Charity Marketing in Woodcross

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Woodcross are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Woodcross?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Woodcross is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in WV14 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Woodcross or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Woodcross (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Edgwick Oakeswell End West Heath Wergs Coundon Green Daw End Compton Quarry Bank Holbrooks Chapel Fields Mushroom Green Pendeford Hawkesley Heath End Handsworth Wood Stow Heath Moor Green Eastcote Bunker's Hill Shirley Street Hall Green Batmans Hill Newton Cofton Common Merridale Royal Sutton Coldfield Allesley Green Blowers Green New Cross Yardley Wood Bradnock's Marsh Wall Heath Millfields Brownhills Harden Aston Marston Green Newbridge New Dock Billesley Common Four Oaks Brades Village Bordesley Green East Monmore Green Oldwich Lane Bilston The Straits Tippity Green Cradley Heath Cheylesmore Sharmans Cross Illshaw Heath Witton Billesley Temple Balsall Black Lake Pickford Green Hodgehill All Saints Spring Vale Dudley Wood Shire Oak The Knowle Alcester Lane's End Gosford Green Monkspath Hasluck's Green Middle Bickenhill King's Heath Smethwick Holly Hall Bishopgate Green Princes End Merry Hill Alderman's Green Spring Bank Pleck Tidbury Green Tansley Hill Hampton in Arden Grove Vale Finchfield Hamstead Coseley Cotteridge Wood End Birchills Greets Green Springfield Grace Mary Estate Hockley Heath Sedgemere Wyken Eaves Green Norton Green New Town Westwood Gardens Hall End New Invention Woodgate Valley The Woods Fordbridge Weoley Castle Brandwood End Packwood Binley Bentley Heath Upper Ettingshall Kates Hill Darley Green Chadwick End County Bridge Burnt Tree Langley Green Bell Green Shirley Heath Summer Hill California Perry Beeches Blossomfield Ladywood Old Swinford Four Oaks Heath Town Gornalwood Summerford Place Londonderry Maney Stockfield Mayer's Green Wallington Heath Dibdale The Coppice Freezeland Beech Lanes Ettingshall Park Perry Barr Harborne Salter Street Lozells Watford Gap Bradmore Colehall Kingswinford Moseley Wollescote Highgate Parkfield Oldbury Stone Cross Aston New Town Pype Hayes Balsall Street Hill and Cakemore Reeves Green Gravelly Hill Castle Vale Finham Barr Common Castle Bromwich Tibbington Pinley Gardens Great Bridge Barston Tipton Green Bromley Tudor Hill Westwood Heath Aldridge Neachells Cradley Bescot Haden Cross Ridgacre Penn Fields Handsworth Woodway Park Coundon Balls Hill Perry Common Hurst Green Willenhall Tat Bank Doe Bank Shirley Sutton Coldfield Streetly Stockwell End Underhill Friar Park Perry Primrose Hill Bordesley Green Shenley Fields Springfield Catherine-de-Barnes Fallings Park Darlaston The Lunt Earlsdon Mount Pleasant Gibbet Hill Dudley's Fields Hawne Hillfields Alum Rock Kirby Corner Reddicap Heath Wylde Green Aldersley Greet Ladymoor Baptist End Queslett Old Hill Minworth Bentley Yew Tree Goscote Spring Vale Ashmore Park Brownhills West Old Fallings Catherine Cross Wyken Green Nechells Balsall Common Palmers Cross Hill Wood Lyndon Tyburn Ward End Allesley Stoke Heath Heronfield Shelfield Coombeswood Amblecote Moseley Caldmore Garretts Green Hall Green Lode Heath Lanesfield Paradise Longford Sparkbrook Ettingshall Three Maypoles Tollbar End Little London Clayhanger Shepwell Green Green Lanes The Manor New Town Illey Tividale Stirchley Dickens Heath Golds Hill Toll End Goldthorn Hill Pensnett Bournbrook Digbeth Hall Green Canley Gardens Soho Pelsall Flint's Green Balsall Gilbertstone Longbridge Newtown Stambermill Bowling Green Sedgley Causeway Green Stechford Bournville Wren's Nest Bearwood Balsall Heath Manor House Upper Witton Albion Pelsall Wood Low Hill Rushall Palfrey Stoke Park Brickhouse Farm Lambert's End Short Heath Foxford Catshill Lodge Hill Whitmore Park Middle Stoke Gib Heath Churchfield Hilltop Tettenhall Upper Stoke Gospel Oak Wollaston Wednesbury Rumbush Tipton Park Village Chelmsley Wood Walsall Wood Saltley Greenleighs Meriden Cinder Hill Deepfields Elston Hall The Delves Blakenall Heath Warley Woods Stubber's Green The Chuckery Dunstall Hill Sheldon Oxbarn Loxdale Whitlock's End Darby End Tividale Hall Hockley Highter's Heath Chapel Green Lutley Ryecroft Washwood Heath Guns Village Stoke Little Heath Berkswell Hockley Springs Mire Pickford Golds Green West Bromwich Ten Acres Deritend Daisy Bank Rood End Lifford Oakham Oscott Netherwood Heath Rowley Regis Blakeley Green Bartley Green Bushbury Hill New Oscott Fallings Heath Thimble End Pedmore Woodcock Hill Hayley Green Short Cross Bramford New Town Row Erdington Yardley Moxley Church Hill Winson Green Sparkhill Kingstanding Kineton Green Wellington Place Birchfield Brown's Green Woodsetton New Mills Bloxwich Wednesfield Knowle Grove Upper Eastern Green Hardwick London Fields Charlemont Lower Bradley Birches Green Darlaston Green Keresley Dudley Roughley Ulverley Green Turves Green Cape Hill Wood Green Old Oscott Merry Hill Red Hill Coal Pool Wolverhampton Vigo Hurst Hill Elmdon Heath Whoberley Penn Windmill End Chester Road Kingshurst Radford Langley Ruiton Ridge Hill Wallbrook Netherton Whitehouse Common Bradley Lime Tree Park Round's Green March End Edgbaston Stivichall Foleshill Ley Hill Mesty Croft Beechwood Harvest Hill Fordhouses Griffin's Hill Whitley Nordley Hill Wootton Green Woodgate Small Heath Wordsley Priory The Leys Lodge Green Roseville West Coseley Dorridge Lee Bank Pinley Wood Hayes Lower Gornal Acocks Green Stourbridge Rowley's Green Woodshires Green Newbolds Wake Green Olton Scott's Green Rotton Park Lane Head Draper's Fields Woods Bank Little Bloxwich Black Patch Hill Top Little Bromwich Coventry Glebe Farm Ocker Hill Spon End Brandhall Walker's Heath Holly Bank Bickenhill Swan Village Claregate Cannon Hill Bromford Springfield South Yardley Priestfield Stoke Aldermoor Tettenhall Wood Canley Pinkett's Booth Halesowen Great Barr King's Hill Harvills Hawthorn Old Dock Castlecroft Benton Green Ryders Green Banners Gate Fen End Northfield Cheswick Green Parting of the Heaths Rough Hills Four Oaks Park Rough Hay Warstock Bordesley Whitmore Reans Catchems Corner Wednesbury Oak Bushbury Mill Green Showell Green Monks Park West Smethwick Solihull Green Lane Carol Green Fishley Vicarage Mere Green Dudley Port Ladywood Russell's Hall Titford Hall Green Short Heath Vauxhall Hateley Heath Walsall Copt Heath Selly Oak Falcon Lodge Garrets Green Wightwick Portobello Beechwood Gardens Court House Green Tile Cross Solihull Lodge Brierley Hill Lyndon Green Cawney Hill Highfields Stow Lawn Scotlands Parkes Hall Sandwell Pheasey Streetly Box Trees Moor Hall Lapal Blackheath Hill Hook Portway Leamore Meer End Potter's Green Ashmore Lake Hollyberry End Brockmoor Bristnall Fields Goldthorn Park Whiteheath Gate Eve Hill Woodside Selly Park Hasbury Tower Hill Tile Hill Blakenhall Hart's Hill Birmingham Willenhall Knowle Walmley Hawkes End Lea Hall Walsal End Norton Dixon's Green Lower Eastern Green King's Norton Great Heath Waring's Green Frankley The Flatts Boldmere Horseley Heath Elmdon Lower Stoke Swan Village Church End Oxley Woodcross Tyseley Nechells Green Bourne Vale Hay Mills Chad Valley Summerfield Park Brownshill Green Rubery Shard End Tilehouse Green Millison's Wood St Chads Yardley Fields Hill Brookfields Withymoor Village Darby's Hill Walsgrave on Sowe Leighswood Buckland End Kitt's Green Bloomfield Stockland Green Rotten Row Lye Packwood Gullet Bacon's End Wood End Upper Gornal Moseley Village Henley Green