Charity Marketing in Old Lakenham

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Old Lakenham are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Old Lakenham?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Old Lakenham is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR1 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Old Lakenham or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Old Lakenham (Norfolk)

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Roydon Houghton Barton Bendish Suton Tilney All Saints Marham Waterloo Walcot Green Wiggenhall St Peter Bircham Tofts Brandon Creek Old Buckenham Frenze Calthorpe Harpley Sparhamhill Shropham Cromer How Hill Newton St Faith Snettisham Thurton Raveningham Frogshall Mill Green Welborne Reedham Great Cressingham Dowe Hill Newtown Ashby St Mary Wacton South Pickenham Thorpe Row Larling North End Merton Sharrington Upgate East Wretham Muckleton Threehammer Common Goose Green Hethersett Edingthorpe Green Mattishall Burgh Hockering Barroway Drove Low Tharston Northrepps Suton Street Walpole Marsh Crownthorpe Kirby Bedon Crimplesham Threxton Hill South End Scole Barney Trunch Bircham Newton New Rackheath Stow Bedon Old Hunstanton Morley St Peter Badersfield Great Green Howe Lower East Carleton Fiddlers' Green Colby Corner Bustard's Green Wreningham Thurne Halvergate Downham East Walton Blackwater Long John's Hill Upper Street Tottington Burgh Castle Newtown Broadmoor Briningham Little Fransham 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Irstead Street Drury Square Dam Green Carleton Forehoe Little Cressingham Brundall Neaton Plumstead Green Ashill Carleton Rode Sco Ruston Northall Green West Barsham Crowgate Street Foxley Trimingham Fersfield Thorpe St Andrew Bradenham Heggatt Street Scoulton West Beckham Stratton Strawless West Lexham Happisburgh Common North Burlingham Low Common Matlaske North Green Downham Market Cockley Cley Thorpe Marriot Little Witchingham Burgh next Aylsham Keswick Hedenham Peaseland Green Syderstone Eau Brink Holme Hale Stow Bridge Dereham Easton East Harling Postwick Southburgh Mautby Newport Frost Row Ormesby St Michael Framingham Earl Whittington Tattersett Clint Green Sisland The Grove Beighton Lakenham Pettywell Mundham North Lopham South Raynham Needham Loddon Ingloss Burnham Norton Norwich Maypole Green Daffy Green Morley St Botolph Blackborough End Nogdam End Black Carr Westgate Street Repps Burnham Market Thursford Bergh Apton Burgh Common Great Moulton Wormegay Lower Street Colton 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Tilney High End Clippings Green Swanton Hill Stiffkey Fen Street Longham Sculthorpe Guilt Cross Toftrees Beeston St Lawrence Gas Hill Blackmoor Row North Tuddenham Lyng Weston Green Grimston Harling Road Long Row Leziate Anchor Street Paston Green Redcastle Furze Florence Walk Bedingham Corner Weeting Larlingford Fustyweed Alby Hill Brandiston Fen Street Thurgarton Edgefield Silvergate Great Green South Denes Catton Grove Meeting House Hill Wretton Earsham Oxwick Fritton Chedgrave Forncett End Old Beetley Stalham Green Garvestone Welney Tottenhill Row Caister-on-Sea Loddon Broadflash South Lynn Runcton Holme Blofield Corner West Earlham Billingford Whimpwell Green Lyngate Poringland Itteringham Brinton North End North Creake Plumstead Oulton Street Wells-next-the-Sea Fakenham Low Common Hellington Corner Lamas Methwold Brampton Panxworth Little Thornage Plaw Field Broomhill Guestwick Broome Barmer Shotesham Wolferton Cliftonville Surlingham East Winch Honingham Little Snoring Old Hall Street Blo' Norton Framingham Pigot Ditchingham Colkirk Costessey Yaxham Tyby West Lynn Topcroft Street St James Blakeney Cangate Chequers Corner Westgate South Creake Bowthorpe Tilney cum Islington Woodbastwick Walpole Highway The Close Middleton Easthaugh Hingham Road Green Westfield Salters Lode Briston Caistor St Edmund Wimbotsham Hickling Green Upgate Street Weasenham All Saints Shipdham St John's Fen End Stanford Lyng Easthaugh East Raynham Ellingham Balsam Field Sidestock Broom Green Cawston Cantley Langham Sparrow Green Shimpling The Arms Billockby Hilborough Alderford Houghton St Giles Boughton Waterden Docking Lingwood Upton Thorpe End Happisburgh Thompson West Rudham Potter Heigham Rockland St Peter Shepherd's Port Upper Hellesdon Sheringwood North Elmham Frettenham Quidenham Terrington St John Pollard Street Stanhoe Upgate Street Drayton Lower Stow Bedon Swanton Abbott Bracon Ash Norton Corner Southwood Breckles Upper Stoke Rockland All Saints South Green Gillingham Sheringham Waterheath Barford Bressingham Hockwold cum Wilton North Barningham Horning Cockthorpe Little Melton Burnham Deepdale Hanworth Wicken Green Village Baconsthorpe Silfield Horsham St Faith Heacham Castle Acre Old Catton Dunton Dumpling Green Mileham Thrigby Horsford Hemblington Walton Highway Little London Bintree Long Stratton Thwaite St Mary Shammer Red Pits Bull's Green The Green Pockthorpe Rush Green Little Hautbois Fodderstone Gap Bodham Caston Workhouse Common Saham Waite Aldborough Spa Common Cat's Common Tharston Brookville Thuxton Gateley Pristow Green Denton East Runton Mundesley Lessingham Old Brigg Thornham Colegate End Browick Wood Dalling Strumpshaw Mulbarton Swaffham Pott Row Themelthorpe South Wootton Great Ellingham Thursford Green Hall Green Kelling St John's Highway Bramerton Rollesby Shelfanger Dunston Foundry Hill North Lynn Forncett St Peter Mill Street Kidd's Moor Rougham Diss Toprow Mount Pleasant Swardeston Bawburgh Hill Scottow Butcher's Common Moorgate Swanton Morley Didlington New Costessey Buxton Whitlingham Coston Hemsby Thurlton Links Highgate Ovington Watton Hardwick Stalland Common Gorleston-on-Sea Wiggenhall St Germans George Hill Tatterford Wacton Common Hemblington Corner Hickling Hunt's Corner Bodney Silver Green Salhouse Flitcham Jordan Green Great Yarmouth Brancaster Thetford Salle Walcott Green Fundenhall Horningtoft Three Holes Hempnall Green Booton Roudham Emneth Hungate Lower Tasburgh Ragmere Upton Green Bridgham Northacre Low Common High Street Sloley Burnham Thorpe Ludham Shelton Griston Witton Beeston Regis Shepherds' Gate Broomsthorpe Snow Street Mill Common Colby Reymerston Dickleburgh Moor Colney Pilson Green Woodgate Ketteringham Wroxham Hempnall Pockthorpe Park Common Dersingham Buckenham Blofield Salthouse Beckhithe Morston Field Dalling Upper Street Walpole St Peter Runcton Bottom West Walton Hassingham South Runcton Scratby Bawburgh Sedgeford Foundry Corner Reepham Mundham Common West Dereham Ringstead Dam Brigg Outwell Spooner Row Rushall Bird's Corner Hardley Street Hethel Hainford Saxlingham Thorpe Aylsham Ditchingham Dam North Barsham RAF Coltishall Bessingham Belton Stockton Northwold East Tuddenham Stokesby Thurning The Common Attlebridge Pockthorpe Bradwell South Burlingham Burnham Overy Town Illington Crane's Corner Cess Guestwick Green Tuckswood Westbrook Green Hickling Heath Barton Turf Kenninghall Heath Redenhall White Horse Common Brisley Ingleborough Wickmere Hungry Hill Lenwade Briggate Crostwick Wicklewood Whissonsett West Caister Scarning Fairstead Hilgay Newton Little Marsh Broome Street Terrington St Clement Southgate Moulton St Mary Little Barwick South Walsham Gaywood Arlington Tasburgh Holly End Stacksford Hopton on Sea Edingthorpe Narborough Erpingham Neatishead North Runcton Skeyton Corner Pulham St Mary Hindolveston Bow Street Stoke Ferry Brandon Parva Tacolneston Mile Cross Yelverton Pooley Street Hales Street Bacton Earlham Rise Holt Coxford Little Green Denver Wood Norton Darrow Green Lushbush Lordsbridge Pound Corner Skeyton Damgate Pentney Thorpe Marriott Horsey Mattishall Arminghall North Earlham Collett's Br Shereford Taverham Great Barwick Tilney St Lawrence Pennygate Ten Mile Bank Saxlingham Nethergate Great Dunham Temple Bar Runham Vauxhall Coslany Knapton Potthorpe Fordham Ashwellthorpe Cley next the Sea Ickburgh Eaton Rise Withergate Suspension Bridge Swannington Burston Saxlingham Green Hamrow Banningham Saxlingham The Ling Marshland St James Great Fransham Saham Toney Sustead Wereham Aldeby Lower Street Bale Whitwell Tottenhill Great Plumstead