Charity Marketing in West Walton

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in West Walton are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in West Walton?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in West Walton is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in PE14 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in West Walton or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover West Walton (Norfolk)

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Wymondham Chedgrave Whitwell Coslany Carleton Forehoe Chequers Corner Chapelfield Grove Themelthorpe Little Fransham Lower Thurlton Pennygate Letheringsett Bawsey Easton South Creake Lamas Pilson Green Wreningham Skeyton Corner Colton Emneth Mill Common Ashwicken Church Field Hoveton Kirby Row Walton Warren Low Common Stratton St Michael Ellingham Thorpland Bellmount Low Common Hardwick Hainford Beachamwell Shipdham Castle Rising Gayton Hickling Green Welborne Common Neatishead Metton Blofield Heath Wilby Wicklewood Beeston Regis Cringleford Hunworth Cargate Common Bittering Deopham Green Saxlingham Green Penny's Green Dumpling Green Dilham Swanton Novers Little London Lyng Southrepps Cake Street Fen Street Nethergate Bexfield Great Snoring Old Hunstanton North Denes Broadflash Foxhole Red Pits Little Hale Coltishall Fincham Pockthorpe Queen's Hills Claxton Coxford Stalland Common Thorpe Abbotts Brisley Marlingford Kettlestone Dunburgh Upper Hellesdon Outwell Balsam Field Cat's Corner 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Haddiscoe North Earlham Itteringham Common Heacham The Grove Shernborne White Horse Common Docking Old Buckenham Hoe Barroway Drove Cantley Fritton Fundenhall Dereham Horningtoft Larlingford Wiggenhall St Mary Magdalen Flordon Lower Street Foxley Matlaske Hemblington Corner Misery Corner Johnson Street Beeston Brettenham Old Lakenham Narborough Fiddler's Green Bressingham Thorpe Market Dersingham Catfield North Green Salle Gunthorpe Ingham Corner Upper Sheringham Crownthorpe Wolterton Sandringham Pott Row Tilney High End Oxnead Bodham Wickhampton Heigham Grove Tyby Repps Belton The Street Diss Cobbler's Green Rackheath Gateley St James' End Yelverton Woodgate South Green Pulham St Mary Pound Corner East Runton Threehammer Common Happisburgh St John's Fen End Spooner Row West Bilney Bengate Holly End West End Weasenham St Peter Watton Sedgeford West End Bircham Tofts Neaton Little Ryburgh Hockering Costessey Park Hamrow Ingworth Crowgate Street Fundenhall Street Sheringham Furze Green California Nordelph Corner Upwell Pettywell Sparrow Green Paston Green Runhall High Green Elsing Thickthorn Hall Caistor St Edmund Bradwell Salters Lode Edingthorpe Green Horsford Witton Bridge Pudding Norton Thetford Blickling West Lynn East Tuddenham Earsham Swanton Abbott Hanworth Burgh Common Saham Waite Mill Hill Kimberley Eastmoor Paston Freethorpe East Ruston Baconsthorpe Reymerston Panxworth Podmore Trowse Millgate Ten Mile Bank Syderstone Ranworth Spixworth New Costessey Salthouse Great Massingham Bacton Briston Westgate Street Weeting Whitwell Street Foulsham Brandon Creek Topcroft Necton Crabgate Field Dalling Shereford Craymere Beck Bracon Ash Stow Bardolph Attleborough Long Row Tunstall Guestwick Green Sco Ruston Gaultree East Somerton Wiggenhall St Mary the Virgin Snetterton Calthorpe Wendling Antingham Hardingham Banningham Wickmere George Hill Thurlton Links Limpenhoe Temple Bar RAF Coltishall Honing Walpole Marsh Waxham Congham Broom Green Trunch Skeyton Richmond Hill Burgh Stubbs Pockthorpe Beckett End Felthorpe Town Green North Barningham Aylsham Wilney Green Blakeney Wells-next-the-Sea Stonebridge Sneath Common West Somerton Pooley Street Highoak Bawburgh Hill Gissing Carleton Rode Waterden Hilborough Ludham Tattersett Thursford Hemblington Bow Street Hickling Tilney St Lawrence Knapton Bastwick West Beckham Mount Pleasant Welborne Bushy Common Tottenhill West Head Horsham St Faith Raveningham Castle Acre Woodton Stanhoe Loddon Ingloss Needham Cranwich Dunton South Burlingham Little Melton Clint Green Alpington Rushall Little Cressingham Paradise Worthing Hellington Road Green Holt Thurgarton Fersfield Thurlton Methwold Hythe Brewers Green Merton Earlham Rise Howe Hellington Corner Billockby Beeston St Lawrence Bradenham Walcott Green Calthorpe Street Dunton Patch Suton Smallburgh Burgh St Peter West Raynham Foundry Corner Great Cressingham Southery High Common Wortwell Ridlington Stody Stoke Holy Cross North Burlingham Heggatt Street Bircham Newton Little London Rushford Earlham King Row Plumstead Yaxham Colby Hales Runham Barmer Upper Street Gas Hill Blackborough End Frenze Hunt's Corner Clippings Green Edgefield Houghton Oulton Street Moorgate Thurton Jordan Green Cobholm Island Intwood Toprow Crossdale Street Swainsthorpe Deopham Stalland Felmingham Hempnall South Raynham Downham Market Hemsby Wramplingham Seething Helhoughton The Green Mill Green Bunwell Silfield Barningham Green Saxlingham Thorpe Scole Common Eaton Rise Plumstead Green East Bilney Northall Green Little Barwick Gooderstone Ashill Tungate Quidenham Rush Green Swardeston Runcton Holme