Charity Marketing in Bundalloch

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Bundalloch are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Bundalloch?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Bundalloch is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in IV40 8

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Bundalloch or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Bundalloch (Ross and Cromarty)

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Other locations available for charity marketing
Dounie Polbain Tarbat Mains Totscore Bridgend Balblair Millcraig Suledale Easter Kinkell Lower Milovaig Craigrory Milton Shillinghill Lair Camas-longart Coulags Rhenetra Glen Conon Ardroag Heribost Strathcarron Sròndubh Newton of Cromarty Tain Glackmore Mol-chlach Upper Halistra Linicro / Lionacro Ard Dorch / An Àird Dhorcha Rhives Kildary Upper Edinbane / Braigh an Aodainn Bhain Gedintailor / Gead an t-Sailleir Inverchoran Blarnalearoch Lower Breakish / Breacais Ìosal Lonbain Mount High Nigg Ferry Newton of Kinkell Elgol / Ealaghol Sheader / Siadair Greallainn Balmacara Square Croftnacriech Portneora Corran Badbea Balleigh Loggie An Leth-Pheighinn / Lephin Blackwood Dorrachan Fortrose Edinbane / An t-Aodann Ban Strathy Armadale / Armadail Fearnmore Lael Forest Shiel Bridge Mellon Udrigle Bualintur Gairloch Maligar / Malagar Newfield Morangie Lonmore Quarryhill Geary Garafad / An Garadh Fada Knockbreck Windhill The Dock Fodderty Craig Keppoch Strathpeffer Ardtreck Craig Munlochy Bornesketaig / Borgh na Sgiotaig Balnaknock / Baile nan cnoc Flashader / Flaiseader Durnamuck Redcastle Balnacra Achduart / Achadh Dubhaird Ard-dhubh Achandunie Bualnaluib Opinan Eabost / Eubost Heights of Kinlochewe Dunan / An Dùnan Clachamish Camustiel Corntown Arrisa Kendram Ferryton Kenmore Achadh a'Choirce / Achachork Kirkton Crepkill Culnacraig Reiskmore Tote Torrin / Na Torrin Upper Tote Clachan / An Clachan Lower Halistra Carbost Strath Camas-luinie Ardintoul Earlish / Earlais Roskhill Dunvegan / Dùn Bheagan Carn-gorm Ardmore Ratagan Ramasaig Muir of Fairburn Grealin Lochluichart Annishader Cullicudden Brochel Shieldaig / Sildeag Little Scatwell Kirkton Kingsburgh / Cinnseaborg Drynie Park Blairninich Mellon Charles Jemimaville Brogaig Toscaig Delny Kirkibost Keistle Torridon Hallin Struan / An Sruthan Auchtertyre Ormiscaig Lower Tullich Achnagarron Swordale Achnandarach Hilton Westford Contin / Cunndainn Ardvannie Uiginish / Uiginis Ryefield Aultbea Newton of Ferintosh Achlorachan Redburn Upper Feorlig / Feolaig Ard Broadford / An t-Àth Leathann Gillen Craigton Dùn Colbost Ashaig / Aisig Moll Grudie North Kessock Srath Carran Knockfarrel Glenbrittle Smithstown Galltair Glasnakille Satran South Erradale Muir of Ord Leacanasigh Letterewe Lower Diabaig Bishop Kinkell Ardaneaskan Ferindonald / Fearann Dhomhnaill Acheninver Drynoch Craigdarroch Drummond Feriniquarrie / Fearann MhicGuaire Auchindrean Saasaig / Sàsaig Park Bernisdale Breabost Blair Badrallach Balgunearie Strath Rusdale Ose / Os Roag Duncanston Lonemore Shieldaig Calligarry Naast South Cuil Polglass Balvaird Coille Ghillidh Kildonan / Cill Donnain Achtalean Tokavaig / Tòcabhaig Newton Ollach / An t-Ollach Conordan Kilcoy Kensaleyre / Ceann Sail Eighre Clachan Badcaul Eabost West North Tarrel Leacnasaide Crofts of Kingscauseway Balnabruaich Kinbeachie Upper Ollach Lochcarron Culbo Rha Duisdalemore / DuisdeiI Mòr Dundonnell Balmeanach Londain Cnoc Ruadh Jamestown Clashnamuiach Idrigill Teandalloch Ardmair Tomich Hartmount Culnacnoc / Cul nan Cnoc Coulwood Upper Diabaig Peinmore Ardheslaig Rootfield Glen Heysdal Tarvie Badenscallie Rechullin Bernisdale / Bearnasdal Scoraig Sgeitheabost / Skeabost Easter Lonvine Braefindon Firemore / Fhaighear Mhòir Suisnish Anancaun Loanreoch Husabost Kilmuir Culbokie Glen Dale / Gleann Dail Inveralligin Carse of Bayfield Killen Little Garve / Gairbh Beag Coulin Lodge Caroy / An Cadha Ruadh Alligin Shuas Obsdale Park Nonikiln Balmacqueen Pitmaduthy Balmuchy Bundalloch Borve / Borbh Halistra Letters Balblair Fendom Struanmore Altandhu Rheindown Camusterrach Charleston Arrina / Arinacrinachd Broomhill Springfield Cadboll Reiff Staffin / Stafainn Resolis Solitote Glen Bernisdale Opinan North Erradale Sconser / Sgonnsair Dalmore Poolewe Achnasheen / Achadh na Sine Marishader / Maraiseader Applecross Strath Garve / Srath Gairbh Limepark / Pairc an Aoil Eynort Avoch Kishorn Second Coast Dìurinis / Diùranais Conon Bridge Lòndubh Port Henderson Borrodale Broomhill Luib Hill of Fearn Fearn Tarskavaig / Tarscabhaig Eilanreach Orbost / Orabost Charlestown Glaick Valtos / Bhaltos Loans of Tullich Cuaig Allt nan Sùgh Mountgerald Annat Upper Milovaig Dornie Isleornsay / Eilean Iarmain First Coast Colbost / Cealabost Merkadale Balnabruach Uigshader Ardnarff Inver Mid Strome Sanachan Lemlair Flodigarry Scotsburn Callakille Totaig Black Hill / Cnoc Dubh Balintore Aultgrishan Talladale Burnside Braes of Ullapool Chaol Loch Aillse Peiness Wester Alligin Pollo Achnashellach / Achadh na Seileach Knockbreck Achanalt Talisker Aird / An Àird Lamington Erbusaig Toulvaddie Artafallie Balnapaling Kyleakin / Caol Acain Rhue Kylerhea / Caol Reatha Coillore Ardcharnich Glenmore Ullinish / Uilbhinnis Shulista Prabost Portree / Port Rìgh Balmeanach / Am Baile Meadhanach Bogallan Boor Sgoir Beag Rhiroy Point of Sleat Incheril Bottacks Leacanashie / Leacanaisigh Stenscholl / Steinnseall Invergordon Drumbuie Inverasdale Reraig Kilmuir Duntulm Corry of Ardnagrask Rhynie Lower Ollach Dingwall Mial Brenachie Fernilea Horneval Attadale Strollamus / Stròlamas Gorstan Glasphein / Glas-Pheighinn Auchtercairn Bay Portnalong An Àrd Bindal Trumpan Sùlaisiadar Mòr Achnacloich Leachachan Teangue / An Teanga Sand Sartle / Sartail Arpafeelie Sluggans Garve / Gairbh Northfield Harrapool / Harrapul Ardross Arnisdale Rosemarkie Miltown Balachuirn Arabella Nigg Garrachan Newhall Coast Breckrey Tournaig Carbostmore Logie Hill Kilbeg Edderton Balmacara Alness Camustianavaig / Camas Tianabhaig Hilton of Cadboll Bracadale Fanks / Na Faingean Brae Urray Lower Arboll Gearymore / An Gearraidh Mòr Inverinate Vatten Garros / Gearros Pollosgan Knockbain Feorlaig Knock Rash Balmeanach Romesdal Mileabhaig Fearnbeg Badachro Lusta Balnaguisich Invershiel Hamaraverin Lower Pitkerrie Heribusta Drinan North Cuil Rockfield Davidston Drumchork Carbost Blackpark / A' Phairce Dhubh Ardullie Treaslane Fiskavaig / Fioscabhaig Glen More Uig Holmisdale / Holmasdal Skinidin / Sgianaidin Knott / Cnot Cartbostbeg Glengrasco Achmore Tighnafiline Milton Strome Ferry Sgalamus / Skulamus Leckmelm Kilmaluag Leidchruich Drumsmittal Dunans East Suisnish Boath Kilmore Shandwick Cuidrach Brae of Achnahaird Sallachy Glenelg Braeintra Toravaig / Tòrabhaig Clashandorran Penifiler / Peighinn nam Fìdhleir Milnafua Culnamean Loandhu Camusnagaul Heaste / Heasta Muir of Tarradale Morvich Kilmarie Badicaul Dalnacroich Eyre / Eighre Evanton / Baile-Eoghain Badachonacher Ullapool Avernish Achintraid / Achantraid Balmeanach / Baile Meadhanach Kilvaxter / Cille a' Bhacstair Coulnacraggan / Cul na Creagan Ardelve Ardnagrask Morefield Coishletter Cove Arcan Muir Duisdalebeg / Duisdeil Beag Upper Tullich Hungladder Greep Carnach Oskaig / Osgaig Digg / An Dig Letterfearn Newmore Inchina Ardindrean Kilbride / Cille Bhrìgnde Marybank Claigan Tore Culduie Balgown Laide Hamaramore Peterburn Aultvaich Lower Tote Ardnagoine Nostie Peinaha Ardarroch Mugeary Balgunloune Glasphein / A' Glas Pheighinn Uig Alnessferry Àird Fasag Drumuie / Druim-aoidh Stromemore Drumfearn / Druim Fhearna Cromarty Lower Pitcalzean Waterstein / Bhatairsteinn Heatherfield / An Torran Uaine Pool Crofts Linnie Ussie Raddery Barbaraville Strathcanaird Breacais Easter Ardross Wester Arboll Arnish Croftown Dunmore Tullich Muir Firhill Balintraid Ord / An t-Òrd Allt a' Chruinn Lochslin Rhicullen Garrafad Totardor Big Sand Inverarish Badluachrach / Badluarach Achintee Plockton / Am Ploc Maryburgh Peinachorrain / Peighinn a' Chorrain Ellishadder / Ealaiseadar Greshornish / Griseornais Ruigh'riabhach Kinlochewe / Ceann Loch Iù Tore Harlosh / Harlois Ardvasar / Àird a' Bhasair Kalnakill Glenuachdarach Achgarve Arcan Saltburn / Alltan an t-Salainn Coul of Fairburn Stein Ardessie Skinnerton Aird Melvaig Newmills Redpoint Fettes Achmore Millnain Corry Achiltibuie Kilbride / Cille Bhrìghde Achilty Borreraig / Boraraig Inveralivaig Killilan Stittenham Achterneed Galtrigill / Galtraigeall Peinlich Fasach North Fearns Camascross / Camus Croise Conasta An Lethallt Wester Lonvine Waterloo / Achadh a' Chùirn Alcaig Pitcalnie Portmahomack