Charity Marketing in Acklington

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Acklington are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Acklington?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Acklington is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NE65 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Acklington or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Acklington (Northumberland)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Ford Redburn Seaton Horsley Newsham Broxfield Bridge End Ingram Bellingham Parkside Dale Heigh Lambley Bareless Trygill Radcliffe Lucker Town Centre Doddington South Broomhill Aydon Eals Elwick Hepple Bolam Slaggyford Bridge End Shoresdean Bedlington Station Prudhoe Bardon Mill Byerhope Stobhill Westnewton Berrington Linton Clennell Parkside Glade Tow House Whittonstall Howick Ryal Abberwick Bamburgh Humshaugh New Heaton Eachwick Nesbit Greystead Sinderhope West Allerdean Thrunton South Newsham Otterburn High Callerton East Woodburn North Seaton Colliery Thockrington Togston Seaton Sluice Milbourne Causey Park Bridge Low Humbleton Great Swinburne Brownieside Byrness North Choppington Yetlington Diptonmill Eastfield Green Kilham Kirkharle Linbriggs East Kyloe Stamford Ellingham Baybridge Fenrother Molesden Nunnykirk Catcleugh Park Village New Bingfield Pegswood Spartylea Wharmley Lanton West Thirston Lilburn Tower Mayfield Dale Elrington Longhirst Hadston West Fleetham Saltwick Shilbottle Grange Hallington Middleton Broomley Carterway Heads Birkshaw Chesterhope Black Heddon Stonehaugh Ross Birling Halton Shields Greenhaugh West Flodden Boulmer Bywell High Buston Sheepwash West End Town Burradon Loanend Mindrum Berwick Hill Ingoe Wallington Scrogg Wood Houghton Ancroft Beaconhill Green Wooler Seaton Delaval East Learmouth Wooley Horncliffe Humbleton Freelands Bingfield Beaconhill Lea Healey Cote Whiteside High Pit Blyth Dilston Nedderton Low Gate Ulgham East Cramlington Holystone Healey Bolton Ovingham Parkside Grange West Mickley Eastfield Dale Swarland Annitsford Ogle Glantlees Darras Hall Hall Close Grange Netherton Park Beaconhill Grange Hole Fourstones West Chevington Church Side Heddon-on-the-Wall Red Row Hebron Bowsden Haughton Medburn Lilburn Glebe Lesbury Guyzance Carrshield Bilton Dalton Harnham Collingwood Grange Henshaw Norham Preston Wark Common High Warden Yeavering Goswick Waren Mill West Wylam Guide Post Choppington Swinhoe Shillmoor Hazon Newton Alwinton Chatton Haugh Head Acklington Maiden's Hall West Woodburn Shilbottle Cornhill on Tweed Settlingstones Whygate Stonelaw Grange Hepscott Pressen Scots' Gap Hawkhope Stonelaw Dale Scremerston Ford Forge North Togston Wall Rugley Tritlington Newtown Snods Edge Holywell Kimmerston Healey Hall Plenmeller Eastfield Chase Forestburn Gate Juniper Birtley Denwick Stakeford Shilvington Chillingham Clifton Rothbury Belford Doxford Cheswick Buildings Melkridge Ayle Painshawfield Kirkheaton Halton Stamfordham Deadwater Blanchland Bygate Crofts Longwitton Simonburn Marshall Meadows Hawkhill Etal West Sleekburn Apperley Dene Christon Bank Wooley Craster Titlington Gunnerton Pigdon Bearsbridge Stobswood Bolam West Houses Low Prudhoe North Middleton Weldon Black Heddon Spindlestone Ashington Cramlington Village West Horton Harwood Knowesgate Rochester Haydon Bridge Allenheads Reedsford The Riding Hexham Thornley Gate Donkleywood Netherton Beadnell Coanwood North Seaton The Butts Stokoe New Hartley Knarsdale Mardon Stobhillgate Ancroft Northmoor Colpitts Grange Sharperton Chathill Greenhead Heugh Falstone Branton Oakwood Bebside Flotterton Riding Lea Prestwick Wark Low Buston Acomb Shawdon Hall East Sleekburn Eslington Park Capheaton Bothal Southfield Lea Low Hauxley Newton on the Moor Steel Cheswick Hedley on the Hill Longbyre Whitfield Hall Rothley Beanley Edgewell Broomhill Beauclerc Klondyke Burgham Wark Butteryhaugh Widdrington Mickley Eglingham Ordley Holburn Hepburn Lanehead Stanton High Mickley Fair Moor Rennington Tweedmouth Ponteland High Newton-by-the-Sea Otterburn Camp Easington Lilburn Grange Little Bavington Holy Island Woodhorn Demesne Great Bavington Rowfoot Sandhoe Alnwick Whalton Loansdean East Hartford Burton Thornton Tranwell Woods Thropton Bates Cottages Duddo Colwell Cocklaw Middleton Wooperton Snitter Dalton Scotland Gate Brandon Great Tosson Elsdon Whitfield Warden Redesmouth Rock Corbridge Warenford Hampeth Mayfield Glade Parkside Chase Felton Featherstone Rowfoot Strothers Dale Fallowfield Edlingham Newton Underwood Fenwick Callaly Lynemouth Southfield Green Alnham Howtel Newtown Ilderton Hall Close Dale Mickley Square Beltingham Glororum Whitelea Dale Hartburn Detchant Milfield Barrow Burn Matfen Collingwood Chase Welton Halton Lea Gate Glanton Aydon Road Estate Netherwitton Ellington Warenton Throphill Malvin's Close Ridley Stokoe Blenkinsopp Hall Akeld Newton Hall East Lilburn Brunton Shotton Hepscott Park Shotleyfield Collingwood Branxton Felkington Wingates Prior Park Beaconhill Glade North Blyth Guessburn Mount View Terrace Chollerton Leadgate South Middleton Seghill West Mains Old Bewick Charlton Bellshill Harbottle Shilburn Embleton Kellah Eshott Raylees Dye House Stocksfield Low Newton-by-the-Sea Grindon Biddlestone Carham New Bewick Belsay Burnstones Eltringham Eastfield Hall Chollerford Little Swinburne The Lee Hall Close Green Longhoughton Seaton Terrace Knocklaw High Hauxley Cambo Greendykes Cowpen East Horton High Church Kirkwhelpington Beal Lowick Chesterwood Stannington Ouston Newlands Whitelea Chase Kirknewton Morpeth Stannersburn Roddam Newham Low Brunton Whitelea Grange Powburn West Learmouth Ovington Low Alwinton Haltwhistle Amble Longhorsley Harle Wylam Hall Close Chase Mayfield Grange Melkington Newbrough Bomarsund North Charlton Newbiggin Haggerston Hall Close Glade Walwick Low Angerton Dirt Pot Cresswell New Delaval Berwick-upon-Tweed Ridley Linhope Kielder New Ridley Higham Dykes Warkworth Scrainwood Ninebanks Flodden Wallridge Catton Riding Mill Widdrington Station Tarset Branch End Ford Hill Nether Warden Hirst Pawston Limestone Brae Middleton Hall Broomhaugh Ridsdale Seahouses North Sunderland Allendale Town Cartington Littlehoughton Bedlington Tughall Horsley Alnmouth Whitley Chapel Tranwell Earsdon Dunstan East Ord Norham West Mains Newbiggin-by-the-Sea Barrasford East Thirston Slaley Mitford South Charlton Great Whittington Thorngrafton Kiln Pit Hill Meldon Coalcleugh Nelson Village Whittingham North End Woodhorn Anick Rawgreen Spittal Shoreswood Old Swarland High Angerton Harlow Hill Peppermoor Longframlington Whitelea Glade Cramlington Hipsburn Eland Green Fenwick Whitton Crookham Langley Cambois Keenley