Charity Marketing in Edburton

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Edburton are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Edburton?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Edburton is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in BN5 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Edburton or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Edburton (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Maplehurst Crouchers Broadford Bridge Rock Rudgwick Inlands Down Park Sompting Abbotts Dumpford Cote Whitehall Bramber Andrew's Hill Shopwyke Three Bridges South Harting North End Street End Elsted Cinder Hill Leggatt Hill Upper Wardley Sompting Burpham Horsham Keynor Estate Thorney Island Lower Beeding Shoreham Beach Flansham East Harting Small Dole Abbotsford Slaugham Monk's Gate Midhurst World's End Broadbridge Heath Nursted Crawley Five Oaks Little Bognor Wick Findon Heyshott Slinfold Coombes Flathurst Two Mile Ash Up Marden Manor Royal Langley Green Furnace Wood West Durrington Edburton Queen's Corner Maidenbower West Marden Ifieldwood Cocking Warnham Rotherbridge Ebernoe Bedlam Street Adsdean Nepcote Southgate Dial Post West End Castle Town Bosham Hoe Gay Street Westlands Petworth Sullington Warren Northgate Elbridge Black Corner Langley Nyewood West Lavant Church Norton Hatch Farm Hill Henley Common Stedham Kirdford East Worthing Durfold Wood Kingsfold West Kingston Hole Street Lyminster Westerton Amberley Ashfold Crossways Kent Street Pound Hill Almodington Nep Town Scayne's Hill Hawkhurst Court Hampers Green Bexleyhill Tortington Southbourne Woodcote Poling Corner East Dean Mackerel's Common Rookwood Selsfield Common Little Haven Lumley Felpham Ifold East Wittering West Itchenor New Town Snow Hill Angmering Doomsday Green East Lavant Durleighmarsh Lidsey Fontwell Shoreham-by-Sea Crawley Down Robins Warningcamp Worth Abbey Gorehill North End Ashington Lagness Highbrook Forge Wood East Lavington Upper Norwood Hooksway Linchmere North Bersted Aldsworth Chichester Worthing High Salvington Trotton Marsh Cowfold High Cross Rowfant County Oak Tyler's Green Dell Quay Steyning Whitemans Green Fisher East Kingston Stubbermere East Ashling Westbourne Worth Apuldram Minsted Lower Fittleworth North Lancing South Stoke West Lavington Broadbridge Ancton Westergate Tinsley Green Bury Bosham Lodsworth Common Merston Tullecombe Gospel Green Treyford Plaistow Old Shoreham The Close Walderton Billingshurst West Thorney Bepton Common Storrington Trotton Smithbrook Colworth White's Green Madehurst Mid Lavant Easebourne Racton Rose Green Cuckfield Nuthurst Southwater Street Portfield East Hampnett North End Barnham Atherington Woolbeding Bolnore Village Strettington Shopp Hill Nyton Washington Plummers Plain Itchingfield Elmer Sutton End Riverhill Coldwaltham Waterbeach Tower Hill Goose Green Woodmancote Wineham West Chiltington Common Shipley Prinsted Faygate Roffey Broomer's Corner Bury Common Twineham Green Fulking Dial Green Bepton Sullington Chownes Mead Oakhill Loxwood North Mundham Cocking Causeway Pagham East Beach Didling Parbrook Handcross Shipley Bridge Dragons Green Balls Cross The Haven Haywards Heath Elmers Marsh Ifield Green Warminghurst Bewbush Bolnore Nyetimber Selsey West Ashling Windfallwood Common Smock Alley Summersdale Saddlescombe North Stoke West Dean Broadfield Kingston by Sea Trotten Marsh Hillgrove Aldingbourne Milland Climping Navant Hill Rapkyns Breach Mannings Heath Borden Nutbourne Hammerpot West Chiltington Ardingly Chidham Staples Hill Hardham Newpound Common Shillinglee Churchwood Crabbet Park Kingston Gorse Bines Green Hassocks Holbrook Terwick Common Topleigh Foxhill Albourne Roundstreet Common Brooks Green Arundel Tangmere Halecommon Lyoth Common Clayton Brookpits Buchan Hill North Heath East Marden Nutbourne Earnley Hangleton Goddards' Green Beggars Bush Bracklesham Alfold Bars Forestside Gunter's Bridge Gossops Green Lindfield Wisborough Green Bignor Crosspost Pulborough Commercial Square Balcombe Kingsley Green Lodsworth West Stoke Cootham Furnace Green Yapton Ferring South Bersted Northchapel Birdham Bolney Heath End Stoughton Coolham Hoyle Norton Copthorne Highleigh Findon Valley West Tarring Lickfold Birchgrove Upper Beeding Fernhurst Fox Lea Hickstead West Hoathly Woodgate Walberton Habin Durrington-on-Sea Sta Marylands Park Chilgrove Albourne Green Burndell Coneyhurst Southwater West Harting Botolphs Sharpthorne Woodmancote Redford Franklands Village Burgess Hill Barlavington Deanlane End Slough Green Greatham Bedham West Burton Strood Green Copsale Stopham The Common Ashurst Ashurst Wood Ifield Fyning Walstead Albourne Street Stonequarry Balcombe Lane Littlehampton Eastergate Colgate Woldhurst Donnington Wiston Shermanbury Baldwins Hill Coates Sidlesham Common Houghton Keymer Lambs Green Green Street Halfway Bridge Pyecombe Broadwater Crabtree Crossbush Codmore Hill Burleys Wood Ingrams Green Avisford Clapham Hambrook Henfield Hammer Somerley Pickhurst Barns Green Tisman's Common Hurstpierpoint Lurgashall Staplefield Withypitts Wepham Nutbourne Common Southwick Upperton Horsemere Green West Town Rowhook Marehill Lower Horncroft Sutton Byworth Tilgate Forest Row Fittleworth Runcton Poynings Watersfield Chithurst Turners Hill Rustington Toddington Marley Heights Haslingbourne Eartham Lordington Titty Hill Warninglid South Lancing Whyke Sunnyside Upper Cokeham Rusper Slindon Partridge Green Fishbourne Binsted Fox Hill Singleton West Wittering Woodend Duncton Ford Fernhill Quags Corner Maudlin Bognor Regis Bucks Green Lancing Poling Salvington Blackstone North Marden Aldwick Abingworth Littleworth Rogate River Henley Westhampnett Graffham Oving Compton West Green Crockerhill Iping East Grinstead Blackwell Camelsdale Patching Sidlesham West Worthing Bilsham Lower Cokeham Woodmansgreen Rake Little Heath Elsted Marsh West Grinstead Boxgrove Offham Stockbridge Slindon Common Shripney Little London Hunston Shipton Green Charlton West Barnham Tillington Fisherstreet Rackham South Ambersham Wiggonholt Newtimber Broomershill Wheatsheaf Common Lowfield Heath Twineham Cross Gate Chorley Common South Mundham Sayers Common St John's Common Funtington Lickfold Upwaltham Pease Pottage East Preston Thakeham Adversane Horsted Keynes Tilgate Heyshott Green Halnaker Balls Green Bury Hollow Hurst Wickham Ansty Norton Selham Brook Street Goring-by-Sea Middleton-on-Sea