Charity Marketing in Tyseley

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Tyseley are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Tyseley?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Tyseley is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in B11 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Tyseley or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Tyseley (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Waring's Green Springfield Queslett West Heath Hawkesley Hall Green Gornalwood Dudley Port Rood End Portway Blackheath Saltley Shenley Fields Cradley Heath Quarry Bank Shirley Cape Hill Penn Stockwell End Pendeford Hall End Church Hill Greenleighs Pype Hayes Tidbury Green Chapel Green Moxley Streetly Darlaston Green Four Oaks Whitley Penn Fields West Coseley Wordsley Oakham Aldridge Griffin's Hill Cofton Common Holbrooks Springs Mire Chad Valley Netherton Carol Green Shard End New Cross Bushbury Hill Mushroom Green Barston Harvest Hill Berkswell Scott's Green Moor Green Coventry Ten Acres Caldmore Bradmore Sparkbrook Nechells Brownshill Green Bloxwich Bushbury Stourbridge Temple Balsall Swan Village Bishopgate Green Spring Bank Lode Heath The Coppice Allesley Green Tippity Green Wootton Green Hall Green Stirchley Ashmore Lake Castlecroft Bournville Handsworth Leamore Shelfield Ettingshall Park Burnt Tree Harborne Lower Bradley Tettenhall Woodcock Hill Freezeland Deritend Short Heath Pickford Green Yardley Rotton Park Foleshill Buckland End Mere Green Yardley Fields Watford Gap Kates Hill Pelsall Pensnett Lime Tree Park Woodway Park Shirley Street Little Heath Great Barr Maney Hurst Hill Fordhouses Churchfield Vigo Sedgemere Dudley's Fields Coseley Rowley's Green Stoke Park Wake Green London Fields Edgwick Lapal Golds Green The Knowle Showell Green Cotteridge Wylde Green King's Heath Aldersley Roughley Old Oscott Great Bridge Ocker Hill Minworth Hawkes End Walsal End Stockfield Springfield Dickens Heath Fallings Heath Golds Hill Bordesley California Garretts Green Gravelly Hill Withymoor Village Stow Lawn Norton Green Wergs Walsall Wood Parting of the Heaths Benton Green Elmdon Foxford Gilbertstone Edgbaston Ruiton Vicarage Reeves Green Box Trees Hay Mills The Straits Darby's Hill Walsgrave on Sowe Halesowen Wollescote Bristnall Fields Tower Hill Hollyberry End Brookfields Tividale Hill Brades Village Bloomfield Castle Bromwich Springfield Neachells Titford Norton Spring Vale Stambermill Fallings Park New Invention Meriden Moseley Village Tyburn Wyken Green Roseville Holly Bank Newbridge Longford Church End Heath Town Blakeley Green Handsworth Wood Yew Tree Westwood Gardens Colehall Goscote Rumbush Wallbrook Grace Mary Estate Bacon's End Bowling Green Pinley Little London Fordbridge Netherwood Heath Ryders Green Short Cross Newtown Hill and Cakemore Stoke Bramford Eaves Green Compton Sparkhill Elston Hall Horseley Heath Langley Green Moseley Greet Vauxhall Bickenhill Moor Hall Warley Woods Blakenall Heath Oakeswell End Ettingshall Upper Gornal Balsall Street Cannon Hill Lifford Hateley Heath New Town Bordesley Green East Pinkett's Booth Wood End Alcester Lane's End Yardley Wood Aston New Town The Flatts Monmore Green Ashmore Park Pedmore Walker's Heath Northfield Mount Pleasant Hawne Friar Park Old Fallings Middle Bickenhill Heronfield Whitmore Park Priory Rough Hills Tilehouse Green Illshaw Heath Middle Stoke Russell's Hall Hall Green Wednesbury Oak Deepfields Acocks Green Wyken Rotten Row Bordesley Green Amblecote Tipton Haden Cross Tettenhall Wood Lane Head Grove Vale Sharmans Cross Shire Oak Bentley Catshill Holly Hall Spon End Wallington Heath Hockley Heath Hardwick Smethwick Hamstead Newton Hurst Green Coundon Newbolds Bilston Old Hill Bell Green Garrets Green Hill Hook Brickhouse Farm Woodshires Green Tat Bank Stubber's Green Four Oaks Park Solihull Lodge Wall Heath Moseley Parkfield Chester Road Kirby Corner King's Hill Lodge Hill Parkes Hall Lambert's End Tividale Hall Ladymoor Aston Upper Witton Digbeth New Dock Ryecroft Mesty Croft Great Heath Salter Street Birmingham Portobello Birchfield Oldwich Lane Kingstanding Goldthorn Hill Knowle Little Bromwich Oxley Streetly Bunker's Hill Daisy Bank Brandhall Bearwood Dibdale Balls Hill Woodgate Ridgacre Brierley Hill Nordley Hill Woods Bank Chapel Fields Windmill End The Delves Baptist End March End Tile Cross Lyndon Potter's Green Gosford Green Chadwick End Darley Green Ward End Bromford St Chads Low Hill Sandwell Darlaston Solihull Wollaston Highgate Lodge Green Pinley Gardens Darby End Bournbrook Rough Hay Hockley Bradley Billesley Birches Green Bartley Green Monkspath Wolverhampton Canley Gardens Glebe Farm King's Norton Illey Underhill Palmers Cross All Saints Charlemont Cawney Hill Eve Hill Stoke Aldermoor Falcon Lodge Tile Hill Heath End Daw End Knowle Grove Brandwood End Elmdon Heath Cinder Hill Coundon Green Greets Green Pheasey Manor House Lanesfield Catchems Corner Lower Gornal Dudley Wednesfield Wood Hayes New Oscott Old Swinford Ladywood Rubery Wightwick Hasbury Royal Sutton Coldfield Summerford Place Alum Rock Selly Park Fishley Batmans Hill Henley Green Paradise Allesley Sedgley Alderman's Green Leighswood Brockmoor Packwood Tollbar End Olton Keresley Nechells Green Hilltop Hodgehill The Chuckery Ladywood Beech Lanes Balsall Hill Wood Washwood Heath Lower Stoke Upper Ettingshall Merry Hill Mayer's Green Priestfield Upper Eastern Green Thimble End Hampton in Arden Doe Bank Perry Shepwell Green Spring Vale Draper's Fields Tipton Green Walmley Bentley Heath South Yardley Whitlock's End Pelsall Wood Stow Heath Black Patch Gibbet Hill Upper Stoke Albion Merry Hill Stivichall Catherine-de-Barnes Catherine Cross Tyseley Bradnock's Marsh Bescot Selly Oak Fen End Whiteheath Gate Short Heath Londonderry Blossomfield Perry Beeches Tudor Hill Loxdale Millison's Wood County Bridge Warstock Ulverley Green Summer Hill Black Lake West Bromwich Reddicap Heath Packwood Gullet Scotlands Tansley Hill Perry Common Rowley Regis Cheylesmore Lyndon Green Bourne Vale New Town New Town Row Harden Brown's Green Winson Green Palfrey Frankley Longbridge Soho Willenhall Wednesbury Harvills Hawthorn Bromley Coombeswood The Manor Whitmore Reans Three Maypoles Binley Gospel Oak Oscott Castle Vale Balsall Common Finchfield Millfields Lutley Whoberley Pickford Beechwood Kingswinford Primrose Hill Birchills Lower Eastern Green Kingshurst Small Heath Weoley Castle Finham Lee Bank Old Dock Little Bloxwich Summerfield Park Eastcote Woodsetton Flint's Green Mill Green Hockley Sutton Coldfield Dixon's Green Billesley Common Langley Pleck Kineton Green Cheswick Green Monks Park Whitehouse Common Meer End Shirley Heath Toll End Canley Witton Hasluck's Green Chelmsley Wood Hall Green Blowers Green Cradley Wood Green Court House Green Blakenhall West Smethwick Marston Green Ley Hill Rushall Gib Heath Erdington Round's Green Hayley Green Sheldon Hart's Hill Tibbington Oldbury The Woods Woodgate Valley Green Lane New Mills Dudley Wood Hillfields Turves Green The Lunt The Leys Red Hill Boldmere Merridale Copt Heath Goldthorn Park Wren's Nest Earlsdon Brownhills West Four Oaks Woodside Banners Gate Dunstall Hill Wood End Swan Village Ridge Hill Westwood Heath Stone Cross Guns Village Wellington Place Stockland Green Park Village Hill Top Brownhills Barr Common Highfields Green Lanes Lea Hall Balsall Heath Radford Woodcross Dorridge Stechford Princes End Perry Barr Claregate Willenhall Causeway Green Beechwood Gardens Walsall Clayhanger Oxbarn Lye Highter's Heath Kitt's Green Stoke Heath Coal Pool Lozells