Charity Marketing in Old Lakenham

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Old Lakenham are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Old Lakenham?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Old Lakenham is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR1 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Old Lakenham or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Old Lakenham (Norfolk)

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Pollard Street Sandringham Pockthorpe Wreningham Diss Ketteringham Etling Green Rockland St Peter Lot's Bridge Shotesham North Denes Hilgay Frogshall Plumstead Green Tilney St Lawrence Bressingham East Barsham South Lynn Snetterton Stockton Plaw Field Heigham Grove Bale Langmere High Kelling Banningham Hungry Hill Ditchingham Saxlingham Nethergate Mile Cross Oxwick Wellingham West Walton Pound Corner Bircham Newton Lyon's Green Brandiston Upper Stoke Watton Green Thornage Brancaster Oulton Street Threxton Hill Piccadilly Corner Little Marsh Ickburgh Morley St Botolph Scarning King's Lynn Blo' Norton Damgate Thorpe Market Thorpe Row Thorpe Holly End Sheringwood Halvergate Weeting Dersingham Heckingham Browston Green Potthorpe Bastwick Strumpshaw North Lynn Eastmoor Letheringsett Caudlesprings Stradsett North Creake Bacton Mautby Thurlton Barton Turf Emneth Hungate Gaywood Sidestrand Drury Square Chedgrave Lower Street Kettlestone Helhoughton South Walsham Hyltons Crossways Welborne 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Green Middle Harling Bodham Stalland Common Salhouse Mulbarton Hingham Great Melton Hevingham West Beckham Pottergate Street Waterloo Cordwell Pilson Green Swanton Morley Limpenhoe Hill Sloley Saxlingham Ten Mile Bank Blackwater Roughton Hellington Little Thornage West Dereham Little Snoring Boyces Bridge St James Great Fransham Sprowston Lakes End Cangate Brettenham North Green Fengate Flordon Overstrand Wramplingham Little London New Hainford Frenze Wood Street Erpingham The Arms Neatishead West Rudham Filby Hengrave Ludham West End Upper Brandon Parva Wretton Little London Trimingham Briston Whitlingham Northall Green Flitcham Fair Green Runham Docking Wilby Baconsthorpe Suton Tottington Mill Hill Harris' Green Swanton Hill Holt Threehammer Common Boyland Common Tattersett New Catton Highoak Craymere Beck Sutton Egmere Hindolveston Brookville The Banks King Row Earlham Brandon Creek Brooke Bawburgh Hill Jordan Green Thunder Hill Wroxham Upwell South Acre Hellesdon Buckenham Garlic Street West Earlham Loddon Ingloss Wickhampton Cess West Caister East Ruston South Lopham Ellingham Hellington Corner Pentney Denver Bowthorpe Fairstead Ridlington Holme next the Sea Trowse Newton Crownthorpe Hapton Redenhall North Elmham Lushbush Topcroft Street Silfield Metton Keswick Drymere Little Ryburgh Hardingham Newport Surlingham South Creake North Barningham West Poringland Swainsthorpe Shelfanger Swanton Novers Crabgate Hardwick High Street Kirby Green Burston Newtown Cockthorpe Acle Morston New Costessey Kidd's Moor Northacre How Hill Reymerston Wheatacre Stanford Honingham Felthorpe Matlaske Lower Street Alderford Wood Norton East Wretham Hargate Thurning Southgate Great Barwick The Street Heggatt Street Aylmerton West Runton Barroway Drove Neaton Topcroft Eaton Lyng Easthaugh New Buckenham Low Tharston Broadflash Northwold Wereham Row North Green Wiggenhall St Peter Scottow Kirby Bedon Southwood Fiddler's Green The Common Burnham Overy Staithe Belton Tunstall Quidenham 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Themelthorpe Lower Bodham Little Massingham Lower East Carleton Old Hall Street Alburgh Street Welborne Colney Whittington Upton Green Attleborough Florence Walk Whitwell Feltwell Besthorpe Alby Hill Old Lakenham Woodrising Billockby Kimberley Thorpland Waterheath Scole Common Broomsthorpe Bedingham Green Richmond Hill Daffy Green Wighton Cargate Common Runhall Haddiscoe Wood Dalling Kelling Walpole St Peter Lingwood Heydon Freethorpe Happisburgh Hoveton Outwell Little Walsingham Blackmoor Row Wormegay Stoke Holy Cross Oby Tivetshall St Margaret Fring Nogdam End Hainford Winfarthing Calthorpe Street Great Snoring Briggate South Green Forncett St Mary West Bilney Claxton Sheringham Stibbard Fritton Queen's Hills Burgh Common Hunt's Corner Great Green Gayton Thorpe Hawes' Green Gaultree Hales Street South Green Sharp Street Kenninghall Great Yarmouth Lakenham Stalham Green Sneath Common Worthing Tumbler Hill St John's Highway Colegate End Hall Green Lyngate Mattishall Low Street Whissonsett Penny's Green West Head Fodderstone Gap Bridge Green Earlham Rise Old Beetley Tuckswood Ashwellthorpe Cranworth Newton St Faith Foulden Mattishall Burgh High Common Hemsby Heacham Babingley Terrington St Clement Carleton St Peter Whinburgh Dockeney Toprow Runham Vauxhall Gorleston-on-Sea Three Cocked Hat Welney Burnham Deepdale South Denes Antingham Hanworth Catton Grove Attlebridge Cat's Corner Morley St Peter Godwick Narborough Weasenham All Saints Walcott Sco Ruston Park Common Howe Griston Stow Bardolph Arlington The Lings Harling Road Mill Common Gateley Alby Brinton Costessey Broome Tasburgh Reepham Witton Bridge Great Hockham Ingleborough Little Barwick Rush Green Lower Tasburgh Bunwell Hill West End Sparrow Green Lyngate Haveringland Eau Brink Skeyton Snow Street Thompson Stody Pockthorpe Coxford Snetterton Heath Brampton Low Common Worstead Garboldisham Mill Green Wacton Common Crostwick Mill Street Bunwell Paradise Kirby Row Morningthorpe Church Field Tatterford 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Shepherds' Gate Sidestock Drayton Belaugh Crossdale Street Mundham Common Rougham Frans Green Hickling Scratby Sparham Westgate Ingworth Hockering Heath Bexwell Kirby Cane Wiveton Dam Brigg Sea Palling Browick Trunch Tilney All Saints Ashwicken Pulham St Mary Tottenhill South Burlingham Flaxlands Shipdham Fen Street Spixworth Upper Street Cawston Sisland Balsam Field South End Edingthorpe Green Freeland Corner Saxlingham Thorpe East Bilney Little Hale Eccles on Sea Sporle Garvestone California Framingham Earl Anmer Whimpwell Green Syderstone Lower Street Earsham Southburgh Beetley Long John's Hill Muckleton Thorpe Marriot Harleston Lamas Stubbs Green Pockthorpe Calthorpe Upgate Street Letton Green Foxhole Withergate Low Common Little Fransham Great Green Sparhamhill Upgate Workhouse Common Eaton Rise Colton Postwick Mileham Shelton Martham Castle Acre Hethel Tacolneston Hamrow Wolferd Green Waterloo Larlingford Tower End Guist Fakenham Felmingham Walcott Green Happisburgh Common Watton Beckett End Burnham Westgate Podmore RAF Coltishall Newton Flotman Woodgate Westbrook Green Walpole Marsh Wortwell Gresham Swaffham Dowe Hill Danemoor Green Old Hunstanton Stalham Copy's Green West End Spooner Row Great Dunham Dunston Larling Pooley Street Thursford Dickleburgh Bradwell Bow Street Blakeney Maypole Green New Sprowston Smallburgh Bushy Common Three Holes East Runton Baconsthorpe Cantley Little Green Great Ryburgh Hempton St James' End Intwood Upgate Street Edgefield Street Little Dunham Thursford Green Thurgarton The Heath Brandon Parva Mount Pleasant Buxton Bintree West Tofts Ingham Cley next the Sea Eccles Road Merton Brundish Shernborne Toftrees Shadwell Guestwick Green Ringstead Skeyton Corner Raveningham Westwick Shereford Gayton Felbrigg Grimston Shimpling Wereham Hilborough Hockwold cum Wilton Reedham Poringland Beeston St Lawrence Bircham Tofts West Harling Catfield Thuxton Bagthorpe Tilney cum Islington Hemblington Fritton Southrepps Collett's Br Fersfield Bexfield Gressenhall Crowgate Street Long Row North Barsham Coltishall New Holkham Needham Lower Thurlton Mundham Bessingham Waterloo North Pickenham Alpington Furze Green Upper Street Pockthorpe Edgefield Newgate Winterton-on-Sea Primrose Corner St Olaves Ovington Burgh Castle Boughton Little London Rushall Stoke Ferry Barford Irstead Marlingford North End Horsford Frettenham Darrow Green Fritton Gillingham Dunton Loddon Ringland Langham Stokesby Wimbotsham Crimplesham Geldeston Stratton Strawless Wicklewood Bressingham Common Coston Corpusty Lessingham Colkirk Bawsey Snettisham Woodbastwick Suspension Bridge Brockdish Tottenhill Row Swannington Hockering North Earlham South Raynham Pristow Green Broomholm West Winch Brandon Bank Ingoldisthorpe Itteringham Common Bellmount Wendling Lower Stow Bedon Cucumber Corner West Barsham Bustard's Green Thrigby Morton Bergh Apton Crane's Corner Billingford Hethersett Brundall Kerdiston Colby Corner Moorgate Lower Easton Alburgh Beachamwell Irstead Street Stanhoe Fen Street Cockley Cley Limpenhoe The Drove Spa Common Low Common Hickling Heath Woodton Baynard's Green Frankfort Town Green Beeston Wattlefield Highgate Hedenham Southery Oulton Tunstead Aslacton Great Ellingham West End Costessey Park Itteringham Saham Waite Suffield Park Little Barningham Whitwell Street Terrington St John Mustard Hyrn Easton Upper Hellesdon Crostwight Swafield Watlington Scole Walton Highway Long Stratton Lynford Longham Thorpe St Andrew Bird's Corner Low Common Burgh next Aylsham Wells-next-the-Sea Stow Bedon Deopham Stalland Setchey Salthouse Marsham Waxham Workhouse Common Wilney Green Cake Street Northrepps Runham Shouldham Thorpe Swardeston Weasenham St Peter Fiddlers' Green Titchwell Ranworth High Green Wiggenhall St Mary Magdalen Sculthorpe Great Witchingham Potter Heigham Seething Melton Constable Thorpe Abbotts East Beckham East Harling Wolterton Thickthorn Hall Hackford Broome Street White Horse Common North End Hoe Fersfield Common Norwich Tilney Fen End Horning Bodney Great Moulton Roydon Mundesley Sharrington West Somerton Dunton Patch Stow Bridge Thurlton Links Denton Silver Green Kirstead Green Burgh St Peter Necton Foxley Paston Downham Colby Tungate Croxton Narrowgate Corner Illington Norton Corner Saddle Bow Dunburgh Ingham Corner Rockland St Mary Hales Billingford Upton Pulham Market Broadmoor Hickling Green Fulmodeston Brisley Caistor St Edmund Pettywell East Tuddenham Bush Green Cliftonville Weybourne Cobbler's Green Didlington Horsham St Faith Clippesby Gimingham Dilham Anchor Street Foulsham Blofield Heath Orange Row Tharston Badersfield