghton St Giles Stalland Common Walcot Green Earsham Old Brigg Postwick Poringland Thorpe Row Thursford Green Outwell Dunburgh Upper Street Blofield Heath Hempton Bellmount Hickling Hethersett Shropham Walton Highway Wiggenhall St Mary the Virgin Sidestrand Topcroft Suffield Clippesby Fairstead Roughton Thurlton Bramerton West End West Harling Heacham Bowthorpe Middleton How Hill Runham Tilney All Saints Thurton Saham Toney Saxlingham Green Scoulton Colby Coltishall Upton Green Horsford Tyegate Green Tunstall Little Barwick Spooner Row Eau Brink Briningham Potthorpe Thorpe End Lakenham Caston Hardwick Cangate Bustard's Green Beeston Regis Caister-on-Sea Withergate East Walton Upgate Mill Hill Cliftonville Easthaugh Caudlesprings East Carleton Woodrising Ashmanhaugh Lushbush Brandon Parva Mill Common Brundish Claxton Freeland Corner Beckett End Emorsgate Babingley Newton St Faith Chapelfield Grove Brancaster New Hainford King's Lynn Scole Raveningham Lower Street Coxford Great Melton Thwaite St Mary Garlic Street Welborne Upgate Ingham Felmingham Kerdiston Wicken Green Village Bawburgh West End Dereham Little Witchingham Sculthorpe Stow Bridge Lower Tasburgh Gunthorpe Blakeney Hungry Hill Lessingham Bradenham Weston Longville Thorpland Ovington Gateley Old Hall Street Barton Turf Shadwell Spixworth Suton Street Shernborne Walpole Cross Keys North Wootton Holkham Drymere Ringstead Weasenham St Peter Kettlestone Shelton Dumpling Green East Beckham Highoak Three Holes Eaton Short Green Rush Green Little London Southgate Baconsthorpe New Costessey Repps Oxwick Southrepps Gissing Eaton Rise Diss Guilt Cross Griston Swanton Hill Guestwick North End Belaugh Reepham Brettenham Great Barwick Long John's Hill Stalham Green Ormesby St Michael Fersfield Common Southburgh Elsing Heggatt Street Colegate End Marlingford Wicklewood Copy's Green Little Ellingham Suffield Park Sheringwood Hingham Thornham Hellington South Green Hainford Ivy Todd Tatterford East Tuddenham East Somerton Walpole St Andrew Chequers Corner Gasthorpe Little Marsh South Wootton West Dereham Moorgate Upton Wood Dalling Saxlingham Thorpe Little London Broome Mulbarton Easton Hunstanton Thornage Hilborough Stody Dam Green White Horse Common Upper Street Fiddler's Green Ditchingham New Holkham Wimbotsham Holt Intwood RAF Coltishall Hackford Baconsthorpe Westbrook Green Broomholm Briston Norwich Frost Row Plumstead Runham Vauxhall Blackmoor Row Pulham Market Shereford Little Barningham Toprow West Caister Lyng Easthaugh Fring Wells-next-the-Sea Salle Helhoughton Godwick Swanton Morley Brakefield Green Walton Warren Thunder Hill Little Green Great Massingham Wighton Little London Colney West Poringland Fiddlers' Green Smallburgh Pettywell Clenchwarton Bow Street Hockering Heath Rockland St Mary Lower Bodham Hawes' Green Hopton on Sea Old Buckenham Melton Constable New Sprowston Skeyton Tottenhill Southtown Starston South Lynn Calthorpe Street Toftrees Castle Rising Newtown Little Hautbois Thurning Thelveton Little Plumstead Great Hockham Whitlingham Pilson Green Thorpe Hamlet Wroxham Anmer Paston Woodgate Stockton Little Massingham Ditchingham Dam Field Dalling Runham Daffy Green Worthing Low Tharston Gorleston-on-Sea Tottenhill Row Hindringham Horstead Collett's Br Rushford Happisburgh North Green Trunch Great Plumstead Eastgate Road Green Barton Bendish