Charity Marketing in The Lakes

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in The Lakes are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in The Lakes?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in The Lakes is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DY12 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in The Lakes or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover The Lakes (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Walcot Shurnock Sale Green Brickfields Gilbert's End Stoke Pound Salwarpe Shernal Green Fladbury Cross Bournes Green Barbourne Defford Cookley Ombersley Catshill Link Top Comhampton Lickey End Besford Madeley Heath Sneads Green Castlemorton Cutnall Green Bickley The Rampings Stanbrook Berrington Green Dordale Suckley Green Bank Street Fladbury Claines Owlhill Aston Somerville Rhydd Green Stitchin's Hill Forhill Bengeworth Hanley Castle Aston Bank Old Storridge Common Stanford on Teme Oddingley Pie Corner Leigh Chawson Witton Hill Broughton Green Finstall Bradley Green Cooksey Green Baughton Madresfield Lem Hill Tunnel Hill Bury End Hill Croome Branson's Cross Broome Priestfield Whiteleaved Oak Grafton Flyford Phepson Goosehill Green Lower Wyche Malvern Link Neight Hill Moon's Moat Knowle Fields Grimes Hill Rock Snead Common Newtown Mustow Green Hanley William Worlds End Gorst Hill Frith Common West End Alfrick Bewdley Upper Catshill Ockeridge Little Inkberrow The Hook Astley Burf Church Hill Bishampton Birtsmorton Alfred's Well Drakes Cross King's End Blackminster Powick Lodge Park Sinton Green White End Broadwaters Ipsley Chadbury Washford Moor End Uphampton Woodmancote Lower Bentley Oakall Green Camer's Green Clifton upton Teme Lower Hook St Peter The Great Birch Green Summerfield Lickhill Sytchampton Sneachill Broombank Sankyns Green Elcock's Brook Bordesley Henbrook Battenton Green Sheriff's Lench Footrid Lickey Crown East Rushwick Norton Lower Howsell Aldington Bastonford Pirton Ramsden Cobley Hill Hill Furze Birch Berrow Alfrick Pound Cross Bank Malvern Common Lakeside Sidemoor Mamble Stakenbridge Clows Top Hales Park Wildmoor Upper Wyche Guarlford Honeybourne Rye Street Martin Hussingtree Upper Arley Stockton on Teme Abberton Nineveh Peopleton Ab Lench Hadzor Bugle Gate Portway Cooksey Corner Spennells Lower Marlbrook Little Witley Brook End Catchems End West Hagley Shelsley Beauchamp Upper Rochford Church Lench Draycott Bredon Poolbrook Apes Dale Red Cross Bateman's Green Droitwich Spa Acton Kyrewood Stoneybridge Hillhampton Cofton Hackett Bayton Common Shell Noah's Green Grafton Suckley Knowl Hatfield Sweet Green Beach Hay Park Farm Saxon's Lode Darbys Green Bushley Green Mill End Blackmore End Arrowfield Top Eardiston Shenstone Little Acton Pinvin Childswickham Cowsden Marl Bank Shrawley Hook Bank Charlton Baylis Green Berrow Green Major's Green Lower Sapey Cookhill Oldfield Egdon Willow Green Rous Lench Bricklehampton Drakelow White Ladies Aston Crowcroft Badger's Hill Diglis Callow End Chadwick Golden Valley Newland Common Hanbury Frankley Green Guller's End Gadfield Elm Murcot Bredon's Hardwick Lower Broadheath Frankley Worcester Suckley Ronkswood Copyholt Uckinghall Pink Green Dunhampton Kidderminster Astwood Headley Heath Great Witley Little Beckford Greenlands Elmbridge Birchen Coppice Chaddesley Corbett Ribbesford Ryall Ashfield Little Eastbury Barnettbrook Clifton Primsland Holy Cross Woodgates Green Batchley Upper Ham Lea End Pensax Dunley Hurcott Village Hoden Lower Wick Lower Clent Longdon Heath Hanley Child Inkberrow Headless Cross Hagley Bournheath Pound Bank Norton West Malvern Feckenham Great Malvern South Littleton Slideslow Shatterford Gallows Green Shelsley Walsh Littleworth Cleeve Prior Welland Britannia Square Stoke Prior Stanklyn Morton under Hill Ankerdine Hill Saleway Rashwood Bank's Green Hollywood Cherry Orchard Pound Bank Holt Fleet Carpenter's Hill Lower Town Town's End Kyre Park Hipplecote Callow Hill Dunhampstead Little Malvern Winterfold Sutton Farm Upper Wick Stratford Worms Ash Caunsall Oldwood Stock Wood Fernhill Heath Beoley Lower Illey Kyre Trimpley Pin's Green Westmancote Abberley Lower Strensham Queenhill Bridge End Vigo Tenbury Wells Tardebigge Wychbold Severn Stoke Doddenham Hopwood Webheath Offmore Farm Kington Long Bank Hallow Conderton Wadborough Dines Green Hurcott Timberhonger Horsham Dagtail End Holberrow Green New End Park End Newbridge Green Far Forest Astwood Bank Eckington Lydiate Ash Ravenhills Green Low Hill North Piddle Wichenford Astwood Broad Heath Rainbow Hill Charlton Birts Street Purshull Green Hampton Lovett Woolmere Green Hawthorn Bush Little Welland Oakenshaw Corse Lawn Pebworth Chandler's Cross Holbeache Upper Marlbrook Rowney Green High Green Greenhill Perryfields Elms Green Holt Heath Bretforton Matchborough Nash End Tibberton Witton Structon's Heath Hartlebury Common Stoney Hill Great Comberton Yarhampton Cross Beckford Earl's Common Huddington Ripple Woodgate Stoke Heath Lineholt Worles Common Heath Green Whittington Cobbler's Corner Low Habberley Smith End Green Wribbenhall Upper Haselor Little London The Vines Cotheridge Sherrard's Green Napleton Teddington Hands Bell Green Tutnall Bliss Gate Dormston Northwick Withybed Green Newtown Crowle Hartle Stonepits Stoke Bliss Tanwood Greenhill Walkwood Astley The Grove St John's Hadley Aggborough Broughton Hackett Netherton Lulsley Foley Park The Burf Alvechurch Welland Stone Hinton on the Green Deblin's Green Winyates Brotheridge Green Stonebow Upton Warren Harbours Hill Buckbury Eight Oaks Moseley Twyford Smallwood Duckswich Frankley Hill Trueman's Heath Upper Berrington Littleworth Holt Abbotswood Cakebole Kemerton Lincomb Woodrow Hallow Heath Martley Wyre Piddle Barnard's Green Broad Alley Bell End Bockleton Chapman's Hill Lower Wolverton North Malvern Charford Stanford Bridge Hanley Swan Rhydd Aston Fields Lickey Hills Netherwich Enfield Upper Bentley Hartlebury Wick Episcopi Longley Green Dayhouse Bank Pound Green Kent's Green King's Green Cropthorne Ross Green Castle Hill Romsley Hill Bromsgrove Chase End Street Badsey Broadway Picken End Tolladine Bluntington Callow Hill Linthurst Winyates Green Bayton Huntsbridge Rumbow Cottages Offenham Cross The Walshes Knightwick Kinnersley Interfield Shawbrook Lindridge Evesham Wants Green Harvington Blakedown Riverside Lineholt Common Powick Village Brockencote Hall Flat Crabbs Cross Brownheath Common Hawbridge Newnham Bridge Burcot Lye Head Upper Wolverton Baynhall Long Green Stone Hillpool Hardwick Green Throckmorton Menithwood Coles Green Copcut Birlingham Lower Lightwood Hunnington Knighton Hawford Abbeydale Upper Howsell Doverdale Lower Westmancote St Michaels Woodrow Ham Green Rednal Kempsey Blakeshall Frogsmarsh Noutard's Green Hampton Woodsfield Upper Gambolds Bryan's Green Harpley Churchill Green Street Redditch Lower Berrington Upper Moor Sharpway Gate Inkford Yieldingtree St Peter the Great Heightington Newtown Franche Knighton on Teme Kendal End Strensham Wickhamford Wythall Radford Sledge Green Berry Hill Monkwood Green Westacre Nineveh Goom's Hill Orleton Woodcote Green Drayton Waresley Shoulton Hill Side Elmley Castle Dunstall Common Four Pools Wolverley Drakes Broughton Collett's Green Tanner's Green Marsh End Buckridge Hollybush Chatley Westlands Low Hill Lime Street Titton Linkend St Georges Churchill Ullington Leapgate Mount Pleasant Wick Clent Eastham Upper Welland Slades Green Foxlydiate Lenchwick Rochford Clifton upon Teme Sandford Burlish Park Rushock Bouts Kerswell Green Brayswick Barnt Green Bevere Lower Heath Hinton Cross Witnells End Sedgeberrow Middle Littleton Holt End Himbleton Outwood Upton upon Severn Halfkey Leigh Sinton Park Gate Pensham Birch Acre Belbroughton Windmill Hill Holdfast Bransford Greenway Harvington Gilvers Lane Little Comberton Drugger's End Broad Green Stonehall Smite Hill Stock Green Hollybed Street Hindlip The Lakes Berrow Walton Pool Broadheath Common Torton Kingswood Astley Cross Dodford Hill End Comberton Dawshill Earl's Croome Stourport-on-Severn Upton Snodsbury Dowles Beckford Cross Malvern Wells North Littleton Stoulton Bredon's Norton Hackman's Gate Boreley Grimley Southcrest Wilden Bushley Baughton Hill Warndon Naunton St Godwalds Upper Strensham Podmoor Cruise Hill Blakebrook Hall Green Briar Hill Broad Marston Ashton under Hill Overbury Chawson Valley Flyford Flavell Pershore Libbery Eachway Upper Lode Bark Hill Brockamin Sinton Kitwell Good's Green Norchard Northampton Green Street Newland Cladswell Blackpole Broadmore Green Edgiock Bredicot Broad Common Blackwell Bell Heath Kyre Green Longdon Atch Lench Abbots Morton Kersoe Longdon Hill End Eldersfield Naunton Beauchamp Hunt End Clevelode Habberley Yarhampton Broom Hill Crossway Green Grafton Spetchley Offenham Weatheroak Hill Summerhill Pendock Crowle Green Hoobrook Elmley Lovett Stoke Wharf Laughern Hill Swinesherd Ladywood Pole Elm Romsley Red Hill Trotshill Lower Moor Howsen Kinsham Broadwas Mere Green Piper's Hill Areley Kings