Charity Marketing in Hurcot

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Hurcot are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Hurcot?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Hurcot is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in TA11 6

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Hurcot or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Hurcot (Somerset)

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Milton West Hill North Perrott Clays End Whatley Woolston Hele Lower Halsway South Petherton Fox Hill Northend Claverton Cloford Sutton Heathfield East Combe Bishop's Hull Walton Greenham East Nynehead Wraxall Street End Alvington Lambrook Banwell Beckery Lower Foddington North End Westfield Pitminster Houndsmoor Stogursey Otterhampton Riverside Vole Draycott Orchard Portman Wraxall Westford Butt's Batch Witcombe Leigh upon Mendip Rodney Stoke Over Stowey Netherclay East End Farleigh Hungerford Ellicombe Axbridge Lower Swell Greenway Coursley Whitestaunton Weston Meare Green East Rolstone Rhode Henstridge Marsh Broomhill The Millands Shadwell Friarn Simonsbath Hinton Lottisham Sharpstone Wrantage Westhay Kittisford Shearston Huish Episcopi Speckington North Cadbury Burrowbridge Lower Wellisford Mells Green Higher Chillington Isle Abbotts New Town Longhouse Chelvey Godney Keward Edington East End Sticklepath Ebdon Donyatt Bare Ash Ham Dundon Hayes Foxcote Bawdrip Wrangway Pitcombe Tyning West Chinnock Lower Somerton Claverton Down West Camel Allowenshay Blagdon Bedlam Woodlands Verrington Axeford Estate Walford Street on the Fosse Greylake Fosse Charlton Discove Netherton West Horrington Bickenhall Othery Winterfield North Barrow Upper Swainswick Terhill Whitcombe Corston Crowcombe Rodhuish West Howetown Pawlett Hill East Compton Killing's Knap Westham Shalford Chilson Ash Priors Shurton Kingsbury Regis Hartswell Langford Dundry Stowell Prestleigh Dinnington Chelmsine Bourne Stanton Wick Higher Halsway Clandown Steart South Chard Overton Newtown Kingsway West Monkton Twinhoe Battleborough Buscott Burrington Milborne Port Codsend Cranmore Nye Cowbridge Lopen Head Draycott Larkhall Higher Wambrook Elborough Pict's Hill Lydford-on Fosse Stolford Bagley Green Fairfield Park Leighland Chapel Misterton Holnicote Tadhill St Cleers Sutton Montis Girt Coleford Water Easton Town Townsend Ridge Bower Hinton Winscombe Wootton Courtenay Rodgrove Ashcott Coultings Wedmore West Coker Maperton Compton Bishop Middle Stoughton Sampford Brett Tolland Exton Ilchester Mead Muchelney Ham Henlade Clapton in Gordano Puckington Oake Green Hinton St George Englishcombe Runnington Stanton Drew Easton-in-Gordano Clewer Chapel Allerton Old Ditch Hurcot Newbridge Compton Dundon Lower Stratton Charlton Horethorne Woolavington Bathampton Potters Hill Hockholler Green Broadway Pound Combwich Waterside Hardington Moor Marsh Street Rimpton Stringston Ashington Stawley Hounsley Batch Washbrook Wearne Dowlish Ford Purn Staplehay Hardington Mandeville Wick St Lawrence Nash Horton South Cheriton Cameley Escott East Twerton Isle Brewers Newtown Lopen Yeabridge Pill Dry Hill Bratton Lower Chilton Cantelo Hicks Gate Cushuish Bridgetown Weston Town Eastover Stone Hill Southay Knapp Capland Clutton Hill Greinton Catsham Athelney Midsomer Norton Venn Catcott Edgarley Gotton Upper Godney Wellsprings Stream Bicknoller Listock Selworthy Stoke St Michael West Huntspill Congresbury Upton Noble Nethercott East Hewish Amesbury Tone Poundisford Blindmoor Burtle East Horrington Coat Chard Nynehead Parchey Upper Fivehead Hembridge Holway Litton Lower Weare Tickenham South Stoke Dodington Capton Coombe Bottom Aisholt Rapps Paulton Compton Martin West Hatch Chewton Keynsham New England Field Bathwick Kingstone Upper Baggeridge Felton Monkton Heathfield Lower Milton Wiltown Slape Cross Pitney Woolmersdon Perrymead Corfe Dulcote Heaven's Door Wick Nettlebridge Batheaston Peasedown St John Butleigh East Water Frieze Hill Holly Brook Chelvey Batch East Stoke Thorney Thornfalcon Broomfield Alcombe Firepool Payton Wonderstone East Chinnock Barrow Vale Dunball Queen Camel Great Elm Northay Lyncombe Vale West Hill Stockwood Vale Ashwick Belluton Lawford Hornblotton Green Beacon Hill Shoscombe Vale Hollow Brook Winter Well Panborough North Weston Failand Babcary Chedzoy Fivehead Westport Barlake Henstridge Bowden Riding Gate Shepton Mallet Pipehouse Nailsea Bridgwater Seavington St Michael Lower Writhlington Chew Stoke Washford Lydford Fair Place Up Mudford Ashwell Thicket Mead High Ham Kingston Seymour Street Eastbrook Stoughton Cross Wooten Hall Laverton Norton Malreward Spring Gardens New Town Dunkerton Beckington Upper Coxley Hare Lower Failand Cannard's Grave Kelston Combe Throop Pensford Windmill Hill Timberscombe Fiddington Priorswood Bradley Green Walrow Furringdons Cross Shoreditch Marston Magna Elworthy North Coker Chewton Mendip Whitley Head Norton St Philip Penselwood Locking Castle Rockwell Green Dean Edford Kilkenny Culverhays Ruggin South Cadbury Shockerwick Yanley Hawkcombe Upper Benter West Town Link Otterford Ham Downhead Highway Park Gate Spaxton Oldmixon West Woodlands Townsend Meadgate Bradney Thorne Coffin Trull Woodcombe Pilton Weston Park Lowton Street Staple Lawns Willett Mudgley Shapwick Whitchurch Wickham's Cross Blatchbridge Woolvershill Batch Dowlish Wake West Newton Stonebridge Northfield Darshill Middle Chinnock Shipham Ruishton 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Four Foot Combe Florey Silver Knap Cockhill Sticklynch Westcombe Welton Winterhay Green Crewkerne Curland Common Durston Woolcotts Slough Green Hamp Sticklinch Camel Hill Luxborough Weacombe Bourton Bloomfield Border Outwood Thorngrove Closworth Horsey Shepton Beauchamp Sparkford Curry Rivel Pathe Welton Hollow Stone-edge Batch South Barrow Higher Street Hungerford Poleshill Stembridge Melcombe Drayton Ham Sutton Mallet Stockwitch Cross Shopnoller Worminster Wallace Broadway Winsford Minehead Nailsbourne Beard Hill Creech St Michael Sparrow Hill Hastings Hele Wheathill Compass Monkton Combe Chardleigh Green Buckland St Mary Weston Bampfylde Bishop Sutton Cutler's Green Townsend Chantry Rickford Long Load Whitefield Middle Stoford East Dundry Lullington Milton Lower Weston Claverham Jocelyn Park Urgashay Coppits Hill Carhampton North End Bleadney Curload Worthy Chapel Cleeve Lower Aisholt West Leigh Nedge Hill Newbury Lower Godney West Mudford Way Wick Perry Street Cary Fitzpaine North 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Carlingcott Little Load Clevedon Wheddon Cross Withycombe Ford Smitham Hill Creech Heathfield Higher Durston Lower Leigh Launcherley Wellisford Bradford-on-Tone Halsway Honey Hall Tangier Higher Foddington Thurloxton Bramwell Burton Midford Croford North Curry Churchinford Henton Stockland Bristol Backwell Green Widcombe Yenston Exebridge Moorlinch Stout Kingston St Mary Buckland Dinham Woodlands Hartford Burnworthy Wambrook Scrapton Rock Middle Burnham Farmborough Haydon Adscombe West Shepton Wincanton Rooks Bridge Mid Lambrook Tivington Porlock Knoll Green Raddington Vagg Brompton Ralph Ilminster Budleigh Downside Coleford Wayford The Butts Dolemeads Wick Sherford Charlton Emborough Lansdown Hillside East Lydford Vellow Iwood Cutcombe Cole Cheddar Tadwick Combe Britten's Clapton Wick Four Forks Downhead Lattiford Bowlish Cad Green Cucklington Portishead May Pole Knap Liney Northway Ford Lansdown Bincombe Fitzroy West Lambrook White Ball Rockley Ford Stoney Stoke Low Ham 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Kilmersdon South Widcombe Hadspen Hobb's Wall Heath House Binegar Brympton d'Evercy Lodway Mark West Stoughton Rudge Neighbourne Henley Christon Bowdens Winsham Alford Greyfield Moortown Upper Cheddon Charlcombe Ford Horsecastle Aldwick Weare Havyatt Sand Preston Plucknett Green Parlour Ash Cross East Quantoxhead Lydeard St Lawrence Queen Charlton Dipford Radlet Drayton Snails Hill West Hewish Wortheal Rowford Winterhead Spargrove Tuckerton Puddlebridge Upper Milton Huxham Green Watchet Woodford Farringdon Peasmarsh Pleamore Cross Blackrock Portbury Churchstanton Upper Littleton Bankland Mill Cross Bossington Wagg Upper Canada Cricket Malherbie East Town Durleigh Ubley Edbrook Chapel Leigh Haybridge Chelston Heathfield Burtle Hill Kingweston Hawkridge Cloford Common New Cross Burrow Redlane Whitecross Fulford Bishops Lydeard Nyland Merridge Barwick Yarberry Stamborough White Cross Hillcommon East Lydeard Northfield Waterrow Hallatrow Atherstone Polsham Steanbow Lye Hole Mearns Badger Street Swell Northmoor Corner Higher Wellisford Fordgate Lower Durston Farrington Gurney Plainsfield Seven Ash Montacute Ham Webbington Walcombe Silver Street Stileway Watchfield Portland Cannington Yarley Kibbear Ansford Whitty Hardington Marsh Lower Westholme Rackley Flaxpool Nether Stowey Winford Bonson Walpole Horner Whiteway Somerdale Midelney Hale Coombe Yatton Pawlett Portfield Berrow Lower Shepton Dunwear Duddlestone Haydon Newtown Roadwater Haselbury Plucknett Mudford Lipyeate Bodden North Batsom Wiveliscombe Dundon Whitchurch Gupworthy Southfield Cossington Yarde West Porlock Langley Marsh Nettlecombe Townsend Whitnell Leigh Woods Dimmer Foddington Norton Hawkfield Moor Stowey East Lyng Marston Gate Holcombe Westbury-sub-Mendip Stone Allerton Haymoor End The Green Higher Marsh Staple Fitzpaine Podimore Woodlands Treble's Holford Moorlands Dulverton Exford Fowler's Plot Wookey Hole Nythe Oakhill Pear Ash Clanville Narfords Ham Green Tellisford Ammerham Old Down South Cary Sidbrook Charlton Adam Borough Post Clatworthy Edithmead Hornblotton Goathurst Town's End Haines Hill Langport Cambridge Batch Latcham Walton in Gordano Walton St Mary North Wootton Bath Obridge Heale Chard Junction Sawyer's Hill Wall Mead Little Pennard Wood Somerton Hill Churchtown Cat Tail Edingworth Baltonsborough Stoke sub Hamdon Chelston Wick Corton Denham Doniford Yarlington Ash Biscombe Triscombe Kingswood Lower Key Kenn Lower Marston Burrow Cudworth West Wick Willand Milton Clevedon Huntscott Upton Moorland Belle Vue Standerwick Town's End Hurst Pecking Mill Wellington Torre Tolbury Higher Holton Hunstrete St Decumans Hatch Beauchamp Star Gurney Slade Wells Providence Place Barrow Puriton Heale Wembdon Luccombe Greylake Meadgate West Norton Fitzwarren Lypiatt Doverhay Portway Chelwood Treborough Stone Butcombe Coley Hackness Withyditch Buckland Down Langford Budville Hatch Green Langford Green Withypool Piltown Claverton Down Yarrow Welham Lillesdon Combe Park Curland Beercrocombe West Pennard Downside Stoford Goosenford Oareford Cole Hill Lydmarsh Hapsford East Huntspill Higher Alham Blackmoor South Twerton Dinder Norton's Wood Marston Bigot Breach Lower Wraxall Newport Blackmoor Lyncombe Hill Easton West Lyng Berkley Down Frome Lye Cross Kingdown Holford Overleigh East Town Clayhanger West Quantoxhead Croscombe Helland Courtway Huntham Tone Green Little Lyde Vobster Mells Havyatt Green Skilgate Lusty Stocklinch Chilson Common Stapleton Berkley Marsh Oath Oldfield Park Backwell Galmington Pitsford Hill West Yeo East Street Sherborne North Town Bratton Seymour Rush Hill Ilton Bathway Hoccombe West End Canonsgrove Maidenbrook Lyngford Huntstile Knowle St Giles Clutton Burlinch Chipstable West Bagborough Church Row Northfield Worle Highbridge Strode Farleigh Elliots Green Allerford Adsborough Pye Corner Down End Badbury Chesterblade Langport Westover Long Sutton Fox Hills West End Udley Blackwater North Cheriton Bayford Maundown Willhayne Limington Hook Wrington North Wick Lower Swainswick Dunster Nailwell Lower Marsh Wookey Woodspring Priory Hillfield Porlock Weir Yeovil Marsh East End Highbury West Buckland Barrington Horton Cross Church Town Burnham-on-Sea Tyntesfield Stanton Prior Stolford Bruton North Town Weston in Gordano Kingsmead Double Hill Badgworth Wadeford Mark Causeway Grosvenor West End Higher Burrow West Bradley Shepton Montague Rydon Priston Upper Langridge Enmore Ham St Catherine Sheepway Preston Seavington St Mary St Andrew Newtown Ford Street Wilkinthroop Lovington West Town Fennington Maiden Head Lower Whatley Wigborough Sparkford Hill Cholwell Portway Pound Woolminstone Porlockford Dinghurst Batcombe Burton Knott Oak Summerlands Halcon Aley Curry Mallet Knowle Locksbrook Martock Behind Berry Lower Knapp Rolstone Bishopswood Towns End Mattock's Tree Green Allerford Lower Weacombe Handy Cross Fulwood Whitelackington Brockley Gold's Cross Puxton Westmoreland Wick St Lawrence Compton Pauncefoot Saltford Upton Beer Hillfarrance Huntworth Marshall's Elm Bury Hollands Cowslip Green The Oval Park Corner Locking Stewley Horsington Higher Town Kilve Brandish Street Tunley Milverton Plaster's Green Parbrook Pudleigh Comeytrowe Chalkway Stock Withiel Florey New Town Oldford Hornsbury Silver Street Upper Weston Towerhead Chew Magna Northover Lower Odcombe Laverley Maines Batch Pedwell Redcliffe Bay Bradley Cross Worth Durborough Ashton Moolham Galhampton Kenny New Town Nimmer Blue Anchor Bloomfield Kilton Brompton Regis Ashcombe Park Tarnock East Bower High Littleton Shoscombe Coombe Ilford Ludney Cheddon Fitzpaine Appley Wreath Weston Village New Town Barton Bathford Whitney Bottom Sampford Arundel Lympsham North Town Milborne Wick Fenny Castle Rook's Nest Twerton Hedging Ashbeer East Coker Evercreech Puddle Town Nempnett Thrubwell East End Cross Ways Worlebury Broadmead Woolverton Barrows Stoke St Mary New Town Pylle Chilthorne Domer Greenvale Henstridge Ash