Charity Marketing in Kirby Row

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Kirby Row are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Kirby Row?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Kirby Row is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR35 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Kirby Row or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Kirby Row (Norfolk)

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Strumpshaw Blackmoor Row High Common Peaseland Green Pristow Green Eaton Little Ellingham Upper Street Guilt Cross Heckingham Foundry Hill Cranwich Burnham Westgate Northwold Bushy Common Mileham Bawsey Whimpwell Green Dunburgh Little London Burnham Deepdale Toftrees Carleton Forehoe Fengate Colegate End Great Bircham West End Hempnall Watlington Salthouse Stalland Common Lower Stow Bedon Guestwick Green Beighton Hilborough West Lynn Little Ryburgh Brooke Little London Darrow Green Shereford Acle Gooderstone Carleton Rode Mustard Hyrn Ormesby St Margaret Rockland St Peter South Lynn Castle Rising Old Catton Wood Norton Wilney Green Crostwick Babingley Chapelfield Grove Clippings Green Podmore North Lynn Holt Crowgate Street Great Hockham North Green Bintree Burgh St Margaret Mill Street Brancaster Fustyweed Bittering Anchor Corner Tuckswood Norwich Holme next the Sea Fiddler's Green Morley St Peter Pockthorpe Barroway Drove Frenze Egmere West Head Starston Barton Bendish Shelton 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Heartsease Bridge Green Costessey Park East Winch Weston Longville Roughton Langmere Misery Corner Pennygate Sisland The Street Southgate Daffy Green Stonebridge Grimston Shingham St James' End Flordon Wortwell Cantley Corner Lower Easton Themelthorpe Caudlesprings Flaxlands Great Moulton Little Marsh South Runcton North Burlingham Ridlington Worstead Tilney Fen End Twyford Piccadilly Corner Balsam Field Wormegay Gillingham Dowe Hill West Somerton Cargate Common Primrose Green Cawston West Harling West Raynham Stratton St Michael Saddle Bow Morton Morley St Botolph Park Common Paston Green Norton Subcourse Lamas Low Street Sandringham Rushall Ashwellthorpe Watton Green Emneth Hungate Black Carr Lower Street West Dereham Bradwell Bressingham Common Thursford Green Swanton Morley Langley Street Whissonsett Little London Drymere Alburgh North End Mill Common Clippesby Marlingford Stalham Green Newtown Lower Thurlton Caistor St Edmund Broomhill Stibbard Sparhamhill Wickmere Dersingham Thorpland Ickburgh Kenninghall Heath Sprowston Fordham Emorsgate Hemblington Corner Catfield Flitcham Low Common Hardwick Freethorpe Holme Hale Ditchingham Dam Runham Vauxhall Seething Burlingham Green Walpole St Andrew Short Green Topcroft Street Puddledock Stanford Anmer Fundenhall Street Ludham Blickling Bodney Northall Green Alpington Old Beetley Billingford Stockton Shernborne Upton Melton Constable St John's Highway Bradenham Neaton Bessingham Ellingham Gunthorpe Brandon Parva Downham Harper's Green East Harling Caston Forncett St Mary Norton Corner Hunt's Corner South Green Framingham Pigot Little Walsingham Cangate Smallburgh Brettenham Gaultree Hoe Hassingham Pollard Street Ringstead Griston Great Hautbois Downham Market Pooley Street Edgefield California Wacton Common Cake Street Old Lakenham Forncett End Dickleburgh Moor Fersfield Common Nordelph Corner Dickleburgh West Tofts Silver Green Beeston Woodbastwick Stow Bedon Walpole Marsh Hingham Brewers Green Great Cressingham Gateley Filby Larlingford Suffield Newgate Corner Barford Westbrook Green Norton Hill Tivetshall St Mary Thurning Lower Gresham Pettywell Long John's Hill Dam Brigg Woodton Primrose Corner Stratton Strawless Tattersett Lyngate Low Common Bow Street North Tuddenham Antingham High Kelling Litcham Aylmerton Cockley Cley Dumpling Green Tilney All Saints The Lings Panxworth Hempstead Wacton Setchey Drayton East Rudham Letton Green Tilney cum Islington Deopham Green Besthorpe Weybourne Arminghall Merton Heigham Grove Hindolveston Horning East Ruston Gressenhall Broomsthorpe Frankfort Bridgham West Earlham Kenninghall Little Melton Rockland All Saints Dunton Clint Green Gresham Hethersett Claxton Wighton Swannington Burnham Market Hellington Burgh Common Hickling Green Colkirk Morston Stokesby Little Dunham Sloley Moulton St Mary Arlington Hindringham Stanhoe Waterheath Great Ryburgh Sculthorpe Wereham Blo' Norton Garboldisham Waxham Bellmount Westgate Outwell West End Plaw Field Briningham Freeland Corner Hemblington Newton St Faith Frans Green Great Massingham Irstead Street Wood Street Bexfield Hellington Corner Matlaske Catton Grove Snetterton Heath Low Common Godwick Blofield Pulham Market Fiddlers' Green Blackwater Bacton North Walsham Tilney High End Fritton Eastmoor Skeyton Methwold Billingford Thwaite St Mary Oxnead Sidestock Three Cocked Hat Hopton on Sea New Rackheath Oxwick Brampton Pockthorpe Bexwell Hengrave North Barningham Suton Street Hawes' Green Hickling Heath Scratby Little Thornage Hethel Hempnall Green East Bilney Wilby Upper Hellesdon West Walton Fulmodeston South Green Bircham Tofts Heydon Damgate Three Holes Brandon Bank Burgh next Aylsham Walcott Emneth Shadwell Helhoughton Oulton Street Tatterford Sharp Street Horsey Pedham Little London Hockwold cum Wilton Trowse Newton Runcton Bottom Great Dunham South End Middle Harling New Catton Tower End Burnham Overy Town Attlebridge Houghton Longham Tasburgh Wiggenhall St Mary Magdalen Grub Street Thorpe Market Eccles Road Diss Newtown Pudding Norton Stoke Holy Cross Denver Lot's Bridge Chedgrave Stow Bardolph Old Buckenham Guist Kirstead Green Tharston Beeston St Lawrence Hackford Langham Reymerston Hamrow Aslacton Newport East Raynham Stanfield Attleborough Wretton Wendling Harpley Trimingham Frogshall Low Street Methwold Hythe Bull's Green Corpusty Weston Green Geldeston Scottow Bawdeswell How Hill Anchor Street Fritton Pilson Green The Banks Crane's Corner Belaugh Temple Bar Foxley Welney St James Low Common Little London Wells-next-the-Sea Barnham Broom Earlham Welborne Common Wellingham Jordan Green Bradfield Brisley