Charity Marketing in Walcombe

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Walcombe are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Walcombe?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Walcombe is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in BA5 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Walcombe or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Walcombe (Somerset)

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Barrows Little Lyde Holman Clavel Fitzroy Chelwood Nettlecombe Hurcot Tintinhull Fromefield Silver Knap Strode Moorland Newton Woolmersdon Tone Green Corston Yarford Middle Chinnock Charlton West Howetown Ashton Watering West Bagborough Heaven's Door Locksbrook Lyngford Roadwater Brompton Regis Bladon Burrow West Camel Clewer Nye Street Dundry Queen Charlton Fox Hill Broadway Silver Street Wicklane Lambridge Creech St Michael Polsham Little Moor Catsham Four Forks Whitefield Higher Chillington Street End Rooks Bridge Cricket St Thomas Bindon Darshill Churchstanton Bath Upton Congresbury Southay Haymoor End Twerton Clutton Lower Claverham Clapton in Gordano Whatley Mudgley Sandford Cuttiford's Door Darvole Shopnoller Wellisford Mattock's Tree Green Tyning Shadwell Southdown Banwell Adsborough Tolbury Hartford Pipehouse Bridgetown South Stoke Curload Great Elm Ashgrove Shepton Beauchamp East Hewish East Bower Lower Weacombe Ham Hurst Obridge Bathway Battleborough Britten's Pill Lower 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North Weston Northend Abbots Leigh Henley Littleton Kilton Clays End Frieze Hill Scrapton Curland Common Preston Bowyer Clutton Hill Beckington Blue Anchor Waterlip Hutton Blackwater Furringdons Cross Mark Causeway Blagdon Hill Staplehay Newtown West Woodlands North Coker Gold's Cross Stapley Whatley Whatley Northover Lusty Easton Haydon Pylle Tivington Knowle Barton Badger Street Charlton Horethorne Beacon Hill Rode Hill Street Ash Long Cross Monkton Heathfield Bickenhall Ashill Feltham Woodhill Townsend Trull Andersea Voxmoor Tucking Mill Poole Norton Fitzwarren Perry Street Lulsgate Bottom Street on the Fosse Failand Sutton Bingham Border Stowell Closworth Ashington Walton Shoreditch Screedy Bourne Sticklepath Yarberry Penselwood Chelston Woolverton Midford Ash High Littleton Ford Berkley Merriottsford Field Ham Street Chelmsine East Stoke Weacombe Haydon Perry Green Lower Halsway Dry Hill Durston Dunwear Weston Park Little Load Coleford Henley Hornsbury Wyke Champflower Burnett Ham Puckington Blackford Hapsford Hastings Lamyatt Cannard's Grave Washbrook Backwell Common Durnfield Sigwells West Hill Upper Baggeridge Cross Rudge Worminster Stembridge Bishopswood Batcombe Wedmore Ilford Woodhill Weekmoor Milton Mearns Over Stratton Thrupe Leigh Common North Batsom Courtway Chelynch Moorlands Bankland Townsend Town's End Clapton Thorne Coffin Portland Steart Lower Peasedown Brinscombe Greenhill Stout Higher Marsh Knowle St Giles Sawyer's Hill West Pennard Hockholler Green Overton Ford Beardly Batch Fitzhead Tangier Leighland Chapel Cannington Doverhay Compton Martin Milton Walcombe Redlynch Priorswood Wortheal Newtown The Oval Urgashay May Pole Knap Upton Tadwick Shearston Eastertown Kenny Beggearn Huish Dinnington Dodhill South Barrow Mells Green Hele Haselbury Plucknett Old Down Bailbrook Otterford Westford Thorngrove Beer Weston-Super-Mare Henlade Weston Village West Coker Walcot Cowbridge Triscombe Highbridge Upper Littleton Binegar Middle Stoford Periton Havyatt 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Luxborough Midelney Hinton St George Lilstock South Cary Thorney Cambridge Batch North Newton Keinton Mandeville Leigh Woods West Hill Gardens Lopen Lower Merridge Kingsbury Episcopi West Horrington Staplegrove Bathford Hartswell New Town Dean Kingsway Upper Fivehead Stoke Trister Brindham Cross Ways Templecombe Henton Heale Wickham's Cross Whitcombe Whitney Bottom Townsend East Coker Bodden Locking Castle Coultings Badbury Coombe Timsbury Lydford Fair Place Bagley Kingsbury Regis Halcon Uphill Hawkcombe Ilchester Mead Overleigh Vagg Butt's Batch Compton Dundon South Cadbury Norton Hill Sutton Wick Lower Vexford Marsh Street Nunney Catch Chew Magna Behind Berry Heale Crowcombe Little Keyford St Cleers Stratton-on-the-Fosse Langport Westover Street Thicket Mead Stockwitch Cross East Quantoxhead Charlton Musgrove West Stoughton Battleton Berhill Upper Vobster Knole Hatch Beauchamp Horsington Puxton Dowlish Ford West Huntspill Chard Junction Monger Chew Stoke Nunney Ammerham Kingstone Poleshill Way Wick Lydford-on Fosse Old Estate Yards Woodford Riverside Runnington The Millands Fyfett Cole Hill Pathe Wheathill Highbury Luckwell Bridge Lottisham Pen Mill Lympsham Bussex Bawdrip North End Spaxton Tyntesfield Plot Street Vellow Girt Hedging Sand Lower Strode Farringdon Pitminster West Harptree Upper Radford Woolvershill Batch Hambridge Woolcotts Nash Shipham Verrington Low Ham Netherton Batten's Green Tacker Street Draycott Lye Hole Allowenshay Burlinch Limington Small Way Stapleton Hare Upper Swainswick Woodlands East Rolstone Brean Blatchbridge North Cheriton Thurlbear Longhouse Kittisford Huntscott Wick St Lawrence Seavington St Michael Belle Vue Bury Chilcompton Treborough Lower Stratton Dyche Portbury Pawlett Hill Minehead West End Furnham Ilton Burrowbridge Sampford Moor West Lydford Lower Writhlington Primrose Hill Axeford Estate West End Chapel Leigh Hook Claverton Upper Canada Stoney Stratton Kingston St Mary Lower Swell Parchey Long Ashton Hewish Stanton Drew Axbridge Marston Magna Lower Durston Chelston Heathfield Washford Stoford Pilton North Curry Hounsley Batch Butcombe Tytherington Watchfield Sparrow Hill Southmarsh New Cross Rockwell Green Oldmixon Locking Odd Down Taunton Aller Upper Langford Houndstone Upper Godney Lansdown Broadmead Waterside Mudford Blackford Stanton Wick Lytes Cary Lyatts West Town Lillesdon Greylake Fosse Horton Hallatrow Upper Coxley Laverton Pawlett Greenvale Wellsprings Flax Bourton Wearne Stocklinch Ham Uphill Manor Star Hillcommon Lower Canada Downhead Woolley Clarence Park Stewley Willhayne Wood Combe Hay Stockwood Vale Nailsbourne Higher Burrow Hadspen Park Gate New England Crofton Park Ston Easton Up Mudford Nether Stowey Huntworth Broomfield Barrow Vale Sutton Montis Charlton Combe Down Muchelney Ham Ash Cross Little Pennard Inglesbatch Westhay Raddington Puriton Fulford Ash Priors Woodcombe Seven Ash Wincanton Edithmead Dinder Walton in Gordano Lower Weare Worlebury Loxton Misterton Dinghurst Wadeford Worth Worle Hill Corner Chapel Allerton Eastover Standerwick Chard Goar Knap Lower Burrow Bramwell Hollands Charlton Mackrell Oldfield Park West Mudford Warleigh Torre Killing's Knap Dowlish Wake Lydeard St Lawrence Barrow Neighbourne East Twerton Higher Alham Hillside North Town Welham Bower Hinton Hollow Brook Kingswood Fivehead Maines Batch Bowlish Creech Heathfield Edington Stockmoor Village Wanstrow Charlynch Aley Stanton Prior Weston Bampfylde Tarnock Paintmoor Sydenham Pitcot Nimmer Lipyeate Moorledge Pear Ash Fowler's Plot Stolford Rowberrow Lufton Claverham Nailwell Potters Hill West Luccombe Evercreech Wells Huntspill Maperton Wookey Hole Sellick's Green South Twerton Ham Bratton Seymour Chesterblade Locking Parklands East Pennard Sweethay Ruishton Moolham High Ham Pound Rickford Hornblotton Theale Lower Woolston Brent Knoll Farrington Gurney Upper Benter East Compton Cottiford Windwhistle West Lambrook Camel Hill Bathealton South Brewham Cutler's Green Holwell Northway Chardleigh Green Heale Burrow Horner Bridgwater Oldford Catcott Yeovil Marsh Church Row Lypiatt Huish Episcopi Bicknoller Greinton Dundon Hayes Sea Withycombe Rodgrove Stock Tyning Higher Beetham Foddington Lyncombe Vale Berkley Marsh Winterhead Pyleigh Portfield Windmill Hill Rackley Breach Skilgate Wreath Churchill Doulting Asney Doniford Bedlam Godney Purn Clevedon Oxenpill Monksilver Hatch Green Huntstile Henstridge Ash Duddlestone Stoney Stoke Compton Bishop Selworthy Purtington Leigh upon Mendip Kewstoke Shepton Montague Abbas Combe Seavington St Mary Hamfield Ellicombe Pinksmoor East End Long Sutton Holnicote Leighton Stoke sub Hamdon East Horrington Langford Green Down End Marston Gate West Newton St Decumans Haydon Pedwell Milton Clevedon Bonson Cudworth Allerford Newtown Halsway Woodram Alford Ridgeway Langley Marsh Church Town Ansford East Clevedon Westowe Martock Coursley Barrow Gurney Honey Hall Hornblotton Green Stone Widcombe Northmoor Corner Milverton Lower 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Cloford Cameley Yenston Englishcombe Littleton Rapps Farleigh Langport Eastover Cockwood North Brewham Terhill Wilmington Cowslip Green Bishop's Hull North Petherton Buckland Dinham Yeovil Combe Throop Pudleigh Kingston Seymour Corfe Walford Yanley Lower Milton Rowford Newton St Loe Ashwell Stogursey Alvington Wiltown Pensford East Cranmore East Woodlands Plot Gate Tone Paulton Burcott Bleadon Timberscombe Wrantage South Widcombe Bishops Lydeard Downside Marshall's Elm Stonebridge Buckland St Mary Puddle Town Hinton Sticklynch Isle Brewers West Hewish Badgworth Sharpstone Bilbrook Lower Vagg Hembridge Treble's Holford Bradley Cross Dulverton Burnham-on-Sea Winsford Stoke St Gregory Wick Churchinford East Huntspill Cary Fitzpaine Hardington Wilton Staple Lawns East Lydeard Withy Mills West Chinnock South Chard Coombe Bottom Muchelney Somerton Chelvey Batch Exton Dundon Keyford Baltonsborough Waterrow Dunkerton Pightley Pecking Mill Carhampton Faulkland Greyfield Haines Hill Upper Cheddon Combwich Hobb's Wall Primmore Corner Towns End Peasmarsh Wallace Weston Town Park Corner Capland Maundown Aldwick Chilson Common Compass Brockley Elm Berrow Witcombe Dunball Dowslands Budleigh Coleford Water East Lyng White Ox Mead Withiel Florey Knowle Higher Wambrook Cleeve Walpole Wick St Lawrence Sutton Mallet Greendown Maiden Head Portishead Bulford Riding Gate Plainsfield Spring Gardens Comeytrowe Weare Bowdens Lattiford Fulwood Towerhead Oakhill Bason Bridge Wall Mead Lower Leigh North Wick Woodborough Beechen Cliff Towns End Writhlington Combe Florey Piltown West Lyng Sidbrook Pickney Goosenford Yatton Tracebridge Meare Hale Wambrook Lodway Greenway Bincombe Lower Shepton Kingweston Old Way Wilkinthroop New Town Claverton Down Alder Row Cheddon Fitzpaine Halse Berkley Down Five Bells North Perrott Bratton Cottle's Oak Portway Tickenham Lower Westholme Marksbury Somerton Hill Heathfield Vole South Cheriton Woolavington Chilton Polden Shiplate Thurloxton Ford Street Henstridge White Ball Athelney Drayton Henstridge Bowden Edingworth Nettlebridge Bathwick Bloomfield Blindmoor Kenn Moor Gate Outwood Clapton Wick Clandown North Barrow Claverton Down Winsham Preston Plucknett Codsend Priest Down Hunstrete Whitestaunton Odcombe Hardway Higher Foddington Barlake Sticklinch Ham Maidenbrook Frome Priddy Chiselborough Rockley Ford Barrow Common Swell Lower Failand Wellow Clavelshay Ebdon Bourton West Compton Iwood Keward Pitcombe Higher Holton Coombses Tatworth Speckington Shockerwick West Yeo Kingsmead West Shepton Churchtown West Leigh Burton Nempnett Thrubwell Holbear South Horrington Allerford Priston Upper Westholme St Catherine Discove Alstone Chaffcombe Rodney Stoke Rook's Nest Broadshard Wheddon Cross Easthill Galhampton Walton St Mary Ridge Bagley Green Stawell Sherford Yarde Hoccombe Upcott Lower Foddington Redcliffe Bay Brandish Street Portway Kingdown Ashbrittle Blackmoor Charlcombe Shawford