Charity Marketing in Wentworth

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Wentworth are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Wentworth?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Wentworth is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in GU25 4

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Wentworth or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Wentworth (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Tower Hill Woodcote Pyrford Norwood Hill The Sands Grafham Tyler's Green East Shalford Mogador Woldingham Garden Village Knowle Grove Wrecclesham New England Doversgreen Banstead Churt Stroud Common Gomshall Ashtead Weybourne Towpath Send Brockham Park Smart's Heath Redhill Burgh Heath Lingfield Holmbury St Mary Upper Eashing Compton The Wells Brook Merrow West Horsley Heath End Wentworth Castle Green Longcross Woodham Ewhurst Green East Clandon Culmer Buckland Shottermill Ash Estates Ranmore Common Gadbrook Brick Hill Newdigate Whitebushes Pixham Stonehill Guildford Park Aaron's Hill Holmwood Corner South Godstone Shere Stanwell Pitland Street Blackbrook Millbridge Sutton Abinger Box Hill Whitmoor Bottom Rydeshill Badshot Lea Byfleet Shellwood Cross Littlewick Lower Bourne Abbotswood Hooley Chelsham Brook Ockham Frimley Whitmoor Vale Sheet's Heath Long Ditton Hoe Boundstone Bushy Hill Ashford Common Hambledon Woodmansterne West End Elmbridge Village Leatherhead Common Camberley Runfold Polesden Lacey Church Town Horsell Birch Headley Shepherd's Hill Laker's Green Hockering Estate Fickleshole Margery Upper Halliford Crawley Hill Trumps Green Royal Holloway White Post Old Woking Sheerwater Littleton Rowledge Bunce Common Cramhurst Penton Hook Willey Green Hogden Bottom Egham Hythe North Looe Thorncombe Street Rose Hill Harpesford Ridge Green Holland Runnymede Hurlands East Molesey Shackleford Smoky Hole Claygate Hamhaugh Island Titsey Rowly Hurst Park Great Burgh Thorpe Lea Upper Ifold Hascombe Ash Green Jacobs Well Westbrook Egham Wick Chobham Haxted Littleton Common Tatsfield Shalford Weatherhill Egham Green Cross Deepcut Sunbury Common Hookwood Knaphill Holmethorpe Blindley Heath Lower Halliford Felcourt Farnham Russ Hill Ottershaw Wisley Mimbridge Ewhurst Woodhatch Middle Bourne Esher Gatwick Pyrford Village Abbey Mead Dorking Peper Harow Buckland Burpham Hermitage Woods Estate Ripley Abinger Hammer Broadham Green Abinger Common Binscombe Skimmington Gatton Moorhouse Bank Broadford Hatchford End Whyteleafe Walton on the Hill Epsom Fisher's Hill Chattern Hill Newlands Corner Dunsfold Holloway Hill Woodbridge Hill Chipstead Park Barn Tongham Farleigh Court Flexford Effingham Common Lower Kingswood Woking The Ridge Meath Green Hydestile South Park Warwick Wold Burrowhill Littleton Compton Worcester Park Peaslake West Clandon Mayford Mead Vale Bletchingley Nutfield West Ewell Capel East Ewell Waterloo Godstone Farleigh Oxshott Peasmarsh Coles Meads St John's Friday Street Fetcham Oatlands Park Whitewood Stanners Hill Stanwell Moor Mousehill Hurtmore Stanford Common Weston Green Beare Green Albury Milford Woldingham Nalderswood West Byfleet Strood Green Merstham Laleham Ewell Greatpark Fairmile Sandy Cross Shepperton Witley Felthamhill Brooklands Shortfield Common Tandridge Westfield Frimley Green Cartbridge Outwood Pirbright Knowle Hill Lordshill Common Tilford Common Whitfield Court Pot Common Martyr's Green Bagshot Heath Giggshill Newchapel Keeper's Corner Seale Peartree Green Dormansland Mount Hermon Givons Grove Little Bookham Clark's Green Ashford Mytchett Hale Effingham Stonebridge Nutcombe Limpsfield Chart Whiteley Village Dormans Park Dawesgreen Crosswater May's Green Thursley Walliswood Subrosa Little London Birtley Green Sidlow Horsell Burstow Busbridge Farley Green Normandy Kingswood Broadmoor Irons Bottom Lingfield Common Elstead Fairlands Fan Grove Addlestone Blackheath Haslemere Betchworth Hindhead Thorpe Green Sandhills West Bedfont Hersham Fredley Knowle Green Hog Hatch Rowhill Isle of Wight Kingswood Warren Lyne Farncombe Walton-on-Thames Leatherhead Ellen's Green Lightwater Hurst Green Row Town Chiddingfold Westcott Rushmoor Dockenfield Westborough Rydens Shamley Green Hatton Hill Ash Vale Dunsfold Common Sutton Green Critchmere South Holmwood Chertsey Felbridge Frensham Kempton Park Cudworth Mugswell Merle Common Ansteadbrook Great Enton Chaldon Warlingham Pirbright Camp Oxted Albury Heath Lane End Wotton Okewood Hill Virginia Water Ash Donkey Town Tadworth Wheelerstreet Englefield Green Mid Holmwood Epsom Downs Enton Green Paynes Green Crowhurst West Molesey East Horsley Fetcham Grove Cobham Kingfield Shepperton Green Lucas Green Stoughton Chertsey Meads Coldharbour Burntcommon Downside St Ann's Hill Hamm Court Estate Brookwood Brewer Street Frith Hill Artington Tuesley Hook Heath Wey Meadows Dippenhall Alfold Crossways Catteshall The Bourne York Town Forest Green Claremont Park St George's Hill Logmore Green Brockham Abinger Bottom Pyle Hill Netherne on-the-Hill Pains-Hill Dogkennel Green Cranleigh Beacon Hill Ashley Park Deepdene Shrubs Hill South Merstham Sunbury Bagshot Field Common Wyke Mytchett Place Batt's Corner Manor Park Stoke D'Abernon Reigate Heath Mayes Green Salfords West End Wormley St Ann's Heath Ramsnest Common Littlefield Common Wray Common Almshouse Common Tilford St Johns Bellfields Worplesdon Tyrrell's Wood Crowhurst Lane End Pitch Place Anglefield Corner Brook Place Hamm Moor Bramley Addlestonemoor Frimley Ridge Horne Beasley's Ait Chilworth Ripley Springs Burwood Park Send Grove Heatherside Thorpe Horley Maybury Great Bookham Charlwood Livingstone Park Limpsfield Lock Island Hinchley Wood Povey Cross Pharaoh's Island Lower Eashing Ockford Ridge Upper Hale Pyrford Green Munstead Heath Penny Pot Staines-upon-Thames Shortheath Wonersh Puttenham Birch Green New Haw Wood Street Village Thames Ditton Norley Common Wasp Green Pray Heath Langley Vale Bishopsgate The Chart Lower Ashtead Bowlhead Green Limpsfield Common Highstreet Green Ridgebridge Hill Mickleham Combe Common Norney Palmers Cross Burrows Cross Wanborough Tilford Reeds South Nutfield Alfold Hamsey Green Stroude Pagewood Send Marsh Parkgate Bisley Loxhill Ashtead Common Grove Heath Charlton South Earlswood Dunsfold Green Henley Park Onslow Village Godalming Windlesham Pachesham Park Charleshill Weybridge Westhumble Lower Green Sunbury-on-Thames Tyrell's Wood Nork Domewood Grayswood Caterham Bisley Camp Reigate Hatchford Slyfield North Holmwood Guildford Eashing Spreakley Stoneleigh Elm Corner Dennisville Leigh Hawk's Hill Ockley Crownpits Smallfield Woolmer Hill