Charity Marketing in Upgate

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Upgate are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Upgate?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Upgate is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR15 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Upgate or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Upgate (Norfolk)

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Spixworth Sea Palling Coltishall Hawes' Green Little London Ringland Drury Square Runham Vauxhall East Walton Thickthorn Hall Gresham Horstead Helhoughton Tower End Primrose Green Pulham St Mary Waterloo Bagthorpe Larlingford Belaugh Fakenham The Lings Ovington Blackborough End Marlingford Darrow Green North Green Dilham St John's Highway Workhouse Common Denver Twyford Blofield Corner West Harling Scoulton Hainford Mill Hill Marshland St James Morley St Botolph Little Thornage Little Witchingham Swanton Abbott Hengrave Langham Swaffham Toprow Dereham New Costessey Little Cressingham Irstead Hoveton Brewers Green Dunburgh Salle Caudlesprings Badersfield North Barningham Knapton St Olaves Toftwood Muckleton Trunch Kirby Row Wattlefield Great Fransham Seething Little Massingham Pockthorpe Bengate Suton Great Ryburgh Thompson Upper Brandon Parva Easton Docking Aldborough South Runcton Bunwell Bottom Ashwicken Holt Shereford Cat's Corner Old Hunstanton Burgh Castle Frankfort Dickleburgh Moor Tumbler Hill East Winch Thornham Shammer Cordwell Hickling Pockthorpe Tunstead Brundish Walpole Cross Keys Bawdeswell Crostwight Fulmodeston Lower Street Dunton Patch Saxlingham Green Felmingham Wighton Hindolveston Wymondham Spa Common Richmond Hill Highgate Sprowston Crowgate Street Hardley Street Whitlingham Billingford Hethersett Greensgate West Caister Wereham Frost Row Gaultree Overstrand New Sprowston Drayton Lower East Carleton Newton Tacolneston Long Stratton Walpole Highway Crostwick Rush Green Happisburgh Common Hempnall Green Happisburgh Horsford Field Dalling Scratby Stody Rockland All Saints Long John's Hill Upton Anchor Corner West Newton Elsing Road Green Caistor St Edmund Langmere Tatterford South Denes Bircham Tofts Tivetshall St Mary Little Hautbois Fundenhall Baynard's Green New Rackheath Castle Rising Scarning Sheringham North Walsham Rougham Potter Heigham Worthing Weston Green Letheringsett Harpley Broome Street Thuxton Ickburgh South Green Whitwell Wash 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Carleton St Peter Burgh St Margaret Bacton Stubbs Green Burnham Westgate Stow Bedon North Barsham Drymere Beckhithe Rackheath Sidestrand Alby Bittering Hempstead Burgh next Aylsham Three Cocked Hat Garlic Street Syderstone Bessingham Alburgh Street Low Street Gas Hill Stokesby Nordelph Hardingham Sporle Hevingham Lower Street Misery Corner Ellingham Easthaugh Wendling Tattersett Withergate Barton Turf Stalham South Pickenham Gressenhall Colegate End Crowshill Upwell Temple Bar Cromer Thurne Florence Walk Besthorpe Woodgate Plaw Field Little Snoring Newton St Faith Bow Street Great Witchingham Wolferton Skeyton Upgate Bodney Little Marsh Rollesby Upgate Street Billockby Welborne Little London Grimston Tyegate Green Cringleford Beighton Wortwell Downham Market Trowse Newton Brooke Welborne Common Middle Harling The Grove Sharrington Frogshall Bircham Newton Stanhoe Brockdish Oxborough Norton Subcourse Low Tharston Sharp Street West Acre Reedham Repps Wickhampton Colney Hardwick 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North Denes North Elmham Newtown Egmere Runcton Holme West End Edingthorpe Green Black Carr Thorpe Abbotts Fring The Green Kerdiston Costessey Park St John's Fen End Thurlton Links Sco Ruston Little Melton Stoke Holy Cross Threehammer Common Surlingham Bexwell Southery Pilson Green Thorpe Marriott Roudham Thurlton Broome Lakenham North Earlham Earlham Catfield Bawburgh Hill Tunstall Wilney Green Blackwater Upper Guist Eastmoor West Bilney Saxlingham Nethergate Intwood Great Plumstead Broomsthorpe Southrepps Grub Street Barnham Broom North Tuddenham Waterloo South Green Northwold Little Barwick Thunder Hill Neaton Brampton Salters Lode Walpole St Peter Horningtoft Melton Constable Lower Easton Eccles on Sea Narrowgate Corner Suspension Bridge Booton Ashill How Hill Aldeby Blakeney Meeting House Hill Starston Lot's Bridge Bale Honing Antingham Low Common Southgate Cucumber Corner Bowthorpe South Lopham Ingham Corner Mattishall Bunwell Wood Norton Congham Little Ryburgh Oxnead Great 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