Charity Marketing in Dalmore

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Dalmore are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Dalmore?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Dalmore is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in IV17 0

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Dalmore or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Dalmore (Ross and Cromarty)

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Arnisdale Fettes Redpoint Charleston Toscaig Sròndubh Sand Maryburgh Greep Kildary Balintore Achnasheen / Achadh na Sine Knockbain Inveralivaig Cnoc Ruadh Strath Rusdale Ardheslaig Boath Balmuchy Tore Pollosgan Munlochy Achiltibuie Ardross Alligin Shuas Sgalamus / Skulamus Alcaig Shieldaig / Sildeag Black Hill / Cnoc Dubh Lamington An Leth-Pheighinn / Lephin Edinbane / An t-Aodann Ban Balnapaling Tarvie Coulags Allt a' Chruinn Carnach Clachan Strathpeffer Dùn Colbost Alnessferry Rechullin Balgown Loggie Upper Edinbane / Braigh an Aodainn Bhain Ord / An t-Òrd Bogallan Swordale Lower Halistra Newmore Braefindon Second Coast Drynie Park Mellon Udrigle Flodigarry Nostie Windhill Camusterrach Quarryhill Gearymore / An Gearraidh Mòr Heights of Kinlochewe Kilbride / Cille Bhrìgnde Newton of Kinkell Dounie Borreraig / Boraraig Carse of Bayfield Contin / Cunndainn Peterburn Millcraig Bishop Kinkell Upper Tullich Kilmuir Redburn Kirkton Balintraid Clachan / An Clachan Crepkill Ruigh'riabhach South Cuil Hill of Fearn Carbostmore Knock Rash Shandwick Dingwall Inchina Halistra Lonemore Husabost Altandhu Achlorachan Culnacnoc / Cul nan Cnoc Harrapool / Harrapul Borve / Borbh Aird Achtalean Mugeary Glenbrittle Ardcharnich Allt nan Sùgh Lower Milovaig Linicro / Lionacro Mountgerald Aultbea Aultvaich Mial Knockfarrel Orbost / Orabost Westford Arrisa Culnacraig Lusta Laide Leacanashie / Leacanaisigh Glen Heysdal Arcan Kilmaluag Arcan Muir Bindal Coulnacraggan / Cul na Creagan Tomich Duisdalemore / DuisdeiI Mòr Hilton of Cadboll Tain Sconser / Sgonnsair Fendom Bay Wester Alligin Feorlaig Moll Drinan Camas-luinie Mellon Charles Polbain Killen Lael Forest Knott / Cnot Point of Sleat Clashnamuiach Muir of Fairburn Hallin Glasnakille Keppoch Lower Tullich Camascross / Camus Croise Fiskavaig / Fioscabhaig Letterfearn Bracadale Burnside Nonikiln Upper Diabaig Achmore Teangue / An Teanga Kildonan / Cill Donnain Srath Carran Maligar / Malagar Stittenham Grealin Staffin / Stafainn Drumchork 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Camas-longart Invergordon Geary Garrafad Brae of Achnahaird Ardmair Badenscallie Kilvaxter / Cille a' Bhacstair Rhynie Ratagan Achnandarach Ardnagrask Lower Diabaig Conon Bridge First Coast Edderton Ard-dhubh Fernilea Bornesketaig / Borgh na Sgiotaig Broomhill Ardaneaskan Opinan Scoraig Bualnaluib Polglass Strath Achadh a'Choirce / Achachork Glen Conon Ardnagoine Valtos / Bhaltos Ferindonald / Fearann Dhomhnaill Milton Ardroag Brogaig Balnabruaich Morvich Ferryton Heaste / Heasta Strollamus / Stròlamas Arrina / Arinacrinachd Delny Galltair Pollo Cromarty Croftown Newhall Eyre / Eighre Scotsburn Fearn Coulin Lodge Uigshader Barbaraville Newfield Gairloch Redcastle Coulwood Tournaig Ardarroch Letters Culnamean Ashaig / Aisig Achintee Park Bernisdale Glackmore Rheindown Balgunearie Bundalloch Sanachan Saltburn / Alltan an t-Salainn Digg / An Dig Balachuirn Toravaig / Tòrabhaig Jemimaville Sartle / Sartail Sùlaisiadar Mòr Ardelve Dundonnell Roag Milton North Kessock Wester Arboll Gillen 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Newton of Ferintosh Keistle North Fearns Anancaun Jamestown Eabost West Kylerhea / Caol Reatha Breckrey Plockton / Am Ploc Hungladder Auchindrean Fortrose Glen Dale / Gleann Dail Lower Pitcalzean Firemore / Fhaighear Mhòir Lower Breakish / Breacais Ìosal Camustianavaig / Camas Tianabhaig Bernisdale / Bearnasdal Muir of Ord Loanreoch Kyleakin / Caol Acain Balmacara Square Badachonacher Morangie Achnagarron Balleigh Totardor Marishader / Maraiseader Sallachy Leckmelm East Suisnish Harlosh / Harlois Ardintoul Horneval Sheader / Siadair Morefield Hamaramore Culbokie Dunvegan / Dùn Bheagan Arpafeelie Elgol / Ealaghol Linnie Cadboll Kingsburgh / Cinnseaborg An Àrd Leidchruich Logie Hill Aird / An Àird Rha Merkadale Alness Newton Balvaird Suledale Raddery Evanton / Baile-Eoghain Limepark / Pairc an Aoil Pool Crofts North Tarrel Little Scatwell Ardnarff Uig Fearnbeg North Cuil Badluachrach / Badluarach Port Henderson Achmore Breabost Eabost / Eubost Craigdarroch Upper Milovaig Hamaraverin Badachro Coishletter Springfield Strath Garve / Srath Gairbh Penifiler / Peighinn nam Fìdhleir Tote Kilbride / Cille Bhrìghde Badbea Easter Kinkell Broomhill Kensaleyre / Ceann Sail Eighre Glenuachdarach Peinachorrain / Peighinn a' Chorrain Kilmuir Totscore Mid Strome Balmeanach / Am Baile Meadhanach Treaslane Inverchoran Loandhu Dorrachan Breacais Coille Ghillidh Inverarish Acheninver Drumbuie Tarskavaig / Tarscabhaig Corntown Blackpark / A' Phairce Dhubh Smithstown Shieldaig Millnain Ussie Hartmount Waterloo / Achadh a' Chùirn Ose / Os Garrachan Melvaig Rosemarkie Ormiscaig Mol-chlach Kinlochewe / Ceann Loch Iù Shillinghill Ardtreck Reiskmore Callakille Blair Glen Bernisdale Glengrasco Ryefield Carn-gorm Drumsmittal Coillore Vatten Lonmore Inverasdale Torrin / Na Torrin Nigg Ferry Rhue Balnaknock / Baile nan cnoc Achanalt Blackwood Dalnacroich Urray Achnashellach / Achadh na Seileach Talisker South Erradale Àird Tokavaig / Tòcabhaig Galtrigill / Galtraigeall Auchtertyre Portneora Heribost Cartbostbeg Struanmore Grudie Dalmore Avoch Lower Tote Garafad / An Garadh Fada Fasag Achandunie Teandalloch Sluggans Avernish Achduart / Achadh Dubhaird Struan / An Sruthan Peinmore Leacnasaide Sgeitheabost / Skeabost Brenachie Kilbeg Idrigill Heatherfield / An Torran Uaine Balblair Kilmore Lochluichart Newmills Carbost Inver Strathy Isleornsay / Eilean Iarmain Kilmarie Erbusaig Leacanasigh Tore Gorstan Ardessie Chaol Loch Aillse Caroy / An Cadha Ruadh Kirkibost Uig Rhives Leachachan Dornie Knockbreck Ardmore Ardvasar / Àird a' Bhasair Craigrory Upper Halistra Drummond Corry of Ardnagrask Eynort Hilton Calligarry Easter Ardross Balmacara Uiginish / Uiginis Shulista Applecross Drumfearn / Druim Fhearna Heribusta Craig Glaick Balblair Wester Lonvine Bottacks Glenelg Invershiel Portmahomack Camusnagaul Ardullie Kirkton Glasphein / Glas-Pheighinn Flashader / Flaiseader Eilanreach Little Garve / Gairbh Beag Incheril Shiel Bridge Broadford / An t-Àth Leathann Upper Ollach North Erradale Earlish / Earlais Camustiel Lochcarron Achnacloich Braes of Ullapool Dunan / An Dùnan Easter Lonvine Loans of Tullich Lòndubh