Charity Marketing in Woodlands

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Advertising Charities in Woodlands

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Woodlands are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Woodlands?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Woodlands is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in TA3 6

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Woodlands or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Woodlands (Somerset)

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Goathurst Chilton Polden Howleigh Yarley Lower Shepton Winsford Hallatrow Wiltown Buckland St Mary Shipham Shoscombe Brandish Street Chew Magna Beechen Cliff Bridgwater Blatchbridge Holton Lower Strode Yeovil Marsh Broomhill Tellisford Elliots Green Blagdon Hill Kingstone Hale Coombe Hutton Worminster Rydon Charlton Horethorne North Wick Greenvale Lamyatt Combe Down Listock Whitchurch Liney Wood Chapel Leigh Stone-edge Batch Great Elm Cushuish Sparrow Hill Ashbrittle Hembridge Ansford Welton Hollands Widcombe Waterlip Hornblotton Green Hillcommon Wraxall Church Town Wagg Kingweston Hungerford Nimmer Sparkford Hill Keinton Mandeville Blue Anchor St Decumans South Widcombe Doniford Fenny Castle Poleshill Portland Pickney Helland Lower Foddington Rowbarton Durleigh Watchet Blackwater Charlton Adam Curload Combe Florey Appley West Hewish Twinhoe Lydford-on Fosse Thorne St Margaret Ashcott Fennington Dipford Penselwood Burrington Lower Swell New Town Woolston Huish Champflower Higher 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Milton Sparkford Maiden Head Lovington Ashwick Hardington Moor Steart Wedmore Barwick Claverton Down Nunney Catch Bincombe East Woodlands Lower Somerton Andersfield Waterrow Bishopswood Ashington Churchtown East End Bathpool Wicklane West Stoke Bare Ash Knott Oak Walcot Buckland Down Beckery Bear Flat Fox Hill Sutton Bingham Fulwood Stanton Wick Hele Tadwick Hewish Chilson Higher Alham Bodden Upper Cheddon North End Pye Corner Lower Odcombe Upton Clutton Sydenham Lower Weston Belle Vue Rodney Stoke South Petherton Clatworthy Westowe Cameley Woodlands Backwell Common Wrantage Pear Ash Highbridge Oath Chillington Lyng Ham Southmarsh Primmore Corner Withypool Single Hill Priorswood Hinton Charterhouse Charlton Mackrell Woollard Carhampton Norton's Wood Stone Henstridge Ash South Cary Webbington Hadspen Wanstrow Ilminster Bridgetown Monkton Combe Walford Frome Sticklynch Monger Haydon Green Ore Ley Priest Down Bathealton Redlynch Lower Vagg Darshill Leigh upon Mendip Backwell Bickenhall 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Buckland Dinham Stoke Trister Hobb's Wall Clapton in Gordano Alhampton Whitnell Townsend West End Bathford Burtle Hill Standerwick Higher Beetham Aldwick Oldfield Park Easthill Farleigh Hungerford Northfield Blackford Compton Common East Cranmore Rimpton Whatley Westhay Berkley Marsh Discove Ford Flax Bourton Rockley Ford Park Corner Newbury Middle Stoford Brompton Regis Meare Green Stockwitch Cross Lambridge Catsham Kingsmead Kilve Canonsgrove Shepton Beauchamp Hewish Windmill Hill Mudford Sock Towerhead Cannington Horsington Marsh Langley Marsh Weekmoor Polsham Wearne Ilchester Mead Henstridge Marsh Middle Leigh Draycott Oare South Brewham Wrangway Pilton Yarberry Coley Ubley Sideling Hillside Northmoor Corner Babcary Coombe Roundham Weacombe East Lyng Stratton-on-the-Fosse Fordgate Lower Woolston Old Estate Yards Skilgate Portishead Lullington Stoughton Cross Haybridge Athelney Shurton Ashcott Corner Tangier Bladon Parbrook New Town Chapel Allerton Bourne Wambrook Plot Street 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Wells Pyrland East Clevedon Perry Street Lympsham Barrow Vale Croscombe Compass Preston Bowyer Haydon Northfield Puxton Nether Stowey Locksbrook Pibsbury Castle Cary Closworth Upper Coxley Peasedown St John Hillside Combe Hay Meadgate West Lower Leigh Monkton Heathfield Adscombe Lower Marston Ilchester Little Weston Newton Long Ashton Washford Dunwear Lillesdon Hayes Park Plaster's Green Newtown Larkhall Cambridge Batch Moorlands Hornblotton Clayhanger Behind Berry Lopen Head Hounsley Batch Woolavington Haselbury Plucknett Hinton Shoscombe Vale Timsbury Walton Bay North Weston Barton St David Hale Crofton Park Upton Splatt Lippiatt Muchelney Ham Edington Lottisham Norton Fitzwarren Chaffcombe Southay Hook Angersleigh Inglesbatch Crowcombe Heathfield Littleton Knightcott Portway Goar Knap Milton Westmoreland Downhead Brushford Wick Allerford West Lambrook Hinton Blewett Wickham's Cross Houndstone Backwell Green Chantry Chesterblade Welham White Ox Mead Congresbury Dowlish Ford Blackmoor North Stoke Ubley Witcombe Sellick's Green Hawkcombe Chipley Halcon North Wootton Heaven's Door Stileway Stony Littleton Chilson Common Brinsea Stoney Stoke Dimmer Rowberrow Ridge Rodhuish Handy Cross Little Load East Quantoxhead Galhampton Wadeford Burnworthy Norton sub Hamdon Coleford Water Rackley Ham Treble's Holford Borough Post Withyditch Coat Langford Green Templecombe Coursley Meadgate East Glastonbury Clevedon North Coker Lyatts Thurloxton Maundown Adsborough Outwood Crickham Martock Pylle Walton Uphill Manor Charlton Wick St Lawrence Tarnock New Town Lytes Cary Felton South Barrow Chelynch Holway Torre Luckwell Bridge Darvole Beckington West Chinnock Westham Primrose Hill Forton Odd Down West Bradley Lower Weacombe Shearston Lower Knapp Stockland Bristol Burnham-on-Sea Upper Stanton Drew Holbear Lower Burrow Fitzhead South Stoke Hawkridge Curland Common Coxley Wick Capton Barrow Common The Millands Midelney Northover Porlock Keward Wookey Hole Fulford Wallace Holly Brook Catcott Mark Causeway Wellington Udley Middle Chinnock Perry Green Upper Weston Uphill Langford Greenway Vagg Stogursey Holman Clavel Stolford Bradford-on-Tone Upper Canada Sheepway New Town Cutcombe Street End Kingsbury Regis Verrington East Pennard Redlane Coombe Hurcot Bulford Claverton Down Stout Heathfield West Howetown Locking Parklands Somerdale Edingworth Catsgore Hardington Stewley Edithmead Withial Creech Heathfield Ashill Henstridge Bowden North Perrott Batheaston Chewton Mendip Woolley Beer Huntstile Pen Mill Lower Aisholt Banwell Wick St Lawrence Witham Friary Lower Langford Knole Payton Cocklake Gothelney Green Laverley Redhill Bloomfield Chipstable Herons Green Pill Portbury Townsend Yarlington Lyncombe Hill Over Stratton Compton Durville Gurney Slade Little Moor Pitcot Lower Wraxall Hoccombe Bradney Wilton Purn Combe St Nicholas Chiselborough East Horrington Bason Bridge West Hill Nettlecombe Othery Flaxpool Rapps Langford Budville Compton Martin West End Beard Hill 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Urgashay Towns End Tracebridge Rhode Wincanton Lower Godney Summerlands Combe Throop Lydford Fair Place Chilcompton Maines Batch Stock Woodborough Huntspill Long Load Whitcombe Woodlands Double Hill Hornsbury Killing's Knap Barrow Lopen Barrow Vole Hillside Weston-Super-Mare Sampford Arundel Ham Burrow Somerton Hill Chard Stoke St Gregory Greylake Fosse Providence Place Westport Winterfield Midford Plainsfield Chilton Trinity Corston Shockerwick North Newton Churchinford Porlock Weir Creech St Michael Farmborough Icelton Norton Hawkfield Wayford Nash Otterford Compton Bishop Croford Burtle Claverham Sandford Pitney Long Sutton Pudleigh Wick Lansdown Honey Hall Alston Sutton Street on the Fosse Townsend Ston Easton Horsington East Town Cox's Green Clapton Bawdrip Iwood Woodhill Stawell Broadshard Willhayne Wellow Thicket Mead Shadwell Taunton Milton Dowlish Wake Dundon Hayes Failand Houndsmoor Downhead Treborough Faulkland Wooten Hall Knowle St Giles Pitsford Hill Lodway Oxenpill Westcombe Nunney Tacker Street Stanton Prior Bramwell Walpole Launcherley East Lydeard Lower Marsh East Brent Middlezoy Langridge Cross Ways Hill Corner Kibbear Worlebury Yeovil Silver Street Stockmoor Village Burlinch Charlcombe Clapton Wick Escott Sigwells West Harptree Belluton Huxham Green Weston in Gordano Battleborough Southwood Publow Brockham End Cole Hill Wreath Pond Close Nedge Hill Cloford Common Lansdown Butt's Batch Knoll Green Combwich Bossington Lattiford Whitley Head Donyatt Bagley Newtown Greinton Blackrock Kilmersdon Weston Town Stowey West End Simonsbath Cutler's Green Seavington St Mary Higher Wellisford Chalkway Street Ash Lower Roadwater Higher Street West Hill Gardens Townsend Lyncombe Vale Timberscombe Girt Dundry Hinton St George Barrows Coombses Stockwood Vale Isle Abbotts Allowenshay Camel Hill Isle Brewers Stoney Stratton Meadgate Moolham Drayton Stoke sub Hamdon Oldford Whitecross Knighton Willett Marshall's Elm Biddisham Willand Charlynch East Stoke Chelwood East End Bathwick Beggearn Huish Burton Radstock Higher Wambrook Merridge Sampford Brett St Cleers Hapsford New Cross Frieze Hill Clutton Hill Royston Water Ash Cross Horsey Rockwell Green Pyleigh Misterton White Post Brindham Higher Chillington Old Way Wheeler's Hill Eastbrook Leighton Preston Kingsway Moorlinch Montacute Stawley Neighbourne Lambrook Fowler's Plot Cossington Tucking Mill Clapton Hardington Marsh Bradley Green Rooks Bridge Hare Kittisford Stream Combe Sutton Swell West Luccombe Poole Welton Hollow Upcott Withycombe Blagdon Northover West Woodlands Tonedale Compton Dando Holford Waterside Dunkerton Lydeard St Lawrence Newtown East Town Wookey Bussex Brockley Elm Garden City Lower Weare Knowle Henley Tunley Oake Green Cloford Alvington Lilstock Rudge Biscombe Furringdons Cross Screedy Lower Swainswick Puckington Sawyer's Hill Northfield Tolland Thorney Radlet Ashton Watering Claverton Eastover Peasmarsh Queen Camel