Charity Marketing in Ardarroch

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Advertising Charities in Ardarroch

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Ardarroch are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Ardarroch?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Ardarroch is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in IV54 8

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Ardarroch or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Ardarroch (Ross and Cromarty)

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Other locations available for charity marketing
Borreraig / Boraraig Eyre / Eighre Fiskavaig / Fioscabhaig Urray Sgeitheabost / Skeabost Lonmore Feriniquarrie / Fearann MhicGuaire Leckmelm Balnaknock / Baile nan cnoc Invershiel Kishorn Balnaguisich Waterstein / Bhatairsteinn Balnapaling Jamestown Annat Achlorachan Caroy / An Cadha Ruadh Cromarty Newton of Ferintosh Toulvaddie Chaol Loch Aillse Inver Kildonan / Cill Donnain Knockbreck Badenscallie South Erradale Drumsmittal Firemore / Fhaighear Mhòir Lower Milovaig Artafallie Arcan Muir Ussie Aultbea Eilanreach Lòndubh Arrisa Clashandorran Tore Peiness Peinachorrain / Peighinn a' Chorrain Logie Hill Windhill Crofts of Kingscauseway Camustianavaig / Camas Tianabhaig Letterfearn Ashaig / Aisig Balvaird Skinidin / Sgianaidin Redpoint Arrina / Arinacrinachd Skinnerton Glasphein / Glas-Pheighinn Uig Anancaun Pitmaduthy Scoraig Upper Edinbane / Braigh an Aodainn Bhain Altandhu Kilmuir Portneora Ruigh'riabhach Shulista Muir of Fairburn Achnagarron Rhiroy Stenscholl / Steinnseall Rhicullen Tullich Muir Ardaneaskan Allt nan Sùgh Limepark / Pairc an Aoil Kirkton Badcaul Sartle / Sartail Achintee Uig Cartbostbeg Blair Gairloch Resolis Achanalt Sheader / Siadair Satran Armadale / Armadail Achmore Ullapool Point of Sleat Gillen Strathpeffer Shillinghill Galtrigill / Galtraigeall Lamington Sand Trumpan An Àrd Garros / Gearros Balmuchy Arnisdale Inveralivaig Melvaig Ardvasar / Àird a' Bhasair Craig Drumuie / Druim-aoidh Ardheslaig Aird Torridon Borrodale Peterburn Charlestown Firhill Kilvaxter / Cille a' Bhacstair North Kessock Penifiler / Peighinn nam Fìdhleir Camas-luinie Bundalloch Ardmore Leacanashie / Leacanaisigh Hill of Fearn Sluggans Pool Crofts Greallainn Balblair Eynort Dalmore Coulnacraggan / Cul na Creagan Harlosh / Harlois North Tarrel Waterloo / Achadh a' Chùirn Mountgerald Shieldaig / Sildeag Rhives Conordan Coul of Fairburn Achtalean Marybank Attadale Corry of Ardnagrask Sròndubh Polbain Calligarry Balnabruach Uigshader Harrapool / Harrapul Gearymore / An Gearraidh Mòr Strathcarron Craigton Pollosgan Bay Swordale Kyleakin / Caol Acain North Erradale Bernisdale / Bearnasdal Northfield Ardvannie Balmacqueen Lonbain Millcraig Valtos / Bhaltos Mileabhaig Balgunloune Brae of Achnahaird Dunans Ferindonald / Fearann Dhomhnaill Rosemarkie Leacnasaide Balmeanach Tighnafiline Coulags Poolewe Easter Lonvine Culnacraig Peinaha Glen Heysdal Tarskavaig / Tarscabhaig Tarbat Mains Hungladder Corry Duisdalebeg / Duisdeil Beag Lower Tullich Letters Bracadale Clachamish Totscore Glengrasco Tain Toravaig / Tòrabhaig Cullicudden Shieldaig Mugeary Balintraid Coishletter Ratagan Clachan / An Clachan Arabella Camascross / Camus Croise Fearnbeg Barbaraville Coillore Greshornish / Griseornais Kilmuir Killen Sconser / Sgonnsair Achduart / Achadh Dubhaird Galltair Craigdarroch Hallin Naast Evanton / Baile-Eoghain Balmacara Ellishadder / Ealaiseadar Camustiel Ord / An t-Òrd Uiginish / Uiginis Kalnakill Durnamuck Pitcalnie Carbost Strath Aird / An Àird Badluachrach / Badluarach Dundonnell Kilbeg Davidston Clashnamuiach Bogallan Glen Conon Newton of Kinkell Killilan Sgoir Beag Upper Tullich Breacais Newton Drumbuie Holmisdale / Holmasdal Grudie Achnacloich Inchina Applecross Park Bernisdale Fearnmore Fettes Kirkibost Bualnaluib Craig Milton Loandhu Garrafad Dunmore Letterewe Ardmair Auchtercairn Ardarroch Newmore Opinan Fearn Kingsburgh / Cinnseaborg Balnacra Marishader / Maraiseader Greep Inverchoran Croftnacriech Tore Moll Ose / Os Feorlaig Arnish Arcan Carnach Reraig Kilmore Saltburn / Alltan an t-Salainn Ardnagrask Fasach Fernilea Leidchruich Kilbride / Cille Bhrìghde Morvich Tournaig Milton Linnie Ard-dhubh Strath Rusdale South Cuil Morangie Culnacnoc / Cul nan Cnoc Achnashellach / Achadh na Seileach Coulwood Rha Craigrory Glen More Hilton of Cadboll Heribusta Inverinate Auchtertyre Knockbreck Nostie Dorrachan Easter Kinkell Lochluichart Glenmore Reiff Croftown Carn-gorm Coast Strathcanaird Lonemore Nonikiln Camusnagaul Arpafeelie Erbusaig Millnain Big Sand Leacanasigh Achnandarach Prabost Lochcarron Horneval Cadboll Brogaig An Lethallt Laide Balblair Ardelve Dìurinis / Diùranais Rhenetra Merkadale Kirkton Braeintra Plockton / Am Ploc Romesdal Cove Fanks / Na Faingean Cnoc Ruadh Tarvie Annishader Badachonacher Duncanston Luib Carbostmore Sùlaisiadar Mòr Hartmount Badbea Ardross Ardcharnich Balmeanach Knock Rash Achgarve Lair Fasag Staffin / Stafainn Grealin Balmeanach / Baile Meadhanach Balgunearie Second Coast Keistle Glasphein / A' Glas Pheighinn Edinbane / An t-Aodann Ban Bishop Kinkell Achandunie Upper Milovaig Loanreoch Bottacks Ard Dorch / An Àird Dhorcha Culbo Achmore Colbost / Cealabost Garrachan Milnafua Portree / Port Rìgh Peinlich Avoch Wester Alligin Rockfield Gedintailor / Gead an t-Sailleir Lower Halistra Scotsburn Struan / An Sruthan Fodderty Peinmore Àird Glaick Nigg Broadford / An t-Àth Leathann Lower Ollach Bindal Hamaraverin Lower Diabaig Miltown Coulin Lodge Obsdale Park Newhall Upper Feorlig / Feolaig Ard Earlish / Earlais Hilton Boor Portmahomack Balintore Ryefield Balnabruaich Digg / An Dig Munlochy Lael Forest Ardnarff Blairninich Newton of Cromarty Loans of Tullich Redburn Upper Diabaig Alness Ollach / An t-Ollach Quarryhill Shandwick Balmacara Square Orbost / Orabost Strathy Balleigh Allt a' Chruinn Pollo Inveralligin Kildary Easter Ardross Smithstown Muir of Ord Culduie Torrin / Na Torrin Polglass Heribost Culbokie Garve / Gairbh Upper Halistra Tomich Broomhill Ormiscaig Port Henderson Contin / Cunndainn Kendram Solitote Rhue Drynie Park Talladale Lusta Bridgend Ardindrean Achintraid / Achantraid Tokavaig / Tòcabhaig Flodigarry Camusterrach Jemimaville Cuidrach Alligin Shuas Drummond Teandalloch Boath Achadh a'Choirce / Achachork Heatherfield / An Torran Uaine Wester Arboll Loggie Carbost Elgol / Ealaghol Corran Rechullin Talisker Sallachy Glenelg Saasaig / Sàsaig Newfield Upper Ollach Knockbain Brae First Coast Blarnalearoch Lower Pitcalzean Invergordon North Cuil Inverasdale Ardessie Leachachan Kilcoy Braefindon Braes of Ullapool Idrigill Delny Coille Ghillidh Inverarish Stittenham Shiel Bridge Duisdalemore / DuisdeiI Mòr Rootfield Corntown Aultvaich Glen Dale / Gleann Dail Eabost / Eubost Rheindown Linicro / Lionacro Little Scatwell Knott / Cnot Strome Ferry Keppoch Achterneed Rhynie Avernish Toscaig Strath Garve / Srath Gairbh Raddery Fortrose Dùn Colbost Kenmore Tote Roag Eabost West Lower Arboll Drumchork Mellon Udrigle Dornie Conon Bridge Mount High Lower Breakish / Breacais Ìosal Balgown Ardnagoine Gorstan Kilmaluag Alnessferry Garafad / An Garadh Fada Wester Lonvine Auchindrean Badachro Little Garve / Gairbh Beag Burnside Drumfearn / Druim Fhearna Lochslin Crepkill Balmeanach / Am Baile Meadhanach Duntulm Kensaleyre / Ceann Sail Eighre Camas-longart Borve / Borbh Broomhill Lower Pitkerrie Balachuirn Glenuachdarach Clachan Isleornsay / Eilean Iarmain Totaig Mol-chlach Newmills Nigg Ferry Brochel Heaste / Heasta Geary The Dock Srath Carran Suisnish Carse of Bayfield Glasnakille Glen Bernisdale Totardor Drynoch Kylerhea / Caol Reatha Edderton Dingwall Dounie Charleston Sanachan Ardroag Treaslane Bualintur Halistra Mial Maligar / Malagar Ardintoul Acheninver Conasta An Leth-Pheighinn / Lephin Dunan / An Dùnan Fendom Upper Tote Westford Kinlochewe / Ceann Loch Iù Badicaul Mellon Charles Ardtreck Hamaramore Oskaig / Osgaig Achiltibuie Husabost Breabost Maryburgh Incheril Struanmore Black Hill / Cnoc Dubh Muir of Tarradale Ferryton Lemlair Ramasaig Sgalamus / Skulamus East Suisnish Callakille Stein Morefield Knockfarrel Brenachie Strollamus / Stròlamas Alcaig Reiskmore Lower Tote Suledale Blackpark / A' Phairce Dhubh Flashader / Flaiseader Opinan Heights of Kinlochewe Dunvegan / Dùn Bheagan Londain Achnasheen / Achadh na Sine Kilmarie Cuaig Bornesketaig / Borgh na Sgiotaig Badrallach Roskhill Achilty Stromemore Mid Strome Glenbrittle Kinbeachie Vatten Portnalong North Fearns Dalnacroich Kilbride / Cille Bhrìgnde Aultgrishan Teangue / An Teanga Ardullie Drinan Claigan Culnamean Redcastle Blackwood Breckrey Glackmore Springfield Ullinish / Uilbhinnis