Charity Marketing in Saddlescombe

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Saddlescombe are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Saddlescombe?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Saddlescombe is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in BN45 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Saddlescombe or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Saddlescombe (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Littleworth Singleton Coneyhurst Nyton Albourne Green West Kingston Hammerpot New Town Southwater Street Linchmere County Oak Black Corner Keymer Stubbermere Durleighmarsh Racton Furnace Wood Stopham Atherington Tisman's Common Lyoth Common Treyford Loxwood Middleton-on-Sea Copthorne Chownes Mead Church Norton Crockerhill Selsfield Common Shoreham Beach Gunter's Bridge Wisborough Green Slindon Snow Hill Climping Aldsworth Andrew's Hill Partridge Green East Worthing Elsted Nep Town Codmore Hill East Preston Compton Staplefield Tilgate Lickfold Hatch Farm Hill Slough Green Prinsted Bosham Hoe North End Horsham Henfield Barnham Shopwyke Mid Lavant Churchwood West Tarring Chilgrove Bedlam Street Rotherbridge Hillgrove Newtimber Southgate Ifield Green Upper Beeding Shipton Green Sidlesham Common Ifield Lindfield Fishbourne Boxgrove Little Heath Bucks Green Commercial Square Kingsfold Marehill Kirdford Warminghurst Robins Baldwins Hill Oakhill West Green Tower Hill Broadbridge Mannings Heath Adsdean Strood Green Oving Thakeham Balcombe Lane Roundstreet Common Burleys Wood Twineham Green Twineham Gospel Green Crawley Poling Roffey Rogate Apuldram The Close Colgate Westbourne Beggars Bush Merston Cuckfield Yapton Summersdale Adversane West Barnham Lyminster Blackwell Watersfield Brook Street Chithurst Habin Parbrook Southwick North End Broadford Bridge Worth Abbey West Grinstead Ifieldwood Bines Green Horsemere Green South Stoke East Ashling Henley Selsey Lowfield Heath Balls Cross Langley Southbourne North Marden Greatham Walderton Rackham Portfield Shipley Haslingbourne Runcton Three Bridges Dial Post East Beach High Salvington Alfold Bars Fernhurst Chichester Redford Whitehall Riverhill West Stoke Breach Goddards' Green Upperton Duncton Aldingbourne Botolphs East Hampnett Ardingly Whyke Upper Norwood Crossbush Pyecombe West Town Nuthurst Rowhook Barlavington Woldhurst Lidsey Deanlane End Fontwell Camelsdale Woodcote Graffham Windfallwood Common Slinfold Pulborough Maidenbower Nursted Hardham West Wittering Crawley Down Stockbridge Cross Gate Ford Lurgashall Whitemans Green Little Haven Rake Pagham West Chiltington Washington Eastergate Nutbourne Woodgate Tyler's Green Castle Town Hoyle Green Street Hooksway Hawkhurst Court West Itchenor Burpham Storrington Hassocks Pease Pottage Two Mile Ash Bolnore Navant Hill Shipley Bridge Burndell West Burton Fyning Goring-by-Sea Woolbeding Selham South Bersted Poynings Ingrams Green Flathurst Rookwood Withypitts Cinder Hill Bosham Highleigh Rustington River Sutton End Bexleyhill Tangmere Northchapel East Kingston Broadfield Keynor Estate Lancing Fisher Kingsley Green Hangleton Clayton Albourne Street Woodmansgreen Bury Hollow Rose Green North Heath Copsale Ashfold Crossways Lower Fittleworth The Common Coldwaltham Broomer's Corner Lumley Aldwick Topleigh Sompting Abbotts Shopp Hill Slindon Common Sayers Common Fox Hill Hambrook Old Shoreham West Lavant Wepham Lickfold Burgess Hill Smithbrook Bognor Regis Albourne Billingshurst Westerton Bury Common Quags Corner North Lancing Tinsley Green Ferring Hole Street West End Upper Wardley Colworth Highbrook Crabtree Foxhill Angmering Hunston Sullington Small Dole Lower Cokeham Somerley Poling Corner Rowfant Sharpthorne Ansty South Ambersham Haywards Heath Down Park Cowfold Scayne's Hill Saddlescombe West Chiltington Common Flansham Furnace Green Mackerel's Common Inlands Trotton Titty Hill World's End Wiggonholt Stedham Stonequarry Felpham Milland East Lavant Ancton Northgate Slaugham High Cross Warningcamp Fernhill Halnaker Nyewood Barns Green Lagness Tilgate Forest Row West Durrington East Dean Elbridge Funtington Warninglid Sompting Up Marden Pound Hill Pickhurst Cocking Causeway Salvington Ashurst Handcross Midhurst Little Bognor Shillinglee Amberley Borden Woodend Lambs Green Rapkyns Bepton Shermanbury Heyshott Green St John's Common Little London Donnington North Bersted Steyning Wheatsheaf Common Monk's Gate Brookpits Minsted Sunnyside Hurstpierpoint Westhampnett Nyetimber Hammer Iping Hickstead Trotton Marsh North Mundham Cocking Kingston Gorse Lodsworth Common Patching Dragons Green Doomsday Green West Thorney Bury Buchan Hill Bewbush West Worthing East Lavington Upper Cokeham Clapham Chorley Common Byworth Lower Horncroft Birdham Trotten Marsh Bepton Common Findon Valley Forestside Elmer Bramber Goose Green Petworth Norton Thorney Island Houghton Forge Wood South Mundham Coolham Abbotsford Bilsham Heath End Shripney Staples Hill Queen's Corner West Marden Durfold Wood Gossops Green Holbrook Sullington Warren Durrington-on-Sea Sta Crosspost Walberton Cootham Worthing Lower Beeding Lordington Chidham North Stoke Bedham Ashurst Wood Offham Nutbourne Stoughton Itchingfield Wineham Faygate Plummers Plain Avisford Worth Woodmancote Elsted Marsh Ebernoe Edburton Tullecombe Coombes West Harting Kingston by Sea Balls Green Warnham Madehurst Horsted Keynes Ashington Dial Green Ifold Norton Westergate Cote Bracklesham Rudgwick Five Oaks Broomershill Fisherstreet The Haven South Harting Rusper Nepcote Hurst Wickham Earnley Blackstone Waterbeach Toddington Crabbet Park East Marden South Lancing Littlehampton East Harting Brooks Green West Lavington North End White's Green Halfway Bridge East Wittering Elmers Marsh Fulking East Grinstead Street End Findon Newpound Common Charlton Fittleworth Arundel Marley Heights West Dean Broadwater Tillington Kent Street Upwaltham Fox Lea Sidlesham Heyshott Dumpford Abingworth Gay Street Manor Royal Terwick Common Almodington Wick Didling Halecommon Birchgrove Franklands Village Westlands Eartham Sutton Crouchers Balcombe Wiston Marylands Park Turners Hill Binsted Henley Common Smock Alley Tortington Gorehill Rock Hampers Green Nutbourne Common Lodsworth Plaistow Southwater Langley Green West Ashling Dell Quay Strettington Bolnore Village West Hoathly Bignor Maplehurst Woodmancote Coates Broadbridge Heath Leggatt Hill Walstead Shoreham-by-Sea Bolney Easebourne Maudlin