Charity Marketing in Sedgley

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Sedgley are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Sedgley?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Sedgley is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DY3 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Sedgley or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Sedgley (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Yardley Sandwell Bloomfield Fishley Soho Underhill West Heath Hilltop Wightwick Sparkbrook Birches Green Norton Moseley Village Deritend Shenley Fields All Saints Quarry Bank Spon End New Town Edgwick Meriden Great Heath Spring Vale Henley Green Swan Village Whoberley Waring's Green Temple Balsall Shirley Heath Wood End Ettingshall Cotteridge Shepwell Green Bloxwich Rowley's Green Cape Hill Doe Bank Wednesfield Leighswood Coal Pool Foxford Mill Green Blackheath Little London Hill Shirley Street Witton New Town Row Rubery Vicarage Monks Park Whitehouse Common Summerford Place Goldthorn Park Fordhouses Pendeford Holbrooks Beechwood Coventry Oldwich Lane Coombeswood Old Swinford Freezeland Dudley Wood Illshaw Heath Cawney Hill Falcon Lodge Yardley Fields Wren's Nest Hockley Old Fallings Tettenhall Wood New Cross Grove Vale Dickens Heath Dudley's Fields Windmill End Goscote Solihull Dunstall Hill Yew Tree Ettingshall Park Oldbury Packwood Green Lane Hall Green Bourne Vale New Mills Wood End Garretts Green Olton Elston Hall Darley Green Lime Tree Park Wood Green King's Heath Hall Green Blakeley Green Bescot Rough Hills Court House Green Acocks Green Dudley Port Ashmore Lake Aldridge Northfield Small Heath Shire Oak Wellington Place Hill Wood Three Maypoles Balsall Common Winson Green The Knowle Whitlock's End Hall End Tilehouse Green Gosford Green Queslett Tippity Green Colehall Nechells Netherton Little Bloxwich Lifford Black Patch Sedgemere Blakenall Heath Neachells Upper Ettingshall Warley Woods The Leys Hawkes End Stechford Moseley Short Cross Ryders Green Hawkesley Lower Stoke Heath End Cinder Hill Wootton Green Scott's Green Dudley Whiteheath Gate Buckland End Tile Cross County Bridge Woodside Bickenhill Woodcock Hill Bordesley Green East Hardwick Gilbertstone Pelsall Mayer's Green Frankley Garrets Green Kitt's Green Eastcote Hurst Hill Digbeth Lyndon Catshill Roughley Wallington Heath Ley Hill Low Hill Bunker's Hill Nordley Hill Black Lake Canley Harvills Hawthorn Lower Eastern Green Ridge Hill Blowers Green Penn Fields Grace Mary Estate Wolverhampton Beech Lanes Alum Rock Wylde Green Old Dock Smethwick Sedgley Londonderry Goldthorn Hill California Turves Green Meer End Springfield Highgate Horseley Heath Eaves Green Minworth Salter Street Spring Vale Rushall Moor Green Hamstead Bentley Heath Earlsdon Chapel Fields Princes End Knowle Merry Hill Paradise Lee Bank Darlaston Harvest Hill Coundon Green Lutley Shelfield New Town Nechells Green Hasbury Woodcross Lyndon Green Hall Green Westwood Heath Benton Green Dorridge Hall Green Wednesbury Oak Brownhills Boldmere Balsall Street Greet Bradmore Balsall Heath Finchfield Oakham Chadwick End Pickford Green Tipton Green Barr Common Woodway Park Stivichall Tipton Bournville Sharmans Cross Stubber's Green Stirchley Barston Parkes Hall Four Oaks Churchfield Amblecote Oxley The Coppice Sparkhill Charlemont The Woods Brownhills West Summer Hill Caldmore Walsgrave on Sowe Pinley Stoke Park Pedmore The Delves Ruiton Monkspath Finham Daisy Bank Dibdale Balls Hill Gib Heath Darlaston Green Roseville Hurst Green Bramford Stoke Heath Packwood Gullet Upper Eastern Green Streetly Cradley Heath Hillfields Catherine-de-Barnes Bearwood Lea Hall Rood End Ocker Hill Ladymoor Blossomfield Canley Gardens Red Hill Gornalwood Middle Bickenhill Albion Daw End Hodgehill Cofton Common Keresley Hill Hook Bell Green Chapel Green Bordesley Green West Bromwich Woodsetton Yardley Wood Oscott Church Hill Cannon Hill Box Trees Woods Bank Moxley Hawne The Lunt Mesty Croft Aston Eve Hill Balsall Fen End Coundon Little Bromwich Millison's Wood Stambermill Penn Bilston Newton Stoke Rough Hay Mount Pleasant Bradnock's Marsh Church End Baptist End Pleck London Fields Bristnall Fields Withymoor Village Blakenhall Bushbury Tat Bank Hay Mills Moseley Tudor Hill Rowley Regis Compton Ulverley Green Tidbury Green Langley Bowling Green Chad Valley Heronfield St Chads Heath Town Leamore Beechwood Gardens The Chuckery Walsall Bromford Kates Hill South Yardley Gospel Oak Lode Heath Norton Green Newtown New Invention Tile Hill Perry Beeches New Dock Handsworth Stockland Green Lane Head Solihull Lodge Vigo Highfields Griffin's Hill Haden Cross Halesowen Swan Village Stoke Aldermoor Wednesbury Ryecroft Woodgate Valley Bushbury Hill Ashmore Park King's Norton Hateley Heath Clayhanger Woodgate Wallbrook Springs Mire Lower Gornal Green Lanes Ladywood Brockmoor Old Hill Ten Acres Wyken Castlecroft Chelmsley Wood Brownshill Green King's Hill Foleshill Pype Hayes Hill Top Tividale Royal Sutton Coldfield Greenleighs Walsal End Scotlands Marston Green Stockwell End Kirby Corner Summerfield Park Brierley Hill Lanesfield Claregate Ward End Brandhall Stourbridge Lye Draper's Fields Kingswinford Longbridge Lodge Hill Great Bridge Burnt Tree Springfield Bishopgate Green Aston New Town Lodge Green Upper Gornal Hampton in Arden Four Oaks Park Elmdon Heath Whitley Thimble End Weoley Castle Short Heath Selly Park Lozells West Coseley Perry Shard End Cheswick Green Fallings Park Wake Green Erdington Kingshurst Perry Common Loxdale Portobello Langley Green Holly Hall Binley Friar Park Shirley Tollbar End Kineton Green Pinkett's Booth Whitmore Reans Bordesley Cheylesmore Ladywood Merry Hill Gravelly Hill Priory Banners Gate Birchills Wollescote Flint's Green Perry Barr Billesley Pickford Hollyberry End Walker's Heath Castle Vale Lambert's End Stockfield Bentley Elmdon Potter's Green Darby's Hill Hockley Heath Stow Lawn Palmers Cross Titford Merridale Pheasey Great Barr Birmingham Bournbrook Tower Hill Upper Stoke Four Oaks Manor House Guns Village Toll End Stone Cross Longford Bradley Wollaston Saltley Mere Green Carol Green Park Village Old Oscott Edgbaston Rotton Park The Straits Highter's Heath Harden Castle Bromwich Hayley Green Willenhall Brookfields Tibbington Darby End Walsall Wood Golds Hill Hart's Hill Palfrey Wall Heath Reddicap Heath Oakeswell End Rotten Row Moor Hall Copt Heath Russell's Hall Wyken Green Bartley Green Priestfield Showell Green Catchems Corner Berkswell Upper Witton Whitmore Park Brades Village The Manor Sutton Coldfield Westwood Gardens Tansley Hill Short Heath Alcester Lane's End Round's Green Middle Stoke Watford Gap Spring Bank Reeves Green Radford Tyseley Deepfields Allesley Walmley The Flatts Knowle Grove Bacon's End Kingstanding Bromley Netherwood Heath Warstock Wergs Coseley Sheldon Pensnett Little Heath Lapal Alderman's Green Washwood Heath Chester Road Brickhouse Farm Harborne Rumbush Selly Oak Springfield Monmore Green Golds Green Hockley Vauxhall Lower Bradley Tividale Hall Hill and Cakemore Hasluck's Green Handsworth Wood Glebe Farm Millfields Mushroom Green Allesley Green Woodshires Green Newbolds Cradley Billesley Common Greets Green Streetly Stow Heath Wordsley Birchfield Pinley Gardens Parting of the Heaths Tyburn Pelsall Wood Dixon's Green Maney Willenhall Oxbarn Portway Illey Primrose Hill Gibbet Hill Brown's Green West Smethwick Brandwood End Causeway Green Ridgacre Aldersley Newbridge New Oscott Wood Hayes Tettenhall Batmans Hill Fallings Heath Holly Bank March End Parkfield Fordbridge Catherine Cross