Charity Marketing in Charlwood

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Charlwood are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Charlwood?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Charlwood is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in RH6 0

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Charlwood or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Charlwood (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Mayford Claygate Shepperton Stoke D'Abernon Mytchett Netherne on-the-Hill Blackheath The Sands Mogador Bellfields Tuesley Middle Bourne Harpesford Puttenham Merle Common Ashley Park Frimley Ridge Aaron's Hill Tower Hill Anglefield Corner Bunce Common Mickleham Cudworth Keeper's Corner Stoughton Great Enton Pagewood Frensham Littleton Donkey Town Chertsey Meads East Molesey Chipstead Dunsfold Knowle Grove Compton Egham Wick Littlewick Felbridge Hatchford Crosswater Isle of Wight Albury Heath Westfield Brewer Street Fairmile Ewell Charlton Godstone Limpsfield Common Deepcut Titsey Witley Ash Vale Royal Holloway Woodhatch Shepherd's Hill Send Marsh Pains-Hill Mytchett Place Povey Cross Ockham Greatpark Heatherside Mead Vale Stonehill Hurlands St Ann's Heath Blackbrook Rowhill Shalford Fickleshole Brockham Park Laleham Whyteleafe Addlestone Woodmansterne Shamley Green West End Ewhurst Warlingham Hermitage Woods Estate Horsell Little Bookham Lock Island Hydestile Kingfield Elstead Towpath Betchworth Shellwood Cross Dormans Park Bisley Norwood Hill Limpsfield Chart Westborough Spreakley Burgh Heath Longcross Weatherhill Dawesgreen Pitland Street Westhumble Coldharbour Lower Green Virginia Water Lucas Green Dormansland Ockford Ridge Nutfield Burpham Doversgreen Redhill Broadmoor Parkgate Pot Common Stanwell Ashtead Common Headley Bramley Claremont Park Farleigh Court Littleton Burrows Cross Hog Hatch Birch Green Ash Estates Combe Common Holmwood Corner Fredley Cartbridge Sheet's Heath Wheelerstreet New Haw Loxhill Wisley Hogden Bottom Hook Heath South Earlswood Eashing Lyne Boundstone Abinger Bottom Smallfield Reigate Tatsfield Peasmarsh Culmer West End Dunsfold Green Farleigh South Nutfield Dorking Meath Green Lower Bourne Woodcote Thursley Stoneleigh Mousehill Newdigate Merrow Tilford Common Holloway Hill Chelsham Farley Green Abbey Mead Giggshill Ottershaw Holmbury St Mary Tyrrell's Wood Woolmer Hill Chilworth Fetcham Grove Row Town Okewood Hill South Merstham Caterham Pirbright Frith Hill Knowle Hill Farnham Logmore Green Stanwell Moor Shortfield Common Sandhills Domewood Sheerwater Dennisville Box Hill Waterloo Wood Street Village Nutcombe Hockering Estate Upper Ifold Salfords Little London Chobham Brockham Tadworth East Shalford Palmers Cross Coles Meads Hindhead Felcourt Lane End Forest Green Shottermill Rowledge Great Burgh Haxted Brookwood Hascombe Merstham Egham East Ewell Bushy Hill Strood Green Warwick Wold Byfleet Kingswood Warren Lingfield Common Westcott Burwood Park Brooklands Holland South Park Crawley Hill Woldingham Whitmoor Vale Grafham Almshouse Common Brook Runnymede Green Cross Willey Green Langley Vale New England Broadford Laker's Green Shrubs Hill Millbridge York Town East Clandon Whiteley Village May's Green Stonebridge Grayswood Abbotswood Elm Corner Guildford North Holmwood Sunbury-on-Thames Dockenfield Egham Hythe Rushmoor Park Barn Mimbridge Critchmere Ridge Green Tandridge Norley Common Nalderswood Slyfield Ewhurst Green Englefield Green Ramsnest Common Bagshot Heath Livingstone Park Shortheath Thorncombe Street West Byfleet Blindley Heath Hinchley Wood Penny Pot Pyrford Mount Hermon Ridgebridge Hill Shackleford Rowly Chiddingfold North Looe South Godstone Wasp Green Artington Irons Bottom Sunbury Pyle Hill Hookwood Busbridge Worcester Park Charleshill Gadbrook Hale Bisley Camp Batt's Corner The Chart Woodbridge Hill Margery Dogkennel Green Gomshall Downside St Johns Weybourne Runfold Rydens Hawk's Hill Catteshall Brook Littlefield Common Peper Harow West Clandon Friday Street Norney Church Town Smoky Hole Effingham Felthamhill Subrosa Givons Grove Lightwater Limpsfield Sandy Cross Pirbright Camp Chertsey Tilford Reeds Westbrook Penton Hook Frimley Green Horne Weston Green Wotton Horley Hersham Tilford Compton Whitmoor Bottom Holmethorpe Knaphill The Bourne Thorpe Addlestonemoor Beasley's Ait Crownpits East Horsley Gatton Gatwick Reigate Heath White Post Wormley Hoe Manor Park Staines-upon-Thames Ashtead Kempton Park Frimley Beacon Hill Tongham Newchapel Buckland Highstreet Green Field Common Elmbridge Village Alfold Crossways Martyr's Green West Horsley Paynes Green Skimmington Ashford Common Dunsfold Common Henley Park Windlesham Trumps Green Fan Grove Bletchingley Moorhouse Bank Pachesham Park Hambledon Brook Place Capel Shere Worplesdon The Ridge Crowhurst Lane End Beare Green Brick Hill Clark's Green Woking Wrecclesham Grove Heath Rose Hill Binscombe Burntcommon Hurtmore Ash West Bedfont Outwood Esher Shepperton Green Hamm Court Estate Leatherhead Common Sutton Green Buckland South Holmwood Burrowhill Thorpe Green Bishopsgate Kingswood Leigh Old Woking Stanford Common Wanborough Wey Meadows Camberley Maybury Bagshot Churt Woodham Wonersh Lower Ashtead Hatton Hill Stroude Normandy Stroud Common Sunbury Common Albury Rydeshill Hatchford End Peartree Green Woldingham Garden Village Pyrford Village Fetcham Badshot Lea Burstow Oxshott Bowlhead Green Sutton Abinger Ash Green Effingham Common Whitebushes West Molesey Hooley Oxted Hamm Moor Nork Chaldon Hurst Green Cobham Upper Halliford Charlwood Haslemere Farncombe Pyrford Green Ripley Cranleigh Tyrell's Wood Hurst Park Wentworth Jacobs Well Flexford Ripley Springs Enton Green Smart's Heath Pray Heath Mayes Green Ashford Milford Thames Ditton Weybridge Long Ditton Epsom Downs Lordshill Common Dippenhall Stanners Hill Birtley Green St John's Broadham Green Epsom Fairlands Walliswood West Ewell The Wells Pixham Hamsey Green Walton on the Hill Newlands Corner Lower Halliford Horsell Birch Whitfield Court St Ann's Hill Thorpe Lea Wray Common Ansteadbrook Deepdene Walton-on-Thames Ranmore Common Onslow Village Ockley Wyke Lingfield Peaslake Great Bookham Seale Littleton Common Cramhurst Abinger Common Heath End Upper Hale Oatlands Park Godalming Chattern Hill Mugswell Guildford Park Send Ellen's Green Fisher's Hill Whitewood St George's Hill Upper Eashing Russ Hill Hamhaugh Island Alfold Tyler's Green Munstead Heath Polesden Lacey Banstead Mid Holmwood Crowhurst Sidlow Pitch Place Knowle Green Lower Kingswood Abinger Hammer Pharaoh's Island Castle Green Send Grove Leatherhead Lower Eashing