Charity Marketing in Bickenhill

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Bickenhill are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Bickenhill?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Bickenhill is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in B92 0

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Bickenhill or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Bickenhill (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Merry Hill Wallbrook Gilbertstone Middle Bickenhill Thimble End Low Hill Stockland Green Priory Deritend Harden Scott's Green Moseley Lyndon Meer End Pedmore Sutton Coldfield Golds Hill Great Bridge Goldthorn Hill Tilehouse Green Birmingham Millison's Wood Pinley Gardens Witton Lozells Oakeswell End Sparkbrook Darby End Griffin's Hill Stone Cross Maney Darlaston Willenhall Coseley Neachells Hockley Heath Hasluck's Green The Coppice Goldthorn Park Woodside Chapel Green Woodcross Wollescote Ladymoor Elston Hall Canley Gardens Compton Rotton Park Green Lanes The Delves Sandwell Little Bromwich Highfields Tividale Hall Portway Hawkes End Wood Hayes Oxley Heath End Brandhall Woodsetton Henley Green Wergs Fallings Heath Millfields Rushall Short Heath Little London Cotteridge Perry Daisy Bank Rowley Regis Digbeth Lapal Banners Gate The Woods Bourne Vale Hall Green Tudor Hill Hill Hook Rood End Spon End Knowle Sedgemere Pendeford Charlemont Newbolds Minworth Greets Green Vigo Ryecroft Aston New Town Swan Village Blossomfield Harvest Hill Newbridge Ruiton Bradnock's Marsh Hall End Summer Hill Tyseley Nordley Hill Wednesbury Little Bloxwich Kingstanding Upper Witton Coombeswood Woodgate Valley Hawne Buckland End Keresley Cradley Heath Stourbridge The Flatts Stambermill Great Heath Hall Green Westwood Gardens Cape Hill Ten Acres Kingswinford Old Fallings Olton Priestfield New Mills The Leys Lower Stoke Beech Lanes The Straits Chester Road Gornalwood King's Heath Brownshill Green Windmill End Lea Hall Bordesley Brierley Hill Princes End Tidbury Green Nechells Green Elmdon Heath Titford Tibbington Wake Green Alcester Lane's End Hamstead Selly Park Hill and Cakemore Sparkhill Sheldon Balls Hill Hateley Heath Short Cross Harborne Whitehouse Common Shenley Fields Mushroom Green Grace Mary Estate Finchfield Aston Tipton Green Lifford Willenhall Glebe Farm Norton Green Heath Town Wootton Green Wednesbury Oak Longford Westwood Heath Winson Green Hardwick Barston Rubery Mount Pleasant Paradise New Dock Springfield Upper Gornal Holly Hall Dudley's Fields Bunker's Hill Claregate Langley St Chads Catherine Cross Earlsdon The Manor Brownhills West Walmley Yardley Wood Brownhills Parkes Hall Packwood Gullet Wightwick Bradley Pheasey Birchfield Dudley Port Woodgate Blakenhall London Fields California Castle Bromwich Londonderry Moseley Village Hasbury Perry Barr Aldridge Dixon's Green New Cross Soho Yardley Fields Fallings Park Hilltop Tividale Batmans Hill Wyken Green Oakham Holly Bank Blakeley Green Tollbar End Golds Green Primrose Hill Hill Top Turves Green Doe Bank Black Patch Holbrooks Radford Palmers Cross Upper Eastern Green Smethwick Chapel Fields Berkswell Perry Beeches Pleck Falcon Lodge Springfield Pype Hayes Oldbury Carol Green Balsall Street Highgate Merry Hill Hurst Green Newton Stoke Aldermoor Hart's Hill Oldwich Lane Brickhouse Farm The Chuckery Lower Eastern Green Mere Green Old Hill Loxdale Upper Stoke Stoke King's Hill New Invention Edgwick Lyndon Green Haden Cross Queslett Amblecote Kingshurst Bradmore Bordesley Green East Tile Cross Moxley Handsworth Wood Old Oscott Royal Sutton Coldfield Coundon Shirley Street Court House Green Benton Green Balsall Parting of the Heaths Frankley Ulverley Green Norton Ridgacre Lower Bradley Balsall Common Tyburn Dudley Garretts Green Horseley Heath Catshill Tile Hill Baptist End Church Hill Bromford Fen End Woodshires Green Edgbaston Binley Bilston Whitlock's End Hall Green Moseley Nechells Shirley Warley Woods Dudley Wood All Saints Hill Coal Pool Cheswick Green Beechwood Kirby Corner Hodgehill Four Oaks Park Bramford Oxbarn Shepwell Green Tettenhall Watford Gap Chelmsley Wood Fordhouses Hampton in Arden Moor Hall Stivichall Yew Tree Cinder Hill Penn Fields Lodge Green Castlecroft Round's Green Greenleighs Moor Green Dunstall Hill Kineton Green Dibdale Greet Harvills Hawthorn Lye Rotten Row Toll End Saltley Wylde Green Walsall Wood West Smethwick Aldersley Newtown Pinley Darley Green Summerford Place Roseville Churchfield Lime Tree Park Wood End Solihull Shelfield Bentley Heath Salter Street Summerfield Park Blackheath Reddicap Heath Eve Hill New Town Row Hall Green Weoley Castle Bescot Middle Stoke Chadwick End Bournville Ladywood Erdington Rough Hay Monks Park Bloomfield Billesley Common Hurst Hill Brown's Green Handsworth Showell Green Eaves Green Swan Village Bartley Green Fordbridge Scotlands Sedgley Three Maypoles Stirchley Springfield West Bromwich Longbridge Tat Bank Stow Lawn Whitmore Reans Wellington Place Merridale Mill Green Causeway Green Stoke Park Woods Bank Hollyberry End Vauxhall Heronfield Bournbrook Blakenall Heath Lower Gornal Upper Ettingshall Hawkesley Ocker Hill Ridge Hill Elmdon Four Oaks Castle Vale Netherton Tipton Ryders Green Colehall Bushbury Copt Heath Daw End Wordsley Stockfield Shard End Monkspath Leamore Park Village Hay Mills Bowling Green Lane Head Ashmore Park Highter's Heath Brades Village Bishopgate Green Parkfield Wyken Walker's Heath Underhill Monmore Green Darlaston Green New Town Guns Village Pensnett March End Tippity Green Streetly The Knowle Dickens Heath Brookfields Pickford Green Boldmere Tower Hill Spring Vale Grove Vale County Bridge Stoke Heath Hillfields Alum Rock Withymoor Village Leighswood Wren's Nest Albion Box Trees Wall Heath Walsal End The Lunt Hill Wood Pelsall Foxford Lodge Hill Gospel Oak Mesty Croft Kates Hill Ashmore Lake Birchills Langley Green New Oscott Shire Oak Russell's Hall Garrets Green Stubber's Green Washwood Heath Coundon Green Canley Whitmore Park Streetly Wolverhampton Yardley Bordesley Green Dorridge Bushbury Hill Tansley Hill Whiteheath Gate Wood End Oscott Bromley Wollaston Marston Green Brockmoor Darby's Hill Vicarage Deepfields Temple Balsall Cofton Common Freezeland Selly Oak Church End Black Lake Stow Heath Coventry Portobello Netherwood Heath Warstock Reeves Green Whitley Waring's Green Gibbet Hill Hayley Green Bearwood Small Heath Bentley Whoberley Hockley Alderman's Green Blowers Green Friar Park Little Heath Cheylesmore Palfrey Bloxwich Catherine-de-Barnes Old Dock Clayhanger Cannon Hill Catchems Corner Beechwood Gardens Roughley Sharmans Cross Halesowen Stockwell End Allesley Green King's Norton Woodway Park Potter's Green Knowle Grove Acocks Green Ettingshall Park Billesley Perry Common West Heath Lanesfield Bristnall Fields Wednesfield Bell Green Woodcock Hill Mayer's Green Spring Vale Foleshill Pelsall Wood Gosford Green Goscote Stechford Gib Heath Chad Valley Rumbush Eastcote Quarry Bank Packwood Burnt Tree Ley Hill Four Oaks Lambert's End Hockley Wood Green Ward End Lutley Walsgrave on Sowe Kitt's Green Green Lane Wallington Heath Barr Common Brandwood End Red Hill Bacon's End Illshaw Heath Old Swinford Spring Bank Cradley Pickford Birches Green Balsall Heath Bickenhill Finham Rough Hills Ettingshall Gravelly Hill Solihull Lodge Flint's Green Caldmore Rowley's Green Ladywood Fishley Illey New Town West Coseley Shirley Heath Short Heath Pinkett's Booth Meriden Lode Heath Great Barr Manor House South Yardley Draper's Fields Cawney Hill Allesley Springs Mire Walsall Northfield Penn Tettenhall Wood Lee Bank