Charity Marketing in Waring's Green

Get in touch

Advertising Charities in Waring's Green

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Waring's Green are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Waring's Green?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Waring's Green is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in B94 6

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Waring's Green or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Waring's Green (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
West Bromwich Oldwich Lane Northfield Bloomfield Perry Beeches Hay Mills Stoke Hateley Heath Queslett Priestfield Whitlock's End Wyken Stoke Heath Pleck Stow Heath Wednesbury Upper Stoke Tippity Green Pedmore Wightwick Lyndon Woodsetton New Invention Blakenhall Grace Mary Estate Ettingshall Park Withymoor Village New Oscott Royal Sutton Coldfield Toll End Old Swinford Little Bromwich Kingshurst Draper's Fields King's Norton Carol Green Hardwick Black Lake Beech Lanes Woods Bank Tower Hill Wallbrook Primrose Hill Pensnett Middle Stoke Knowle Harvills Hawthorn Chelmsley Wood Short Cross Rough Hills Upper Ettingshall Harvest Hill Eve Hill Catshill Lifford Birches Green Bacon's End Balls Hill Lodge Green Hill and Cakemore Lodge Hill Millison's Wood Horseley Heath Henley Green Dibdale Griffin's Hill Bartley Green Woodgate Valley Birmingham Newbolds Radford Moseley Village Heronfield Russell's Hall Watford Gap The Straits Guns Village Kingstanding Bristnall Fields Tibbington Greenleighs Darby End Dorridge Fordbridge Salter Street Daw End Allesley Great Heath Yardley Fields Longford Deepfields Smethwick Parkes Hall The Chuckery Rough Hay Hasbury Upper Witton Bromford Great Bridge Bescot Coventry Leamore Brownhills West Gibbet Hill Sandwell Brades Village Fen End Oxbarn Tudor Hill Cheswick Green Bordesley Green East Lower Bradley Cape Hill Caldmore Monks Park Pype Hayes Solihull Lodge Balsall Tividale Hall Alderman's Green Solihull Londonderry Short Heath Sedgley West Coseley Walmley Lutley Hall Green New Town Holly Bank Witton Gilbertstone Brandwood End Old Dock Priory Chapel Fields Cheylesmore Black Patch Greets Green Clayhanger Ashmore Park Sparkbrook Brown's Green Windmill End Shelfield Rotton Park Meriden Portway Ladymoor Parting of the Heaths Weoley Castle Bromley Manor House Green Lane Cawney Hill Willenhall Birchills Bradley Highfields Tidbury Green Pickford Green Whitley Portobello Ladywood Red Hill Merry Hill Allesley Green Shenley Fields Ryders Green Dudley Port Stoke Park Gospel Oak Lee Bank Finchfield Shirley Heath Sheldon Pelsall Wood Thimble End Wood End Stone Cross Princes End Titford West Smethwick Kineton Green Handsworth Aston Woodcross Knowle Grove Yardley Hall Green Rowley's Green Stubber's Green Goldthorn Hill Wyken Green Tansley Hill Canley Gardens Coal Pool Norton Green Burnt Tree Hill New Town Row Deritend Whitmore Park Lambert's End Quarry Bank Halesowen Greet The Delves Freezeland Wall Heath Catchems Corner Falcon Lodge Buckland End Stivichall Walker's Heath Foleshill Potter's Green Winson Green Goldthorn Park Springs Mire Springfield Packwood Rubery Daisy Bank Wood Green Church Hill Tipton Merry Hill Spring Vale South Yardley Neachells Hayley Green Oscott Spon End Sedgemere Fallings Heath Stirchley Oldbury Castle Vale The Leys Moor Hall Illey Holbrooks Little London Gravelly Hill Mushroom Green King's Hill Packwood Gullet Hill Wood Tividale Foxford Fishley Coundon Green Aldersley Stow Lawn Bordesley Green Billesley Common Hampton in Arden Baptist End Woodway Park Wood Hayes Lozells Garrets Green Parkfield Golds Green Kingswinford Shard End Paradise Gosford Green Meer End Wallington Heath Wolverhampton Wylde Green Perry Barr Vigo Bickenhill Colehall Hurst Hill Wootton Green Cotteridge Hart's Hill Springfield Lapal Lode Heath Albion Brickhouse Farm Bramford Boldmere Rowley Regis Aldridge Newtown Pelsall Low Hill Lower Eastern Green Friar Park Ten Acres Beechwood Gardens Whitmore Reans Ridge Hill Westwood Gardens Short Heath Hasluck's Green Four Oaks Chad Valley Erdington Netherton Whoberley Dixon's Green Tat Bank Catherine Cross Blowers Green California Brockmoor Showell Green Lea Hall Darlaston Hamstead Hill Hook Whiteheath Gate Little Heath Wood End Darley Green Ulverley Green Flint's Green Charlemont Holly Hall Alcester Lane's End Catherine-de-Barnes Castlecroft Reddicap Heath Oakeswell End Brandhall Church End The Woods Doe Bank Walsgrave on Sowe Wake Green Beechwood Stockfield Pinkett's Booth Penn Fields Ley Hill Pheasey Moxley Summerfield Park Marston Green Eastcote Hillfields Barston Roseville Shire Oak Barr Common Bournville Swan Village Lanesfield Warley Woods Benton Green Stourbridge Copt Heath Darby's Hill Pickford Hawkes End Dudley Wood New Town Nechells Elston Hall Keresley Ruiton Hawne Moseley Dickens Heath Tettenhall Wood Tilehouse Green Upper Eastern Green Brownshill Green Temple Balsall Acocks Green Westwood Heath Balsall Street Mill Green Wren's Nest Compton Rood End Tettenhall St Chads Stoke Aldermoor Harden Illshaw Heath Cannon Hill Ladywood Underhill Bentley Hockley New Cross Monmore Green Earlsdon Streetly Tile Hill Bournbrook King's Heath March End Balsall Common Digbeth Ward End Upper Gornal Moor Green Fordhouses Turves Green Norton Harborne Tipton Green Vauxhall Cradley Willenhall Shepwell Green Palmers Cross Scotlands Coombeswood Spring Vale Edgbaston Dudley's Fields Walsal End Stockland Green The Manor London Fields Garretts Green Round's Green Oakham Bentley Heath Yew Tree Kitt's Green Blackheath Minworth Alum Rock Lane Head Bourne Vale Park Village Court House Green Brierley Hill Mere Green Ettingshall Birchfield Waring's Green Frankley Bowling Green Warstock Brookfields Perry Common Balsall Heath Summer Hill Sharmans Cross Saltley Golds Hill The Knowle Woodcock Hill Newton Tollbar End Langley Lye Woodgate Perry Blakenall Heath Stambermill Wellington Place Bradmore The Flatts Gib Heath Chadwick End Castle Bromwich Hockley Heath Old Oscott Reeves Green Billesley Coundon Whitehouse Common Green Lanes Rushall The Lunt Hall End Oxley Edgwick Berkswell Mount Pleasant Four Oaks Park Wednesbury Oak Nordley Hill County Bridge Three Maypoles New Dock Aston New Town Shirley Tyburn Newbridge Cinder Hill Bloxwich Gornalwood Middle Bickenhill Kirby Corner Heath Town Hill Top Bushbury Hill Bishopgate Green Lower Stoke Amblecote Walsall Darlaston Green Highter's Heath Glebe Farm Stockwell End Elmdon Heath Wednesfield Spring Bank Selly Park Bell Green Wollescote Mayer's Green Yardley Wood Hollyberry End Elmdon Chapel Green New Mills Bilston Coseley Lime Tree Park Monkspath Stechford Longbridge Maney Banners Gate Finham Batmans Hill Lower Gornal Nechells Green Washwood Heath Fallings Park Bunker's Hill Brownhills Hall Green Box Trees Hilltop Hawkesley Great Barr Cofton Common Eaves Green Leighswood Penn Cradley Heath Blakeley Green Olton Summerford Place Dunstall Hill Scott's Green Tile Cross Selly Oak Woodside Dudley Kates Hill Wollaston Grove Vale Chester Road Vicarage Ocker Hill Old Hill Four Oaks All Saints Old Fallings Hall Green Causeway Green Blossomfield Handsworth Wood Rumbush Pinley Highgate Little Bloxwich Netherwood Heath Claregate Binley Bearwood Hodgehill Soho Ashmore Lake Hockley Langley Green Small Heath Bradnock's Marsh Haden Cross Pendeford Wergs Sutton Coldfield Bushbury Ridgacre Hurst Green Moseley Pinley Gardens The Coppice Canley Millfields Heath End Goscote Bordesley Mesty Croft Loxdale West Heath Streetly Palfrey Tyseley Rotten Row Shirley Street Springfield Churchfield Merridale Ryecroft Lyndon Green Walsall Wood Wordsley Roughley Woodshires Green Swan Village Sparkhill