Charity Marketing in Bradford

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Bradford are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Bradford?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Bradford is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in BD1 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Bradford or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Bradford (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Sowood Moor Edge Chapel Green West Carlton Mabgate Horbury Cross Hill Leymoor Braithwaite New Fryston Lower Hirst Ingrow Totties Kettlethorpe Seacroft Hullen Edge Fixby New Brighton Middleton The Lumb Slack Side Ovenden Eastwood Scott Green Upper Fagley Barcroft Streethouse Chellow Heights Marl Pits Nettleton Hill Topcliffe Mount Pleasant Linton Lepton Edge Green Clough Thornes Woodhouse Greenfield Otley Whins Wood Ripleyville Shadwell Lower Grange Brooks Bank Heath Camp Field Brunthwaite Westgate Common Wibsey Slack Horbury Junction Thunder Bridge Kippax Common Tong Street Bankfoot Old Micklefield West Town Notton Brackenhill New Sharlston Lofthouse Lepton Flush Netheroyd Hill Sawood East Hardwick Whitwood Upper Holme Halifax Heaton Shay Fearn's Island Burnlee West Park Low Ackworth Thornton Tannery Yard Sandhills Shade Brooklands Woodhouse Blackshaw Head Healey Knowl Wood Nook Sowerby Clifton Harecroft Crosland Edge Lees Calder Vale Little Preston Leaventhorpe Combs Tranmere Park Woodkirk Beechwood Fitzwilliam West Hardwick Hole Bottom Hill Estate Linthwaite High Utley Lighthazles Apperley Bridge Castleford Hanging Stone Thorner High Brunthwaite Mount Pleasant Sheepscar Belle Vue Spring End Newmillerdam Fulstone Norristhorpe Stead Bagby Fields Steander Old Bramhope Upper Armley Greenside Ellentrees Tandem Thornhills Wood End Dudley Hill Ripponden Lydgate Northgate The Leylands Clayton Rosemount Rotcher Carlinghow Lumbutts Bradford Shelley Woodhouse Kirkheaton Ireland Wood Upper Denby Barkerend Roundhay Blackley Moor Top Old Town East Carlton Hyde Park Colton Common Midgley Peckfield Bar Hallfield Hove Edge Norwood Green Upper Heaton Scammonden Pike Law Well Hill Parklands Hoo Hole Thorncliff Paradise Green Hunsworth Guard House Gillroyd Collingham Boothroyd Charlestown Estate Monkswood Lower Popeley Marsh Broomhill New Town Berry Brow Menston Utley Bingley Chickenley Walton Aspley Hough Side Girlington Brookhouse Little Lepton Ravenscliffe Sands Thurstonland Middleton Granary Wharf Odsal Moldgreen Hole Bottom Gilcar Beeston West Vale Low Utley Crosland Moor Folly Hall Halton Moor Shipley Wintersett Addingford Shaw Fields The Green Arrunden Meal Hill Kirkburton Birkenshaw Bottoms Churwell Borough Corner Woolley Moor Head Garforth Colton Huddersfield Salterhebble Cowmes Parlington Arthington Willow Park Lawnswood Shepherd Hill Ainley Top Mickletown Burmantofts Crossley Hall Rastrick Chapel Allerton Castle Street Hill Westfield Baildon Wood Bottom Low Fields Crossley Hill Rowley Hill Bradford Moor Haigh Fold Knowle Park Lower Denby Nethertown Highfield Wrenthorpe Beechwood Steep Lane Ossett Spa Daisy Hill Idle Pool-in-Wharfedale Hemsworth Westborough Crigglestone Linfit Edgerton Almondbury Common East Keswick Cliff Holmfield St Johns Crawshaw Rothwell Rawfolds Ravensthorpe Sun Side Painthorpe Scott Hall Holy Croft Heptonstall Deighton Gates Adwalton Stanley Ferry Charlestown Wilsden Hill Delf Hill Mankinholes Primrose Hill Overton Round Hill Hill Top Durkar Sandal Intake Weetwood Whinmoor Eastbourne Woodhouse Snake Hill Moor Top Crofton Mag Dale Drighlington Mountain Cartworth New Close Wilberlee Sowerby Bridge Moorbottom Adel East Moor Overthorpe Cross Hill Marsden Exley The Flatts Long Lee Oldfield Upper Wyke Longwood Stone Chair Lockwood Keighley Ramsden Wood Swarcliffe Holme Flappit Spring Horsforth Woodside Warmfield Barkisland Bailey Hills Small Banks Fox Royd Marshfields Bogthorn Felkirk Hill Top Roydhouse Glass Houghton Honley Dalton Cross Green Cold Hiendley Booth Bank Cringles Crosland Hill Snow Lea East Rigton Leeming West Bowling Priestthorpe Bramley White Lee Gomersal Eastborough Lingards Wood Belle Isle Scholes Horton Bank Bank Nook Eastwood Mount Norwood Park Swain House Low Moor High Weardley Wakefield Norland Town Boulder Clough Frizinghall Grange Moor Hollin Park New Mill Ambler Thorn Pecket Well Penny Hill Highfield Stanningley Exley Head Snow Hill Noon Nick Sowood Green Penda's Fields Moorend Farnley Tyas Horton Bank Top Wellroyd Cottingley Bar Hill Top Shibden Head Hermit Hole Cavalier Hill Rodmer Clough Calderside Woodhouse Brighouse Upper Cumberworth Middlestown Little Horton Green Round Hill Ferncliffe Cookridge Staincliffe Scar Top Birks Clough Foot Bolton Outlanes Richmond Hill Woodhouse Hill Erlings Mill Stables Laycock Monkhill Hartshead Moor Top Charlestown East Bowling Knowler Hill Low Baildon Oxenhope Netherton Far Royds Bents Head Knowsthorpe Queensbury Brownroyd Hill Darrington Eccleshill Clifford Greengates Cutsyke Tingley Oakwell Copley Kippax Troy Hill Jackson Bridge Woodend Outwood Mount Pleasant Brownhill End Allerton Harehills Slippery Ford West Scholes Old Dolphin Bank Top Washpit Aberford Haggs Hill Slaid Hill Shaw Cross Cromwell Bottom Addingham Moorside Denholme Edge Ashenhurst Swillington Brown Royd Oakworth Horse Race End Town End Salford Crow Nest Bolton New Scarboro' New Town Well Heads Henshaw Worth Village Ledston Luck Burley Agbrigg Heaton Grove Buttershaw Newtown Mount Tabor Woodbottom Showfield Gildersome Street Dewsbury Moor Low Town End Addingham Carr House Gate Manston Cross Roads Birstall Smithies Almondbury Chidswell Shore Wheldale Hebden Bridge New Farnley Nunroyd King Cross Mill Bridge Pollard Park Wrangbrook Clayton West Crimbles Methley Lanes Arthursdale Upper Batley Shay Gate Botany Northorpe Sandford Kirkstall North Featherstone Ledsham Bramham Laisterdyke Swain Green Ryecroft Farnley Bank Goose Eye Honley Moor Quarry Hill New Town Cross Roads Park Clough Head Lady Balk Town End Tong Park Lamplands Silver Royd Hill The Crescent Woodlesford Daw Green Moor Side Black Gates Great Preston Stand Bridge Height Snowgate Head Owlet Heaton Kiddal Lane End Hill Top Liversedge Hall Bower Booth Haworth Grove Town Manningham Woodhouse Common Rawdon Carrs Lower Cumberworth Triangle Dewsbury Calverley Beechcliffe Moorhead Ripponden Wood Hill Top Shackleton Purston Jaglin Salendine Nook Thorpe Audlin Chiserley Walton Swartha Baildon Green Armitage Bridge Low Fold Simpson Green Holt Head Damems Hipperholme Flockton Moor Beldon Hill Marsh Bardsey East Ardsley Guiseley South Kirkby Carr Crofts Greetland Wall Nook Paddock Gipton Morley Beeston Park Side Thornhill Edge Gauxholme Church Hill Hightown Slack Midgley Greenbottom Cross Gates Clayton Hill Under Bank Tinshill Moor New Town New Micklefield Merchant Fields Bracken Park Chevin End West Morton Toftshaw Thorpe on the Hill Skircoat Green Swincliffe Beeston Royds Oldfield Lower Wortley Spen Scapegoat Hill Wilshaw Wapping Newtown Burley Woodhead Fell Lane Lydgate Birchencliffe Delph End Chapelthorpe Riddlesden Soyland Town Wike Aireworth Moor End Tyersal Gate Whitecote Coxley Lofthouse Gate Krumlin Hopetown Moor Garforth Brown Moor Fartown Green Low Moor Side Newton Snydale Swinnow Moor Upper Hirst Lee Lane Eldwick Thornhill Lees Stockbridge Birstall Blakestones Thorpe Portobello Calder Grove Pudsey Gipton Wood Scholey Hill Pottery Field High Flatts Savile Park Cutler Heights Slead Syke Holme Wood Brackenhall Low Farm Swillington Common Victoria Knottingley Bradley Hill Bolton Woods Outlane Woodhouse Hill Strawberry Hill Lady Wood Fourlands Raby Park Silsden Norr Cottingley Langley South Elmsall High Ackworth West Garforth Batley Old Lindley Park Spring Burn Knolls Newsome Nether Yeadon Thornbury Moorside Lotherton Claremount Lawns Salford Ossett Street Side Stocksmoor Briestfield Low Green Quarmby Bowling Wellington Hill Normanton Lister Hills Carr Gate Cleckheaton Emley Low Bentley Knowl Fenay Bridge Park Estate Birkby Harehills Corner Hungate Hessle Saltaire Park Hill Wilsden Carlton Kelcliffe Upper Wortley Bradshaw Hawks Stones Shearbridge Raggalds Four Lane Ends Bantam Grove Wainstalls Todmorden Pickles Hill Low Fold Lindley Sunnybank Pudsey Low Springs Oakenshaw Newall Clerk Green Holme Brook Hill Stony Lane Half Acres Ilkley Micklefield Elm Estate Shepley Mytholm Gildersome Rhyddings Gilstead Holdsworth Kirkthorpe Wibsey Headingley Hill Lindwell Upton West Ardsley Birchcliffe Badsworth Golcar Northowram Lower Wellhouse Beeston Hill Booth Springhead Strong Close Rashcliffe Birds Edge Fulneck Coley Upper Brockholes Holme Greystone Oulton Sandy Lane Moor Side South Crosland New Popplewell New Scarborough Weardley Hill Top Woodside Austhorpe Toftshaw Moor Potterton Flush House Woodhouse Carr Oakes Blackmoorfoot Lightcliffe Moorside Hough End Bruntcliffe Rawdon Towngate Friendly Shelf Dirk Hill Sheepridge Sandal Magna Horbury Bridge Roberttown Bradley Spring Side Lumbrook New Crofton Cragg Vale Deighton John o' Gaunts Hartshead Camp Town Nab Wood Lower Shelf Green Hill Benomley Upper Denby Denholme Clough Thorpe Edge Cragg Hill Horton Bank Bottom Pole Moor Hainworth Shaw Manywells Height Bottomley Wood End Scotland Woodhall Heaton Royds Halton West End Idle Moor Elland Osmondthorpe Green Side Eastburn Br Grove Place Hartshead Moor Side Hogley Green Westgate Hill Scissett Tong Barwick in Elmet Windhill Esholt Ashfield Gomersal Hill Top Elland Upper Edge Thwaite Gate Haddingley Mirfield Old Snydale Broomfields Newlay Machpelah Littlemoor Shearing Cross Pinders Fields Park Villas Kilnhurst Ovenden Wood Adel Harden Wyke Stoney Royd Denby Dale Horsforth Far Headingley Priesthorpe Runtlings Batley Carr Wetherby Hawksworth Park Wood Bottom Thorp Arch Bankhouse Bottom East Garforth Thorpe on The Hill Church Garforth Harewood Hawksworth Castleford Ings Lupset The Fall Eastburn Greengate Birks Primrose Hill Riley Newsam Green Steeton Bradley Mills Gamble Hill Lower Soothill Low Weardley Lower Mickletown Flockton New Road Side Southowram Cross Stone Lane Head Low Ash Hunslet Holt Park Hightown Heights Ledston Flockton Green Heckmondwike Chequerfield Buslingthorpe Under Hill Havercroft Kitchenroyd Headingley Savile Town Upper Greetland Elland Lower Edge Scotgate Slaithwaite Burley in Wharfedale Ogden Micklethwaite Bierley Cullingworth Leeds Midgehole Bracken Hill East Bierley Cackleshaw Stanbury Woodside Hollinthorpe Milnsbridge Morley Hole Lower Fagley Bailiff Bridge Low Common Siddal Kirkhamgate Brandy Carr Lower Hopton Park Wood Nook West End Pellon Beechwood Moor Allerton Stainland New Scarborough Nutclough Fagley Walpole Mytholmes Gawthorpe Green New Blackpool Holmfield Baildon Common Side Holmbridge Robin Hood Rothwell Haigh Taylor Hill Nab Kebroyd Brown Hill Meltham Mills Paleside Copley Hill Wood Row Cornholme Royds Green Common End Healey Pye Nest Wyke Common Scholemoor Thackley End Farsley Drub Jagger Green Lee Mount West Bretton New Scarbro Prince Royd Whitley Lower Methley Junction Yews Hill Swinnow Springfield Rishworth Priory Estate Norton Tower Lidgett Peas Acre Lower Houses Upper Green Thwaites Nab Hill Harewood Hill Shaw Lane Lower Wyke Cockley Hill Moorthorpe Upper Eastwood Willow Field The Oval Pule Hill Brianside Luddenden Foot Ferrybridge Hill Causeway Foot Lingbob Jaw Hill East Morton Nether End Nook Fartown Lower Altofts Shelley Brearley Gate Foot Gully Moor Side Milnthorpe Battyeford Staygate South Hiendley Stocks Bank Longley Cowlersley Westfield Upper Hopton South Ossett Truncliffe Airedale Common Side Thackley Little Horton Highroad Well Moor Minsthorpe Fairweather Green Hightown Lane End Roker Lane Bottom Upper Green Littlemoor Bottom Woodthorpe Dogley Lane Atkinson Hill Newstead Undercliffe Yeadon Holmfirth Priestwell Ouzlewell Green Farsley Beck Bottom Lawkholme Netherton Shinwell Upper Common Fall Ings Alwoodley Park Windmill Hill Eldwick Beck Ackworth Moor Top Hillfoot Ossett Mixenden Fearnville Bracken Bank Harley Wood Little London Kitson Hill Normanton Common Earlsheaton Methley Green End Stanks Thongsbridge Bolster Moor Moortown Goose Hill Harewood Park Hey Green Pool Bank Gawthorpe Cradle Edge Hinchliffe Mill Potternewton Woodhall Hills Ben Rhydding Upperthong Walsden Troy Lower Woodlands Bank Stourton The Shay Rawthorpe Eccup Brookroyd New Wortley Woodhouse Cliff Hunslet Carr Great Horton Scholes Slack Wrose Gawthorpe Lane Head Old Hills Crackenedge Lane End Longwood Edge Cambridge Hill Top Stile Common Priestley Green Hainworth Ousel Hole New Brighton Upper Marsh Highroad Well Hade Edge Black Hill Flanshaw Patrick Green Howden Clough Portsmouth Isle of Skye Quarry Stump Cross Micklethwaite Village Miles Hill Hall Cliffe Thorpe Gate Estate Town End Catherine Slack Sharlston Common Greetland Hillhouse Thick Hollins Warland Highfields Oakwood Boothtown Gledhow Farnley Wooldale Meanwood Meltham Wheatley Helme Heathfield East Moor Upper Moor Side Allerton Bywater Haigh Moor Riddings Bramhope Armley Mill Shaw Baildon Holmes Highburton Tinshill Brookfoot Hill Top Kinsley Wragby Denholme Gate Spring Bank Barnside Netherthong Wentbridge Holbeck Hollingthorpe Little Bradley Keelham Little Hemsworth West Royd Thornhill Altofts Rodley Houses Hill Hanging Heaton Slack Ryhill Waterloo Colne Bridge Lee Moor Hill Top Estate Hilltop Estate Pledwick Lane Head Colden Littletown Bank Top Denholme Bradshaw Liphill Bank Whitley Head Newsholme Alwoodley Gates Thwaites Brow Eastbrook North Elmsall Pickwood Scar Dodd Naze Alverthorpe Millwood New Gate Scarcroft Westerton Stanley Cowcliffe Barley Cote Illingworth Featherstone Ferrybridge Barnbow Carr Whitwood Mere Great Cliff Skelmanthorpe Alwoodley Flushdyke Half Mile Clayton Heights Bottom Boat Lower Holme Hubberton Green Lower Clough Akroydon Dockroyd Whitkirk Booth Wood Beck Hill Graveleythorpe Dean Lane Head Woolgreaves Netherton Beggarington Hill Lidget Green Whitkirk Lane End Birkenshaw Scholes Birkhouse Brockholes West End Thornton Lodge Cotton Stones Luddenden Moor Gate Marsh Daisy Hill Killingbeck Troydale Warley Town Outlane Moor Low Mill Village Ackton Woolley Grange Tyersal Boston Spa Parkside Townville Town End Newton Hill Holywell Green Pike End Tarn Crossflatts Lidgett Park Haycliffe Hill England Lane Islington Vale Rufford Park Cockersdale America Moor Marsh Top Churchfields Walshaw Black Moor Hepworth Low Common Lumb Foot Pontefract Common End Sharlston Carleton Mill Bank Water Fryston Mytholmroyd Knotford Goosehill Hall Green Heath Common Foulby