Charity Marketing in Hookwood

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Hookwood are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Hookwood?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Hookwood is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in RH6 0

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Hookwood or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Hookwood (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Pyrford Village Moorhouse Bank Westcott Wanborough Lightwater Shere Lower Halliford Cramhurst Dormansland Buckland Bramley Logmore Green Culmer Burpham Virginia Water Fairmile Merle Common Spreakley Keeper's Corner Littleton St Ann's Heath Byfleet Shellwood Cross Hatchford Harpesford Woodham Grafham Grayswood Guildford Park Rowhill Penton Hook Wyke Felbridge Reigate Heath Ewell South Holmwood Farley Green Shalford Field Common Ellen's Green Peasmarsh Cartbridge Hamsey Green Addlestone Charleshill Dunsfold Green Godalming Hydestile South Godstone Woodhatch South Merstham Fredley Bisley Camp Great Bookham Woldingham Garden Village Deepdene Chertsey White Post North Looe Hamm Moor Lower Bourne Pagewood Stoneleigh Hog Hatch Brook Place Ripley Compton Chiddingfold Weybourne Highstreet Green Dorking Hurst Park Ash Vale Milford Dockenfield Fickleshole East Horsley Sheerwater Westfield Slyfield Newlands Corner Redhill East Shalford The Sands Mimbridge Hamm Court Estate Horley Albury Sidlow Warlingham Bellfields Longcross Banstead Leigh Blackheath Wentworth Limpsfield Chart Betchworth Heatherside Godstone Felthamhill Shortheath Walliswood Catteshall Fetcham Grove Hermitage Woods Estate Giggshill Ashford Holmwood Corner Hookwood Capel Worplesdon Burgh Heath Ottershaw Pyrford Green Anglefield Corner Beasley's Ait Lower Green Brockham New England Tilford Common Hamhaugh Island South Nutfield Okewood Hill Sandy Cross Kingswood Mayes Green The Wells Ashley Park Rydeshill Clark's Green Tyrrell's Wood Ripley Springs Whitebushes Thorpe Abbotswood Worcester Park Effingham Stanners Hill Towpath Coles Meads Headley Frimley Ridge Meath Green Horsell Doversgreen Lower Ashtead Chertsey Meads Merrow Maybury Tatsfield Povey Cross Seale Sheet's Heath Brockham Park Strood Green Shackleford Broadmoor Stoke D'Abernon Subrosa Abinger Hammer Lock Island Holloway Hill Staines-upon-Thames Crawley Hill Windlesham Polesden Lacey Wheelerstreet Woodmansterne Wood Street Village Tilford Reeds Sunbury-on-Thames Smart's Heath Pharaoh's Island Ramsnest Common Bisley Chattern Hill Stoughton Holland Bagshot Shepherd's Hill Rowledge Runnymede Great Burgh Lower Kingswood Whitmoor Bottom Lucas Green Hambledon Dippenhall Hersham Willey Green May's Green Hawk's Hill Chipstead Leatherhead Knowle Grove Ockham Merstham Brewer Street Little Bookham Pyrford Sunbury Common West Ewell St Ann's Hill Whiteley Village Littlefield Common Hurst Green Brooklands Weatherhill Pachesham Park East Ewell Sutton Green Great Enton Littlewick Upper Halliford Wormley Dunsfold Newdigate Whitewood Nutcombe Albury Heath Chelsham Outwood Stonehill Pains-Hill Almshouse Common Mayford Tuesley Tongham Westhumble West Molesey Gatwick Eashing Bagshot Heath Stanford Common Wey Meadows Oxshott Limpsfield Brookwood Binscombe Bunce Common Crowhurst Normandy Ash Estates Downside Knaphill Margery Shottermill Isle of Wight Mead Vale Burrows Cross Ockley Claremont Park Sutton Abinger Shamley Green Kingfield Addlestonemoor Jacobs Well Caterham Westborough Lingfield Common Stroud Common Bletchingley Egham West Byfleet Elm Corner Hurtmore Blackbrook West Clandon Hale Littleton Common Livingstone Park Frimley Busbridge Mousehill Bushy Hill Peaslake Pray Heath Parkgate Tower Hill Upper Eashing East Molesey Manor Park West End Wisley Hindhead Pirbright Fairlands Dennisville Chaldon Rowly Holmbury St Mary Rushmoor Farnham Elmbridge Village Fan Grove Shepperton Chobham Critchmere The Bourne Farncombe Stroude Tadworth Smallfield Frimley Green Henley Park Horne Park Barn Onslow Village Knowle Hill Flexford Whitmoor Vale West Horsley Beacon Hill Send Grove Tyler's Green Box Hill Alfold Hinchley Wood Waterloo Frensham Aaron's Hill West End Tandridge Ridgebridge Hill Tyrell's Wood Farleigh Court Nalderswood Burstow St Johns Ewhurst Bowlhead Green Ranmore Common Batt's Corner Tilford Alfold Crossways Dogkennel Green Crownpits Ashtead Common Woolmer Hill Upper Ifold Farleigh Pot Common Munstead Heath Mid Holmwood Friday Street Leatherhead Common Limpsfield Common Artington Dunsfold Common Birch Green Dormans Park Sandhills Cranleigh Stonebridge Camberley Church Town Witley Burwood Park Deepcut St George's Hill Row Town Loxhill Pirbright Camp Felcourt Ashtead Wray Common Puttenham Thames Ditton Ash Salfords Send Lingfield Churt Englefield Green Peper Harow Russ Hill Mogador The Chart Ashford Common Middle Bourne Lyne Shrubs Hill Woodcote Langley Vale Millbridge Whitfield Court Runfold Lower Eashing Kempton Park Cobham Gomshall Shepperton Green Martyr's Green Skimmington Burntcommon Laker's Green Lane End Frith Hill Thorpe Lea Combe Common Mytchett Givons Grove Castle Green Charlwood Epsom Royal Holloway Chilworth Badshot Lea Dawesgreen Knowle Green Norwood Hill Broadham Green Netherne on-the-Hill Domewood Hogden Bottom Horsell Birch Hooley Green Cross Brook Holmethorpe Palmers Cross Mytchett Place Hook Heath Pitch Place Lordshill Common Woking Ockford Ridge Ridge Green Brick Hill Cudworth South Earlswood Upper Hale Stanwell Charlton Crowhurst Lane End Haslemere Norley Common Send Marsh Abbey Mead Heath End Stanwell Moor Little London Thorncombe Street Whyteleafe West Bedfont Abinger Common Nutfield Hatchford End Crosswater Broadford Wrecclesham Peartree Green Wonersh Epsom Downs Mugswell Elstead York Town Woodbridge Hill Wasp Green Gadbrook Boundstone Grove Heath Shortfield Common Bishopsgate Kingswood Warren Oatlands Park Trumps Green The Ridge Nork Penny Pot Sunbury Norney Effingham Common Pitland Street Blindley Heath Old Woking Wotton Haxted Long Ditton Ansteadbrook Compton Buckland Rydens Paynes Green Ash Green Warwick Wold Ewhurst Green Titsey Donkey Town Egham Hythe Weston Green Pyle Hill Coldharbour Woldingham Hoe Littleton Hockering Estate Claygate Mount Hermon Burrowhill Reigate Walton-on-Thames Thorpe Green Esher Guildford Abinger Bottom St John's Hurlands Newchapel Brook North Holmwood East Clandon Oxted Irons Bottom Walton on the Hill Egham Wick Smoky Hole South Park Fisher's Hill Forest Green Fetcham Hatton Hill Mickleham Weybridge Enton Green Birtley Green Thursley Rose Hill New Haw Pixham Hascombe Laleham Westbrook Beare Green Gatton Greatpark