Charity Marketing in Sotherton Corner

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Sotherton Corner are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Sotherton Corner?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Sotherton Corner is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR34 8

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Sotherton Corner or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Sotherton Corner (Suffolk)

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Icklingham Sotherton Corner Owl's Green Meeting Green Sibton Farnham Boyton Palgrave East Bergholt Kersey Tye Homersfield Newbourne Cattishall Bradfield Combust Great Finborough Grimstone End Orford Little Bealings St James South Elmham Butley Low Corner Ipswich Syleham Mickfield Barsham Wattisham Gazeley Hemingstone Hazel Stub Ampton Cock and End Cargate Warren Heath Hawkedon Shotley Gate Battlies Green St Margaret South Elmham Redgrave Bury St Edmunds Chevington Melton Stanton Cole's Green Newtown Sudbourne Tuddenham Rushbrooke Great Green Ringsfield Corner Bacton Green Upper Weybread Calford Green Bell's Corner Boot Street Charles Tye Upper Layham Middlewood Green Mellis Brabling Green Hargrave Broke Hall Earl Soham Stanway Green Nedging Tye Cookley Rose Green Timworth Denston Crowfield Culpho Clopton Green Wetherden Coddenham Gosland Green Leavenheath Chedburgh Theberton Harrow Green Sowley Green Little Blakenham Hundon Otley Green Easton Bavents Thorpe Street Little Knowles Green Hengrave Rickinghall Rendham Kedington Old Newton Bentley Eastbridge Stow's Hill Rougham Green Genesis Green Potash Mill Hills St Michael South Elmham Trimley St Mary Falkenham Sink Lackford Rendlesham Westerfield Otley Helmingham Baxter's Green Stores Corner Stoven Shotley Common Halesworth Audley End Pinford End West Row Daisy Green Edwardstone Iken Melon Green Cherrytree Green North Warren Kenton Snape Tannington Brightwell Kentford Gainsborough St Cross South Elmham Kirton Westhorpe Elveden Felixstowe Ferry Barrow Bruisyard Street Grundisburgh Lower Green Wherstead Sapiston Beccles Kettlebaston Upper Town Lawshall Kesgrave Bucks Horn Place Brampton Oak Hill Stansfield Battisford Tye Chelsworth Ixworth Thorpe Moats Tye Haughley Brockley Green Wetherup Street Thurston End Walton Great Saxham Holton St Mary Saxham Street Pakenham Larks' Hill Hepworth Creeting St Peter Brundish Exning Chattisham Campsea Ashe Stoke Lower Layham Windsor Green Nayland Wingfield Cattawade Washbrook 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Hawstead Green Gipping Chelmondiston Methersgate Hessett Felixstowe Elmsett Friday Street Stanningfield Wickham Green Walsham le Willows Bird Street Thurston Planche Combs East End Stone Street Stoke Ash Little Eriswell Bawdsey Chilton Leys Lower Falkenham Foals Green Raydon Little Waldingfield Martlesham Heath Stubbing's Green Water Run Holton Newmarket Brundish Street Hightown Green White Horse Corner Beck Row Little London Chilton Street Bloodman's Corner Hanningfields Green Thelnetham Tan Office Woodbridge Lower Holbrook Boxford Heveningham Lampardbrook Brown Street William's Green Thornham Magna Cockfield Lindsey Tye Shop Corner Kennett End Rede Wattisfield Sackers Green Annis Hill Wordwell Playford Stonecross Green Boardy Green Stonham Aspal Botesdale Green Kittle's Corner Groton Otley Bottom Stockhold Green Ash Street Great Blakenham Henstead Mace Green Chalkstone Elmswell Middleton Thorney Green Woolpit Wickham Skeith Gedgrave Freckenham Butley Cookley Green Coopers Corner 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Denham Colchester Green Saxtead Little Green Kingshall Green Oulton Broad Marlesford Cross Street Tannington Place Depden Green Wyverstone Green Wickham Street Clopton Green Ilketshall St Andrew Ashfield Cum Thorpe Crownland Fenstead End Little Whittingham Green Dorking Tye Rushmere St Andrew Hoo Fingal Street Calais Street Clopton Corner Nettlestead Washmere Green Great Bricett High Street Sutton Woolpit Heath Lambfair Green Button Haugh Green Carlton Saxtead Dalham Humble Green Wixoe Tan Office Green Redlingfield Gislingham Church End Lindsey South Cove Attleton Green Somerton Cobblers Corner Tuddenham St Martin Cross Green Studlands Park Tattingstone Thrandeston Hacheston Polstead Heath Wetheringsett Scotia Drift Yaxley Hunston Crowfield Green Fornham All Saints Dagworth Russel's Green Magpie Green Hasketon Kingshall Street Culford Canham's Green Stutton Dallinghoo Mill Street Hintlesham Westley West Stow Priory Heath Creeting Hills Athelington Castling's Heath Battisford Barking 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Brundon Clements Smallwood Green Allwood Green Aspall Denham Benacre Buxhall Wissett Fen Street Kersey Dennington Corner Saxtead Green Little Green Wickhambrook Boyden End Sizewell Redisham Stock Hill Great Green Coldfair Green Brook Green Stowmarket Babel Green Henley Bedfield Long Green Depden Gromford Frostenden Waldringfield Heath Stone Street High Rougham Baylham Stone Grinstead Hill Lattinford Hill Mount Pleasant Wenhaston Black Heath Badwell Green Milden Broadway Beyton Green Brockford Green Hoggard's Green Greenwich Alderton Aldringham Red Lodge Kessingland Beach Uggeshall Bacon's Green Brome Street Whitton Ashbocking Wilby Darmsden Sicklesmere Burstallhill West Street Metfield Brome The Street Hemley Black Street Clay Common Thurston Upsher Green Alpheton Cove Bottom Little Saxham Sutton Street Wootten Green Burgate Bramford Earl's Green Westleton Chickering Beyton Nowton St Peter South Elmham Woolpit Green Mendham Haverhill Willisham Brantham Boyton End Acton Thorington Street Shottisham Flempton Little London Bedfield Rooksey Green Whitestreet Green Washbrook Street Hunston Green Somerleyton Great Livermere Poslingford Rose Hill Great Cornard Kersey Upland Heckfield Green Brackenham Mill Green Lidgate Four Ashes Barnby Sherbourne Street Capel St Mary Chediston Candle Street Upthorpe Wainford Assington Green Dennington Hall Wales End Shadingfield Cook's Green Naughton Euston Farley Green Little Green Cow Green Hanchett Village Goddard's Corner Levington Troston Rushmere Street Earl Stonham Racecourse Badwell Ash Holbrook Camps Heath Denham Street Lawshall Green Thornham Parva Copdock Frostenden Corner Gunton Little Thurlow Braiseworth Fakenham Magna Cranmer Green Crown Corner Mill Common Carlton Colville Ashfield Green Tunstall Thistley Green Hemp Green Silverley's Green High Street Capel St Andrew Button's Green Wortham Ling Battlesea Green Ilketshall St Margaret Harkstead East End Rattlesden Cornard Tye Sutton Common Stoke Park Blacksmith's Green Clare Cotton Sotterley Cross Green North Green Offton Friday Street Darsham Corton Normanston Blacksmith's Corner Chillesford Brightwell Heath Conyer's Green Ousden Broom's Barn Laxfield Chimney Street Higham Great Wratting Kelsale Ingham Worlington Pakefield Mole Hill Clopton Lower Street Chippenhall Green Mendlesham Flixton Eyke Shelley Buxhall Fen Street Workhouse Green Wickham Market Collipy's Green Rumburgh Sweffling Metfield Common Norton Little Green Frizzeler's Green Oulton Lady's Green Wetherden Upper Town Cranley Little Welnetham Sproughton Upper Holton Hagmore Green Haughley Green Mile End Denham Corner Reydon Smear Swilland Waldringfield Shelland North Green Bull Green Stoke-by-Nayland Cratfield Shingle Street Thorns Whelp Street Rotten End Peasenhall Trimley Lower Street Culfordheath Mill Hole Knaves Green Slough Hill Thorndon Swingleton Green Dunwich Semer Forward Green Chediston Green Mill Green Daisy Green Great Green Burgh Almshouse Green Barnardiston Hopton Great Bealings Walpole Weybread Cay Hill