Charity Marketing in Norton

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Norton are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Norton?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Norton is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DY8 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Norton or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Norton (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Wednesfield Yardley Shirley Priestfield Hateley Heath Kingstanding Palfrey Wake Green Netherton Cotteridge All Saints Elmdon Heath King's Hill Gosford Green Old Hill Bradley Minworth Vauxhall Cradley Stourbridge Lyndon Green Hall End Merridale Bloomfield Roughley Lutley Bunker's Hill Bournville Upper Ettingshall Whitlock's End Lifford Charlemont Deritend Heath End Bordesley Hurst Hill Penn Cheswick Green Lodge Hill Blackheath Flint's Green Balls Hill Rubery Woodgate Lapal Oakeswell End New Town Aldridge Red Hill Shirley Street Parkes Hall Goldthorn Park Edgbaston Caldmore Cannon Hill Kineton Green Smethwick Tat Bank Canley Oxley Ryecroft Rough Hay Ashmore Lake Mushroom Green Tividale Hall Church Hill Dixon's Green Bordesley Green Cheylesmore Wall Heath Wyken Tettenhall Wood Weoley Castle Lambert's End Green Lanes Ruiton Stirchley Whitehouse Common Lodge Green Brades Village Colehall Gravelly Hill Short Heath Wollescote Netherwood Heath Friar Park Woodgate Valley Whitmore Park Lower Bradley Walsal End Tippity Green Brownhills West Gibbet Hill Hayley Green Lee Bank Pinkett's Booth Bearwood Windmill End Kitt's Green Ladywood Tudor Hill Bacon's End Ladymoor Middle Bickenhill Perry Beeches Wordsley Tipton Catchems Corner Deepfields Scott's Green Bell Green Greet Willenhall Wood End Ryders Green Hasluck's Green Greets Green Oldbury Langley Darby End Aldersley Little Bromwich Wednesbury Newtown Ridge Hill Knowle Woodsetton Ridgacre Bourne Vale Balsall Heath Hawkesley Old Dock Billesley Common Eastcote Longbridge Pensnett Warstock Frankley Marston Green Warley Woods Falcon Lodge Birmingham Woodway Park Blowers Green Tibbington Coseley Darby's Hill Walsgrave on Sowe Ocker Hill Neachells Aston New Town West Smethwick Old Swinford Wallington Heath Dudley Port Meriden Bilston Guns Village Cawney Hill Saltley Park Village Perry Common Moor Green Tidbury Green Balsall Street Woodcock Hill Reeves Green Court House Green Wood Hayes Paradise Bentley West Bromwich Coundon Chelmsley Wood Harvest Hill Swan Village Rowley's Green The Woods Pype Hayes Three Maypoles Alderman's Green Pelsall Wood Chadwick End Ladywood Newton Tividale Fordbridge Handsworth Merry Hill Wergs Millfields Hockley Wolverhampton Solihull Lodge Quarry Bank Small Heath Hill Hook Cofton Common Moseley Village Portway Tyburn Witton The Straits Aston Short Heath Beech Lanes Selly Oak Finchfield Little Bloxwich Leighswood Upper Witton Boldmere Illshaw Heath Bushbury The Leys Soho Hockley Heath London Fields Chester Road Dickens Heath Roseville Foxford Shire Oak Birchfield Royal Sutton Coldfield Pickford Green Church End Beechwood Kates Hill Rood End Bordesley Green East Castle Bromwich The Knowle Tipton Green Woodcross Woodside Moseley Griffin's Hill Barston Potter's Green Wellington Place New Town Row Scotlands Packwood Loxdale Heronfield Ley Hill Wallbrook Low Hill Allesley Green Bristnall Fields Washwood Heath Shard End Catshill Spring Vale Oscott Elmdon The Delves Hill Top Harborne Hawkes End Manor House Holbrooks Rumbush Wollaston Barr Common Norton Thimble End Golds Green Brandwood End Northfield Catherine Cross Sharmans Cross Old Oscott Palmers Cross Fallings Heath Brierley Hill Great Heath Bramford Hill and Cakemore Summerford Place Rough Hills Withymoor Village Leamore Ulverley Green Castle Vale Great Bridge Hockley Penn Fields Batmans Hill Stow Lawn Moor Hall West Coseley Summerfield Park Coundon Green Buckland End Coombeswood Hilltop Parkfield Claregate Hay Mills Watford Gap Grove Vale Stockwell End King's Norton Illey Titford Kingshurst Tile Hill Kingswinford Bickenhill Four Oaks Shelfield March End Horseley Heath The Manor Darlaston Green Gilbertstone Ten Acres Bradnock's Marsh Wednesbury Oak Hodgehill Henley Green Halesowen Walsall Wood Lode Heath Bowling Green Hill Langley Green Hampton in Arden St Chads Toll End Bescot Tilehouse Green Old Fallings Ashmore Park Pinley Gardens Kirby Corner Dudley Wood Hardwick West Heath Box Trees Wood Green The Flatts Meer End Merry Hill Showell Green Eaves Green County Bridge Dorridge The Coppice Temple Balsall Bishopgate Green Coal Pool Knowle Grove Dudley Albion New Invention Hall Green Stoke Park Cinder Hill Middle Stoke Lye Mount Pleasant Tollbar End Moseley Stambermill Harden Swan Village Compton Eve Hill Harvills Hawthorn Hamstead Lower Stoke Four Oaks Park South Yardley Gornalwood Gib Heath Westwood Heath Highfields Pinley Pendeford Fallings Park Woodshires Green Pickford Daw End Bloxwich Black Lake Erdington Chad Valley Whitmore Reans Darley Green Lane Head Stoke Aldermoor Fen End Shenley Fields Chapel Green Sedgemere Underhill Brownhills Sandwell Mayer's Green Darlaston Waring's Green Four Oaks Stubber's Green Sedgley Holly Bank Churchfield Wightwick Amblecote Shepwell Green Bromford Stockfield Pelsall Dudley's Fields Acocks Green Tile Cross Pedmore Newbolds Westwood Gardens Streetly Ward End Wylde Green Oxbarn Whitley Rotton Park Bournbrook Brookfields Oakham Reddicap Heath Walker's Heath Benton Green Hall Green Stoke Heath Dunstall Hill Burnt Tree Solihull Birches Green Spring Bank Binley Highgate Dibdale Perry Whoberley Bradmore Rowley Regis Chapel Fields Berkswell New Town Wood End Allesley Highter's Heath Garretts Green Elston Hall Lea Hall Hall Green Hill Wood Heath Town Edgwick The Lunt Castlecroft Alum Rock Stone Cross Priory Copt Heath Bartley Green Lyndon Hillfields Yardley Wood Banners Gate Goscote Carol Green Mesty Croft Primrose Hill Hawne Moxley Catherine-de-Barnes Round's Green Queslett Blakenhall New Cross Brandhall Rotten Row Millison's Wood Coventry Spring Vale The Chuckery Mere Green Vigo Monks Park Gospel Oak Springfield Upper Eastern Green Brockmoor Radford Walsall Cradley Heath Alcester Lane's End Glebe Farm Portobello Cape Hill New Oscott Fishley Wyken Green Princes End Stivichall Springs Mire Clayhanger Brownshill Green Shirley Heath Woods Bank Upper Gornal Lanesfield Balsall Stoke Lower Gornal Garrets Green Little London Olton Draper's Fields Springfield Bushbury Hill King's Heath Golds Hill Lower Eastern Green Brown's Green Keresley Packwood Gullet Rushall Digbeth Perry Barr Earlsdon Monkspath Lozells California Blossomfield Springfield Haden Cross Canley Gardens Beechwood Gardens Summer Hill Pleck Norton Green Handsworth Wood Holly Hall Birchills Ettingshall Park Pheasey Little Heath New Mills Grace Mary Estate Stockland Green Lime Tree Park Parting of the Heaths Foleshill Green Lane Maney Spon End Greenleighs Salter Street Yew Tree Stow Heath Bentley Heath Tyseley Londonderry Selly Park Short Cross Daisy Bank Hurst Green Causeway Green Oldwich Lane Wren's Nest Fordhouses Goldthorn Hill Blakenall Heath Tettenhall Bromley Streetly Balsall Common Sparkbrook Baptist End Willenhall Stechford Nordley Hill Nechells Sparkhill Yardley Fields Billesley Tower Hill Russell's Hall Mill Green Ettingshall Newbridge Tansley Hill Upper Stoke Brickhouse Farm Longford Freezeland Nechells Green Blakeley Green Vicarage Black Patch Turves Green New Dock Hollyberry End Great Barr Monmore Green Doe Bank Sheldon Hall Green Wootton Green Hart's Hill Whiteheath Gate Hasbury Sutton Coldfield Finham Walmley Winson Green