Charity Marketing in Garden City

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Garden City are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Garden City?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Garden City is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in OX5 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Garden City or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Garden City (Oxfordshire)

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Other locations available for charity marketing
Mollington Golden Balls Stanton Harcourt Great Haseley Christmas Common Crowell Hill South Moreton Combe Merton Exlade Street Yelford Upperton Barford St Michael Fawler Duns Tew Drayton Upper Wolvercote Yarnton East Hagbourne Kidlington Florence Park Church Hanborough Dunthrop Highfield Bicester Cray's Pond Thame Upper Heyford Iffley Wytham Lidstone Hailey Newtown Woodcote Broughton Poggs West Lockinge Rack End Islip Wigginton Sutton Abingdon-on-Thames Milton Common Letcombe Bassett Cornwell Murcott Baldon Row Crowmarsh Gifford Faringdon Radfordbridge Shifford Greenfield East Lockinge Millend Risinghurst Shillingford Westhall Hill Hailey Signet Sarsden Carterton Easington Carswell Marsh Filkins Dry Sandford Coleshill Noke Old Woodstock Bix Milton-under-Wychwood Highmoor Woodeaton Spelsbury Cumnor South Hinksey Hinton Waldrist Charlbury Chiselhampton Garford Rose Hill Cane End Denton Fordwells Marsh Baldon New Hinksey Grove Piddington Longworth Langford Village Woodstock Shirburn Adwell Crocker End Norham Manor Burford Glympton Fringford Coscote Cuddesdon Shiplake Row Cassington Mackney The Green Church Enstone Chesterton Fritwell Pishill Bottom Shilton Highmoor Cross Childrey Cothill Drayton St Leonard Eastend Black Bourton Westwell Swalcliffe Greenwood Idstone Well Place Knighton Wardington Chimney-end Huntercombe End Bucknell Stanton St John Kingstone Winslow Dorchester Water Eaton Little Chesterton Widford West Hagbourne Fyfield East End North Moreton Little Tew Temple Cowley Ardley Little Heath Berinsfield Aston Mixbury Steeple Barton Upper Milton Steventon Southmoor Warpsgrove Oakley Wood Church End Winterbrook Long Hanborough Netherton Littleworth Witheridge Hill Great Bourton Fulwell Kingston Blount Drayton Dane Hill Whitchurch Hill Collins End Beckley East Adderbury Postcombe Upton Crowsley Wheatley Cholsey Southcombe Bunkers Hill Field Assarts Cottisford Kingston Lisle Towersey Denchworth Sandhills Bampton Swerford Lyneham Appleford-on-Thames Baulking Compton Beauchamp Binfield Heath Uffington Foxcombe Hill Blackbird Leys Balscote Grandpont New Marston Waterperry Westcott Barton Easington Old Chalford Ledwell North Leigh Broadwell Kennington Nuffield Shutford Asthall Gagingwell Shorthampton Ascott d' Oyley Britwell Salome Caversfield Brize Norton West Ginge Crowell Stonor Somerton Whiteoak Green Bainton Aston Tirrold Enstone Tetsworth Harpsden Fulbrook Preston Crowmarsh North Stoke Blackthorn Jericho Mongewell Botley Great Coxwell Tackley Stratton Audley Trench Green Chilton Tubney Hopcroft's Holt Frilford Little Minster Dunsden Green Claydon Little Haseley North Hinksey Village South Newington Woodfield Launton Shotover Hill Long Wittenham Henton Chilson Shiplake Bottom Hanwell King's End Letcombe Regis North Aston Wroxton Calthorpe Cookley Green Horton-cum-Studley East Challow Binsey Cold Harbour Gibralter Fernham Kirtlington Grafton Radley Park Clanfield Tadmarton Souldern Ewelme Watlington Upper Wardington Lyford Hook Norton Chipping Norton Delly End Northmoor Brightwell-cum-Sotwell Cleveley Charlton Clattercote Russell's Water Lewknor Wendlebury High Meadow View Cuxham New Yatt Ruscote Cowley Bayworth Wootton Stoke Lyne West Hendred Forest Hill Hornton Lower Highmoor Oakley Court Little Clanfield Sunnymead Rotherfield Greys Appleton Ardington Townsend Lower Arncott Littleworth Worsham Swinford Woolstone West End Lower Radley Catslip Leafield Godington Twyford Witney Weald Bletchingdon Gosford Fewcott Tadley Blewbury Holwell Heythrop Stoke Talmage Peachcroft Littlestead Green Northcourt Newnham Murren Cleeve Horley Great Rollright Middleton Stoney Rousham Satwell Banbury Lower Bourton Over Kiddington Nuneham Courtenay Boars Hill Cote New Headington Sonning Common Hill Bottom Tokers Green East Hanney Peppard Hill Hardwick Woodgreen East Hendred Radcot Radford New Botley East Ginge Alvescot Filchampstead Woodleys Cropredy Sarsden Halt Shipton-on-Cherwell Sibford Gower Wantage Osney Pyrton Taston Brookend Hardwick Toot Baldon Stoke Row Shiplake Warborough Lower Tadmarton Gozzard's Ford Goosey Newton Purcell Little Wittenham Fawler Moreton Bodicote Watchfield Hook End Taynton Juniper Hill Kencot Milton Hill Rowstock Henwood Sonning Eye Shippon Stadhampton Lower Heyford Milton Curbridge Aston Rowant Bridge End Lodge Hill Lower Wolvercote Westcot Longcot Stanford in the Vale Wigginton Heath Deddington Middle Aston Eaton Hastings Bure Park New Osney Neithrop Marston Goring Heath Thrupp Cogges Hempton Pishill Bank Ipsden Caldecott Clifton Headington Freeland West Adderbury Nuney Green Little Coxwell Hampton Poyle Cutteslowe Chimney Williamscot Adderbury Albury Broadplat Path Hill Townsend Baynard's Green Newland Park Corner Enslow Howe Hill Overy East End Wildmoor Greys Green Westend Crawley Kingston Bagpuize Bicester Village Buscot Wick Finstock Oakley Tiddington Standlake Epwell Rokemarsh Chalkhouse Green Berrick Salome Churchill Wolvercote Minster Lovell Wallingford Didcot South Leigh Tusmore Barford St John Slade End Lew Chazey Heath Harwell Headington Quarry Bradwell Moulsford Radley Greenend Moreton Middle Assendon Nether Worton Langford Kingham Walton Manor West Hanney Gallowstree Common Hempton Wainhill Shores Green Broughton Brighthampton Ascott-under-Wychwood Horspath Sunningwell Hensington Kingston Stert Bradwell Grove Sydenham Chadlington Shepherd's Green Burcot Hatford Neat Enstone Little Rollright Summertown Oxford Barton Stonesfield Kidmore End Littlemore Eaton Sandford St Martin Elsfield Buckland Milton Meadside Cumnor Hill Roke Finmere Oxford Spires Park Heath End Wootton Village Chalgrove Southrop Kiddington Henley-on-Thames North Newington Benson Heathfield Village Oddington Bladon Whistlow Buscot Whitchurch-on-Thames Campsfield Nethercote Eynsham Newbridge Bessels Leigh Grimsbury Fencott Wootton Hardwick Salford Asthall Leigh Charlton-on-Otmoor Frilford Heath Farmoor Mount Skippett East End Great Tew Cowleaze Corner Sandford-on-Thames Hethe South Stoke Ramsden Checkendon Weston-on-the-Green Little Faringdon Swinbrook Over Worton Waterstock Garden City Little Bourton Lower Wainhill Sutton Courtenay Kelmscott Upton Aston Upthorpe Middle Barton Maidensgrove Fifield Goring Dean Court Over Norton Shrivenham Brookhampton Charney Bassett Scotland End Great Milton Play Hatch Sibford Ferris Shenington Buckland Marsh Wilcote Alkerton Chawley High Cogges Culham South Weston West Challow Clifton Hampden Ashbury Shellingford Barton Abbey Down End Mapledurham Pusey Milcombe Charterville Allotments Ardington Wick Ducklington Belmont Dean Park Town Headington Hill Foscot Kingwood Common Harcourt Hill Clare Chastleton Bushey Ground Brightwell Baldwin Gainfield Harpsden Heights Begbroke Ascott Earl Bourton Garsington Nettlebed Milton Heights Caulcott Hampton Gay Idbury Shipton-under-Wychwood Draycot Worton Holton Steeple Aston Barnard Gate Sparsholt Woodway Blackditch Marcham Burdrop Rotherfield Peppard Bruern Abbey Upper Arncott Ambrosden Blenheim Lower Assendon Great Holcombe Poffley End Harpsden Bottom Camp Corner Emmington Pishill Bould Lower Shiplake Newington Chinnor Bloxham Little Milton